• Title/Summary/Keyword: On-line Company

Search Result 458, Processing Time 0.025 seconds

Analysis of Vertical Differentiation Strategy of a Monopolistic Company under Network Externality (망외부성이 존재하는 상품에 대한 독점 기업의 수직차별화 전략 분석)

  • Cho, Hyung-Rae;Rhee, Minho
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.41 no.2
    • /
    • pp.159-166
    • /
    • 2018
  • The proliferation of information technologies made it possible to produce information products of different versions at much lower cost comparing to traditional physical products. Thus it is common for information product manufacturers to consider vertically differentiated product line for more profit through improved market coverage. Another salient characteristic of most information product is network externality. Existing researches dealing with vertical differentiation and network externality usually assumed oligopolistic market where vertically differentiated products are provided by competing companies, respectively. Moreover, they analyzed the essentially dynamic characteristic of network externality statically. In this study, different from the previous researches, the vertical differentiation strategy of a monopolistic company under network externality is dynamically analyzed. We used a two-period model to accommodate the dynamic feature of network externality. Based on the two-period model, the profit maximizing solutions are analyzed. The results showed that a monopolistic company has no incentive to differentiate products vertically when the network externality is absent. On the contrary, when the network externality exists, the monopolistic company can derive more profit by vertically differentiating the product line. It is also shown that, for more profit, the monopolistic company should keep the quality difference between the high quality product and the low quality product as greater as possible.

Buyer's Evaluation and Emotional Experience Analysis on Digital Products by Using the Content Analysis of On-line Reviews (온라인 사용후기 내용분석을 통한 디지털 제품에 대한 구매자의 평가와 감성체험 분석)

  • Jung, Yun-Seon;Seo, Jeong-Hee;Huh, Eun-Jeong
    • Korean Journal of Human Ecology
    • /
    • v.18 no.5
    • /
    • pp.1063-1075
    • /
    • 2009
  • This study intends to provide foundational data for enhancing the welfare of customers purchasing digital products through analyzing the notes from written on-line reviews. The data used for the analysis are 6,342 on-line reviews for cell phones and digital cameras released from November, 2007 until April, 2008, which was posted on Naver Knowledge Shopping from November, 2007 until June, 2008. Through the on-line reviews, this article analyzed the evaluations on the digital products' hardware, software, design, service, price, and other criteria and the customers' emotional experience in the process of purchase, use, and possession. According to the results of the analysis, negative evaluation and emotional experience were originated from the company's information provision methods and purchase process. In addition, insufficient information searches in the process of online purchases, consumers' low right consciousness, and impolite on-line reviews were also problematic. Customers' evaluations and emotional experiences on digital products were conducted in a complex way. Based on that, this research makes suggestions in the company's marketing, customer education, and theoretical aspect.

A Study on the Characteristic of Electrical Construction Work for Prevention of Electric Shock Accident (감전재해 예방을 위한 전기공사업의 특성에 관한 연구)

  • Choi, Sang-Won
    • Journal of the Korean Society of Safety
    • /
    • v.29 no.5
    • /
    • pp.29-34
    • /
    • 2014
  • The live line working is inherently dangerous as the workers have to work under the risk of electrical shock and most of works are carried out at height. The live line working need the some specific techniques and higher level safety measures such as a risk assessment to carry out works safely, but the electrical construction companies performed live-line working are usually small-sized companies. They have less capacity to have own safety management system. This study intended to conduct an in-depth analysis on the cause of electric shock accidents to provide basic data for policy proposing taking into considering the past eleven years for a long-term plan. And the aim of this study is to propose the policy about the equipment performance standards and/or worker's safety standards to revise the standards for preventing electric shock accidents, moreover, co-relation of the electrical work order form and on safety workings, especially electrical construction company/work.

Measuring and Reporting Corporate Social Performance: An Exploratory Study for Practical Application of Double Bottom Line (기업의 사회적 성과 측정과 보고: 더블바텀라인의 실무 적용을 위한 탐색적 연구)

  • Jo, Illhyung
    • Knowledge Management Research
    • /
    • v.21 no.2
    • /
    • pp.1-19
    • /
    • 2020
  • The purpose of this study is to suggest a practical way to measure and report corporate social performance as public interest in corporate social value pursuits increases. In particular, we will look for ways to measure and report on the financial and social performance of a company based on the concept of the Double Bottom Line (DBL), which has recently spread to big companies. For this purpose, this study analyzed the theoretical background and practical techniques related to measuring and reporting corporate social performance, and examined methods for measuring and reporting social performance in the existing financial performance measurement system. As a result, SROI was the most suitable method for measuring social performance of a company. It is recommended that social performance reporting follows the disclosure method of the accounting system, and the details of reporting suggest that using the standard of GRI Standard, an international standard related to sustainability reporting, is the most reasonable alternative to 'Double Bottom Line' performance reporting.

A Study on Factors to Influence the Reuse Intention of the Online Game Contents Service (온라인 게임 컨텐츠 서비스 재이용 의도에 미치는 요인에 관한 연구)

  • Lee, Ji-Hun
    • Journal of Korea Game Society
    • /
    • v.9 no.6
    • /
    • pp.79-92
    • /
    • 2009
  • Domestic on-line game market is growing quickly, but game company doesn't grasp trial of users, and it is bent on to the contents service supply that it was lumped together only. If cannot reflect mind of a user to game contents service, decrease of the existing customer and influx of a new customer is difficult as a loyalty duty of company is decreasingly market share drops, and this is large to company sales will beat it. I will present marketing strategy regarding game contents service of game companys in this study as detecting factors to affect to reuse intention of on-line game users.

  • PDF

A design and implementation of Java based network game environments design and implementation for Internet community (인터넷 커뮤니티를 위한 JAVA 기반의 네트워크 게임 환경 설계 및 구현)

  • Kim, Jong-Soo;Kim, Tea-Suk;Choe, Gil-Rim;Kim, Sam-Ryung
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • 2003.05b
    • /
    • pp.1071-1074
    • /
    • 2003
  • Now internet is very popular. Many company services various contents in Web. One of the best way for internet community is network game service for internet member. There are some company to service high quality network game for gathering members. Those company make success for getting fee from their member. Global on-line game market is small but stability growing. Thus Microsoft invest on line game. On this paper, one of a java network turn game system called by "Hoola" is designed and implemented. This Application consist of Client/Server and Database module and multi-tier Architecture, because of easily translation to PDA or mobile phone.

  • PDF

A Mathematical Model for Converting Conveyor Assembly Line to Cellular Manufacturing

  • Kaku, Ikou;Gong, Jun;Tang, Jiafu;Yin, Yong
    • Industrial Engineering and Management Systems
    • /
    • v.7 no.2
    • /
    • pp.160-170
    • /
    • 2008
  • This paper proposes a mathematical model for converting conveyor assembly line to cellular manufacturing in complex production environments. Complex production environments refer to the situations with multi-products, variant demand, different batch sizes and the worker abilities varying with work stations and products respectively. The model proposed in this paper aims to determine (1) how many cells should be formatted; (2) how many workers should be assigned in each cell; (3) and how many workers should be rested in shortened conveyor line when a conveyor assembly line should be converted, in order to optimize system performances which are defined as the total throughput time and total labor power. We refer the model to a new production system. Such model can be used as an evaluation tool in the cases of (i) when a company wants to change its production system (usually a belt conveyor line) to a new one (including cell manufacturing); (ii) when a company wants to evaluate the performance of its converted system. Simulation experiments based on the data collected from the previous documents are used to estimate the marginal impact that each factor change has had on the estimated performance improvement resulting from the conversion.

A Study on Productivity Improvement on Welding Line for Vehicle Fuel Tank using Layout Improvement (레이아웃 개선을 통한 차량용 연료탱크 용접라인의 생산성 향상에 관한 연구)

  • Yoo, Sung-Hee;Lee, Chang-Ho
    • Journal of the Korea Safety Management & Science
    • /
    • v.12 no.3
    • /
    • pp.215-221
    • /
    • 2010
  • Many researches and projects are actively implemented in the academic world and industrial world in order to increase the productivity through changing utility layout. Effective layout makes the flow of parts and products go on wheels and helps labor forces and utilities to be used efficiently. In this study, we looked at effect on utility layout change through a case of a company making a fuel tank of vehicle in Korea. Due to the layout improvement, this company could have flowshop system on welding line, so the stock in line was decreased, checking the number of stock became easier than before and it was possible to evaluate exact cycle time per unit. Through not only confirming qualitative effect, but also checking quantitative effect such as UPH(Unit per Hour), we obtained the conclusion that the layout improvement increased the productivity.

A Study of On/Off-line Trust on Customer's Repurchase Intention in Hotel Industry (온/오프라인 호텔기업의 신뢰와 고객의 재구매의도에 관한 연구)

  • Min, Bo-Young
    • The Journal of the Korea Contents Association
    • /
    • v.9 no.8
    • /
    • pp.412-422
    • /
    • 2009
  • With the development of the Internet, online community has been made possible to buy a product in hotel industry. It is expanded gradually the customers buy various banquet services as well as guest rooms or restaurant use. From the 1950s, research has been conducted on trust and various study is achieved in connection with in social psychology or industry marketing. But there is much to be desired on research on trust in on/off-line company and customer's repurchase intention. Verifying the study model and hypothesis established through proceeding research, we would like to know that whether trust in on-line basis can be connected with the trust that already formed about the hotel in off-line basis. Furthermore, how on-line and off-line trust made in hotel industry can affects to customer's repurchase intention. The trust between on-line basis and off-line basis in hotel industry is mutually related. The trust based on off-line hotel company also affects to customer's repurchase intention. But, on-line trust in hotel industry is not related to the customer's repurchase intention.

A Study on Selection and Improvement of SLA Evaluation Metrics Using IT Maturity Model (IT 성숙도 모델을 이용한 SLA 평가 지표 선정과 개선에 관한 연구)

  • Rhew, Sung-Yul;Shin, Sung-Jin;Kim, Yoo-Ri
    • Journal of Information Technology Services
    • /
    • v.8 no.4
    • /
    • pp.141-150
    • /
    • 2009
  • There are no objective standards for selection and improvement of SLA evaluation metrics for IT service. In this study, we analyze the current IT maturity models for selection and improvement of the metrics and then we derive them according to the maturity levels and propose the redesigned maturity model. To verify whether the model is applicable, we execute a case study based on the D company. We apply the proposed evaluation metrics of the maturity models to the D company and evaluate the metrics. We select a proper level of the D company and an improvement line after measuring evaluation metrics in the maturity level 2. We propose improvement guidelines of evaluation metrics which score is less than the improvement line's and derive SLA evaluation metrics. By using the SLA evaluation metrics for a year, we prove that the way of selection and improvement is useful.