The relationship of the Service Quality and Customer Satisfaction

서비스품질과 고객만족의 관계

  • 김세환 (신안산대학교 산업경영과)
  • Published : 2012.12.31

Abstract

The purpose of this study firstly shows the marketing current condition and features of large discount stores playing a big change role in the Korea domestic distribution market. Secondly, I will analyze the success factors of the online marketing. And then finally, I will derive implication regarding the using solution of the effective online marketing.

Keywords