• Title/Summary/Keyword: New market

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Determinant of Married Women′s New Entry in Labor Market after the First Child Birth (첫 자녀 출산 후 노동시장 신규진입의 결정요인)

    • Journal of the Korean Home Economics Association
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    • v.42 no.1
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    • pp.69-79
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    • 2004
  • This study has examined factors of young married women's new entry in labor market after the birth of their first child. For the dynamic analysis, the Cox Regression Hazard Model is applied. The following results are obtained: First, about 33% of married women who did not have a job at the pre-birth enter in labor market at the post-birth. Second, compared to those out of the labor force, women who succeeded in finding their first jobs after the birth of their first child are more likely to be younger, have baby-sitters, have working experiences in the past, and have lower level of household income. Third, age, having baby-sitter and the experience of job transition are vital factors in entering the labor market after the first child birth.

A Development of Product Design for Launching in New Market - inkel Car Navigation (WideTouch) - (Car Navigation 신시장 진출을 위한 제품디자인 개발사례 연구 - 인켈 와이드터치(WideTouch) -)

  • Seo, Hong-Seok
    • Science of Emotion and Sensibility
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    • v.9 no.spc3
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    • pp.225-234
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    • 2006
  • Car Navigation market is rapidly emerging in Korea recently. And it adds the multiple functions which are various traffic and travel information, DMB(Digital Multimedia Broadcasting) TV, game, movie and music. It is evolving as a killer application device of Car Infotainment (Information & Entertainment). On the other hand, the technical barrier which is pushing into the market is low and the competition is intense in process of time. In the market situation, the design differentiation is embossed with important element. In this case study, focused on inkel which specialized in Audio/Video launching into the Car Navigation market with the new brand 'WideTouch', we tried to provide successful product design strategy based on proactive research on the market for the design differentiation through the target segmentation of the new generation, middle-aged and a woman consumer.

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A Study of Industrial Organizatioal Changes and Effects in Retail Businesses in Korea (우리나라 유통산업의 산업조직의 변화와 영향에 관한 연구)

  • Choi, Jae-Seob
    • International Commerce and Information Review
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    • v.9 no.3
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    • pp.273-284
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    • 2007
  • New retailers, especially giant retailers, so called "mart" or "discounter" which introduced around 1996, when Korea's domestic retail market was opened to the world, have brought big transitions. Consequently, new comers like discounters and CVS drove out department stores, mom & pops and traditional retailers. Literatures showed two reverse opinions for the giant retailers; rising consumers' benefit, or dropping small retailers' businesses. This study have conducted to find the situation of market concentration in retail market, and to learn the new market condition in it. According to the study, in 2005, CR3's of Korea's whole retail industry was counted 12.8%, and CR5 of that was 13.9%. CR3 of discount store business was 39%, department stores' 55%, and TV home shopping businesses' was 75%. In addition to those results, indices growing worse. So, we can say this industry already get into the oligopolistic industrial organization. Generally, under monopolistic or oligopolistic market structure, consumers' benefit may shrink and businesses' surplus profit may jump. So, it means, it's good time to turn government's policy for the retail industry in Korea to fair competition policy instead of development policy.

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A Qualitative Study on Market Orientation of New Designer Brand (신진 디자이너 브랜드의 시장 지향성 고찰)

  • Yun, So Jung;Choo, Ho Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.6
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    • pp.838-851
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    • 2015
  • This study explores the level of designer brands' market oriented attitude through a conceptual framework of market orientation. Designer brands have rapidly increased in the Korean fashion market with a competitive environment that pushes designers to improve market oriented attitudes and strategy. Designers working for 20 brands that the government designated as 'promising creative designer brands' were invited for in-depth interviews, 19 designers from 18 brands participated in this study. The generation of market intelligence that composes market orientation meant that the designers were confirmed to collecting different types of information according to information sources. They showed interest in collecting information on the exploration of design trends from overseas designers as well as operational and managerial information from domestic designers. Fashion-related stakeholders mainly collected feedback on design concepts from the press and public institutions. They collected customer feedback from buyers; however, appropriate feedback was inadequate. Designers generally appeared to place less value on the collection of customer responses and opinions; however, two groups of designers showed customer-oriented attitudes according to accumulated experience. The market-oriented attitude of top designers had an important role in designer brands; consequently, top designers should be properly trained to improve market-oriented attitudes to increase market performance.

Analysis of New Market Structure Using Text Mining and Consumer Perceptions Map: The Case of the Korean Craft Beer Market (소비자 리뷰 텍스트마이닝을 이용한 신생 산업 시장 구조 분석: 국내 수제 맥주 시장의 경쟁 관계 및 시장 구조를 중심으로)

  • Lee, Yeon Soo;Kim, Hye Jin
    • The Journal of Information Systems
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    • v.30 no.2
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    • pp.189-214
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    • 2021
  • Purpose This paper aims to effectively utilize user-generated content (UGC) and analyze the market structure of a relatively new market which lacks rich user review information. Specifically, we propose a domain-specific text mining tool for the domestic craft beer market and visualize the market structure by incorporating how individual beer products are positioned in the perceptual map of consumers. Design/methodology/approach We collect user review information from Naver blogs, and extract words that describe beers. We identify semantic relationships between beer products through text mining, and then depending on these semantic relationships, construct a graph representing the market structure of the domestic craft beer market based on the consumer's perceptual map. Findings First, beer products produced in the same brewery are perceived as very similar to consumers. Second, only two products, 'Heukdang Milky Stout' and 'Gompyo', was noticeably distinguishable from other products. Third, even though 'Gyeongbokgung' is from a different brewery, it is located very close to the products of 'Jeju Beer' brewery such as 'Jeju Baeknokdam Ale' and 'Seongsan Ilchulbong Ale', which suggests the influence of 'landmark series.' We successfully show that our methodology effectively describes the market structure of the craft beer market.

An Investigation of the Overseas Project Core Factors of Public New Town Development Company (신도시개발 공기업의 해외시장 진출을 위한 핵심경쟁요소 고찰)

  • Jeon, Ji-Ho;Choi, Seok-Jin;Park, Sang-Hyuk;Han, Seung-Heon;Kim, Hyoung-Kwan
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2007.11a
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    • pp.626-631
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    • 2007
  • New town development project which has manifold operations is usually on a large scale and its spin-off spreads widely. Although international new town development market is widely increasing, new town development market in Korea is now decreasing. Thus, Korean public new town development company which has a lot of business experiences in local new town development market is now facing the necessity of making a foray. This study had a Focus Group Interview with people who experienced in international construction market to set up the core factors of international new town development market. After that, Importance Performance Analysis and Content Analysis were performed with questionnaire to determine the present condition of Korean public new town development company.

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The research of the way to gain domestic and foreign market economy force of whitening cosmetics (미백화장품 국내외 시장경쟁력 확보방안 연구)

  • Park, Joon-su;kim, heung-gi
    • International Area Studies Review
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    • v.21 no.2
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    • pp.121-141
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    • 2017
  • The world whitening cosmetics market is fast being taken in 'complex functional cosmetics' including complex function. And highly functional cosmetics market that call cosmeceutical market is growing up with highly functional cosmetics market. In addition, natural cosmetics market including whitening function is growing up in the world in complex functional cosmetics. Distribution channel of the world functional cosmetics is digital communication through beauty and digital. Global companies are adding relationship in new space between customer and brand. So worldwide change phenomenon of whitening cosmetics distribution channel will suggest importance that it should be able to communication with customer in non-traditional space. Domestic whitening cosmetics market is decreasing to reference compound annual growth rate -3.61%. While complex type market is increasing to annual growth rate 33.28%. Since 2008, domestic whitening cosmetics market was changed in distribution channel of center of traditional door-to-door sales. Especially, online channel is about 1/6 level of offline, but since 2014, year-on-year increase rate of online showed 27.1%. In the future, it is anticipated that ratio of online sales is above offline. Whitening cosmetics distribution is being changed, and online channel is growing up, so domestic companies will need tragedy targeting new whitening cosmetics distribution channel and traditional offline channel at the same time. If new company go into whitening cosmetics market, the new company will have to consider natural cosmetics in complex functional cosmetics than whitening cosmetics market. To secure domestic competitiveness whitening cosmetics market, securing differentiation of brand or pursuing change of distribution channel, and we need to seek a method that company and customer can forge communication in new space.

Structures and Competitiveness of Softwood Products in Korean Import Market (우리나라 수입(輸入) 침엽수재(針葉樹材) 시장구조(市場構造) 및 수종별(樹種別) 경쟁력(競爭力))

  • Kim, Wae-Jung
    • Journal of the Korean Wood Science and Technology
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    • v.19 no.4
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    • pp.34-42
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    • 1991
  • Protection of tropical forest affects on significant reduce of tropical hardwood supply, and softwood resources will be increasingly important for the timber security in Korea. U.S. softwood log was most favorite species for Korean softwood log importers in overall import conditions except price stablization and consistency of export policy. Reduced export volume from Pacific Northwest to Korean market has been immediately replenished by rediata pine from New Zealand and Chilean plantation. Siberian timber will hardly play major roles in Korean timber market unless budding structure. softwood plywood and softwood furniture uses are enhanced. Recent rapid rise of labor cost and reducing tariff rrate in Korea provided better opportunities for import lumber in building materials market. Dry dimension lumber was relatively profitable when processed from import U.S. soft-wood log while green lumber was favorable products processed from radiata pine log in Korean lumber market. This means U.S. softwood lumber would have better opportunity to market for '2${\times}$'4 studs when wood frame housing is introduced. On the other hand while radiata pine is competitive on temporary construction lumber such as supporter and concrete forming frame in Korea. Shortage of raw material for the new capacity of board plants in Korea will be it bottle neck. Major log export countries to Korea as U.S. New Zealand and Chile showed high trade intensity indices of composite hoard produces for Korean market. As Korea efforts to diversify import sources, and tariffs are reduced to 8% as scheduled by 1994. countries of scoring higher comparative advantages as Portugal. Brazil, Austria as well as New Zealand will have better opportunity to penetrate into promised Korean composites hoard market.

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Freight Market Segmentation Using Company Size and Shipment Characteristics Data (사업체 규모 및 출하특성 자료를 이용한 화물운송시장 분할)

  • Choe, Chang-Ho;Nam, Du-Hui
    • Journal of Korean Society of Transportation
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    • v.24 no.4 s.90
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    • pp.103-113
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    • 2006
  • Market Segmentation for Freight Transportation has been used to know the strategies both efficiency of freight transportation market and attraction of freight volume for carriers. It was so difficult to understand the individual preference of shippers that all shippers could be only homogenized through market segmentation. In Korea. standard Industrial classification has been used for freight market segmentation. This study evaluated another new market segmentation method for manufacturing industry. From the study, we knew that the best relevant market segmentation criterion was annual input-output volume, which showed excellent segmenting ability. Also. the results showed many differences against segmentation results according to standard industrial classification. This study had a meaning as a new trial which segmented freight transportation market using company size and shipment characteristic data.

Derivation of Factors for Traditional Market Revitalization through Spatial Network Analysis - Focused on Yukgeori Market in Cheongju City - (공간 네트워크 분석을 통한 전통시장 활성화 요인 도출 - 청주시 육거리 시장을 중심으로 -)

  • Jeong, Sang-Kyu;Ban, Yong-Un
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.34 no.10
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    • pp.55-61
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    • 2018
  • Changes in consumer purchasing patterns due to construction of large Western-style commercial buildings and introduction of new purchasing methods in South Korea in the 1990s led to a gradual decline in traditional markets. Under such a new environment, Yukgeori market, one of Korea's exemplary markets, has continued to develop and survive, while maintaining the traditional market form of Korea, both physically and operationally. Therefore, to find the characteristics of spatial configurations supporting the revitalization of traditional market, we deduced social attributes of spaces in street network of Cheongju city and the neighborhood including Yukgeori market by calculating the depths of nodes in the network using analysis models based on space syntax. The results illustrated that long street with the function to attract people and acts as a bridge of traffic and communication between highly modernized commercial area and traditional market can lead to continuous win-win development of both areas and the revitalization of traditional market through the promotion of social activities in the market. We expect that sound and sustainable development of contemporary cities, which lost tradition, will be achieved through the results of this study.