• Asia Marketing Journal
• /
• v.23 no.1
• /
• pp.63-94
• /
• 2021

Unidimensional construct of conspicuous consumption which focuses on the ostentation of the economic assets are limited in describing today's consumers. We propose that both ostentation of social status and demonstration of uniqueness through overt consumption should be considered in the realm of conspicuous consumption. This research aims to examine the two dimensions of conspicuous consumption tendencies and their impact on new product adoption intention, which is mediated through the perceived value of the new products. This research empirically validates the theoretical conjecture by conducting an online survey (N=272). Our empirical findings reveal that ostentation of social status influences new product adoption intention both directly and indirectly through perceived social value, while demonstration of uniqueness improves new product adoption intention only indirectly through perceived utilitarian and hedonic value. This research identifies the ostentation of social status and demonstration of uniqueness as two dimensions of conspicuous consumption and refines scales to measure them. In addition, this research identifies conspicuous consumption as a driver of new product adoption intention and recognizes the mediating role of perceived value.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.23 no.59
• /
• pp.85-95
• /
• 2000

Since the cost of a new product is determined mainly at the design stage, systematic tools to support the new product to be manufactured at the predetermined cost is very important for successful introduction of a new product. PDM is a tool to support engineers to integrate product data throughout the product development. In this paper, we introduce a prototype of PDM system which has a target costing function, where cost estimation is coupled with structured product data.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2006.11a
• /
• pp.36-39
• /
• 2006

This paper examines critical successful facts related with the digital new product development with product innovation. For this, we have selected a Xcanvas time-machine TV of LG electronics and we have done case-study. We have performed in-depth interviews with engineers, team managers, marketers to get facts on the product development process and analyzed huge amount of data obtained from web-sites and related firms' materials. We have concluded that CSFs of Xcanvas time-machine TV are customer-centered product innovation, new perspective of considering technology and product, managing innovative team and motivation to team member.

• Culinary science and hospitality research
• /
• v.11 no.4 s.27
• /
• pp.134-149
• /
• 2005

First, generally the more business employ the financial and non financial outcome analysis for evaluation process, the higher the success rate of new product development becomes in the domestic restaurant market. Second, the study shows that the financial outcome tends to be considered more than non financial outcome on deciding success of the new product development. Third, it is indicated that although detailed plans have a large impact on the outcome of new product development, communication between departments within a company is not a considerably important factor for deciding success of the new product. Fourth, 'market environment' has significant influence on deciding adoption level of financial and non financial outcome analysis, organizational resources and culture.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.21 no.45
• /
• pp.309-318
• /
• 1998

This paper is concerned with the set-up of the CE(Concurrent Engineering) model for the shortening of new product development. Recently, the situation of the new product development has been drastically changed. Customers require cheaper, better, stronger products in shorter product cycle time. To cope with this requirements from customers, engineers must accept new paradigm based on the CE and some special tools. This paper shows a tool, CE which is a good for shortening of new product development. So, CE was applied broadly in whole process of new product development and we could make it very successfully in quality, function, cost and developing time.

• Journal of Technology Innovation
• /
• v.2 no.1
• /
• pp.219-241
• /
• 1994

This paper presents the results of an empirical study on the relationship between the type of new product idea sources and the rate of success of new product development and commercialization in Korean industries. The sample was taken from various Korean industries including telecommunication, electronics, chemical, machinery, textile, etc. and composed of 45 failure and 73 success cases. The findings are not much different from those of previous studies done in the developed countries, but show some typical characteristics of new product development activities and the idea sources, information acquisition methods, type of information , incentives for idea generation, etc. of the firms in developing country like Korea. Especially the survival rate curve and the accumulative investment curve from the idea generation to commercialization phase show a little different behavior from the previous study, which also reflect the manpower, duration of each phase of the new product development process in the Korean firms.

• Journal of Korea Society of Industrial Information Systems
• /
• v.24 no.5
• /
• pp.41-52
• /
• 2019

The rapidly changing business environment requires small and medium-sized suppliers to develop creative new products. Therefore, many previous studies have attempted to identify important factors for successful new product development. However, despite the importance of firm learning has generated considerable interest in new product development, the central issue of firm learning remains unanswered. Therefore, this study investigated the effect of adaptive learning of small and medium suppliers on creativity and new product performance in new product development. As a result, it was confirmed that adaptive learning positively affects both novelty creativity and meaningfulness creativity. On the other hand, meaningfulness creativity has a positive effect on new product performance, but novelty creativity has no effect on new product performance.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2000.04a
• /
• pp.179-182
• /
• 2000

Today, customer-requirements are getting various, so manufacturing companies face many problems to reflect them with its' new product development or product variety. As the product model managed by companies is more increasing, there might be much more selection conditions and many kinds of parts requited for it. With those reasons, it demands many different kinds of BOM information for new product development and product variety. Under the those manufacturing environment, we can realize that lots of current products have shared many design property and common parts with those of old version. This thesis present these new products for common characteries are classified design property and common parts with those of old version. with product family and it define with modelling language which is Generic BOM. The suggested prototype programmed with Power Builder 6.0 and Ms-SQL is to help companies manage common parts and develop new product effectively by classifying product family's basic characteries with basic and changable levels.

• Journal of the Korea Furniture Society
• /
• v.24 no.4
• /
• pp.318-328
• /
• 2013

This study aimed to examine the theoretical consideration and concept of hybrid that could be applicable to wood product design, to analyze design trend according to the morphological transformation by means of combination of hybrid material and function, to understand the correlation between type of wood product and materials and to apply it to the domestic and overseas hybrid concept of wood product design study. A study of assembling output by empirical experiment to embed natural resources into acrylic resin in order to develop wood products was carried out. And an wood product was suggested that satisfied lighting and hanger function through a new wood product design development combined with hanger function and lighting function. Through such process, a new design paradigm was suggested to cope with the periodic trend and to induce mass production of designed product. Thus, this study set a new guideline for activating wood product design and attempted to meet the social demand of encouraging new value creation.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.9 no.3
• /
• pp.173-185
• /
• 2013

In this study, the relationships of factors influencing the ways alternative types of new digital products are accepted into the market will be structuralized. On the basis of previous research, it is assumed that customers intend to use alternative types of new digital products when they have a higher value than existing products. The consumer's feeling of attraction toward the product is another factor included in the evaluation of its quality. And the attraction of the products that the consumers feel is also included in the evaluation of the qualities of the product. The results of the study indicate first that a product's value affects its attraction, but not the usage intention of the customer. Second, the benefits of the product affect the customer's recognition of its value, while cost does not. Third, environment affects recognition by the customer of the product's attraction, while knowledge of the product does not. By structuralizing the factors that influence the customer's usage intention about alternative types of new digital devices, the causal relationships of the factors involved in the acceptance of new products into the market and their success can be comprehended.