• Title/Summary/Keyword: Olympic games

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A Study on the Characteristics of the Summer Olympic Games Mascots

  • Choi, Hwa Yeol;Lee, Hyuk Jin
    • Journal of Sport and Applied Science
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    • v.6 no.2
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    • pp.1-7
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    • 2022
  • Purpose: This study began with an interest in the meaning and importance of Olympic mascots, and this paper aimed to analyze the types and features of mascots by comparing the Summer Olympics mascots from Munich 1972 to Tokyo 2020 and ultimately to understand the attributes of the Summer Olympic mascots. Research design, data, and methodology: The approach of this study is the exploratory approach by literature reviews. This study carried out exploratory research on thinking about understanding the characteristics of the Summer Olympic Games Mascots. Results: First, the Munich 1972 mascot, Waldi is known as the first official mascot. Second, many mascots are designed the most in animal form. But the process of change according to the material of the Olympic mascot changed from a simple animal form to a finely expressed hybrid mascot, and multiple mascots appeared in the 2000s. Conclusions: The Olympic mascot is a representative symbol of the Olympic Games, representing the identity of the host country. Five attributes of the Olympic mascots were identified: friendliness, a symbolic meaning, originality, diversity, and value. Further implications were discussed.

A Study on the Uniform Design for the Olympics Using Geongongamli and the Taegeuk Symbol -Focused on the Uniform for the Opening Ceremony- (건곤감리와 태극문양을 활용한 올림픽 유니폼 디자인 연구 -개막식 유니폼을 중심으로-)

  • Kim, Eun-Dug;Lee, Inseong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.6
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    • pp.1062-1071
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    • 2016
  • Olympic uniforms emphasize aesthetics along with sports fashion trends and tendencies to display national competitiveness through colorful designs that use the national flag or colors as motifs. Korea needs to enhance the national brand through international sporting events such as the 2018 PyeongChang Olympic Games (30 years after the 1988 Seoul Olympic Games); therefore, a multilateral analysis is required to promote a global image of Korea. This study presents a development direction for more diverse national brand values for Korea through design research on Olympic uniforms. Research methods investigated the concepts and changes of the Geongongamli, and Taegeuk symbols as well as Olympic uniforms based on literature data and existing studies using uniforms. An Olympic uniform using symbols of the Korean flag was designed through a case analysis of Olympic uniform designs of countries that participated in the 2012 London Summer Olympic Games and 2014 Sochi Winter Olympic Games that reflect the countries' image. The research scope excluded uniforms for the actual games and limited the uniforms to official uniforms for the opening ceremony that represent the characteristics of each country; consequently, we analyzed 70 uniforms of 162 countries of the Winter Olympic Games. As a result, official national symbols were more frequently reflected than unofficial symbols in the uniform designs of the Summer and Winter Olympic Games with more frequencies of direct reflection than indirect reflection. Korea's national brand is expected to enhanced through a uniform that expresses Korea's image at international events and global exchanges.

Sport Event and City Image: 2008 Beijing Olympic Games Case (스포츠 이벤트와 도시 이미지: 베이징 올림픽을 중심으로)

  • Nam, In-Yong
    • The Journal of the Korea Contents Association
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    • v.10 no.11
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    • pp.92-101
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    • 2010
  • Many cities in the world are trying to enhance city awareness and city image through international events. In this study, the impact of 2008 Beijing Olympic Games on Beijing Image was investigated by survey. According to the result of data analysis, there is a positive correlation between the watching time of Beijing Olympic Games on TV in weekend and familiarity to Beijing. And there is a positive correlation between the watching time of Beijing Olympic Games on TV in weekend and attitude toward Beijing, too. Familiarity to Beijing and Beijing Olympic Games management have an significant impact on Beijing image, attitude toward Beijing and intention to visit Beijing. Familiarity to Beijing than Beijing Olympic Games management has a larger impact on Beijing image and attitude toward Beijing.

The Analysis of Composition and Characteristic in Olympics Cultural Program: Focusing on the 1988 Seoul Olympics and the 2018 PyeongChang Winter Olympic Games (올림픽 문화프로그램의 구성과 특성 분석 - 1988 서울올림픽과 2018 평창동계올림픽을 중심으로 -)

  • Lee, Ji-Yeon;Son, Jeung-Woo
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.4
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    • pp.187-206
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    • 2021
  • The purpose of this study is to analyze the compositions and characteristics in cultural programs of the 1988 Seoul Olympics and the 2018 PyeongChang Winter Olympic Games. A research method was considered the developmental aspects of Cultural Olympics in all-time Olympic Games and the cases of Cultural Olympics in a host country through a documentary research method. The compositions and characteristics in cultural programs of the 1988 Seoul Olympics and the 2018 PyeongChang Winter Olympic Games were diversely analyzed. The results are as follows. First, a concept of a cultural program was deepened and developed at the 1992 Barcelona Olympics. In the wake of the 2010 Vancouver Olympics, IOC published the Cultural Olympic Guide. Through the 2012 London Olympics, the Cultural Olympic Guide was revised. Second, the cultural programs of the 1988 Seoul Olympics and the 2018 PyeongChang Winter Olympic Games showed the characteristics of image change & status and of the international exchange strengthening in a host country and a holding city. Third, in terms of cultural programs, the 1988 Seoul Olympics comprised the celebrations, performances & exhibitions amid the Culture and Arts Festival, and the International Academic Conference. The 2018 PyeongChang Winter Olympic Games were composed of performances, exhibitions, festivals, humanities & experience, and educational events. Fourth, the 1988 Seoul Olympics included the key element of forming a program that equally has the characteristics with the harmony between tradition and modernity, with the promotion of the excellence in Korean traditional culture & the spread in a bond of sympathy, and with various cultures and arts in each region. Also, the 2018 PyeongChang Winter Olympic Games pushed ahead with the strategy dubbed 'The Olympics in which there is culture day after day, in which provincial residents participate, and in which the cultural heritage is left' in order to systematically expedite the cultural Olympics.

Data Envelopment Analysis on Olympic medals : Focusing on Athens Olympic Games and Torino Winter Olympic Games (올림픽 메달의 자료 포락 분석 : 아테네 하계올림픽과 토리노 동계올림픽을 중심으로)

  • Kang, Doo-suk
    • International Area Studies Review
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    • v.14 no.1
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    • pp.299-319
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    • 2010
  • This thesis analyzed that which countries won the Olympic medals more efficiently at the Olympic Games. Unlike the previous studies, I measured efficiency under the CRS, found implications for investment to improve sports skills through understanding the characteristics of sports race. A methods for research is a DEA-based approach which measures efficiency by using the data only, not assuming the parameters. The inputs are total population and GDP, the output is Olympic medals at 2004 Athens Olympic Games and 2006 Turin Winter Olympic Games. I applied different weights based on the medal colors. The results showed the tendencies that the larger the scales of total population and GDP were, the lower efficient values were. These tendencies imply that sports skills are related with the law of diminishing returns and international convergence. According to these phenomenons, surging investments for sports performance are hard to get proper justification. In the case of limited resources, investing uniformly in various sport entries is more productive than in just one or two sport entries.

Olympic Advertisers Win Gold, Experience Stock Price Gains During and After the Games (오운선수작위엄고대언인영득금패(奥运选手作为广告代言人赢得金牌), 비새중화비새후적고표개격상양(比赛中和比赛后的股票价格上扬))

  • Tomovick, Chuck;Yelkur, Rama
    • Journal of Global Scholars of Marketing Science
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    • v.20 no.1
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    • pp.80-88
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    • 2010
  • There has been considerable research examining the relationship between stockholders equity and various marketing strategies. These include studies linking stock price performance to advertising, customer service metrics, new product introductions, research and development, celebrity endorsers, brand perception, brand extensions, brand evaluation, company name changes, and sports sponsorships. Another facet of marketing investments which has received heightened scrutiny for its purported influence on stockholder equity is television advertisement embedded within specific sporting events such as the Super Bowl. Research indicates that firms which advertise in Super Bowls experience stock price gains. Given this reported relationship between advertising investment and increased shareholder value, for both general and special events, it is surprising that relatively little research attention has been paid to investigating the relationship between advertising in the Olympic Games and its subsequent impact on stockholder equity. While attention has been directed at examining the effectiveness of sponsoring the Olympic Games, much less focus has been placed on the financial soundness of advertising during the telecasts of these Games. Notable exceptions to this include Peters (2008), Pfanner (2008), Saini (2008), and Keller Fay Group (2009). This paper presents a study of Olympic advertisers who ran TV ads on NBC in the American telecasts of the 2000, 2004, and 2008 Summer Olympic Games. Five hypothesis were tested: H1: The stock prices of firms which advertised on American telecasts of the 2008, 2004 and 2000 Olympics (referred to as O-Stocks), will outperform the S&P 500 during this same period of time (i.e., the Monday before the Games through to the Friday after the Games). H2: O-Stocks will outperform the S&P 500 during the medium term, that is, for the period of the Monday before the Games through to the end of each Olympic calendar year (December 31st of 2000, 2004, and 2008 respectively). H3: O-Stocks will outperform the S&P 500 in the longer term, that is, for the period of the Monday before the Games through to the midpoint of the following years (June 30th of 2001, 2005, and 2009 respectively). H4: There will be no difference in the performance of these O-Stocks vs. the S&P 500 in the Non-Olympic time control periods (i.e. three months earlier for each of the Olympic years). H5: The annual revenue of firms which advertised on American telecasts of the 2008, 2004 and 2000 Olympics will be higher for those years than the revenue for those same firms in the years preceding those three Olympics respectively. In this study, we recorded stock prices of those companies that advertised during the Olympics for the last three Summer Olympic Games (i.e. Beijing in 2008, Athens in 2004, and Sydney in 2000). We identified these advertisers using Google searches as well as with the help of the television network (i.e., NBC) that hosted the Games. NBC held the American broadcast rights to all three Olympic Games studied. We used Internet sources to verify the parent companies of the brands that were advertised each year. Stock prices of these parent companies were found using Yahoo! Finance. Only companies that were publicly held and traded were used in the study. We identified changes in Olympic advertisers' stock prices over the four-week period that included the Monday before through the Friday after the Games. In total, there were 117 advertisers of the Games on telecasts which were broadcast in the U.S. for 2008, 2004, and 2000 Olympics. Figure 1 provides a breakdown of those advertisers, by industry sector. Results indicate the stock of the firms that advertised (O-Stocks) out-performed the S&P 500 during the period of interest and under-performed the S&P 500 during the earlier control periods. These same O-Stocks also outperformed the S&P 500 from the start of these Games through to the end of each Olympic year, and for six months beyond that. Price pressure linkage, signaling theory, high involvement viewers, and corporate activation strategies are believed to contribute to these positive results. Implications for advertisers and researchers are discussed, as are study limitations and future research directions.

The Use on Physical Therapies of Korean Delegation in the 2008 Beijing Olympic Games (베이징 올림픽 대한민국 선수단의 물리치료 이용 실태)

  • An, Seung-Heon;Lee, Je-Hoon
    • Journal of the Korean Society of Physical Medicine
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    • v.5 no.3
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    • pp.341-350
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    • 2010
  • Purpose : To provide information and data about the physical therapy service for planning future Olympic and other mass gatherings. Methods : To document the injuries sustained during the 2008 Beijing Olympic Games in a sample of patients visiting the physical therapy department of the Korean Olympic Committee. Athletes visited the physical therapy department in 2008 Beijing Olympic Korean delegation from 1 August through 22 August. Results : The sex ratio of athletes who visited physical therapy room was male 27.5%, female 72.5% and that number of case sports were higher Handball (26.2%), hockey (15.8%), archery (10.4%). The most prevalent injury of body parts was shoulder (15.1%), followed by the lumbar(14.2%), and the cervical spine (10.5%). Treatment modality had manual therapy(891), electrical therapy (584), ultrasound (461) and the number of taping were handball (47.8%), hocky (23.8%), judo (8.2%). Ankle (31.4%) was the most body parts of taping. Conclusion : Physical therapy in sport as a professional sports event to get their players to injury prevention and treatment. These results can be of help to optimize the strategies to prevent injuries and to treatment the injured athletes.

A study on Historical Context, Contents and Vision of Delphic Games for Cultural Tourism (델픽게임의 역사와 콘텐츠 특성 및 문화관광 콘텐츠로의 비전)

  • Jo, Sung-Jin;Park, Si-Sa;Hong, Sung-Hwa;Yang, Sung-Soo
    • The Journal of the Korea Contents Association
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    • v.9 no.10
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    • pp.436-443
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    • 2009
  • Last year, 2008 Beijing Olympic Games have finished successfully. Over the last century the Olympic Games have received much attention from the world widely in the various point of views. In opposition to the Olympic Games, Delphic Games have attracted little attention. Moreover, There are no comprehensive monograph and research about Delphic Games in ancient and modem era. On that account, this paper will focused on the historical context of Delphic Games, review contents of it, and discuss visions to introducing and announcing the Delphic Games to the academic world.

A study on a historical context, contents and vision of Delphic Games for cultural tourism (델픽게임의 역사와 콘텐츠 특성 및 문화관광 콘텐츠로의 비젼)

  • Jo, Sung-Jin;Park, Si-Sa;Hong, Sung-Hwa;Yang, Sung-Soo
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.333-337
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    • 2009
  • Last year, 2008 Beijing Olympic Games have finished successfully. Over the last century the Olympic Games have received much attention from the world widely in the various point of views. In opposition to the Olympic Games, Delphic Games have attracted little attention. Moreover, There are no comprehensive monograph and research about Delphic Games in ancient and modern era. On that account, this paper will focused on the historical context of Delphic Games, review contents of it, and discuss visions to introducing and announcing the Delphic Games to the academic world.

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Sentiment Analysis on Global Events under Pandemic of COVID-19

  • Junjun, Zhang;Noh, Giseop
    • International Journal of Advanced Culture Technology
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    • v.10 no.3
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    • pp.272-280
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    • 2022
  • During last few years, pandemic of COVID-19 has been a global issue. Under the COVID-19, global events have been restricted or canceled to secure public hygiene and safety. Since one of the largest global events is Olympic Games, we selected recent Olympic Games as our case of analysis. Tokyo Olympic Games (TOG) was held in 2021, but it encountered a millennium disaster, the pandemic of COVID-19. In such a special period, it is of great significance to explore the emotional tendency of global views before and TOG via artificial intelligence. This paper vastly collects the TOG comment data of mainstream websites in South Korea, China, and the United States by implementing crawler program for sentiment analysis (SA). And we use a variety of sentiment analysis models to compare the accuracy of the experimental results, to obtain more reliable SA results. In addition, in the prediction results, to reduce the distortion of opinion by a minority, we introduce an algorithm called "Removing Biased Minority Opinions (RBMO)" and provide how to apply this method to the interpretation domain. Through our method, more authoritative SA results were obtained, which in turn provided a basis for predicting the sentiment tendency of countries around the world in TOG during the COVID-19 epidemic.