• Journal of the Korean Home Economics Association
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• v.43 no.9 s.211
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• pp.129-141
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• 2005

In this study, the major tendencies of divorce as represented in articles of Korea's major daily newspapers from the 1940's to the 1990's were explored. The method used for this study was content analysis, and 1,741 articles related to divorce were selected for analysis from the Chosun and Donga. The main categories and subcategories were classified as attitude toward divorce(negative, accepting, neutral), present condition of divorce(statistics, survey, analysis), cause of divorce(marital conflict, conflict with family, health-related troubles, financial troubles, and others), and information offered about divorce(related-laws, prevention and adaptation, and others). The major findings of this study were as follows. 1) The most frequently found category was information offered about divorce, and the following categories were featured in the newspapers in the order of cause of divorce, present condition of divorce, and attitude toward divorce. 2) The major discussions of divorce as represented in articles of Korea's daily newspapers from the 1940's to 1990's have been reflecting the changes of related laws, policy and legislation in our society. 3) The content analysis of newspaper articles on divorce indicated that concepts of marriage, divorce and family in our society have been diversified.

• Journal of the Korean Home Economics Association
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• v.42 no.11
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• pp.47-60
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• 2004

In this study, the major tendencies of divorce as represented in articles of Korea's daily newspapers in the 1920's and 1930's were explored. The method used for this study was content analysis, and 432 articles related to divorce were selected for analysis from Choseun and Donga ilbo. The main categories and subcategories were classified as attitude toward divorce(negative, acceptive, neutral), present condition of divorce(statistics, suvey, analysis), cause of divorce(marital conflict, conflict with family, health-related troubles, financial troubles, and the others), and information offered about divorce(related-laws, prevention & adaptation, and the others). The major findings of this study were as follows. 1) The most frequently found category was the cause of divorce(given in 47.5% of the total articles), and especially noticeable was an increase of marital conflict. 2) In the case of attitude toward divorce(12.5%), percentiles of negative, acceptive, and neutral attitudes appeared nearly similarly, which is a representation of the transitional tendency of those times. 3) In the 1930's, information offering articles(25.2%) increased quantitatively as well as qualitatively compared with the 1920's.

• Korean journal of communication and information
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• v.58
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• pp.130-153
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• 2012

The purpose of this study is to examine how the $Dong-A$ $Ilbo$, a prevailing newspaper in Korea, has constructed 5.18 discourse. In the last thirty years or so in Korea, '5.18(the Gwangju Democratization Movement)', in both academic and social realm, has been one of the most disputed issues in the process of political change. However, little attention has been given to this topic in the field of communication study. Thus, we attempted to illuminate the construction of 5.18 dicourse by using terms analysis and discourse analysis of editorials during the period of May 18, 1980-December 31, 2010. From the study, it is found that the use of terms has changed from 'crisis' through 'resistance', 'slaughter', 'revolt' to 'democratization movement' in the $Dong-A$ $Ilbo$. And it is also found that 5.18 discourse has been developed in the order of 'tragic incident discourse', 'truth investigation discourse', 'rehabilitation discourse', 'deferment discourse', 'punishment discourse', 'political strife discourse' in the editorials of the $Dong-A$ $Ilbo$. These shifts of terms and discourse have been mostly led by socio-political changes. Based on the research results, the central characteristics of 5.18 discourse of the Korean mainstream press were elaborated and the implications of the results were discussed.

• Korean Journal of Heritage: History & Science
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• v.56 no.1
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• pp.162-180
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• 2023

The World Heritage Committee decided to make "cultural landscapes" a world heritage category in the 16th Session of the UNESCO General Conference. The decision was made from a recognition of the importance of interactions between human beings and the natural environment or between cultural heritage and natural heritage. Many countries have created policies and institutions to protect their own cultural landscapes along with the changing times. Korea, however, has not obviously defined the concepts and categories of its cultural landscapes, but manages policies and institutions based on the concept of a scenic spot, which has some similar meanings. In addition, it even borrows the "list of landscape adjectives," one of the representative methods for managing landscapes, from foreign countries. With this background, this paper suggested how to define cultural landscapes according to the global development flow. It created a list of cultural landscape adjectives by gathering the adjectives that can properly express local cultural landscapes in Korea. In particular, it collected 4,556 articles from a local newspaper by focusing on the case of Shinan-gun, Jeollanam-do, and analyzed key words and adjectives included in them by using big data analysis. The results suggested by this paper, such as the "classification table of cultural landscape types," "list of cultural landscape adjectives" and "network map of nouns/adjectives" can be applied to research on other localities, and furthermore, used as basic data for finding and protecting the characteristics of local cultural landscapes in Korea.

• The KIPS Transactions:PartB
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• v.13B no.3 s.106
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• pp.329-336
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• 2006

In this paper, we propose a method of significant term extraction within a document. The technique used is Principal Component Analysis(PCA) which is one of the multivariate analysis methods. PCA can sufficiently use term-term relationships within a document by term-term correlations. We use a correlation matrix instead of a covariance matrix between terms for performing PCA. We also try to find out thresholds of both the number of components to be selected and correlation coefficients between selected components and terms. The experimental results on 283 Korean newspaper articles show that the condition of the first six components with correlation coefficients of |0.4| is the best for extracting sentence based on the significant selected terms.

• The Korean Journal of Applied Statistics
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• v.27 no.2
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• pp.169-183
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• 2014

Massive and various types of data recorded everywhere are called big data. Therefore, it is important to analyze big data and to nd valuable information. Besides, to standardize unstructured big data is important for the application of statistical methods. In this paper, we will show how to standardize unstructured big data using MapReduce which is a distribution processing system. We also apply simple correspondence analysis and multiple correspondence analysis to nd the relationship and characteristic of direct relationship words for Samsung Electronics and The Korea Economic Daily newspaper as well as Apple Inc.

• International Journal of Costume and Fashion
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• v.11 no.1
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• pp.63-83
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• 2011

This study aims to prove the changes, development and social background of Korean male cosmetics over the period of 2000-2010. There were total 574 articles written about male make-up and cosmetics in Chosun Daily, Joongang Daily and Donga Daily, which are the top three Korean local daily newspapers in terms of sales revenue for that period. These articles were analyzed together with social background research from various books and daily newspapers. The analysis of articles was divided into different categories; such as foundation cosmetics, color cosmetics, hair, and the social background. It was found that the articles related to foundation cosmetics were written the most, the articles related to male appearance management were second, articles on other items including how to manage the skin being the least. As for the social background of Korean male cosmetics, first of all, a change in social recognition can be pointed out. The traditional understanding of gender roles has changed, men's appearance management has started to be regarded as a competitive talent, and at the same time, the esthetic viewpoint for men also has changed. One example is the newly made popular term, "flower-handsome man", which shows the new trend of favoring males with nice skin. Second, the expansion of mass culture can be pointed out. As consumers can get information and fashion trends easier and faster, the fashion spreads fast, and this has led to the generalization and popularization of the sense of beauty. Third, the development of scientific technology and medical science can be pointed out. Thanks to the progress in those areas. the extension of youthfulness has become possible and the cosmetics industry was also affected greatly, as shown in the market spread of functional products for anti-ageing and wrinkle control as the interest in anti-ageing has grown. There are benefits from the development of scientific technology, but the problem of environmental pollution has appeared due to machinery and industrialization and thus the issue of well-being has been raised. Rising interest in naturalism, pro-environmentalism and organic cosmetics has influenced the cosmetics industry. In addition, the quantity of ultraviolet rays exposed to our skin has increased due to the air pollution caused by the destruction of environment, leading to increased usage of sun block lotion. Lastly, the influence of consumer society and the expansion of consumerism culture can be pointed out. In the modern society, consumption acts not only as the use of products and services but it also has an important role of mediating individuals with others and the society. The market for male cosmetics has been expanding and the number of men putting on make-up has been increasing rapidly. Therefore, this study is meaningful in that the analysis of the mode of change and the social background are an essential process in order to provide a direction for the future market for male cosmetics.

• Korean journal of communication and information
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• v.58
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• pp.222-241
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• 2012

Analysis research was conducted on the 'Chosen Ilbo,' 'Donga Ilbo,' 'Hankyoreh' and 'Kyunghyang Newspaper' on news reporting frame and sources regarding the North Korean population's living and status of their respective conditions throughout South Korean administrations of Kim Dae-jung, Roh Mu-hyuen, and Lee Myung-Bak. Resulting first and second frame analyses showed that the four newspapers showed clear distinctions in their execution and attitude in their reports in accordance to the philosophies of each 'progressive/left-wing newspapers' and 'conservative/right-wing newspapers'. Moreover, the first and second analyses showed that the reports mimicked each individual presidential administration and their political policy regardless of the newspaper's political voice. In terms of the usage of 'anonymous sources,' conservative newspapers were found to use them more frequently than their counterpart, the liberal newspapers. In conclusion to the overall analyses, with the continued tension between the International community and North Korea, the reports of North Korean inhabitant activities are inevitably portrayed in a negative tone in effort to plant a distorted view to the South Korean citizens. Furthermore, this manipulation of the press may affect the credibility of South Korean press in terms of the topic of North Korean culture.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.17 no.32
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• pp.255-266
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• 1994

This study does present things to suggest to foreign multinational corporation or domestic corporation through the empirical study on the standardization level. If we summary this study, it is as follows. In chapter I, we did institute the problems and explain the objects and methods and system of the study. In chapter II, we did explain the universality of the culture and international advertisement. Next, we did explain the background of doing specialization strategy and standardization strategy. Also we did study the previous study about the arguements for and against these. Lsat we did institute the hypothesises as follows. - Hypothesis 1 $H_0$ : The use of westerner appeal means has been increased than 11 years before and is able to increase continuously. - Hypothesis 2 $H_0$ : The use of westerner model and knowned has been increased than 11 years before and is able to increase continuously. - Hypothesis 3 $H_0$ : The use of the English language has been increased than 11 years before and is able to increase continuously. - Hypothesis 4 $H_0$ : The use of the west short piece and background has been increased than 11 years before and is able to increase continuously. In chapter III, we did refer to the method of this study. First, we did adjust the measure of standardization index, and we did work coding it, such after the two coder did check the freguency of the appeal meanstype about the advertisement of four daily report. Then we did select eight production as high involvement production and seven production as low involvement. We did test the coder's trust degree on the such sample to be selected through the 't-test' of the SAS statistic program and regression analysis through the spss/$pc^+$ statistic program to approve the this study's hypothesises. In chapter IV, we did analysis the results of the empirical study on the high or low involvement productions. First, the results of t-test to approve the coder's trust degree is that it is same statistically attentionly the distribution of the sample between coder at 10% attention level. Next, the results of the regression analysis on eight hypothesises are as fellows. In case of high involvement production we are able to speak that the use of the English language appeal among the eight appeals is only standardized. And incase of low involvement production, we are able to speak that the use of the hard-sell appeal among the eight appeds is only standardized. Therefore we did conclude that the standardization level of Korea newspaper advertisement is low. Also this suggests that it will do plan and do the specialzation strategy or localization strategy foreign multinational corporation or domestic corporation in Korea newspaper advertisement. In chapter V, we do present the boundary of this study and new study methods.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.38-49
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• 2021

This study analyzed the trend of the term 'false and exaggerated advertisement' in 5,141 newspaper articles from 1990 to 2019 using text mining methodology. First of all, we identified the most frequent keywords of false and exaggerated advertisements through frequency analysis for all newspaper articles, and understood the context between the extracted keywords. Next, to examine how false and exaggerated advertisements have changed, the frequency analysis was performed by separating articles by 10 years, and the tendency of the keyword that became an issue was identified by comparing the number of academic papers on the subject of the highest keywords of each year. Finally, we identified trends in false and exaggerated advertisements based on the detailed keywords in the topic using the topic modeling. In our results, it was confirmed that the topic that became an issue at a specific time was extracted as the frequent keywords, and the keyword trends by period changed in connection with social and environmental factors. This study is meaningful in helping consumers spend wisely by cultivating background knowledge about unfair advertising. Furthermore, it is expected that the core keyword extraction will provide the true purpose of advertising and deliver its implications to companies and related employees who commit misconduct.