Browse > Article

Freight Market Segmentation Using Company Size and Shipment Characteristics Data  

Choe, Chang-Ho (전남대학교 교통물류학과)
Nam, Du-Hui (한국교통연구원)
Publication Information
Journal of Korean Society of Transportation / v.24, no.4, 2006 , pp. 103-113 More about this Journal
Abstract
Market Segmentation for Freight Transportation has been used to know the strategies both efficiency of freight transportation market and attraction of freight volume for carriers. It was so difficult to understand the individual preference of shippers that all shippers could be only homogenized through market segmentation. In Korea. standard Industrial classification has been used for freight market segmentation. This study evaluated another new market segmentation method for manufacturing industry. From the study, we knew that the best relevant market segmentation criterion was annual input-output volume, which showed excellent segmenting ability. Also. the results showed many differences against segmentation results according to standard industrial classification. This study had a meaning as a new trial which segmented freight transportation market using company size and shipment characteristic data.
Keywords
freight transportation market; market segmentation; manufacturing industry; cluster analysis; input-output volume;
Citations & Related Records
연도 인용수 순위
  • Reference
1 교통개발연구원(1986), '화물수송체계 개선에 관한 연구'
2 Caltrans(1999), 'Transportation System Performance Measures Applicability of Market Segmentation to Performance Measure Outcomes', California Department of Transportation. Booz.Allen&Hamilton Inc
3 Cowee, T.(2003), 'Shifting Gears from Inventory to Motor Freight Costs' 3PL Line, Maech 2003, pp.11-13
4 FHWA(1994), 'Commercial Vehicle Fleet Management and Information System', Classification of Fleet Operations and Selection of Candidate Case-study Fleets, Nov. 2004
5 Gray, R.(1982), 'Behavioral Approach to Freight Transport Modal Choice', Transport Reviews, Vol.2, No.2, pp.42-51
6 McGinnis, M, Corsi, T. and Roberts, M.(1981), 'A Multiple Criteria Analysis of Modal Choice', Journal of Business Logistics, Vol. 2, Issue 2, pp.48-68
7 Collison, F. M.(1984), 'Market Segment for marine Liner Service', Transportation Journal, Vol.24, No.1, pp.40-54
8 Jong, D, Gommer, M. and Klooster, J.(1992), 'Time Valuation in Freight Transport: method and results', 20th PTRC Summer Meeting
9 Winston, C.(1981), 'A Disaggregate Model of the Demand for Intercity Freight Transportation', Econometrica, Vol.47. pp.981-1006
10 Abratt, R.(1993), 'Market Segmentation Practices of Industrial Marketers', Industrial Marketing Management, Vol.22, pp.32-41
11 Fowkes, S., Nash, A. and Tweddle, G.(1989), 'Valuing the Attributes of Freight Transport Quality: results of the SP survey', ITS Working Papers, No.276
12 교통개발연구원(1997), '제1차 전국물류현황조사 보고서'
13 Cooper, M. C. and Rose, R. L.(1985), 'The Segmentation Competition Matrix: a Strategic management Tool for the Transportation Industry', Transportation Journal, Vol.25, No.1, pp.25-37
14 Chiang, Y, Roberts, O. and Ben-Akiva, M.(1981), 'Development of a Policy Sensitive Model for Forecasting Freight Demand', Final Report, Center for Transportation Studies Report 81-1
15 교통개발연구원(1998), '서울시 물류조사 및 물류 종합체계 구상'
16 교통개발연구원(2002), '2001년도 교통D/B구축사업'
17 Boyland, O.(2000), 'Regulatory Reform in Road Freight and Retail Distribution', OECD Working Paper No.255
18 Shapiro, B. and Bonoma, T.(1984), 'How to Segment Industrial Markets', Havard Business Review, pp.76-84
19 최창호(1999), '화주인식요소를 이용한 화물운송 시장의 분할' 로지스틱스연구, 제7권 제1호, po. 5-21
20 Griffith, R. and Pol, L.(1994), 'Segmenting Industrial Markets', Industrial Marketing Management, Vol.23, pp.17-24   DOI   ScienceOn