• Journal of Information Technology Services
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• v.21 no.3
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• pp.105-116
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• 2022

The purpose of this study is to provide basic data to present the direction of donation collection activities of non-profit organizations after the COVID-19 crisis by examining the perception of donations from the general public's perspective. The researchers conducted a convenience sampling of general citizens in South Korea, and the survey had been taken by sending e-mails for two weeks from November 11 to November 24, 2020. The total number of questionnaires that we send were 397, however 314 questionnaires were used for analysis, excluding 83 questionnaires that seemed insincerely marked. According to analysis result, non-profit organizations need to strengthen their digital capability in response to the changes in the fund-raising methods in the era of digital transformation. In addition, these factors such as transparency, accountability, and the interaction with donors for sustaining and improving their loyalty are turned out to be crucial. We hope that the results of this study will present the direction of the donation collection strategy of non-profit organizations and be used as basic data for further research.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.39-46
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• 2016

The history of Social service is above 10 years. Owing to corresponding to the user's needs social services sector is expanding. And, to deal with them, the social delivery systems has been changed. Traditional social welfare delivery system is provided by public facilities and private facilities. On the other hand, Social Services is made up of the traditional social welfare delivery system and new delivery system which is composed of profit organizations and non-profit organizations. Considering this, Study attempted to compare the performance evaluation of supply type-profit and non-profit social service organizations. Performance evaluation method was applied to net income, except for expenditure in total revenue. Net income difference between profit organization non-profit organization was assessed by T-test. We conclude that the two population means are different at the 0.05 significance level. Looking in detail, the non-profit organizations were found to be higher than the non-profit organizations, labor costs, operating costs, facility cost and consumable costs, but part of the business expense costs, the non-profit organizations was higher than the profit organizations.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.348-362
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• 2009

It is a tentative study on the influence of the consumers' motivation of charity impulse on their loyalty who donate to non-profit organizations. Based on the self-determination theory, this thesis paper analyzed the motivation of charity impulse on non-profit organizations which is the main factor influencing the donation loyalty with consumer-nonprofit identification as parametric variables. According to this study, it seems that the charity impulse caused by the concepts of autonomy of the self-determination theory has negative influence on consumer-nonprofit identification, donation loyalty. But relation-competence has positive influence to nonprofit organizations. Considering without any studies on donators' motivation of charity impulse from the aspect of psychology to non-profit organizations, as the very initial exploratory study, this study is conducted to analyze the possible factors to influence customers' motivation of chanty impulse on the basis of the self-determination theory so that it has a vital significance, which can furnish fundamental data to charitable organizations to carry out effective marketing strategies to guarantee the source of the money collection.

• International Journal of Knowledge Content Development & Technology
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• v.8 no.1
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• pp.79-89
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• 2018

We collected and analyzed data from e3data.org, which is a global registry of data repository services. We analyzed data profile for three leading Asian economies-Korea, China, and Japan-against the reference data for other participating countries. In particular, we examined how individual countries contribute to the repository, organizational type, versioning and product quality management, and subject tagging. We come to the conclusion that all three Asian countries still fall short in terms of involvement. As for participating institutions, there are 7 from Korea, 64 from China, and 120 from Japan. Among Chinese organizations, 3 are profit, 61 non-profit, and 37 organizations (which yields 1.8%) are involved in repository building. In Japan, there is 1 is commercial and 119 non-profit organizations, of which 57 (3.0%) are involved in repository building. All 7 organizations from Korea are non-profit, and 6 of them (0.3%) are involved in repository building. As regards versioning and product quality management, Korea, China, and Japan are up to par with other countries. Subject analysis reveals that Korea contributes more to geosciences, Japan to physics and geosciences, while China, unlike Korea and Japan, is more active in life sciences. It is hoped that this study will help planning domestic infrastructure for research data repositories with proper consideration for specific research domains and national characteristics.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.209-220
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• 2021

The purpose of this study is to examine the effect of donation campaigns ambassador model in non-profit organizations. To analyze the research hypothesis, the independent variables (high awareness-high expertise, high awareness-low expertise, low awareness-expertise, low awareness-low expertise) and the dependent variables (source credibility, message credibility, attitude toward the organization, and donation intention) were measured. Interaction effect was found on the source credibility, message credibility, and donation intention. The interaction effect showed that public perceived positively if the ambassador has high cognition level on the condition of low expertise. However, the attitude toward the organization according to the PR ambassador type was not significant. The study suggested that the non profit organization would better use the ambassador of high cognition rather than expertise.

• Journal of Information Management
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• v.20 no.2
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• pp.30-68
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• 1989

The field of market ing is increasingly developing and transferring its theory and application to the non-profit sectors of our society. These days we are beginning to see the impact of the marketing field on the administration of information service organizations. Marketing methods can assist information service organizations in doing a better job of allocating scarce resources and attracting new ones. Therefore this article describes principles of marketing, marketing for non-profit organizations and marketing for information service organizations.

• Journal of Information Management
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• v.20 no.1
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• pp.30-65
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• 1989

The field of marketing is increasingly developing and transferring its theory and application to the non-profit sectors of our society. These days we are beginning to see the impact of the marketing field on the administration of information service organizations. Marketing methods can assist information service organizations in doing a better job of allocating scarce resources and attracting new ones. Therefore this article describes principles of marketing, marketing for non-profit organizations and marketing for information service organizations.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.354-361
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• 2009

It is a tentative study on the influence of the consumers' motivation of charity impulse on their loyalty who donate to non-profit organizations. Based on the self-determination theory, this thesis paper analyzed the motivation of charity impulse on non-profit organizations which is the main factor influencing the donation loyalty with consumer-nonprofit identification as parametric variables.

• Journal of the Korea Convergence Society
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• v.10 no.1
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• pp.227-238
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• 2019

In this study, we investigate the effects of disclosure and high-quality audit on donations to charitable organizations in Korea. We find that the mandatory disclosure of financial information and high-quality audit is significantly and positively related to donations to charitable organizations. We also find that charitable organizations audited by Big 4 audit firms have greater likelihood to receive more donations, compared to those audited by non-Big 4 audit firms. Furthermore, we find that those positive associations are more pronounced for smaller charitable organizations. Collectively, those results imply that, as in the profit-making sector, disclosure and high-quality audit play a critical role in enhancing accountability and transparency of financial reporting and revenue for charitable organizations.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.324-332
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• 2009

It a very important part to keep a good relationship with supporters to promote the activities smoothly in non-profit-making organizations. The donation, a financial source of non-profit-making organizations, and the volunteer activities of supporters are also born from the identity with the supportive organizations. This research is a study about the relationship sustainability with supporters and supportive organizations, which is practiced with the variables of image, service quality, ethics, activity, satisfaction, trust, and intent of sustaining their support of supportive organizations. This research aims at making the model of relationship-sustaining intent of supporters and supportive organizations on the bass of the relationship between the conceptual definition about supportive activities and the variables influencing the supportive activities, and at suggesting the marketing points of non-profit-making organizations on the base of the model. This is because the concept of service quality about non-profit-making organizations has not been formed yet, and so it does not influence the trust or the satisfaction. Other assumptions seemed to have some relationship. As a result, in order to increase the intent of sustaining support and the trust in organizations, they need to inform supporters of the image or the results of activities by means of active marketing activities.