• Title/Summary/Keyword: On-line Market

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Party Wear Industry Conditions in Korea and the Analysis of Dress Style According to Party Types (국내 파티웨어 산업 현황과 파티유형별 드레스 스타일 분석)

  • Lee, Min-Jung;Lee, In-Seong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.1
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    • pp.12-26
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    • 2012
  • Young people have got to like 'party' and 'attending parties' is considered 'reflection of trendy lifestyle' nowadays. The more party experiences they have, the more party wear styles get various and detail. They want different styles for the next party and it stimulates designers to create something new. We now realize that the party has become popular with an increased market demand for party wear. In addition, we analyze dress styles according to party types to suggest a new dress style to satisfy consumer needs. We suggest two ways to research party wear industry conditions in Korea. Off-line shop managers need to offer practical and various designs for a good price according to party types that make distinctions between on-line and off-line shops. On-line shop managers need to use better materials and develop better service. Considering an analysis of dress style according to party types, an elegant style is good for a formal dinner party and an evening party. A romantic style is good for a season party (such as a New Year's party, a Valentines party and a Christmas party) and a chic style is good for a music party (such as a classic party, jazz party and pop-era party). In addition, the result of a dress style analysis according to party types can be used for the tip for the development of designs to come in the party wear market as well as for a dress style guide to the partiers.

Drone Delivery Service Commercialization Plan Study (드론 택배서비스 실용화 방안 연구)

  • Kang, Ho-Jeung
    • The Korean Journal of Air & Space Law and Policy
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    • v.35 no.2
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    • pp.281-312
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    • 2020
  • Despite the recent economic difficulties, the on-line market is overtaking the off-line market. Since US Amazon CEO Jeff Bezos mentioned that a delivery service using drones is possible, it has been creating new perspectives and values that have never been seen before. Drones are being used in various fields. Among them, the delivery service using drones will be the future growth engine of Korea in cooperation with the 4th industrial revolution. However, as drones are put into practical use, problems such as human life and property damage and personal information protection due to public collisions or falls are expected. The practical use of future drones is inevitable, not optional. As a method for commercialization of drones, first, securing safety through drone use and securing a national certification system, which is the minimum standard system for drone safety, and second, securing various infrastructures by activating drone use, and third, aviation regulations and personal information protection, etc. It needs to be supplemented in terms of laws and regulations.

An Exploratory Study for Investigating Relationship between Players′ Intention to Play, Flow and Interactivity in On-line Games (온라인 게임의 향후 이용의도, 플로우, 상호작용성에 관한 실증적 연구)

  • 엄명용;김태웅
    • Journal of Technology Innovation
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    • v.12 no.1
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    • pp.241-269
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    • 2004
  • Online game business has emerged as the most lucrative entertainment industry, with over 10 million players in South Korea. The popularity of online games can be attributed to the availability of broadband network and the presence of numerous PC Bangs and around the country, which have pushed online games into the mainstream entertainment culture. The age distribution of online game players is expanding and a variety of new games are under development to target certain age groups. While the interactive entertainment market continues to expand, with many new online game publishers entering the market, relatively little is known about which factors influence online game players' behavioral intentions to play continuously n this area. It appears that in this extremely attractive and growing services segment, academics, as well as practitioners, would benefit from investigating the relationships among the players' intentions to play, flow, and the impacts of several other key game-related constructs n consumer behavioral intentions. Several types of interaction in on-line games and their relationship with the flow construct are investigated, and the resulting conceptual model is proposed. Based on data collected from online questionnaire survey, the validity of the simultaneous equation model has been tested and interesting conclusions have been developed concerning the relationships between the players' behavioral intentions to play, flow, and interactions. Other interesting results concerning game development strategy are also provided.

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Development of House Dress Design Using Kenaf, an Eco-friendly Material (친환경 소재 케나프(Kenaf)를 활용한 실내복 디자인 개발)

  • Chung, Sham-Ho;Jang, Yun-Seon;Moon, Sun-Jeong
    • Journal of the Korean Society of Costume
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    • v.60 no.3
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    • pp.44-55
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    • 2010
  • This study was intended to develop some lounge wear ensembles of emotional design by using an eco-friendly material, Kenaf fabrics in line with the contemporary trend of valuing health and environment. With market survey on commercially available indoor clothing ensembles in the market, the designs of lounge wear ensembles being on sale via on/off-line routes were analyzed. Provided by Korea High Tech Textile Research Institute, Kenaf fabrics were employed to make 4 pieces of lounge wear for women (cardigan, T-shirt, slacks, vest) and 4 ones for toddlers. In addition, some housewives in their thirties or forties who lived in Seoul were asked to respond to a series of questionnaires concerning the prototypes made directly in order to evaluate consumer satisfaction with them. Although the consumer awareness of Kenaf fabrics is very low as far, this attempt to present the designs of lounge wear made of Kenaf to young housewives who have a lot of concern for and purchase experiences of eco-friendly materials is meaningful in the light of the possibility to popularize Kenaf which is not familiar as a textile material yet.

Investigating the Impacts of IT Strategy on IT Investment and Management Performance in SCM Companies (SCM 기업들의 IT전략이 IT투자와 경영성광에 미치는 영향)

  • Kim, Jong-Weon;Kim, Eun-Jung
    • Journal of Korea Society of Industrial Information Systems
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    • v.14 no.2
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    • pp.59-71
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    • 2009
  • A great number of companies continue to invest heavily in information technology such as SCM The reasons for this investment vary, but the principal belief is that they will use the technology to gain competitive advantage in today's highly dynamic and changing business market. In order to identify the SCM management performance, this study investigates the impacts of information technology strategy(operation-oriented and market-oriented) on the information technology investment direction(internal system orientation and external system orientation), process innovation level and management performance(non-financial performance and financial performance). This study collected data on-line and off-line from enterprises which implement the supply chain management. The 82 responses were used for the statistical analysis.

The relationship of the Service Quality and Customer Satisfaction (서비스품질과 고객만족의 관계)

  • Kim, Se-Hwan
    • Journal of Industrial Convergence
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    • v.10 no.1
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    • pp.1-12
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    • 2012
  • The purpose of this study firstly shows the marketing current condition and features of large discount stores playing a big change role in the Korea domestic distribution market. Secondly, I will analyze the success factors of the online marketing. And then finally, I will derive implication regarding the using solution of the effective online marketing.

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Developing the On-line Game Industry's Changing Scenario and Establishing Business Strategy According to the Introduction of IPTV (IPTV 도입에 따른 온라인 게임 산업의 변와 시나리오 개발 및 경영 전략 수립)

  • Kim, Min-Kwan;Han, Chang-Hee
    • Information Systems Review
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    • v.10 no.2
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    • pp.21-48
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    • 2008
  • The Korean on-line game industry is going through a rapid change. The future business environments for potential on-line game companies are very uncertain due to the new service and the different market trends. In this paper, I propose the use of morphological analysis approach for scenario generation about the future of the On-line game industry. The stages of research process were as follows; Firstly, digital contents analysis and key issues were drawn on IPTV in the on-line game industry. Secondly, each key issue was analyzed and the influence factors and directivity flow were found. Thirdly, highly probable future on-line game industry scenarios were derived. In this case, morphological analysis. On the basis of the developed scenarios, I formulated some implications for business strategy of a potential on-line game companies.

A Study on Measures for Strengthening Local Logistics Company's Competitiveness to Entry into UN (Market) (국내 물류기업의 유엔(시장)진출을 위한 경쟁력 강화방안 연구)

  • Shin, Seok-Hyun;Kwak, Kyu-Seok;Kwon, Moon-Kyu
    • Journal of Navigation and Port Research
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    • v.37 no.4
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    • pp.439-445
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    • 2013
  • Domestic large group logistics company(2nd-party logistics company)has made inroads on large portion of domestic logistics market, whereby the domestic 3rd-party logistics market has been shrinking every year to a level of 30% or so. Global logistics enterprise is steadily increasing 3rd-party global market portion while Local one facing with stagnating growth has very minimal level in the global market share. Fortunately new government strengthening policy change toward local SME and also recent UN's supplying line enlargement to Asia regions are positive factors which make Local SME very positive environments to advance to UN procurement logistics market. On this occasion, the purpose of this paper is to help local logistics company perform successful bidding through study of UN-transportation case and also suggest in SWOT analysis a segmented measure and support policy between Industry, Academia, Government and Institute.

Determination of the Optimal Access Charge for the Mobile Virtual Network Operator System

  • Kim, Byung-Woon;Park, Sung-Uk
    • ETRI Journal
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    • v.26 no.6
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    • pp.665-668
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    • 2004
  • The introduction of a mobile virtual network operator (MVNO) system is expected to increase consumer benefits, boost competition in the mobile market, utilize idle bandwidth, and expedite mobile-fixed line convergence and growth in the mobile Internet market. This research endeavors to study the optimal access charge for an MVNO system, which is expected to be introduced to the Korean mobile communications market. We found that the optimal access charge is higher in the interdependent model than in the independent model if demand for mobile phone service is based on a substitution relationship. We also found that the optimal access charge is higher than the marginal cost.

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Analysis on Industrial Competitiveness for the Promotion of Trade Relations between Korea and China (한국과 중국 간의 교역관계 증진을 위한 산업경쟁력 분석)

  • Lee, Sung-Min;Kim, Chang-Beom
    • International Commerce and Information Review
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    • v.11 no.3
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    • pp.145-165
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    • 2009
  • Nowadays, economic growth of China has become an important issue. Due to the demographic position and the market size, China-Korea trade relationship has grown tremendously and significantly. The Chinese relationship with the Korean industry has considerably increased over the years. Various trade competitiveness indices such as TSI, MRCAI, and IITI have been applied to measure the competitive advantage and the complementary of market structure between these two countries. For this purpose, the dataset from the year 2000 to 2008 provided by KITA were used. The MRCAI result show that Korea has specialized in the product of semiconductor, communication equipment, precision machine, automobile, and nonferrous metal. The intra-industry trade level of Korean manufacturing industry is rising in line with the dominance of vertical intra-industry trade(VIIT) trend.

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