This study analyses the business performance according to the business diversification of Korean mass media enterprises from year 2003 to 2006. The conclusions drawn which could be divided into five main parts are the followings: First, newspaper companies pursue unrelated diversification in various industrial areas, in order to gain maximum profit while broadcasting companies exert themselves to provide better service by diversifying the major contents. Second, overall the interviewed companies display a constant decline in profit gained from their major business area thus establishing strategies to broaden their focus on diversification of any sort. Third, the researcher completed group analysis in regard of diversification measure resulting in division of three groups. The group which had the most immense diversification range gained the highest ROE, the lowest ROE volatility, and lesser probability of risk taking. The analysis adresses the companies broadening their business areas by researching and focusing on diversification are relatively stable in terms of the profit they gain. Fourth, the middle level group in terms of sales scale, debts, enterprise history, major share rate and high ROE group carry out diversification progressively. The sales scale affects positively to diversification, while the major share rate affects negatively to diversification. Fifth, in accordance to the research, diversification overall contributes to obtainance of successful outcome. Since there was not an immense amount of studies to be referred in the media area, the researcher interviewed and did panel discussion with numerous strategists and managers who are in charge of diversification of media companies. However, collection of only 4 years of data limits the research to be considered to be a generalized study, and does not reflect time gap between business diversification and business performance. Development is required in future studies to be established regarding the media companies' specificity different to other industries, classified the media companies into media types, and consider the time gap in the diversification activities and business performance.
Journal of the Korean Graphic Arts Communication Society
/
v.30
no.1
/
pp.59-69
/
2012
This study is Long term preservation measures which is closely related to preserving paper records, record condition evaluation, preservation measure and is conducted as follows. As for Means to Evaluate the Deterioration and Damaged Conditions of Records, research and analysis has been made on the contamination and deterioration examples such as damage, dry, stapler, metal, contamination, acidification which are the characteristics of paper record damage types. The of Paper record is one of the key procedures to evaluate the record material and its physi-chemical status in many criteria and to suggest the best preservation method. Between 1970 and 2000, the main record materials was fine paper and OMR paper along with partly newspaper and coarse paper, whereas the main recording material was ball point pen. Overall damage and deterioration status is, for record materials between 1940 and 1960, high deterioration was found and in urgent need for preservation measure and more damages are caused by tapes, staplers and metals. As for records after 1970, there is light deterioration but needs preservation process. There are approximately 3 million records produces before 2000, and assuming that there are 30 pages per record and that 30% has been damaged or deteriorated, 27 million pages are subject to preservation process. Among damaged or deteriorated records, there are large number of records impossible to go through deacidification process so manual preservation and restoration process is necessary as well. Securing manpower having preservation and restoration skills as well as preservation equipment(deacidification process, preservation and restoration) is in urgent need.
As of 2010, apartment occupies more than half of all houses in Korea. It took just half a century since 1960 when apartment was introduced to ordinary people for the first time. The apartment has spread over the nation very swiftly since then. This phenomena needs more inclusive explanations than the investigations into the government's policies or economical situations. Without satisfaction and consensus of people, the universal spread of apartment might be fairly unrealizable. In this vein, the research and analysis has been performed in order to grasp the picture of everyday life's discourse based on the related articles from five major newspapers and five women's magazines during 1960~1989. From the articles' discourses we tried to understand how modern apartment has been accepted and evaluated through people's living life in it. First, the discourse of living life was generated mostly by housewives through the comparison between apartment and traditional house. Second, the most influential aspect of apartment's popularization was the convenience of efficient housekeeping system by modern equipment and home appliance installed in apartment. This efficiency could allow housewives to perform various urban activities such as work, shopping, and simple going out. Third, the satisfaction from efficiency and privacy brought about a sense of alienation at the same time. As a result, the rapid proliferation of apartment in Korea could be attained not only by the institutional driving forces but through the fulfillments of Korean people's housing needs from modern everyday life.
Journal of the Korean Society for Library and Information Science
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v.51
no.3
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pp.133-161
/
2017
As a foundational research for formulating a comprehensive operation plan for Ulsan Library, this study has been undertaken to develop directions for the future library services by performing surveys on the users and library staffs. Consequently, first, the users have demonstrated such a high demand for collaborative services, such as make possible variable library services using a single membership ID across the nation. Second, there is a significant difference in the awareness among the two groups in regards to the awareness of promotional methods for the facilitation of the use of public library in Ulsan. That is, while the staffs highly preferred the use of media such as newspaper, magazines, and radios, users demonstrated the converse and, instead, preferred field trip programs. Third, there seemed to be a certain level of agreement by and among the users and staffs in respect of the library's roles such as that of providing diverse education and programs on reading activities, and that of enabling diverse cultural activities such as arts and culture.
Following after the Chernobyl accident. the response to the large scale nuclear accidents became a clear example to show how these accidents affect the public information that strongly depend on political, economical, and social factors. Futhermore, in present day although we live in the era of various information, as far as the problem of nuclear is concerned, the acceptance of the source of Information is always apt to limited. Therefore, in this investigations, as a case study, an attempt is to make the method of minimizing and a preparation to cope with the grope of countermeasure for psychologically unsettled and disordered problems that accepted from both of the unconfirmed and of the exaggerated circumstantial report of mass media as well as a clue to the probability under the condition of existence of major and minor nuclear accidents. In the present paper, it also intends to establish the terminology that covered all the part of nuclear field use in a writing guideline to the scientific column of nuclear accident as shown in the table. and several methodology in relation to the report tendency of mass communication in nuclear accident and the standpoint of public acceptance from a intrinsic point of view are discussed.
The survey was carried out with a random sample of adults living in Busan and Gyeongnam. The collected material is used by the SPSS version 12.0. The frequency, percentage, examination were applied for studying. We separated the group of safety, general management, real hair management according to characteristic about scarp and hair problems. There is highly understanding about the hair problem that if someone has really sensitive scalp or who has dandruff or who has thin hair or who has someone has hair losing problem in their family. Usually, the group has highly understanding of hair problem, they consult about their hair and scalp with expert. They have a really good attention about the mass media(TV, Internet, Newspaper, Magazine) for scalp and hair health. They reduce using hair products. They always read hair product brochure first and use it. They don't eat fast food frequently. The survey has shown high levels of article. Now the research showed us that s have a strict connection between self-recognition and scalp treatments. That means someone has understanding hair problem then start treatment first.
News organizations are looking for a way that can be reused accumulated intellectual property in order to find a new insights. BBC is a worldwide media that continually enhances the value of the news articles by using Linked Data model. Thus, utilizing the Linked Data model, by reusing the stored articles, can significantly improve the value of news articles. In this paper, we conducted a study of Linked Data construction for the healthcare news from a newspaper company. The object names associated with medical description or connected to other published information have been constructed into Linked Open Data service. The results of the study are to systematically organize the news data that were accumulated rashly, and to provide the opportunity to find new insights that could not be found before by connecting to other published information. It may be able to contribute to reused news data. Finally, using SPARQL query language can contribute to interactively searched news data.
Journal of the Korean Society for Library and Information Science
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v.39
no.3
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pp.165-182
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2005
This study examines the changed information-gathering environment of these days has indeed changed the patterns of reporters in their information seeking efforts. For the study, two groups of reporters were surveyed. The first group consists of 9 senior-level reporters working for daily papers with 15 years or more of journalism career, the second group 11 junior reporters who have been in the industry for less than 10 years. The surveying of these reporters has indicated significant change in their patterns of information-seeking endeavor, the dominant trend changing from reporters' putting an emphasis on off-the record types of information through person-to-person contacts to their new focus on made-public information. The senior-level reporters, identify person-to-person contacts as most valuable sources for information and take meetings with their contacts as providing critical opportunities for information-gathering. On the other hand, this examination has found junior reporters to be spending more time in collecting made-public information and paying more attention to acquiring a higher level of professionalism and greater analytical abilities. In short, this study confirms the ever-rising importance of making available a wider range of information for reporters.
This study provides a national examination on youths' 'understanding' of irradiated food. The 1,200 subjects of the survey were randomly sampled from male and female students throughout the nation, between grades five and eleven. The survey was conducted toward these samples in November 2000. The number of respondents with exposure to irradiated food was so small, amounting to only 4.0 percent of the whole sample. The core concept used in this study is 'impression'. An impression is information about a specific subject, which carries significance to an individual. The results show that the higher the grade was, the more value the contents of impression contained. Furthermore, impressions concerning atomic or nuclear energy, and radioactivity increased greatly among students in middle school and above. Providing information of effects and advantages of irradiated food was focused to increase positive impressions and decrease the negative ones more greatly than providing simple factual information. Youths showed less value-centered impressions of irradiated food and more impressions centered on fragmented facts than adults. Respondents previously exposed irradiated food were shown to acquire the most of their information from the television and newspaper media. Among six information sources presented in the survey, youths pointed out 'science and technology research institutes' as the most credible. International organizations and environmental/ consumer organizations were evaluated as having relatively high credibility. Providing simple factual information of irradiated food did not seem to bring about any difference to the intention of purchasing irradiated food. On the other hand, respondents provided with effects-included information showed an increase in such intention. Our research results of the youth show a notable difference with that of the adults. Thus, programs and strategies to enhance youths' understanding should differ from those concerning adults.
Journal of the Korea Academia-Industrial cooperation Society
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v.13
no.7
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pp.2964-2970
/
2012
The objective of this paper is to understand the characteristics of highschool students in selecting a career. The subject included 750 students from, who became a university student in 2011. The most of number of students answered that they applied to 3 to 4 universities and they decided their major and university on their last year of high school. Many placed weight on the major rather than the school. Among types of selecting career, family-type received the most voted. In selecting a major, the most answered that they consider their aptitude and then career opportunity. Most students said they were equipped with information and knowledge about the major they applied for beforehand. In selecting a university, many mainly applied for the ones with the highest chance of getting accepted. Many said they learned of the university from their high school/teacher or through the internet. A very few answered that they learned of the university through media such as TV/radio and newspaper. Therefore, appropriate information should be provided to the ones who have the greatest influence on students in selecting a career, family. Also, universities need to develop a promotion strategy that utilizes high schools as well as the internet and smartsphones.
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