• Asia-Pacific Journal of Business
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• v.8 no.2
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• pp.41-55
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• 2017

This exploratory research compares two particular features of coffee culture, namely the reason why a particular coffee shop is frequented and the reason for going to the chosen coffee shop in Italy and South Korea. A survey was carried out targeted at current undergraduate university students in both countries with data being collected in the late spring and early summer of 2017. The main impetus for this research was to investigate the aforementioned areas given the fact that Italy has such a long standing coffee culture that dates back centuries and is still an industry dominated by independent coffee houses while the Korean coffee industry started developing in the early 1980s and taking off after the 1988 Olympic Games. The Korean coffee industry, in contrast, is driven by the franchise coffee shops such as Starbucks, $Caf{\acute{e}}$ Benne, and The Coffee Bean among others. While both countries have well developed coffee cultures, they developed along very different lines. Data collected from respondents are tabulated and presented followed by an analysis and interpretation of the data. Finally, some suggestions on how to conduct further research in order to better understanding the underpinnings and contributing factors in understanding consumer choice and coffee culture in both Italian and Korea are suggested.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2008.05a
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• pp.105-108
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• 2008

Beijing as one of the prosperous cities has been attracting more and more to the people in China and overseas because of the coming Olympic Games. And the housing enterprises have become extremely popular as follows. The request of housing designation has also been increased and a color factor should be the key point of housing designation. This study is a research of perceptual color designation in public residential housing in Beijing. In particular, this study will deal with the color designation development trend of public residential housing in Beijing after an analysis of color designation of high-class residential housing from 2000 to 2007 in Beijing. Color around people is not only understood more rationally and personally in 21 century but also it is pursued to get a brand-newly incentive from tradition. While color could give housing many wonderful looks. Chromatics people have had a deeper acknowledge of color and color function so color has played a key role of housing designation. Color effect on people in physical and physiology aspect is getting more important. The color issue are one of the most effective and efficient factor in the in public residential housing, therefore this study deal with this issue 'How to effectively use the color in public residential housing space.

• Geomechanics and Engineering
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• v.32 no.6
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• pp.627-637
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• 2023

Volleyball is an international sport with many fans. This sport has made significant progress in schools and clubs. Volleyball is suitable for all age groups and can be used in different environments. It has many social and physical benefits. During the game provides special physical training for the players and is considered one of the most exciting games. Another type of volleyball is beach volleyball, a beach sport and one of the Olympic sports held on the sand with the same rules as volleyball. This sport is usually played in coastal areas, especially with wide sandy beaches. Because this sport is played in open spaces, the players stay in this space for a long time and are exposed to dangerous ultraviolet radiation. It is a wavelength of light in the range of electromagnetic waves with a wavelength between 10 and 400 nm. This wavelength is shorter than visible light and more protracted than X-ray. Ultraviolet (UV) rays are naturally present in sunlight and include about 10% of all waves emitted from the sun's surface. Prolonged exposure to ultraviolet light causes acute and chronic damage to the skin and vision and even destroys the entire immune system. Different covers of the earth's surface reflect different amounts of UV rays. For example, snow cover, sand, and seawater surface reflect this radiation. Therefore, the health of volleyball players is in danger due to this harmful radiation. This work aims to introduce a type of clothing made of nanoparticles that can repel ultraviolet rays and protect beach volleyball players whose health is at risk from this radiation.

• Korean Journal of Exercise Nutrition
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• v.13 no.3
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• pp.185-192
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• 2009

The aim of this study was to examine the use of such dietary supplementation practices, opinions, taking period for dietary supplement, and among elite Judoists varying in age and gender. Subjects were recruited from Korea National Team Judoists in elite athlete training centers (Taenuing in Seoul, Korea and surrounding area), a total of 223 elite Judoists (2003y n=34, 2005y n=41, 2006y n=101, 2007y n=30, 2008y n=17). Data were collected from personal interviews with Judoists who participated at the Olympic games, Asian game and World Championship game since 2003-2008. Elite Judoists representing mean age of 2003y (men: 23.5±2.7, women: 22.6±2.4), 2005y (men: 23.4±2.6, women: 22.5±2.3), 2006y (men: 20.3±3.2, women: 21.9±2.4), 2007y (men: 25.3±2.6, women: 22.5±2.8) and 2008y (men: 23.9±3.9) completed a validated questionnaire assessing dietary supplementation practices and opinions. Older Judoists were significantly more likely to report greater dietary supplementation usage; to be advised by oneself; health food store and pharmacy retailers; to decrease taking period days per week and past 6 month. Relative to gender, significant differences were observed for the types of dietary supplementation reported; supplementation practice trend; reasons for dietary supplementation use.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.4
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• pp.171-181
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• 2018

As the proportion of sports events in the sports industry grows, the official sponsor market for sports events is also increasing. But because official sponsors are limited and expensive, some companies approach sporting events by way of Ambush marketing. This study is to analyze the differences of media exposure between official sponsors and general companies of mega sport events. To accomplish the purpose of the study, we collected text articles and analyzed them from the period of 2016 Rio Olympics, one year before the Olympics and one year after the Olympics. Web crawling was performed using Python for the collection of articles. Morphological and frequency analysis was performed using the KoNLP package and the TM package of statistical program R. In addition, the opinions of the related experts group were gathered to classify the companies or organizations in the media as the Organizing Committees for the Olympic Games(OCOGs), official sponsor, and general companies. As a result of the analysis, 5,220 times appeared related to the OCOGs, 7,845 times appeared related to the official sponsor, and 7,028 times appeared related to general companies. There isn't much difference in the frequency of exposure between official sponsors and general companies. It implies that Ambush marketing is recognized as a strategic marketing technique. The International Olympic Committee(IOC) has to recognize these social phenomena and establish reasonable standards for the marketing activities of official sponsors and general companies. And this study will serve as a basis for fair sponsor activities or marketing activities of sports events.

• Korean Institute of Interior Design Journal
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• v.22 no.6
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• pp.162-172
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• 2013

This study focuses on the genealogical analysis of the urban public spaces by the local history of Seoul which is significantly different from western cities. The analysis targets the discourse of the urban street which defines urban space-structure among the urban public spaces. Based on the analysis, we define the progress levels of urban public design policy in Seoul. Firstly, in 1960's and 1970's, 'urban reconstruction' was intensively carried out for the country modernization, and 'vehicle preferred street expansion' resulted in damages to historical inheritance, in-humanized street, and cultural uniformity. 1980's and 1990's would be defined as 'politic acceptance of plural values to the urban street.' There were the Olympic Games held in Seoul in 1988, which were the celebrations of the 600th capital establishment and the autonomous local government system. In the meanwhile, diverse values on the urban street were discussed in terms of globalization. There also were the self-reflection for the urban skyscrapers and high-population rate, the cultural uniformity of urban street, and the commercialization in downtown with urban reconstruction plans. Then, the sense of landscape and amenity was focused. Various urban projects and regulations were held according to the changes of value recognition. 2000's can be defined as 'introduction to the organic integration and the urban public design governance.' In the 21st century, types of recognition have changed significantly, which include publicness, humanism, sustainability, symbolism, artistry, placeness, and communication. They cause the establishment of ordinances and the installation of integrated organization via urban design administration. The legislation has been revised in order to support the various methods for the maintenance and operation of urban landscape in terms of local characteristics. New regulations were established for residents to participate in the processes of the urban planning with street design policy.

• Journal of Digital Convergence
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• v.16 no.8
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• pp.341-349
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• 2018

This study aimed to investigate the tendency of nationalism and globalization of Korean by analyzing their emotions in sport phase. The SNS comments of newspaper articles on 2016 Brazil Olympics were selected and used to analyze types of nationalism with its emotional texts. The results were as followings; First, the words which showed nationalistic tendency represented each sport phase. Second, Korean showed strong resistant nationalism when their historical background was stimulated by the situation. Third, the most dominant type of Korean's nationalism in sport emotion was the closed. This study could be valued with the empirical approach on the sport emotion and nationalism tendency of Korean.

• Journal of the Korea Furniture Society
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• v.20 no.4
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• pp.307-316
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• 2009

Seoul, the capital of Korea, is worldwide city; Seoul is 600 year-old city as a capital and more than 10 millions of population live in Seoul, Image of Seoul has began to be known to the peoples in the world through 1988 Seoul Olympic Games and 2002 World Cup. However, in the public design and trees lining street system, Seoul hasn't been escaped from the image of a city which lacks of the characterization in the culture and identity aspects. This paper applied a protective fence designing simulation for Cultural Street in Seoul to develop much more the identity of Seoul and characterization of local culture. Also, It's examined and analyzed R&D data, and applied traditional patterns to design to set developmental capacity of design and a direction of fence design in the past, present and future. It's analyzed the present condition of domestic manufacturers and examples for installation, selected randomly 7 places of domestic cultural places as an alternative to compare the previous design to the present design with 3D design and photos composing method, and developed the related situation. Also, It's visualized this method to let the citizens and all levels of society determine the design. besides that, developed the traditional patterns to apply the patterns to the design, considering the characteristic of each region and characteristic of each road. It's suggested this fence design to apply the image of advanced Korea and Seoul as a creative cultural city, and the international status of Korea and Seoul to the trees on the historical and traditional street. Also, put an importance to bring the identity of Seoul and Korea in the world into relief.

• Journal of the Korean Society of Costume
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• v.56 no.2 s.101
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• pp.17-31
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• 2006

This study is tried to identify the changes in modern Hanbok for the past five decades through the literatures and actual materials such as the First Ladies' costume. In Hanbok fashion, there is a trend that influenced by politics, economy and culture just like in western fashion. After liberation from the Japanese colonialism, the most important factors in Hanbok fashion were economic factors caused by the development of textile industry and the dressing attitude of the First Ladies at that time. In 1950s, a modified Hanbok that is easy to wear was popular. It was partly because of the west oriented atmosphere after the Korean War and mainly due to the practical dressing attitude of First Lady, Francesca. In 1960s and 70s, former First Lady Yuk Young Soo who loved and had good taste for Hanbok led the fashion. At that time, high ranking female social leaders as well as general public usually wore Hanbok on formal occasions. Therefore, textile industry for Hanbok developed a lot and tailored shops that specialize Hanbok emerged. In 1980s, as the economy got better, Hanbok was upgraded and it became more luxurious. Traditional Hanbok was revived through a historical investigation. Additionally, the former First Lady Lee Soon Ja helped fostering a luxurious mood as she wore a Hanbok as a formal dress. After 1988 Olympic Games were successfully held, the importance of the traditional culture was emphasized in 1990s and Hanbok followed retro trend rigorously through the academic approaches including a dressing history. Hand painted and naturally dyed Hanboks were strong in this period. Former First Lady Kim Ok Sook's sophisticated Hanbok attire partially had effect on this mood. However, From the late 1990s Hanbok became less popular. It was partly because the former First Lady Son Myoung Sun and Lee Hee Ho preferred western style dresses and did not play a role as Hanbok fashion leaders.

• Korean Journal of Applied Biomechanics
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• v.16 no.3
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• pp.173-181
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• 2006

The purpose of this study is grasp the problem of the gymnast, Kim, Dong-Hwa's Kip to Swallow Motion in Rings, and make up for the weak points to help him to perform a better performance. Therefore, two tryouts for $28^{th}$ Athens Olympic Games were filmed using video camera then finalized with Kinematical Analysis using 3D motion analysis program followings are the form of conclusions. 1. In the very first tryout, when he was doing a Swallow Support Scale, his CM position was high and arm slope was deduction because when he was doing Kip, the ascent velocity was low and he tried excessively to pull him on rings due to relying upon angular movement of shoulder joint. 2. When he was doing drop, he let his hip angle bend only little bit and let fall so making shoulder angle wider and maintain the level horizontally occurs strong drop motion when vertical descent is happening. 3. As a result, lowering the direction of a kick makes CM's movement path lower, increase vertical ascent velocity, and it helps to do the Swallow Support motion in short period of time. 4. After a strong drop motion, which is deep and fast, would make rope of ring shake so there is a defect that the body moves to forward area. However, it does not effect in Swallow Support Scale motion. 5. In the second tryout, trunk rotation angle and arm slope was fixed decrease while doing rotary motion. When rotary motion was happening, before the body was going under the rings, maintained his arm slope horizontally so his Swallow Support Scale motion was nearly perfect.