• Journal of Fashion Business
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• v.6 no.1
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• pp.137-154
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• 2002

It's not easy to renew old brand of over 50 years history to the tastes of new consumer of our time. Most of national brands that has a history of some 20 years in Korea have strove for continuation and growth of brand to no avails, which can be taken as a good example of current situation. For instance, C company, one of the National brand of US which has a history of 51 years, has made its position secure as a fashion group and based itself on a sound foundation by establishing new marketing strategy and completing successful brand renewal in the process of strategic M&A with Italian company. Those successful marketing strategies are as follows. 1) they regarded both market and consumer oriented marketing activity as company's highest priority strategy and put great emphasis upon concentration on target market and reestablishment of brand image of business casual wear. 2) Setting up and operating planning team composed of merchandizer alone in Milano, they set the direction of plan on the basis of concentrated research on potential item in market according to thorough market research done by buying office in Korea, branch office in Hong Kong and buyer in US prior to blueprint planning for season. 3) Great emphasis was placed on business which focused on intensive presentation of basic key item for apparel career women who are main consumer group in the midium-low prices market in US and on supplementation of size and color. they named this line 'collectibles' and helped their customer develop their own clothes plan without worrying about the change of color and fabric by supporting same fabric and color throughout the year and enabled them to add variation easily by supplementing new trend item. 4) Company set black as a main color that lots of apparel career women find easy to care and to express their own image and presented them with pebble which belongs to navy and beige and added fashion color such as wine and brown etc as season goes by. They constructed basic line in order for their customers to coordinate purchased item with new one or to add them to present collection, and to achieve efficient sale by setting up strategy which allows this cross coordination and changing pattern occasionally. 5) Though basic jacket for 99$, short slim skirt for 49$ are products within midium-low prices range, in the material planning stage aiming at production of item that has both resonable function appealing to consumer and is fashionable, synthetic material had to be used as a main source due to price competitiveness. Despite this situation, considering comfortable sense of fit and refined drape of silhouette that has no sign of cheap material, whole collectible line was divided into two items, which contributed to reduction of cost. In case of material that is composed of triacetate and polyester in 70 to 30 ratio, was used up to 4 million yard, which allowed drastic curtailment of cost accompanied by concentration. In case of 'collectibles' line, using Korean material mainly, C company chose to have their product sewed in Southeast Asian countries where transportation is well developed and both productivity and quality verified by operating global production system which aiming at cutdown of cost through outsourcing production from the country where labor cost is low and getting finished product. Polarization between present consumers telling us that consumers with the mind of middle classes in the past no longer exists between consumers who seek after only fine article of highest quality and wise consumers who are sensible enough to judge bubble on correlation between price and quality. To cope with this change in new consumer mind, apparel makes changing their policy so as to produce item that has reasonable quality and falls within affordable price range anywhere in the world. and they're striving to get out of difficult situation by operating global marketing strategy which stresses separation of planning, production and sale and sensibility of fashion shared worldwide. The marketing strategy of C company can be exemplified as a successful one.

• Cartoon and Animation Studies
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• s.36
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• pp.189-215
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• 2014

Since the launching of in 1963, a large amount of outstanding cartoons had been produced in China by the year 1980. During this period of time, international reputation was achieved with the extremely full expression and characteristic stories originated from Chinese culture. Decades of cartoons were produced ever year benefiting from support of the government in the last years. However, the quality and in fluence power dropped down comparing with the increasing productivity. The outward followed by examples of successful international box office most of the animation made in China. These cartoons did not obtain admitting internationally, or disclose any traditional speciality of China, although the domestic box office is considered to be fairly successful. The key factors to the successful cases should be analysed and researched rather than simply estimating, in order to achieve both artistic and commercial success. Factor of humor, as a key element of a successful cartoon is proposed in this thesis. Prior to the discussion, a general definition of humor factor is described through Henri Bergson's comedy concept, based on which the key factors of humor will be analysed. A classification system would be derived and introduced as a tool for the analysis of humor factors. According to Henri Bergson, Humor is determined by circumstance, language and character factors. Humor factors are divided into visual, scene and acoustic factors in this research taking the Speciality of cartoon media into consideration. It is the speciality that, in addition to the visual and language factors, multiple acoustic elements are also introduced in such a presentation pattern. This classification system would be considerably applicable to the analysis of humor factors in Chinese cartoons. In this study, around the year 2000 to share the Chinese animation masterpiece were analyzed by selecting and , and . This discussion about key factors of humor is likely to be beneficial to the development of Chinese Cartoons in the future.

• Journal of The Korean Society of Grassland and Forage Science
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• v.19 no.4
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• pp.333-338
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• 1999

The experiment was carried out to find the effects of the application method of dairy liquid manure on productivity of silage corn(P3352) and sorghum $\times$ sudangrass hybrid(P988) and physical and chemical properties of soil during 2 years at Suwon. Crude protein content of T1(Chemical fertilizer) was highest by 6.5%, 8.9% in both forage, respectively, but total digestible nutrient(TDN) percent of T3(dairy liquid manure, basal + chemical fertilizer, topdressing) was highest by 73.8%, 59.0% in both forage, respectively. In TND yield, it was little different between T1(9.5 MT/ha) and others(8.4~9.3 MT/ha) at silage corn, but T4(chemical fertilizer at basal + dairy liquid manure at topdressing) was highest as 13.3 MT/ha at sorghum $\times$ sudangrass hybrid(p<0.05). pH of the soil after experiment was lower than that of the soil before experiment in the both forages, but soil organic matter was high at after trial than before trial. Available phosphorous and exchangeable cation were not shown the regular trend in this experiment. Based on the results of this experiment, it was not shown among different application method for silage corn (P3352), but application of chemical fertilizer at basal and liquid manure at topdressing was good for sorghum $\times$ sudangrass hybrid(P988).

• Journal of dental hygiene science
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• v.3 no.1
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• pp.5-10
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• 2003

The purpose of this study was to examine how medical personnels in the field of dentistry perceived the introduction of the yearly income system in an effort to determine some of the right directions for that and find out in which way that could be vitalized. For that purpose, literature concerned and relevant materials were reviewed, and a survey was conducted on 95 medical personnels, who were working at dental hospitals and clinics throughout the nation, for approximately five months from April through August 2002. After the collected data were analyzed, the following findings were acquired; (1) Regarding their awareness of the yearly income system by the type of institute, the workers from the dental hospitals found the yearly income system, more than the others from the dental clinics did, to enlarge their sense of involvement in management (p<.001), further work productivity(p<.01), awake their target-oriented sense of mission(p<.01) and make them feel uneasy about their future(p<.05). (2) As to differences between the dentists and dental hygienists, the former group had a higher opinion about that system(p<.01) and its effect on impartial performance appraisal(p<.01), encouraging medical personnels to deploy their abilities(p<.01), furthering work productivity(p<.001), intensifying a target-oriented sense of mission(p<.001). (3) Concerning their perception by career, those who had longer experience to work in that field considered it to strengthen work severity(p<.05) more than the others who had shorter experience did, and the former group thought that system was more likely to concentrate on a short-term achievement (p<.05). The workers who had been working for three to five years were more conscious of change in office hours (p<.01), and those who had been working for two or less years viewed that system most favorably(p<.05). (4) In order for that system to be successful, impartial performance appraisal was most widely called for(31.6%), followed by trust between labor and management(26.3%), worker's positive attitude toward that system(16.8%), CEO's firm belief in that(12.3%), and setting up a feasible target. The workers from the dental hospitals put more stress on medical personnel's favorable attitude toward that system(p<.05) than the others from the dental clinics did. And the dentists placed more stock in setting up a feasible target, which was a criteria of determining the amount of annual income, than the dental hygienists did.

• Korean Journal of Soil Science and Fertilizer
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• v.16 no.3
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• pp.210-222
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• 1983

The chemical factors of topsoil, which are associated with the prediction models of urea nitrogen (N kg/ha) need under the concept of multinutrient factor balance in soil to maintain optimum nutrient balance in rice plant grown in flooded condition, were the x/z and the Kas/Kai values. In the prediction model or equation $NRe=(58.5+0.647x/z){\cdot}F$, the F was difined as the productivity factor, which was considered to be dependent on the variety, climate and soil, and found to be better estimated as the function of Kas/Kai rather than x/z from the equation Fb=0.65+1.086kas/kai, where the x, z, Kas and Kai, respectively, were available $SiO_2$ ppm, % organic matter, K activity ratio or exchangeable $K^+/(\sqrt{Ca+Mg}+Na^+)$ in topsoil and the ideal K activity ratio determined by the equation Kai=0.03+0.00083x/z for standard variety Jinheung. The relative K activity ratio or Kas/kai in topsoil, which have to be equal to 1.0 in the prediction of K fertilizer need for standard Japonica Variety Jinheung, found to be 1.63 for the varieties of Indica ${\times}$ Japonica or Milyang No. 23 grown in Korean condition and 0.322 for the Indica varieties of IR 8, 20, 36 and 42 gown in the Philippines condition. The ideal K activity rations for different Varieties such as Indies ${\times}$ Japonica grown in Korea or $Kai_1$ and Indica grown in the Philippines or $Kai_2$ were computed to be estimated from the following equations respectively ; $\\Kai_1=0.0489+0.001353X/Z\\Kai_2=0.01+0.000267X/Z$.

• Korean Journal of Ecology and Environment
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• v.34 no.1 s.93
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• pp.30-44
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• 2001

In this study limnological characteristics of Lake Juam was surveyed from June 1993 to May 1994 in order to provides important information regarding water resources. Secchi disc transparency, epilimnetic chlorophyll a (chi-a), total nitrogen (TN), total phosphorus (TP) concentration and primary productivity were in the range of $2.0{\sim}4.5\;m$, $0.9{\sim}13.6\;mgChl/m^3$, 0.78$\{sim}$2.32 mgN/l, $11{\sim}56\;mgP/m^3$, $270{\sim}2.160\;mgCm^{-2}\;day^{-1}$, respectively. On the basis of TP, Chl-a and Secchi disc depth, the trophic state of Lake Juam can be classied as mesotrophic lake. The phosphorus inputs from non-point sources are concentrated in heavy rain episodes during the monsoon season. As a result, phosphorus concentration are higher in summer than in winter. TP loading from the watershed were estimated to be $0.9\;gPm^{-2}yr^{-1}$, which correspond to a boundary of the critical loading ($1.0\;gPm^{-2}yr^{-1}$) for eutrophication. From the results of the algal assay, both phosphous and nitrogen act as limiting nutrients in algal growth. The seasonal succession of phytoplankton community structure in Lake Juam was similar to that observed in other temperate lakes. Diatoms (Asterionella formosa and Aulacoseira granulate var. angustissima)fujacofeira BraHuJafa uar. aHgusHrsiaia) weredominant in spring and winter, cyanobacteria) were dominant in warm season. The organic carbon, nitrogen and phosphorus content of lake sediment were $9.5{\sim}14.0\;mgC/g$, $1.01{\sim}1.82\;mgN/g$ and $0.51{\sim}0.65\;mgP/g$, respectively. The allochthonous organic carbon loading from the watershed and autochthonous organic carbon loading by primary production of phytoplankton were determined to be 1,122 tC/yr and 6,718 tC/yr, respectively. To prevent eutrophication of Lake Juam, nutrient management of watershed should be focus on reduction of fertilizer application, proper treatment of manure, and conservation of topsoil as well as point source.

• Current Research on Agriculture and Life Sciences
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• v.1
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• pp.179-188
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• 1983

This study was conducted to find out the most fabourable breeding structure for the maximum genetic gain of live weight, the most important economic traits of Korean native cattle, in order to achieve the improvement goals for meat productivity of the native cattle early and effectively. For estimating genetic gain and population mean changes, the following factors were investigated under the assumation that 675,000 heads of over-two-year old cows were maintained each generation and 15% of the cows were culled every year: 1. The proportion of cow population inseminated by A I bulls; 30, 40, 50, 60, 70% 2. The number of semen doses produced from each A I bull per year; 5,000, 7,000, 10,000, 15,000, 20,000 doses. 3. The average body weight of A I bulls; 480, 520, 600, 640, 680, 720kg/18 months of age. The estimated results are summarized as follows: 1. The genetic gain of live weight is affected greately by the levels of A I bulls' body weight and the genetic gain was estimated 28.66~36.31kg per generation. 2. The proportion of genetic gain from sire selection were estimated 80~90%. 3. When the average body weight of A I bulls increase 40kg per generation and more than 50% of cow population is inseminated by A I bulls, then the phenotypic mean value of live weight of bulls at the age of 18 months and heifers at the age of 2 years are expected to be reached 600kg and 520kg in the A I population; 560kg and 480kg in the whole population, respectively, after 5th generation.

• Journal of The Korean Society of Grassland and Forage Science
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• v.19 no.1
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• pp.17-22
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• 1999

Experiment was carried out to determine the agronomic characteristics, forage yield of silage corn(Zea mays L.) soil chemical characterictics and $NO_3-N$ level in infiltration water by different application rates of daily liquid manures. Four treatment consisting of chemical fetilizer, $200kg\;N\;ha^{-1}$, daily liquid manure $200kg\;N\;ha^{-1}$, $300kg\;N\;ha^{-1}$ and $400kg\;N\;ha^{-1}$ were arranged in a randonmized complete block design with three replicates. The results obtained at National Livestock Research Institute, RDA., in Suwon from 1996 to 1997 are summarized as follows; In plant height and crude protein content, it were appeared to highest by 264cm, 6.8% at the cattle slurry 150% plot(T3), respectively. but Dry matter yield(14.5MT/ha) and TDN(9.5MT/ha) production of chemical fertilizer plot(T1) were highest. Among daily liquid manure amount, dry matter yield(14.0MT/ha) and TDN yield(9.1MT/ha) of daily liquid manure 100% plot(T2) were resulted to 96% and 97% of chemical fertilizer plot(T1). End year's soil organic matter and phosphate content were appeared to high than those of beginning year in daily liquid manure plots, but it was not in proportioned to increase according to slurry amount. $NO_3-N$ level in infiltration water lower than 60cm of all plots were lowed than a permitted limit of cattle drinkable. As a result, it was appeared that the optimum application amount of dairy liquid manure was 200kg/ha by manure-N.

• Journal of Technology Innovation
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• v.22 no.1
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• pp.149-175
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• 2014

This study analyzed the effect of corporate innovation strategies on patent production and ultimately on technological change and new product development of firms in South Korea. The intent was to derive efficient strategies for enhancing technological performance of the firms. For the empirical analysis, three sources of data were combined: four waves of the Human Capital Corporate Panel Survey (HCCP) data collected by the Korea Research Institute for Vocational Education and Training (KRIVET), corporate financial data obtained from the Korea Information Service (KIS), and corporate patent data provided by the Korean Intellectual Property Office (KIPO). The patent production function was estimated by zero-inflated negative binomial (ZINB) regression. The technological performance function was estimated by two-stage regression, taking into account the endogeneity of patent production. An ordered logit model was applied for the second stage regression. Empirical results confirmed the critical role of corporate innovation strategies in patent production and in facilitating technological change and new product development of the firms. In patent production, the firms' R&D investment and human resources were key determinants. Higher R&D intensity led to more patents, yet with decreasing marginal productivity. A larger stock of registered patents also led to a larger flow of new patent production. Firms were more prolific in patent production when they had high-quality personnel, intensely investing in human resource development, and adopting market-leading or fast-follower strategy as compared to stability strategy. In technological performance, the firms' human resources played a key role in accelerating technological change and new product development. R&D intensity expedited new product development of the firm. Firms adopting market-leading or fast-follower strategy were at an advantage than those with stability strategy in technological performance. Firms prolific in patent production were also advanced in terms of technological change and new product development. However, the nexus between patent production and technological performance measures was substantially reduced when controlling for the endogeneity of patent production. These results suggest that firms need to strengthen the linkage between patent production and technological performance, and take strategies that address each firm's capacities and needs.

• Journal of dental hygiene science
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• v.14 no.4
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• pp.516-524
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• 2014

Workers' oral health is important to guarantee workers' right of health and increase productivity. The aim of this study was to investigate recognition and satisfaction of national oral examination for workers in Incheon and Daejeon. Three hundred seventy-nine workers who were selected by convenience cluster sampling answered the questionnaire about experience, recognition and satisfaction of national health examination and oral examination by self recording type. A total of 76.0 percent of the subjects had national health examination, and 51.7% had national oral examination. A total of 64.9 percent had experienced notice about national health examination from the company, and 28.2% about national oral examination. The subjects had high positive score about intention of treatment, dental scaling, and change of toothbrushing method depending on oral examination, need of national health and oral examination, and usefulness to one's health through national health and oral examination. Office workers, regular workers, and the workers with monthly income more than 2 million won had more notice about national health and oral examination compared with sales and production workers, contract workers and the workers with monthly income less than 2 million won. We suggest institutional management of the notice about national oral examination be needed, especially for economically poor, or contract workers to increase the ratio to have national oral examination.