• 한국언론정보학보
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• 제16권
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• pp.108-135
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• 2001

This study examines the structure of the problems of Korean newspaper reporting raised by the civil society. Based on the differences in the mode of presentation, the problems of newspaper reporting were classified into three types; prominent, associated, and isolate problem. The relations among these problems were defined as the degree of co-occurrence in the monitoring articles. A network analysis was conducted to examine the structure of the problems in Korean newspaper reporting. A $33{\times}33$ similarity matrix of the problems was created by analyzing the data from one monitoring report and two weekly media critics newspapers. The results showed that of the 33 problems, most of them were mentioned as prominent or associated problems. The problems related to the news contents were mostly treated as prominent ones, while the problems about the news writing and reporting styles were frequently treated as associated ones. The network structure of newspaper criticism based on the co-occurrence of 33 problems were divided into six clusters. Among them, the most central was the group including the problems of "unfairness,' "biased interpretation," and "vagueness". In addition, the problems were found to have different roles in the network. Of the 33 problems, two were liaisons and four were attached isolates, indicating the hierarchical structure of problems in newspaper reporting. These results were discussed in the light of two viewpoints; the absence of objective criteria in media criticism, and the need for the comparisons of the current study's results with the opinions of newspaper readers and journalists. finally, the implications for the future studies were presented.

• 디지털융복합연구
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• 제9권1호
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• pp.89-106
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• 2011

With the development of the Internet, the media market is experiencing rapid change. The traditional form of offline newspaper markets, which has created the mainstream news delivery market, have been losing large amounts of power due to the emergence of online media. On the other hand, online media armed with its ability to post breaking news almost as it occurs has increased its influence and popularity at a rapid speed. However, since the exposure time and readership of online newspapers are less than their offline counterparts online media has a high dependence on sensational titles and somewhat exaggerating headlines rather than the objective and recapitulative headlines which are preferred. This paper will examine the function and significance of headlines, and conduct a comparative analysis on contents and forms of the headlines in offline newspaper and online newspaper in order to identify the characteristics of each newspaper. Through comparisons, it examines the types of headlines and the transference of headlines. In addition, it examines the differences in recognition of copy editors according to media in determining the headline, and it illuminates which type of headlines is preferred in order to instigate readers to read online newspapers. The analysis results of title-transferring cases in offline newspaper and online newspapers are that offline newspapers try to convey the contents accurately by making use of an information-transferring headline, while attention-attracting headline or subject-hiding headlines tend to be used for attracting the eye of readers. In addition, analysis results of headlines that are put on the top with a click counts in online newspapers are that attention-attracting headlines are the majority, while subject-hiding headlines that are hardly used in offline newspapers, are well-used in online newspapers. In an interview with copy editors, they responded that offline editors focus on the fact-transference in determining the title, while online editors put the weight on immediacy in the delivery of news and the function of guiding readers.

• 한국언론정보학보
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• 제56권
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• pp.71-85
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• 2011

이 논문은 1987년 정간법 제정을 계기로 구축된 신문의 소유규제 제도가 2005년 신문법으로 전부 개정되면서 강화되었고, 2009년에 다시 개정되면서 위기에 직면하게 되는 과정을 언론법제사적 측면에서 검토한다. 1987년, 헌법 제21조 제3항의 신문기능 법정주의에 근거해서 정립된 신문의 소유규제 제도는 2005년 신문법으로 강화되었다가 2006년 신문법 헌법소원 결정에 따라 위축되기 시작한다. 2009년 신문법과 방송법이 개정되면서 신문 방송 겸영 규제, 복수신문 소유 규제 등은 존재하지 않게 되었다. 그 과정에서 야당도 신문방송의 제한적인 교차소유를 허용하였기 때문에 1987년에 형성된 신문소유 규제 제도는 해체 위기에 직면했다. 신문방송의 교차소유 허용 등의 규제완화가 미디어환경의 변화와 여론지배력의 추이 등을 장기적으로 검토하고 결정해야 할 정책적인 사안임에도 불구하고 이렇게 단기간에 도입하는 것은 위험한 일이다. 신문은 정치여론 형성에 있어서 지상파방송과 함께 강력한 미디어이다. 신문여론시장을 과점하고 있는 신문들의 여론지배력이 보도방송 영역까지 전이될 수 있다는 우려를 무시하기 어렵기 때문이다. 미디어소유 집중으로 정치적 다원주의가 위축되어 궁극적으로 민주주의가 위협받을 개연성이 있다는 점에서 신문 소유규제의 완화는 장기적인 사회적 논의가 전제되어야 할 것이다.

• International journal of advanced smart convergence
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• 제7권2호
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• pp.127-134
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• 2018

This study found the digital divide of Korean elderly persons on the basis of the 2013-2017 survey data of the perception of media information adopters. The studied media were traditional ones, such as newspaper and TV. The media dependence of those in their 20s to 60s was compared and analyzed. As a result, regarding their dependence on newspaper, elderly persons in their 60s had 20.7% on average, 13.6% higher than the percentage (7.1%) of young persons. Regarding their dependence on TV, those in their 60s had 97.6% and those in their 20s had 63.7%, so that there was a wide gap of 33.9% on average. The smartphone penetration rate of those in their 60s was 61.3%(2015-2017) on average, which tended to rise. The elderly's dependence on traditional media featured Digital Divide which is found in the informatization process. Accordingly, in order to solve their digital divide, it is required to expand education in line with their knowledge level through remote online centers, develop inclusive ICT for convenience, and change philosophical policy paradigm in the dimension of quality of life.

• International Journal of Internet, Broadcasting and Communication
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• 제15권3호
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• pp.135-148
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• 2023

The Code of Ethics for Newspaper Advertising in Korea, first implemented in 1976 and subsequently revised in 1976, 1996, and 2021, is a critical regulatory instrument for the country's advertising sector. However, the specialized domain of "advertising ethics," particularly the "code of advertising ethics," remains under-explored. This research addresses this scholarly gap, providing an empirical analysis of the 2021 amendment's revision trajectory. This study employs a robust methodological approach, integrating expert interviews and small-group AHP-based surveys. This approach allows for a comprehensive understanding of the revision needs, referencing existing ethical codes studies, and comparing similar ethics codes nationally and internationally. The research further investigates key challenges such as personal data protection and copyright issues in the rapidly evolving digital media landscape, while preserving the existing code's inherent value. The findings are expected to significantly contribute to the emerging field of advertising ethics in Korea, offering practical implications for future code revisions.

• 응용통계연구
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• 제32권5호
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• pp.653-669
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• 2019

뉴미디어의 등장과 발달로 인해, 과거 미디어의 대부분을 차지한 종이신문의 이용량이 점차 줄어들어 종이신문의 정기구독률이 2016년 14%로 매우 저조하게 나타났다. 따라서 본 연구는 종이신문 정기구독 여부에 영향을 미치는 열독자 요인을 파악하고자 수행되었다. 이를 위해 한국 언론 진흥재단의 2016년과 2017년의 언론수용자 의식조사의 자료를 분석에 사용하였다. 열독자의 성별, 연령, 학력, 가구소득, 열독일수, 열독시간, 열독분량을 열독자의 특성으로 지정하였으며, 정기구독 여부에 열독자의 어떠한 특성이 영향을 미치는지 알아보기 위해 다중 로지스틱 회귀를 적합하고 해석하였다.

• 한국언론정보학보
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• 제45권
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• pp.113-150
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• 2009

이 글에서는 미디어 교차소유의 역설을 말하고자 한다. 신문과 방송의 교차소유를 한국사회에서 도입하기에는 많은 문제가 있고, 교차소유론도 논리적인 결함이 많은 모순 덩어리이기 때문이다. 교차소유 찬성론자들은 많지만, 아직도 ‘왜 교차소유를 해야 하는지’ 제대로 설명하지 못하고 있다. 거대 미디어기업에게 교차소유는 효율성과 시장 지배, 언론권력의 확대라는 차원에서 큰 이득이자 특혜일지 몰라도 다른 미디어, 수용자, 광고주에게는 득보다 실이 훨씬 많을 수 있어 정당성을 따져볼 때 문제다.

• 한국의류학회지
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• 제19권2호
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• pp.329-339
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• 1995

This study intended to provide valuable basic data for an efficient using newspaper advertising to manufactures by investising and analyzing the character of newspaper as fashion advertising and media environment, consumer's attitude of advertising subscription, a degree of recognition and concern on a newspaper advertising and a degree of like on expressive form of a newspaper advertising. A question that is drawn up by researcher base on existing records and preceding study was used as major method for understanding consumer's consciousness. The sample group is composed of female students, working women, housewives who lives in Seoul. The results of this study were as follows. 1. Manufactures should be developing Headline in subject matter to get out of plain sale advertising and event advertising. 2. Manufactures should difference to understanding Illustration that consumer prefer. Also using of photography is efficient and it is importent to use of color advertising that appeal to consumer. 3. The informative advertising is a high degree of efficiency by reason that the newspaper offers great news source and information.

• 디자인학연구
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• 제18권4호
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• pp.205-214
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• 2005

이 연구의 목적은 미디어 채널의 관점에서 효율적인 마케팅 전략 방안을 수립할 것인가를 사례연구를 이용하여 체계적으로 분석하고자 하는 것이다. 과거의 연구 결과들을 보면 기업의 이미지를 묘사하는 TV, 신문, 라디오, 잡지 등의 미디어는 소비자들의 선호도, 전문성, 신뢰성으로 구성된 브랜드 행위에 중요한 영향을 미친다는 것을 보여 주었다 즉, 기업은 효율적인 홍보 방안을 수립하기 위하여 체계적인 미디어 선택 전략을 지녀야 한다. 이러한 점을 고려하여 본 논문에서는 계층회귀분석을 실시하여 실증적인 분석을 시도하였다. 결과적으로 기업 홍보 전략을 수립 할 때 TV와 라디오는 소비자들에게 기업의 긍정적인 선호도를 증진하는데 신문과 잡지보다 뛰어나고, 신문과 잡지는 기업의 전문성을 증진하는데 유용하다는 것을 보여 주었다. 그리고 신문과 잡지는 기업의 신뢰도를 향상시키는데 TV와 라디오보다 뛰어난 매체임을 보여 준다. 이 결과는 영상매체가 흥미를 보다 유발하고, 지면 매첸가 신뢰성을 더욱 유발한다는 기존의 이론과도 일치되는 것으로 밝혀졌다.

• 한국인쇄학회지
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• 제25권1호
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• pp.27-41
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• 2007

Web offset newspaper prints is the most widely used printing process in domestic printing industry, but there are no industry-wide specifications for press control to assure consistent quality across newspaper printing plants. As newspaper printing becomes more of a commodity and less of an art, it is necessary to develop the print quality specification standard suitable for Korea web offset newspaper printing field. There are a few commonly employed printing standards such as, SNAP (Specification for Non-Heatset Publication) of the US, IFRA(INCA-FIEJ Research Association), J-color (Japan printing machinery association). And there exists KS for domestic standards, however, since it has been directly imported from ISO standards, there are discrepancies in printing materials and media. This paper aims to examine the color reproduction quality of domestic web offset newspaper prints by comparing with foreign standards. Printing experiments on this study have been performed at one of the domestic newspaper printing companies. The color reproduction properties of the web offset newspaper prints are measured by means of densitometry and colorimetry. These measures are evaluated comapratively with the international standards by means of analyzing, the major factors that determine the color reproduction quality of web offset newspaper prints.