• 대한가정학회지
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• 제42권1호
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• pp.207-227
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• 2004

The purpose of this study was to investigate conceptual representations of the self in Korean culture by analyzing normative conception of the self present in Sohak. The method of this study was the historical method and the material for analysis is 'Reverencing for the Self of Sohak, which was the textbook for childhood education and contained normative tasks that the society of the Chosen Dynasty period held for what people should do in their lives. According to the analysis, the Chosen Dynasty had interdependent conception of the self, which had strong emphasis on connected relationships, especially between self and parents, and regarded respect, rightness, and politeness as important attributes of the self, and expected reciprocal exchange of mutual support in social roles. Also, there were many instrumental and terminal goals in normative expectations of the self, which were toward harmonious interdependent relationships. Finally, the attributes of the self that were thought of as positive characteristics served collective interests rather than individualistic ones. In addition, the society of the Chosen dynasty regarded socially disengaged emotion such as pride, anger, and pleasure as negative ones.

• 한국조리학회지
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• 제22권6호
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• pp.120-131
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• 2016

The purpose of this study was to examine the structural relationship between customers' perception of authenticity, justice, customer commitment, and customer behavior in franchise coffee shops. To test the hypotheses of the study, a total of 428 customers in Korea were considered in an empirical analysis using a two-step structural equation model (SEM) approach. In particular, employees' authenticity had relatively great influence on customers' continuous and affective commitment and their justice had greater influence on customers' normative commitment. Also, customers' continuous commitment, normative commitment, and affective commitment significantly influence customer participation behavior, while normative commitment and affective commitment have a significant effect customer citizenship behavior. Research thus far divided justice and authenticity into separate concepts and examined relation with customer commitment or behaviors but the present study put cognitive process of justice and emotional process of authenticity on the same line and evaluated their different influence on customer commitment and behaviors, thereby verifying that not justice perceived by customers induced desirable customer behaviors but authenticity they felt with their heart played a more superior role in customer commitment or behaviors. This means that authentic services rather than justice induce customers' positive behaviors.

• 한국직업건강간호학회지
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• 제22권3호
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• pp.198-207
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• 2013

Purpose: The purpose of this study was to describe hospital nurses' knowledge and beliefs about hand hygiene and to identify the relationships between knowledge and beliefs. Methods: Data were collected from 232 nurses working in four university hospitals and were analyzed using SPSS/WIN 20.0 program. Results: The mean score of knowledge of hand hygiene was 8.1. The mean scores of behavioral, normative, and control belief about hand hygiene were 2.3, 2.5, and -0.7, respectively. Knowledge was correlated with educational level (p=.013) and experience of hand hygiene campaign (p=.018). The behavioral belief was correlated with age (p<.001) and career (p=.002). The normative belief was correlated with work department (p=.007). The control belief was correlated with educational level (p=.043) and experience of being monitored on hand hygiene (p=.010). The subjects who believed that head nurses, charge nurses, and colleagues practiced better hand hygiene had higher behavioral and normative belief scores than those who did not. There were no significant relationships between knowledge and beliefs. Conclusion: There is a need to improve knowledge of hand hygiene in hospital nurses. This study provides information for developing strategies to strengthen beliefs about hand hygiene.

• 한국의류산업학회지
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• 제20권2호
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• pp.191-201
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• 2018

The main objectives of this study were to (1) examine and compare the importance of store attributes, store commitment, store attitude, and revisit intention concerning Korean mass cosmetic brand stores between female teenage consumers and those in 20's, and (2) investigate and compare the two groups in terms of the influences of five store commitment factors on store attitude and revisit intention. On-line surveys were conducted by the marketing research company, and a total of 354 questionnaires were used in the final analysis. The results showed several significant differences between the female consumer groups in 10's and 20's. The teenage respondents placed greater importance on all store attributes except price and sales, and showed higher commitment in terms of affective commitment, and normative commitment factors than the respondents in 20's. For the teenage respondents, all four commitment factors except the normative commitment significantly influenced their store attitude and revisit intention, while the affective commitment factor did not have significant influence on either store attitude and revisit intention for the group in 20's. Normative commitment factor also did not have significant influence on revisit intention of the group in 20's. For both age groups, the negative affects of the forced commitment on store attitude and revisit intention were found.

• Journal of Information Technology Applications and Management
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• 제19권4호
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• pp.41-59
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• 2012

This study examines the roles of user resistance and social influences on the acceptance and continuous usage of smartphones at different stages of adoption. The respondents were classified into three groups according to their innovation adoption stage : non-user group, the potential user group and the trial user group. Theories relevant to user resistance, social influences including normative social influences and informational social influences, as well as user adoption and continuance behavior were reviewed and integrated into our research model. In order to verify the proposed structured equation model, we conducted an online survey by targeting mobile phone users and collected data to be analyzed through a partial least squares (PLS) test. This study tested whether there exists differences in the effects of user resistance and different types of social influence on user's adoption or continuance intetion among these three groups. The results showed that user resistance exists in all adopter groups and that it has significant negative influences on intention to use a smartphone. The findings also revealed that user resistance can be enhanced or resolved by two types of social influence; informational social influence resolves user resistance regardless of the adopter category, while normative social influence enhances the user resistance of potential users. Furthermore, the findings show that social influence regardless of the type positively affects user intention. Several theoretic and practical implications pertaining to the results are discussed.

• 유통과학연구
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• 제20권4호
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• pp.65-75
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• 2022

Purpose: Environmental pollution problems have become more and more serious, how to effectively protect the environment has become a hot spot of concern to all sectors of society. The way to solve this problem is environmentally friendly management. However, theoretical perspectives and research frameworks of existing research on environmentally friendly management are still unclear. This study aims to examine how the CEO's beliefs for SMEs of Chinese distribution industry affect the environmentally friendly management based on institutional theory. Research design, data, and methodology: This paper collected data from 215 SMEs in China distribution industry and conducted a series of data analysis and hypothesis testing based on an institutional theory perspective using Amos and SPSS to verify the effects of regulatory pressure, normative pressure, and imitation pressure on firms' environmentally friendly management. Results: Through the analysis, this paper tests that normative pressure and imitative pressure have a positive effect on CEO's beliefs. However, regulatory pressure did not have a significant effect on beliefs of CEO. Meanwhile, the degree of CEO's beliefs has a positive effect on environmentally friendly management in Chinese distribution SMEs. Conclusions: Theoretical contributions, practical implications, and future research directions are discussed.

• 한국의류학회지
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• 제15권1호
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• pp.3-14
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• 1991

This thesis investigates influential attributes in clothing purchase through the examination of questionnaire concerning consumer satisfaction at the point of purchase, and clarifies the relationship between consumer satisfaction at the point of purchase and that in wearing. The results are as follows; 1. At interest stage, color, beauty, becomingness and suitability to occasion are influential (in this order): at trial stage, becomingess, color, others' reaction and fit: at adaption stage, color, becomingness, beauty, fit. 2. According to canonical analysis, consumer satisfaction at the point of purchase and that in wearing are closely related. (RCI = .97) It suggests that satisfaction in wearing depends largely on satisfaction at the point of purchase. 3. General satisfaction in wearing is closely related with such factors as predictive expecta-tion, satisfaction at the point of purchase, predictive disconfirmation, normative disconfirrna-tion, and product performance. According to repression results, those factors can explain $79\%$ of satisfaction ill wearing (R = .79). Above all, product performance and normative disconfirmation are highly influential.

• 한국국방경영분석학회지
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• 제2권1호
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• pp.111-125
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• 1976

This paper is to explore technological forecasting methodologies and their application to military R&D programming. Among a number of forecasting methodologies, eight frequently used methods are explained. They are; Delphi method, analogy, growth curve, trend extrapolation, analytical model, breakthrough, normative method, and combined method. Due to the characteristic situation of a developing country, the application of technological forecasting to the Korean military R&D programming is limited. Therefore, only two forecasting methods such as Delphi and normative method are utilized in the development of a decision model for the military R&D programming. The model consists of a dynamic programming using decision tree model, which optimizes the total cost to equip a certain military item under a given range of risk during a given period. Some pitfalls in forecasting methodologies and of the model are discussed.

• 한국도서관정보학회지
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• 제21권
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• pp.195-229
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• 1994

This article investigates the normative principles suggested by Rangannathan as the guiding principles for his theories, consisting of basic laws, fundamental laws, canons, principles and postulates. His five basic laws and five laws of library science are re-interpreted from the view point of library classification. And three planes of idea plane, verbal plane and notational plane, one of the core ideas in his analytico-synthetic theory of library classification, are analyzed. This article also suggests the demonstration model for this three planes using the ideas from chemistry ad chemical equation. In the last part, it analyzes the canons for library classification of three planes. These normative principles are basically guiding principles for so-called analytico-synthetic or faceted classification. But they can be a n.0, pplied to most of modern classification. But they can be a n.0, pplied to most of modern classification schemes, especially to semi-enumerative schemes including DDC, KDC, etc. so that they can improve the schemes. From this regard, these principles can also be helpful to the KDC, on the verge of the revision of its fourth edition.

• 한국의류학회지
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• 제24권3호
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• pp.401-411
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• 2000

The objectives of the thesis were to investigate the general trends of clothing conformity and clothing attitudes and to figure out the relationships between clothing conformity and clothing attitudes, and differences of clothing conformity and clothing attitudes between different genders and ages. The conformity includes clothing conformity by informational influence, by identificational influence, and by normative influence. And the clothing attitudes are fashion interests, pursuit of individuality, clothing importance. It was turned out that three types clothing conformity were closely related with variables of clothing attitudes(fashion interests, pursuit of individuality, clothing importance). Particularly, the clothing conformity by normative influence was negatively correlated with pursuit of individuality. And other clothing conformities were positively correlated with the variables of clothing attitudes. It was also turned out that school girls marked high points on the clothing conformity by informational influence and by identificational influence. Middle school students were influenced by identification idol. Most of middle and high school students were believed to recognize the importance of clothing, and they were pursueing both fashion and individuality simultaneously.