• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.58-73
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• 2015

For the purpose of achieving ad novelty, certain types of ads are frequently created to gain consumers' attention leaving out some of the main creative elements which have generally been considered to be important in producing ad effectiveness. Given circumstance, this experimental study examines the effects of different sets of creative elements in TV advertising; specifically, the research manipulated a TV commercial containing different types of creative elements and explored the effects on attitude towards the ad and the brand. The results are summarized as follow: Fist, there is significant difference in both ad attitude and brand attitude between two groups. The group of people who watched a TV commercial including both product & non-product related elements showed higher mean attitude towards the ad. Second, the ad with both product & non-product elements led more favorable attitude towards the ad when brand familiarity is high. Finally, the group of male participants showed more favorable attitude towards the ad with both product & non-product related elements when brand familiarity is low. Findings from this study will be able to provide a valuable contribution to the strategic decision-making process as ad agencies look for the basis for consideration of creative strategy in TV advertising.

• Journal of the Korea Society of Computer and Information
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• v.14 no.4
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• pp.141-152
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• 2009

This research conducted research on the provision of the strategic information for the companies' financial and accounting parts among the functions that are provided by the ERP, elements related to the adoption of financial information system that influence and that supports decision-making and management performance. The results of this research are as follows. First, organization's degree of decentralization among the organization structure's characteristics and the element of information technology infrastructure among the information technology characteristics does not affect financial or non-financial performance. Second, financial information characteristics do not affect financial performance partially, Third, organization's size does not play the role of adjuster when it comes to the financial performance. Fourth, some research variables used on this research were not analyzed as important elements that influence financial performance, but the analysis showed that they mostly influence non-financial performance, which means that these are what could be considered strategically when adopting financial information system in the future.

• Journal of the Korean Society of Radiology
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• v.83 no.1
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• pp.102-111
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• 2022

Purpose To evaluate the correlation between Lee's grades and surgical intervention for central lumbar spinal stenosis (CLSS) and to assess whether this grading system can be used as a decision-making tool for the surgical treatment of this condition. Materials and Methods This retrospective study included 290 patients (M:F = 156:134; mean age, 46 ± 16 years). Radiologists assessed the presence and grade of CLSS at the stenosis point according to Lee's grading system, in which CLSS is classified into four grades according to the shape of the cauda equina. Correlation coefficients (r_s) between Lee's grades and the operation were calculated with Spearman rank correlation. Results Among the operated patients, grade 2 was the most commonly assigned grade (50%-58%), grade 3 was less common (35%), and grade 0 was the least common (2%-3%). Among the non-operated patients, grade 1 was the most common (63%-65%), grade 0 was less common (15%-16%), and grade 3 was the least common (8%). The distribution of grades differed between the operated and non-operated groups (p < 0.001). Less than 25% of patients who underwent surgery were assigned grades 0 and 1, and more than 88% were assigned grades 2 and 3. A moderate correlation was found between the grade and surgical intervention (r_s = 0.632 and r_s = 0.583). Conclusion Lee's grade was moderately correlated with surgical intervention. Lee's grading system can be a decision-making tool for the surgical treatment of CLSS.

• Journal of Institute of Control, Robotics and Systems
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• v.7 no.10
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• pp.867-873
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• 2001

The purpose of this study is to find analytic solution of determining the optimal capacity (lot-size) of multiproduct acyclic multistage production and inventory system to meet the finished product demand under the constraint of finite intermediate storage. Intermediate storage is a practical way to mitigate the material flow imbalance through the line of supply and demand chain. However, the cost of constructing and operating storage facilities is becoming substantial because of increasing land value, environmental and safety concern. Therefore, reasonable decision-making about the capacity of processes and storage units is an important subject for industries. The industrial solution for this subject is to use the classical economic lot sizing method, EOQ/EPQ(Economic Order Quantity/Economic Production Quantity) model, incorporated with practical experience. But EOQ/EPQ model is not suitable for the chemical plant design with highly interlinked processes and storage units because it is developed based on single product and single stage. This study overcomes the limitation of the classical lot sizing method. The superstructure of the plant consists of the network of serially and/or parallelly interlinked non-continuous processes and storage units. The processes transform a set of feedstock materials into another set of products with constant conversion factors. A novel production and inventory analysis method, PSW(Periodic Square Wave) model, is applied to describe the detail material flows among equipments. The objective function of this study is minimizing the total cost composed of setup and inventory holding cost. The advantage of PSW model comes from the fact that the model provides a set of simple analytic solutions in spite of realistic description of the material flows between processes and storage units. the resulting simple analytic solution can greatly enhance the proper and quick investment decision for the preliminary plant design problem confronted with economic situation.

• Journal of Internet Computing and Services
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• v.16 no.6
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• pp.69-78
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• 2015

Recently, research on the multi-agent system is developed actively in the various fields, especially on the control of complex system and optimization. In this study, we develop a multi-agent system for NPC simulation in game environment. The purpose of the development is to support quick and precise decision by inferencing the situation of the dynamic discrete domain, and to support an optimization process of the agent system. Our approach employed Petri-net as a basic agent model to simplify structure of the system, and used fuzzy inference engine to support decision making in various situation. Our experimentation describes situation of the virtual battlefield between the NPCs, which are divided two groups, such as fuzzy rule based agent and automata based agent. We calculate the percentage of winning and survival rate from the several simulations, and the result describes that the fuzzy rule based agent showed better performance than the automata based agent.

• The KIPS Transactions:PartD
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• v.14D no.1 s.111
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• pp.107-120
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• 2007

When it tomes to IT investment, it's a challenge for the management to make the right decision. Unlike investment in other business area, it's hard to measure direct cost vs. effect in IT business. To validate the investment in IT, it is required to establish objective assessment system that both provider and beneficiary of information can accept, and it is also required to suggest an assessment tool of fixed quantity that includes measuring standards and method for the economic effect of new investment. This study, therefore, has developed IT ROI Methodology that can prove investment validity by accepting the strong points of the existing models while complementing their weak points and by analyzing IT Investment and IT Efforts. It also has built an IT ROI System that reflects the methodology which is applied to 21 companies of 5 business categories. This system is designed to provide effective and objective decision-making tool for IT investment by proving what positive impacts IT could have on business activities.

• Journal of KIISE:Software and Applications
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• v.32 no.5
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• pp.378-384
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• 2005

In this paper, we describe a novel method of spam-filtering to improve the performance of conventional spam-filtering systems. Conventional systems filter emails by investigating words distribution in email headers or bodies. Nowadays, spammers begin making email accounts in web-based email service sites and sending emails as if they are not spams. Investigating the email accounts of those spams, we notice that there is a large difference between the automatically generated accounts and ordinaries. Based on that difference, incoming emails are classified into spam/non-spam classes. To classify emails from only account strings, we used decision trees, which have been generally used for conventional pattern classification problems. We collected about 2.15 million account strings from email service sites, and our account checker resulted in the accuracy of $96.3\%$. The previous filter system with the checker yielded the improved filtering performance.

• Journal of the Korea Convergence Society
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• v.11 no.5
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• pp.289-297
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• 2020

This study was to explore factors determining school-based student health screening participation. Participants were six health coordinators in West Virginia, the United States. They have responsibilities in the student health screening and conducted a phone interview. The results are as follows. First, opt-in of health screening came from the interest in students' health, peer pressure, and free screening. Second, opt-out of health screening came from the indifference to a school newsletter, anxiety about an information disclosure, and the fear of drawing blood. Third, the advantage of health screening was provided for free. Fourth, the primary decision-maker was parents, but sometimes was children. Fifth, non-family members also influenced on the participation in the health screening. Therefore, a school newsletter, parents and teachers education, and free screening may be required to improve the participation rate.

• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.99-109
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• 2019

Data Envelopment Analysis (DEA), a non-parametric productivity analysis tool, has become an accepted approach for assessing efficiency in a wide range of fields. Despite of its extensive applications, some features of DEA remain bothersome. For example DEA is good at estimating "relative" efficiency of a DMU(Decision Making Unit), it only tells us how well we are doing compared with our peers but not compared with a "theoretical maximum." Thus, in order to measure efficiency of a new DMU, we have to develop entirely new DEA with the data of previously used DMUs. Also we cannot predict the efficiency level of the new DMU without another DEA analysis. We aim to show that DEA can be used to evaluate the efficiency of ports and suggest the methodology which overcomes the limitation of DEA through hybrid analysis utilizing DEA along with C5.0. We can generate classification rules C5.0 in order to classify any new Port without perturbing previously existing evaluation structures by proposed methodology.

• Journal of Convergence for Information Technology
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• v.9 no.2
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• pp.85-93
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• 2019

There is currently no recognized standard for the size of lifts. Each elevator manufacturer sets the maximum allowable floor area that meets the capacity calculation standard of the elevator using the maximum used car floor area, which is defined by EN-CODE and the domestic inspection standard, and determines the elevator size based on their own standards. In this paper, we propose a method to more easily determine the elevator size. To do this, we implemented a program that calculates the size of the elevator by inputting the dimensions of the hoistway. This program will be useful method for quick decision making and elevator installation considering the elevator factors according to the already determined hoistway size of the building and calculating the EN-CODE currently used and the size of the elevator according to domestic inspection standards.