• Asia Marketing Journal
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• v.25 no.2
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• pp.61-70
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• 2023

Although research on Virtual Reality (VR) has uncovered numerous technical advantages of VR over traditional media, little is known about how individual VR users with varying prior experience respond to VR differently. This paper examines the effect of users' prior VR experience on their subsequent real-life behavior in the domain of charitable consumption. Specifically, we find that compared to experienced VR users, novice VR users are more likely to support a charitable cause in real life (e.g., ocean conservation) after experiencing this cause in VR. The increased support among novice VR users occurs because they perceive the use of VR to be more novel. We find a boundary of this effect such that when VR is used to promote a noncharitable cause, novice VR users no longer increase their real-life support after VR. This research offers new possibilities for future studies on the use of VR in societal marketing.

• Steel and Composite Structures
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• v.36 no.3
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• pp.293-305
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• 2020

This article presented a nanoscale modified continuum model to investigate the free vibration of functionally graded (FG) porous nanobeam by using finite element method. The main novelty of this manuscript is presenting effects of four different porosity models on vibration behaviors of nonlocal nanobeam structure including size effect, that not be discussed before The proposed porosity models are, uniform porosity distribution, symmetric with mid-plane, bottom surface distribution and top surface distribution. The nano-scale effect is included in modified model by using the differential nonlocal continuum theory of Eringen that adding the length scale into the constitutive equations as a material parameter constant. The graded material is distributed through the beam thickness by a generalized power law function. The beam is simply supported, and it is assumed to be thin. Therefore, the kinematic assumptions of Euler-Bernoulli beam theory are held. The mathematical model is solved numerically using the finite element method. Results demonstrate effects of porosity type, material gradation, and nanoscale parameters on the free vibration of nanobeam. The proposed model is effective in vibration analysis of NEMS structure manufactured by porous functionally graded materials.

• Structural Engineering and Mechanics
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• v.63 no.5
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• pp.659-667
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• 2017

Rail support failure is inevitably subjected to track geometric deformations. Due to the randomness and evolvements of track irregularities, it is naturally a hard work to grasp the trajectories of dynamic responses of railway systems. This work studies the influence of rail fastener failure on dynamic behaviours of wheel/rail interactions and the railway tracks by jointly considering the effects of track random irregularities. The failure of rail fastener is simulated by setting the stiffness and damping of rail fasteners to be zeroes in the compiled vehicle-track coupled model. While track random irregularities will be transformed from the PSD functions using a developed probabilistic method. The novelty of this work lays on providing a method to completely reveal the possible responses of railway systems under jointly excitation of track random irregularities and rail support failure. The numerical results show that rail fastener failure has a great influence on both the wheel/rail interactions and the track vibrations if the number of rail fastener failure is over three. Besides, the full views of time-dependent amplitudes and probabilities of dynamic indices can be clearly presented against different failing status.

• Child Health Nursing Research
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• v.18 no.4
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• pp.207-213
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• 2012

Purpose: This study was done to examine levels of temperament, parent-child attachment and depression of adolescents and verify its effects. Methods: Surveys were conducted with 500 students from two middle schools, one located in Seoul and one in Gyeonggi Province. Adolescent temperament was measured using the Junior Temperament and Character Inventory, parent-child attachment using the Revised Inventory of Parent and Peer Attachment and depression using the Children's Depression Inventory. Cluster, t-test, correlation and logistic regression were used for data analysis. Results: Characteristics of temperament were classified into 2 groups. The 'Adaptation vulnerable group' showed high Harm Avoidance and the 'Adaptation protective group' showed high Reward Dependence, and Patience. The 'Adaptation vulnerable group' showed lower attachment and higher depression than the 'Adaptation protective group'. Novelty Seeking and Harm Avoidance correlated positively with depression and negatively with attachment. Students with higher levels of attachment reported lower levels of depression. The logistic regression analysis showed that the 'Adaptation vulnerable group' was 2.16 times more likely to be affected by depression than 'Adaptation protective group'. Conclusion: Results of this study can be used to develop depression intervention programs for adolescent psychological health and provide encouragement in the development of parent-child attachment.

• Advances in materials Research
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• v.9 no.1
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• pp.63-98
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• 2020

The novelty of this paper is the use of a simple higher order shear and normal deformation theory for bending and free vibration analysis of functionally graded material (FGM) beams on two-parameter elastic foundation. To this aim, a new shear strain shape function is considered. Moreover, the proposed theory considers a novel displacement field which includes undetermined integral terms and contains fewer unknowns with taking into account the effects of both transverse shear and thickness stretching. Different patterns of porosity distributions (including even and uneven distribution patterns, and the logarithmic-uneven pattern) are considered. In addition, the effect of different micromechanical models on the bending and free vibration response of these beams is studied. Various micromechanical models are used to evaluate the mechanical characteristics of the FG beams for which properties vary continuously across the thickness according to a simple power law. Hamilton's principle is used to derive the governing equations of motion. Navier type analytical solutions are obtained for the bending and vibration problems. Numerical results are obtained to investigate the effects of power-law index, length-to-thickness ratio, foundation parameter, the volume fraction of porosity and micromechanical models on the displacements, stresses, and frequencies.

• Structural Engineering and Mechanics
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• v.72 no.2
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• pp.229-244
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• 2019

Weak form integral equations are developed to investigate the flapwise bending vibration of the rotating beams. Rayleigh and Eringen nonlocal elasticity theories are used to investigate the rotatory inertia and Size-dependency effects on the flapwise bending vibration of the rotating cantilever beams, respectively. Through repetitive integrations, the governing partial differential equations are converted into weak form integral equations. The novelty of the presented approach is the approximation of the mode shape function by a power series which converts the equations into solvable one. Substitution of the power series into weak form integral equations results in a system of linear algebraic equations. The natural frequencies are determined by calculation of the non-trivial solution for resulting system of equations. Accuracy of the proposed method is verified through several numerical examples, in which the influence of the geometry properties, rotatory inertia, rotational speed, taper ratio and size-dependency are investigated on the natural frequencies of the rotating beam. Application of the weak form integral equations has made the solution simpler and shorter in the mathematical process. Presented relations can be used to obtain a close-form solution for quick calculation of the first five natural frequencies of the beams with flapwise vibration and non-local effects. The analysis results are compared with those obtained from other available published references.

• Steel and Composite Structures
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• v.32 no.5
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• pp.671-686
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• 2019

Active control of solar panels with honeycomb core and carbon nanotube reinforced composite (CNTRC) facesheets for smart structures using piezoelectric patch sensor and actuator to reduce the amplitude of vibration is a lack of the previous study and it is the novelty of this research. Of active control elements are piezoelectric patches which act as sensors and actuators in many systems. Their low power consumption is worth mentioning. Thus, deriving a simple and efficient model of piezoelectric patch's elastic, electrical, and elastoelectric properties would be of much significance. In the present study, first, to reduce vibrations in composite plates reinforced by carbon nanotubes, motion equations were obtained by the extended rule of mixture. Second, to simulate the equations of the system, up to 36 mode shape vectors were considered so that the stress strain behavior of the panel and extent of displacement are thoroughly evaluated. Then, to have a more acceptable analysis, the effects of external disturbances (Aerodynamic forces) and lumped mass are investigated on the stability of the system. Finally, elastoelectric effects are examined in piezoelectric patches. The results of the present research can be used for micro-vibration suppression in satellites such as solar panels, space telescopes, and interferometers and also to optimize active control panel for various applications.

• Advances in nano research
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• v.16 no.3
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• pp.265-272
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• 2024

In this paper, the problem of static bending of axially functionally graded (AFG) nanobeam is formulated with the local stress(Lσ)- and strain-driven(εD) two-phase local/nonlocal integral models (TPNIMs). The novelty of the present study aims to compare the size-effects of nonlocal integral models on bending deflections of AFG Euler-Bernoulli nano-beams. The integral relation between strain and nonlocal stress components based on two types nonlocal integral models is transformed unitedly and equivalently into differential form with constitutive boundary conditions. Purely LσD- and εD-NIMs would lead to ill-posed mathematical formulation, and Purely εD- and LσD-nonlocal differential models (NDM) may result in inconsistent size-dependent bending responses. The general differential quadrature method is applied to obtain the numerical results for bending deflection and moment of AFG nanobeam subjected to different boundary and loading conditions. The influence of AFG index, nonlocal models, and nonlocal parameters on the bending deflections of AFG Euler-Bernoulli nanobeams is investigated numerically. A consistent softening effects can be obtained for both LσD- and εD-TPNIMs. The results from current work may provide useful guidelines for designing and optimizing AFG Euler-Bernoulli beam based nano instruments.

• Journal of Korea Trade
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• v.23 no.2
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• pp.1-13
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• 2019

Purpose - This paper empirically investigates the competition effect of exports between Korea and China in their common-export markets considering market sophistication. Modern market sophistication includes an importing country's aggregate demand for products of high quality, design, novelty, eco-friendliness, and even IPR protection. Using an empirical analysis to identify the demand for product quality across countries, this paper estimates the effects of market sophistication on the competition between Korean exports and Chinese products. Design/Methodology - Our empirical model considers the relationship between an importing country's consumer sophistication and the export competition between Korea and China. This study employs the existing theoretical framework to identify the aggregate demand for product quality across countries. Using a quite direct measurement (the consumer sophistication index, our analysis investigates the differential effects of Korea's export market sophistication, particularly in markets where Korean exports are in competition with similar Chinese products. Findings - Our main findings can be summarized as follows: the negative effects of the export competition between Korea and China on Korea's exports are stronger in third markets where consumers are less sophisticated while the effects are not as pronounced in markets where consumers are more sophisticated. This result, however, best applies to differentiated goods which significantly vary in product quality. Originality/value - Existing studies focus on the supply side of production and make the assumption that the market preference for export quality is identical across countries. This paper attempts to evaluate the export competition between Korea and China from the demand-side perspective. This area of trade studies is underexplored both empirically and in theory, although the issue has long been important to Korean and world trade.

• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.58-73
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• 2015

For the purpose of achieving ad novelty, certain types of ads are frequently created to gain consumers' attention leaving out some of the main creative elements which have generally been considered to be important in producing ad effectiveness. Given circumstance, this experimental study examines the effects of different sets of creative elements in TV advertising; specifically, the research manipulated a TV commercial containing different types of creative elements and explored the effects on attitude towards the ad and the brand. The results are summarized as follow: Fist, there is significant difference in both ad attitude and brand attitude between two groups. The group of people who watched a TV commercial including both product & non-product related elements showed higher mean attitude towards the ad. Second, the ad with both product & non-product elements led more favorable attitude towards the ad when brand familiarity is high. Finally, the group of male participants showed more favorable attitude towards the ad with both product & non-product related elements when brand familiarity is low. Findings from this study will be able to provide a valuable contribution to the strategic decision-making process as ad agencies look for the basis for consideration of creative strategy in TV advertising.