• 제목/요약/키워드: New product development

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Improving Product Quality through Conflict Management: A Study of Hong Kong ODM Suppliers

  • Lam, Ping-Kit;Chin, Kwai-Sang
    • International Journal of Quality Innovation
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    • 제5권2호
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    • pp.70-78
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    • 2004
  • Client-supplier collaboration in new product development (NPD) has been a strategy in response to fierce global competition. Traditionally, Hong Kong suppliers collaborate with worldwide clients through original equipment manufacturing (OEM) arrangement in which suppliers manufacture products according to clients' design. In recent years, a growing number of Hong Kong suppliers have transformed to original design manufacturing (ODM) in which they are assigned a design responsibility other than manufacturing products. The ODM arrangement necessitates a close interaction between clients and suppliers, which brings about intense conflict. Conflict has been recognized as an important factor affecting NPD performance including product quality. This paper studies the conflict handling practices of Hong Kong ODM suppliers based on 87 survey data. The results show that the suppliers frequently adopt effective conflict handling practices by which they can develop products of good quality through better design decisions. The results also suggest that the use of ineffective conflict handling behaviors, particularly avoiding, should be reduced for better product quality.

Using the MCDM of the Innovative Product Value Chain to Promote New Product Design

  • Liao, Shih-Chung
    • Asian Journal of Business Environment
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    • 제4권3호
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    • pp.27-37
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    • 2014
  • Purpose - In the past, designs for traditional products have usually focused on historic techniques. However, this tradition of using historic techniques has now been replaced by the trend of using the innovative design concept. Research design, data, and methodology - To measure future market trends and quality requirements, we apply the results of the questionnaires and analyze them with various experimental processes and a design methodology. In this way, we gauge the impact of the innovative product value chain on the promotion of new products. Results - Accompanied with an innovative product value chain, the product can stimulate the development of enterprise management, which has become the main issue in social and economic development in every developed country, and can facilitate the progress of enterprise management throughout the enterprise. Conclusions - Customer demand should be emphasized as the primary means to solve design problems, to design optimal solutions, to create differentiation with competitors, and to pursue optimal marketing strategies.

신제품 개발에 있어서 동시공학 기법적용을 위한 정보시스템 구축 (A Construction of an Integrated Information System for New Product Development by CE)

  • 박영준;안상현;김형준
    • 산업경영시스템학회지
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    • 제21권47호
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    • pp.289-302
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    • 1998
  • Concurrent Engineering(CE) can provide a competitive edge for companies that have confronted with rapidly changing market requirements, such as shortening of product life cycles, high quality, low cost, diversity of customer demand, and so on. We construct a prototype of integrated information system to support a new product development process by CE concept. This integrated information system can be useful for considering concurrently all of the aspect in the product design process. In this system, an Engineering Database is constructed for gathering data of four departments; i.e. marketing, production, quality control and design department. Also DFM(Design For Manufacturability) is applied for analysis of product design.

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Serve as You Learn: Problem-Based Service-Learning Integrated into a Product Innovation and Management Class

  • Kim, Eundeok;Lee, Yoon-Jung
    • International Journal of Costume and Fashion
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    • 제18권2호
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    • pp.29-43
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    • 2018
  • Service-learning is a form of experiential education in which students participate in organized activities and develop a sense of civic responsibility while acquiring content knowledge of the discipline. The purpose of this study was first, to examine the underlying theories and principles of service-learning, and second, to present a case of systemic implementation of problem-based service-learning into a Product Innovation and Management class in higher education. The New Product Development for an E-Commerce Small Business project was developed for a community partner, BevShots, reflecting the needs of the firm, and was tightly woven into the course content. Students' participation in the project had a significant effect on increasing their awareness of the needs in the community and identifying their roles as citizens as well as enhancing their content knowledge learning. The community partner also received benefits for his business by participating in the project. Through this study, we aim to inspire fashion design and merchandising educators to implement service-learning projects/classes in the curriculum.

Target Population과 Product Function의 Matrix 분석을 이용한 High Touch 신제품의 판매예측 방법 (A Method for Forecasting Demand of High Touch Product Using Matrix Analysis of Target Populations and Product Functions)

  • 박원희;김대갑;김기선;이상원;이면우
    • 대한인간공학회지
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    • 제26권1호
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    • pp.79-85
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    • 2007
  • Demand forecasting methods for a consumer product such as TV or refrigerator are widely known. However, sales forecast for a brand new product cannot be estimated using conventional forecasting methods. This study proposes a five-step procedure in forecasting a newly developed product. Step one defines functions in a High Touch product in order to estimate relative attraction of the product to consumer group. In step two, for a comparison purpose, a compatible product that is successfully penetrated into market is selected. Step three breaks a target population into many segments based on demography. Step four calculates relative attraction between the High Touch product and the compatible product. Finally, market penetration rate of the High Touch product is estimated using a bell-shaped diffusion curve of the compatible product. The process offers a method to estimate potential demand and growth pattern of the new High Touch product.

폐플라스틱의 열분해 유화기술 개발 (Process Development of Pyrolysis Liquefaction for Waste Plastics)

  • 노남선;신대현;박소원;이경환;김광호;전상구;조봉규
    • 신재생에너지
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    • 제2권2호
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    • pp.118-125
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    • 2006
  • The target of this work was the process development of demonstration plant to produce the high quality alternative fuel oil by the pyrolysis of mixed plastic waste. In the first step of research, the bench-scale units of 70 t/y and the pilot plant of 360 t/y had been developed. Main research contents in this step were the process performance test of pilot plant of 360 ton/year and the development of demonstration plant of 3,000 t/y, which was constructed at Korea R & D Company in Kimjae City. The process performance of pilot plant of 360 t/y showed about 80% yield of liquid product, which was obtained by both light gas oil(LGO) and heavy gas oil(HGO), The boiling point range distribution of LO product that was mainly consisting of olefin components in PONA group appeared at between that of commercial gasoline and kerosene. On the other hand, HO product was mainly paraffin and olefin components and also appeared at upper temperature distribution range than commercial diesel. Gas product showed a high fraction of $C_3\;and\;C_4$ product like LPG composition, but also a high fraction of $CO_2$ and CO by probably a little leak of process.

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인공지능 기반 신제품 개발 방법론 제안: 양손잡이(Ambidexterity) 접근 (Proposal of methodology for AI-based new product development: ambidexterity approach)

  • 정두희
    • 기술혁신연구
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    • 제29권4호
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    • pp.161-196
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    • 2021
  • AI가 시장의 패러다임을 바꾸는 새로운 혁신 기술로 주목받고 있다. 기업은 AI의 기술적 이점이 잘 반영되면서 동시에 시장의 수요를 충족하는 방법을 적용하여 신제품을 개발해야 한다. 하지만 업계에는 이러한 요건을 충족하는 방법론이 부재하다 보니 기업들은 기존 제품개발 방법론을 이용해 AI 기반 제품개발을 추진하고 있다. 이로 인해 AI의 기술적 이점이 충분히 반영되지 못하거나 AI의 기술적 잠재성이 시장 가치로 연결되지 못하게 된다. 이러한 한계를 극복하기 위해 이 연구는 AI 기반의 신제품을 개발하기 위한 새로운 방법론을 제시한다. AI 혁신이 기존 방식과 다른 차별적 속성을 확인하고, 이러한 속성이 반영된 제품 설계 프로세스와 방법론을 제시한다. 이 연구는 AI 제품개발이 양손잡이 접근(Ambidexterity approach)을 지향해야 함을 강조하며, 테크놀로지 푸시(Technology push) 기반의 아이디어 생성, 마켓 풀(Market pull) 기반의 소비자 요구조건 분석, 제품 설계 구체화 등을 포함하는 AI 기반 제품의 설계(Design) 프로세스 및 구체적인 개발 방법을 제안했다. 이 방법론의 현실 적용 가능성을 검증하기 위해 사례연구를 실시, AI 기반의 차량용 인포테인먼트 시스템개발 전략을 도출한다. 기술적 가능성에 기반하여 13개의 혁신 아이디어를 생성했고, 카노(KANO) 분석과 TOPSIS의 결합에 의한 소비자 요구조건 분석을 통해 총 6개의 신제품 개발 전략을 도출했다. 이 연구제서 제안하는 방법론은 기업이 AI 기반의 혁신제품을 통해 신시장을 개척하거나 기존 제품의 고도화를 통해 시장 확장을 펼치는 데 유용하게 활용될 수 있다.

제조업의 지속 가능한 제품-서비스 시스템 개발 전략 연구 (Development Strategies of Sustainable PSS in Manufacturing)

  • 손종민;이현찬
    • 한국CDE학회논문집
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    • 제16권1호
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    • pp.31-40
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    • 2011
  • Product-service system (PSS) is a system of products and service, supporting networks and infrastructure that is designed to be competitive. PSSs satisfy customers' needs more effectively and have a lower environmental impact than traditional business models. Therefore, many companies and governmental institutes are eager to implement the PSSs as a new business model. In this paper, we focus on industrial practices as new business models for the company. PSS, especially, is popular in electronic industry, so one can often observe such examples as iPod, iPhone, e-Book and etc in the field. We first thoroughly investigate the current practices of PSS in Korean electronic industry. The examples are surveyed and projected directions are given. Then, non-electronic PSSs are surveyed. Especially mechanical PSSs are intensively discussed. Based on the survey results, we propose several major development strategies of Sustainable PSS (SPSS). SPSS will bring a competitive edge for company as realization of sustainable development of PSS considering economy, society, and environment.

A Hybrid QFD Framework for New Product Development

  • Tsai, Y-C;Chin, K-S;Yang, J-B
    • International Journal of Quality Innovation
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    • 제3권2호
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    • pp.138-158
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    • 2002
  • Nowadays, new product development (NPD) is one of the most crucial factors for business success. The manufacturing firms cannot afford the resources in the long development cycle and the costly redesigns. Good product planning is crucial to ensure the success of NPD, while the Quality Function deployment (QFD) is an effective tool to help the decision makers to determine appropriate product specifications in the product planning stage. Traditionally, in the QFD, the product specifications are determined by a rather subjective evaluation, which is based on the knowledge and experience of the decision makers. In this paper, the traditional QFD methodology is firstly reviewed. An improved Hybrid Quality Function Deployment (HQFD) [MSOfficel] then presented to tackle the shortcomings of traditional QFD methodologies in determining the engineering characteristics. A structured questionnaire to collect and analyze the customer requirements, a methodology to establish a QFD record base and effective case retrieval, and a model to more objectively determine the target values of engineering characteristics are also described.

The role of firm size in determining corporate strategies for new product programs

  • Kim, Hong-Bumm;Lee, Jinjoo
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 1990년도 춘계공동학술대회논문집; 한국과학기술원; 28 Apr. 1990
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    • pp.344-354
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    • 1990
  • Success in new product development is vital to most industrial firms. In recent decades, a firm's new product strategy is incresinglyrecognized as an essential component of the total corporate plan in developing countries. In this research, 81 Korean manufacturing firms are examined to identify the relationships between a firm's product innovation stratege and the performance results with special emphasis on firm size in a developing country. First, a total of 8 strategy dimensions were identified, which constitute the specific elements of firm's innovation strategies. Two independent dimensions of performance were also identified and were found to be closely linked to the strategy adopted. Then, a categorization scheme is developed to distinguish firms according to their size, and proves useful in performance results might be altered for different company size. The findings generally suggest that a well-balanced new product program emphasizing both marketing and technological effort appropriately is needed to make the program successful. The different size of the company is found to call for somewhat different strategy dimensions to enhance the performance results.

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