• 제목/요약/키워드: New elderly consumers

검색결과 26건 처리시간 0.018초

국내·외 유통업체의 옴니채널 전략 활용현황 분석 (An Analysis on the Omni-Channel Strategy of Distribution Enterprise in Domestic and International)

  • 오정아
    • 한국실내디자인학회논문집
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    • 제25권5호
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    • pp.111-120
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    • 2016
  • Unlike the past, brick-and-mortar is no longer on the priority list for the shopping activity. Instead, it is replaced by various non-store shopping alternatives, such as Internet, TV, catalog, mobile, etc. As consumers engage digitally, they made fewer trips to stores. Especially, as mobile shopping made the price comparison possible while shopping in the store, new shopping trend of 'showrooming' came to the fore as the serious issue. In order to cope with the this crisis, many brick-and-mortar retailers utilize omni-channel strategy for their countermeasure. This research paper is to suggest the omni-channel strategy that is applicable for the brick-and-mortar retailers. The results are as follows. First, in order to set up the connected-channel shopping environment, consumers have to be exposed to the environment that can deliver the continuous brand experience under the same price policy, brand and store management, etc, as integrating the various purchasing channels into one. Especially, in-store environment needs to change for the place where consumer experience is stressed for the most as using virtual reality devices with augmented reality technology. Also, the online digital kiosk, and tablet that consumer can order the products through the online channel while shopping in-store Second, the barrier-free in-store environment should be offered in order to increase the consumer convenience. This change will allow consumer communicate with the store environment more effectively. Lastly, brick-and-mortar should extend the physical territory as utilizing the offline's advantage and disadvantage through setting up the digital interactive wall or pop-up store for increasing the opportunity of customer interaction with the store. Moreover, visiting service for the elderly, housewife with the baby, or disabled person will be one of the effective substitute.

커뮤니티케어를 위한 농촌지역 경로당의 운영현황 및 이용실태 연구 - 원주시 흥업면 경로당을 중심으로 (A Study on the Current Status and Use of Gyungrodang in Rural Area for Community Care - Focused on Gyungrodang in Heungeop-myeon, Wonju-si, Gangwon-do)

  • 이태호;김지언;송그룸;임수빈;남은우
    • 의료ㆍ복지 건축 : 한국의료복지건축학회 논문집
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    • 제25권4호
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    • pp.7-15
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    • 2019
  • Purpose: The purpose of this study is to identify the current status and use of Gyungrodang located in Heungeop-myeon, Wonju-si and to present improvement and implication for community care in rural area. Methods: The survey of the current status was conducted with interview and observations. The use status of Gyungrodang was surveyed for the elderly over 65 years old who live in Heungeop-myeon using questionnaire. A face-to-face interview was conducted to complete a questionnaire and 181 samples were collected for the study. Results: In the current status, some of the Gyungrodang did not operate during farming season. The external environment, in terms of accessibility, 74.2% of Gyungrodang were located more than 60 minutes on foot from community center, health post, and pharmacy. In addition, the interval between buses run minimum 15 minutes to 120 minutes on average. The internal structure, 35.7% was divided room and toilets. In the use status, the reason for non-use of the Gyungrodang was discomfort(29.0%), and the reason for using was because friends go to the Gyungrodang(44.6%). The most satisfying program was te health care program(65.6%). Implications: First, it is necessary to develop and operate customized health promotion program for target population and seasons. Second, it is necessary to make a plan focused on consumers' needs through satisfaction and demand survey. Third, it is necessary to divide the space of each Gyungrodang by gender when planning the expansion or new construction of Gyungrodang.

석류 과일 껍질을 활용하는 새로운 기능성 식품의 최근 연구 동향 (Recent Trends in New Functional Foods using Pomegranate Fruit Peel)

  • 김성기
    • 한국식품영양학회지
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    • 제30권2호
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    • pp.181-190
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    • 2017
  • Functional foods are of great significance since our society is accelerating into aging. An aging society has many physiological metabolic diseases such as hypertension, diabetes, heart disease, cancer, dementia and geriatric diseases. Fundamental treatments for the elderly are almost impossible and the social burden is heavy. If these diseases can be prevented or alleviated by improving dietary habits using functional foods, the significance would be very large. Pomegranate has been found to have 124 different kinds of phytochemicals. Polyphenols have a wide range of protective effects including various physiological metabolic diseases and cancers. It is necessary to develop functional foods such as preservatives and food extenders which can contribute to food safety, required in the food industry, by using such bioactive substances. Pomegranates have been reported to decrease the impact of many serious illnesses. There is a considerable amount of bioactive substances in the peel of a pomegranate, which has potent anticancer, antioxidant, antimicrobial and anti-apoptotic properties. Unfortunately, the peel is typically discarded after processing. Despite knowledge regarding the bioactive substances in the pomegranate peel and peel extracts, including their functionality and diversity, the knowledge is not well known by consumers in general. The aim of this study was to review up to date research trends for processing and developing new functional foods by utilizing nutritional functional substances, favourite food materials, and materials for processing food contained in pomegranate peels and pomegranate peel extracts. This study will summarize the data found in pomegranate peel and pomegranate peel extract literature mainly recently published in Science Direct. There are polyphenolic compounds (ellagitannins, punicalagin, proanthocyanidin, flavonoids, polysaccharides, etc.) in the fruit peel, making up about 50% of the pomegranate's weight. The polyphenol content of a pomegranate fruit peel is 149.91 mg/g, which is about 100 times higher than the juice. Paying attention to the fact that the ellagitannin content (14.22 mg/g) in the fruit peel is also twice as high as that of the fruit juice and seeds, that confirms the possibility of utilizing the peel as a food ingredient capable of developing new, functional bioactive foods.

한국인의 욕실사용 문화를 고려한 디자인 가이드라인 (The bathroom design guideline considering the usage pattern of Koreans)

  • 이호숭;김미영
    • 감성과학
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    • 제13권2호
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    • pp.347-358
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    • 2010
  • 과거에는 단순한 생리처리 및 위생공간이었던 욕실에 대한 기능이 현대에 들어서는 생활의 활력을 충전하고, 자신만의 욕구와 실현의 공간으로써 활용되는 다기능 공간화 되어 가고 있다. 이러한 의식주에 대한 소비자들의 새로운 욕구와 변화가 나타나면서 현재 '욕실' 공간에서의 행위와 요구사항을 파악할 필요성이 높아져 가고 있다. 많은 수의 한국인들은 욕실사용에 있어서 서양의 입식(立式) 샤워 방식 외에도 욕조 밖이나 대야 등에 물을 받아 사용하는 등의 욕실사용 행태를 나타내고 있다. 따라서 이와 같은 한국인의 독특한 욕실사용행태를 설계에 반영함으로써 한국인의 욕실문화가 고려된 욕실구조 도출이 가능할 것이다. 본 연구는 욕실공간에 대한 사용 만족도를 높이기 위해 한국인의 욕실사용 정황과 사용 중에 느끼는 불편함과 종합적 감정 등을 조사하여 욕실 사용자의 요구사항을 도출하며, 욕실 공간계획에 있어서 건강, 위생문제를 해결하는 공간이자, 현대인의 신체특징과 라이프스타일이 반영 가능한 기본적인 설계지침 도출을 연구목표로 하고 있다.

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실버계층(階層) 여성(女性)의 의복(衣服) 자아(自我)이미지에 따른 의복구매성향(衣服購買性向) (A Study of Clothes Buying Orientations based on Clothes' Self-Image of Silver Agelver Women)

  • 배현숙;유태순;조기여
    • 패션비즈니스
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    • 제6권4호
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    • pp.83-98
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    • 2002
  • The purpose of this study is to find out the orientations and characteristic in clothes buying of each age group of elderly women, based on the actual self-image and the ideal self-image of clothing. Grasping the diversity of their clothes' buying orientations will be helpful in making a better merchandise production planning for apparel, and in launching new brands into the market. The study will also provide useful data in developing sales strategies which enable to supply goods that meet consumers' needs and tastes in the quality market, and consequently will help to classify the market. Samples were 488 women of 55 and over, dwelling in Pusan Metropolitan City. The data was analysed by using MANOVA, ANOVA, and the Cronbach's $\alpha$ reliability was also applied. The conclusions based on the theoretical background and the result of questionnaire surveys were as follows: 1. The order of priority of buying orientations based on clothes's actual self-image was 'practicality', 'cautiousness' and 'economical effectiveness' without regard to age. The items that showed the significant differences in 50's were 'cautiousness', 'experimentation', 'fashion-consciousness' and ostentatiouness, and in 70's were 'economical effectiveness', 'experimentation', 'impulsiveness' and 'environmental friendliness', and none in 60's. 2. The order of priority based on clothes' ideal self-image was the same as that of actual one, and there was no significant difference between age groups.

사회적경제 조직의 지역사회 돌봄 네트워킹 가능성에 대한 비판적 고찰: 서울시 광진구 노인돌봄 클러스터 사례연구 (A Case Study on the Community-based Elderly Care Services Provided by the Social Economy Network in Gwangjin-Gu, Seoul)

  • 김형용;한은영
    • 한국노년학
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    • 제38권4호
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    • pp.1057-1081
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    • 2018
  • 본 연구는 서울시 광진구에 소재한 사회적경제의 노인돌봄 클러스터를 사례로 지역사회 네트워크 역량을 분석하였다. 이는 지역사회기반 노인돌봄 서비스의 공급주체로서 사회적경제의 활동과 한계점을 탐색하기 위함이다. 분석의 틀은 OECD 지역경제와 고용프로그램에서 도출된 지역사회 네트워크 역량기준을 사용하였으며, 연구결과는 다음과 같다. 첫째, 사회적경제 조직들은 지역사회 정체성에 편차가 크고, 지역사회 공익을 위한 가치상품을 생산하기에 내부역량이 부족하며, 종사자 노동에 대한 우선적 고려로 인하여 새로운 투자가 어려웠다. 그 결과 사회적경제의 지역사회 네트워크는 외부자원에 의존하는 한계를 보였다. 둘째, 사회적경제의 지역사회기반 서비스는 이용자가 사회적경제의 소비자가 아닌 환경에서 공급자들 간의 협력 상품에 한정되었고, 사회적경제의 생산-소비의 관계적 특성은 공급자 네트워크만으로는 형성되기 어려웠다. 셋째, 지역사회기반 노인돌봄의 조건과 주민욕구에 부합하는 좋은 서비스가 만나기 위해서는 지역사회 개발 접근이 동시에 요구되었으나 지역주민과 사회적경제가 만나는 마을공간의 창출은 사회적경제의 역량을 넘어서는 것이었다. 넷째, 서비스 구매지원과 같은 공공의 서비스 직접 지원은 공공경제와 사회적경제의 구분을 더욱 모호하게 함으로써 오히려 사회적경제의 생태계를 악화시키는 위험성을 지녔으며, 이 경우 지역사회 돌봄 주체로서 사회적경제는 좀 더 신뢰받는 서비스 공급자에 지나지 않았다. 결국 지역사회기반 돌봄서비스가 창출되기 위해서는 사회적경제와 주민이 만나는 플랫폼에 대한 공공 투자가 우선이다. 신뢰와 호혜성이 없는 공간에서는 사회적경제의 장점이 발현되기 어렵기 때문에 사회적경제가 주민들과 소통하고 착한 공급과 소비를 유도할 수 있게 하는 지역사회개발 접근이 필요하다.