• Title/Summary/Keyword: OTT 유형

Search Result 14, Processing Time 0.018 seconds

An Exploratory Study of Psychological Characteristics of Metaverse Users (메타버스 이용자의 심리 특성 탐색 연구)

  • Hyeonjeong Kim;HyunJung Kim;Beomsoo Kim;Hwan-Ho Noh
    • Knowledge Management Research
    • /
    • v.24 no.4
    • /
    • pp.63-85
    • /
    • 2023
  • This study aims to identify the primary user group in the growing metaverse space based on the increased interest during the COVID-19 era. It also aims to explore the predictive factors for metaverse adoption. To predict online activities, the study examined user purposes, motivations, and relevant demographic factors as predictive variables through model analysis. The data from the Korean Media Panel Survey were used, and a two-stage analysis with the Heckman two-stage sample selection model was conducted to predict metaverse users. The analysis revealed that the key factors influencing metaverse adoption were offline activities, openness, OTT usage, and purchasing of paid content. Moreover, in the second stage model, openness, gender, and paid content purchases were identified as significant variables for increasing metaverse usage time. These results indicate that understanding metaverse users is essential in the context of the rising interest in online activities during the COVID-19 era and can provide valuable insights for metaverse platform-related companies and developers.

Predicting the Effect of Fusion of Artificial Intelligence Education and Maker Education Using System Dynamics (시스템 사고를 활용한 인공지능 교육과 메이커 교육 융합 효과성 예측)

  • Yang, Hwan-Geun;Lee, Tae-Wuk
    • Proceedings of the Korean Society of Computer Information Conference
    • /
    • 2020.01a
    • /
    • pp.117-120
    • /
    • 2020
  • 본 논문은 인공지능 메이커 교육과 관련한 요소를 논문 네트워크 키워드 분석과 다양한 빅데이터를 종합하여 핵심용어를 선정 후 인공지능 메이커 교육을 시스템 다이내믹스의 Vensim프로그램으로 인과지도(Casual Loop Diagramming)를 구조분석(모델의 구조)하여 예측 결과를 토대로 향후 미래 상황 추출 및 정책 결정 연구에 영향을 기여한다. 연구 결과 인공지능 교육 정책은 추후 인공지능 교육과 메이커 교육을 융합한 교육 관련 산업이 증대할 것으로 예측되며 교육 경쟁력 향상과 창의적 인재 양성, OTT를 이용한 인공지능 교육 콘텐츠 향상으로 학습에 활용성이 증대하게 된다. 또한 인공지능 교육 정책은 프로그래밍 교육으로 연결되어 성장기 학습자들의 사고력과 정서 발달에 도움 되며 다양한 교재 및 기기 등장으로 인한 학습에 다양성 역시 증가할 것으로 예측된다. 학교 차원에서는 교수·연구 지원 활동이 증가하여 수업 전문성을 가진 교사가 늘어나 학교 교육의 질은 확대되고 학부모는 인공지능 교육 정책에 긍정적으로 된다. 시스템 다이내믹스는 구조가 형태를 결정짓는다는 세계관에 기초하여 피드백 루프와 동태적 형태 유형을 파악하며 다양한 가능성이 존재하게 된다. 이는 추후 다양한 연구를 통해 인공지능 교육 정책 인과지도의 확대로 연결될 수 있음을 암시하며 본 논문을 통해 인공지능 교육 연구 확산에 시발점이 되었으면 한다.

  • PDF

Corporate strategy in Korean Contents production industry (국내 방송 콘텐츠 제작사의 기업 전략 특성)

  • Lee, Moon-Haeng
    • Journal of Digital Convergence
    • /
    • v.20 no.1
    • /
    • pp.155-163
    • /
    • 2022
  • The ecology of Korean Production Industry has been changing rapidly. Small & medium size independent production companys have been shrinking in market share while big size production companys are taking larger share than before. This study intends to show the dramatic change of the ownership in Korean production industry and the consequencies. When considering positive development of production industry, small & medium size independent production companys should play important roles but the environment of the industry is not easy for them. The implication of this study is that small & medium size independent production companys have to search for survival strategies to adapt environmental change.

A Study on K-Wave's Business Expansion: Based on Creativity Type Model (한류의 비즈니스 확장에 관한 연구: 창의성 유형 모델 기반으로)

  • Song, Minzheong
    • The Journal of the Institute of Internet, Broadcasting and Communication
    • /
    • v.18 no.5
    • /
    • pp.39-54
    • /
    • 2018
  • This study aims to expand K-Wave business. For this, it firstly investigated previous studies and pointed out limitations of the current scope of the K-Wave business. Therefore, as a theoretical background, it attempts to construct an analysis framework based on four types of creativity type model and to redefine the concept of K-Wave business, which refers to a series of business activities that create, utilize the asset, and reuse the originality of intellectual property assets. This study analyzes the business activities of K-Wave's asset creation, utilization, and talent linkage during 2013~2017. The scope of the asset creation covers the highest ranked movies, dramas, and K-pops, while the utilization of those is analyzed in cosmetics, food, and fashion industries. The personal talent is the source of new K-Wave value creation and Webtoon IP is analyzed. As a result, in the case of movies and dramas, the representative market is China, which is the result of the efforts to avoid the continuation of China's regulation and the development of local OTTs. It is confirmed that the product development for Chinese consumers is active as activities of K-Wave utilization in cosmetics, food and fashion. Interesting is that new K-Wave content is circulated in the beauty sector. Finally, it is confirmed that Webtoon IP, which has been structured with a solid story in individual talent, is the origin of new K-Wave asset creation such as movies and dramas.