• 제목/요약/키워드: New elderly consumers

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중국 고령소비자의 HMR 제품의 구매행태 및 IPA 분석 (Purchase Behavior and IPA of HMR Products in China Elderly Consumers)

  • 이현숙;최희령;이나영;김현아;권필녀;박신정;홍완수
    • 한국식생활문화학회지
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    • 제35권5호
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    • pp.426-439
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    • 2020
  • This study surveyed Chinese elderly consumers to determine their purchasing behavior, importance, and satisfaction with HMR products in China. Three hundred and seventy people were surveyed: 184 males and 186 females aged 55 to 70 years. Two hundred and sixty-seven (72.25%) of the surveyed consumers had an average monthly income of 6,000 yuan or less, and 313 (84.9%) responded that they spend 3000 yuan or less on groceries per month. Three hundred and forty-eight (94.1%) showed a high interest in health management. Regarding the frequency of purchasing HMR products, most responded that they purchased HMR products more than once or twice a week, with a single purchase of 100 yuan or less for each purchase. The respondents preferred 2 or 3 serving packagings in a refrigerated form. For all forms of products, those made as in-house meals, outdoor meals, as a snack or night snack, for serving guests, for trips, camping, and on-the-go products, the participants mostly responded that they frequently purchased the product. When purchasing HMR products, the importance of hygiene, convenience in purchase accessibility, the freshness of ingredients, and an indication of the nutritional content were considered as a high rank. After purchase, the satisfaction of SNS and mobile application advertisements and promotions, amount per serving, take out convenience, and new menu were considered low-rank. The IPA results showed that marking the origin of the ingredients and new menu are areas needing improvement. The study results may be used as base data for developing elderly friendly HMR products and establishing its marketing strategies.

Color Cosmetics Market's Segmentation for Korean New Seniors

  • Baek, Kyoung Jin
    • 한국의류학회지
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    • 제44권6호
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    • pp.1189-1204
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    • 2020
  • Population aging and longevity have compelled major worldwide consumer markets to focus on senior citizens who exhibit a desire to nurture their appearance and obtain related products such as cosmetics. This trend signals an increasing need for in-depth research on elderly consumers in the color cosmetics market. This study identified the characteristics of seniors in the pre-elderly stage ("new seniors") based on their lifestyle and market segments. It employed online surveys with participants consisting of pre-elderly Korean women born between 1955 and 1963 who reside in the greater Seoul and Gyeonggi area. The study used SPSS 23.0 for factor analysis, reliability verification, cluster analysis, ANOVA, Duncan's test, and cross-analysis. The results show that new seniors could be classified into four groups based on lifestyle: Prime Seniors, Potential Seniors, Rational Seniors, and Slump Seniors. Each group has distinct characteristics. The findings suggest that the senior market requires further segmentation and is no longer a single uniform market. This study also confirms that the lifestyles of the elderly is an instrumental variable for their segmentation.

실버소비자들의 라이프스타일에 따른 의류제품과 미용서비스 구매행동 (The Elderly's Lifestyle and Their Purchasing Behavior of Apparel Products and Hairdressing Services)

  • 강은미;박은주
    • 한국의류학회지
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    • 제31권11호
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    • pp.1542-1553
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    • 2007
  • Recently, the growing of the aging population resulting from the medical and science development has made the elderly consumer as a new market. The purposes of this study were 1) to examine the purchase behavior of apparel products and hairdressing services of elderly consumers, 2) to investigate the purchase behavior in the apparel store and hairdressing shop on lifestyle types. Data were collected from 853 women in their 50s and 60s living in Busan. Data were analyzed by frequency analysis, descriptive analysis, factor analysis, Cronbach#s alpha, Chi-square analysis, cluster analysis, one-way ANOVA and Duncan test using SPSS WIN 12.0. The results of the study were as follows: First. when elderly consumers purchased apparel product, they were likely to use credit cards, to shop alone or with friends at a department store, and to use the store as information source. In their purchases of hairdressing services, they tended to visit the near shop for a permanent service bimonthly and to depend on their past experiences for hairdressing. Second, elderly consumers were classified by the lifestyle into the Active self-fidelitist, Economy family-oriented, and Passive-stagnant. The purchase behaviors in the apparel store and hairdressing shop were different among lifestyle types. Implications were suggested for the consumer behavior researchers and retailers of the elderly fashion market.

실버의류산업의 마케팅 전략에 관한 연구 (A study on the Marketing Strategies of the Silver Clothing Industry)

  • 김정실
    • 한국패션뷰티학회지
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    • 제5권3호
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    • pp.87-91
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    • 2007
  • The increased average life expectancy and an aging society mean a lot of change socially and economically. With the increased population of the new elderly generation, holding a desire to pursue high quality life, plans and marketing strategies towards this group have progressed in the clothing industry. Purchases of clothing will lead the silver clothing industry to a huge consumer market and silver clothing brands are expected to have a lot of potential to grow, especially in department stores in Korea. From now on, there is a need for attacking the market with distinct tactics and characteristics that will satisfy the elderly consumers emotionally. Psychological views towards the elderly generation must be changed and our unique environment state must be considered. With all that, there is also a strong need for researches and development technically and industrially.

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고령자의 생활가전제품 조작행동 특성에 관한 연구 (A Study of the Home Appliance Control Characteristics of the Elderly)

  • 이호숭
    • 감성과학
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    • 제14권4호
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    • pp.617-626
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    • 2011
  • 인구 구성층의 고령화가 급진전되고 있는 현 상황에서 고령 사용자를 배려한 사용 편리성이 제고된 제품개발의 필요성이 중요시 되고 있다. 본 연구는 고령자가 일상생활을 유지하는데 있어서 사용 의존도가 높은 가전제품과 기본 기능의 원만한 조작에 불편함을 느끼는 가전제품들을 중심으로 고령자의 사용행동 정황을 분석하고 사용행동순서를 도식화하였다. 그리고 도식화된 순서에 본 조사 대상에 포함되지 않은 다양한 생활가전제품을 대입시켜 최종적으로 4가지 유형의 가전제품 사용자행동모델을 도출하였다. 유니버설디자인 개념과 마찬가지로 신체적 기능능력 특성이 저하된 고령자들도 사용이 편리한 제품 디자인은 그 외 폭넓은 다양한 사용자층에게도 수용될 것으로 기대된다. 도출되어진 사용자행동모델은 제품기획 및 디자인 문제 해결안 탐색을 위한 디자인 프로세스에서 레퍼런스 제공을 목적으로 하고 있다.

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시설노인의 삶 (Life of the Institutionalized Elderly)

  • 이가언
    • 지역사회간호학회지
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    • 제12권1호
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    • pp.32-38
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    • 2001
  • This study focused on the understanding the life of the elderly in the institution by phenomenological method. The participants were seven. who were 4 men and 3 women living in the elderly institution in Taegu. The data were collected through the indepth interviews and participant observation from June 20. 1999 to January 10. 2000 and analyzed by phenomenological analytic method by Giorgi. The structure of the meaning were as follows: Unhappy life: irresponsibility. self-centered thought. hardness. Irresistible life: misfortune. unhealthiness. Reading their son's intention. Bitter life: unfair treatment from their sons and daughters, betrayed feeling for their being thrown away. Outside oriented life: a fear of others' attention, wrong information about institutionalized life, maladjustment. Self-consolation life: comfortableness, convenience, economic merit of low cost. Dissatisfied life: discomfort from communal living. unkindness of the institution staffs, depreciated tendency to the elder people, irrational social security system. economic distress, physical pain, restrained feeling. Tenacity to their sons and daughters longingness for their sons and daughters, regretableness, waiting, Regretable life: remorse for their past life. agony, guilty, loneliness, grief, self-abandonment, self-depreciation, other residents' death in common. Inharmonious life with other residents complaint, conflict, ignorance, selfishness. Yearning life for opposite sex: sexual interest. Preparing for their life: control over their body and mind, consideration for others. A life with hope: blessing death, forever healthfulness, affiliation to their family. From the results of this study an education and consultation should be done as soon as possible to remove the negative recognition of the institutional life to the facility residents. the family and the future consumers of elderly institution. To minimize the maladjustment to facility life of residents, a new program and interventions for the new comer's are needed. The thesis with above results will widen the understandings of institutional residents and an important guidance for a better nursing care in elderly institutions of korea.

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기능성 의류 설계를 위한 50~60대 여성의 캐주얼 재킷 선호도 (Casual Jacket Design Preference of Women Aged 50s-60s for Functional Clothing)

  • 백경자;이정란
    • 한국의류학회지
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    • 제35권2호
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    • pp.156-166
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    • 2011
  • This study investigated the casual jacket design preferences of women aged 50s and 60s and suggested a prototype design for functional clothing. All age groups liked the casual jacket with a length between the waist and hip, a convertible collar, and a single-breasted design. Those in their 50s preferred fitted or semi-fitted casual jackets while those in their 60s preferred semi-fitted casual jackets. Although, there were significant differences between the preferred jacket designs and ready-made brand jacket designs, most brand jacket designs were casual, semi-fitted, middle-hip length, single-breasted, and with stand-rolled or convertible collars. The analysis of the sleeve styles in brand jackets showed that consumers needed designs that are more decorative. Fashion designers for senior citizens need to design elderly clothing that is comfortable, fashionable, functional, and considers a universal design for ease of clothing function. It will also make the senior citizen fashion market more appealing to consumers. To provide jacket designs for senior citizens, we suggested casual jacket designs for embedding a functional device as well as a new jacket design library for women in their 50s and 60s.

노인을 위한 효과적인 시각 정보 디자인: 노인과 손목에 착용하는 보행 보조 장치의 상호 교류에 대한 연구 (Effective Design of Visual Information for the Elderly: A Study on the Interaction between Wrist Band Type Walking Aid Device and the Elderly)

  • 김아람;김혜미;정광민;김진우
    • 감성과학
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    • 제20권2호
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    • pp.11-22
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    • 2017
  • 본 연구는 길 찾는 능력과 거리를 인식하는 능력이 떨어지고 많은 주의력에 어려움을 느끼는 노인을 위해 간헐적인 주의 집중만으로 보행 안내를 받을 수 있는 손목에 착용하는 보행 보조 장치를 개발하기 위해 기존의 촉각 기술을 활용한 보행 보조 기술에서 시각 정보를 활용할 수 있도록 촉각 정보에 병행하는 시각 정보인 화면 UI에 초점을 맞추었다. 기술 수요자인 65세 이상 노인 30명에게 스마트워치를 착용시키고 Wizard of Oz로 네 가지 화면 UI로 길을 찾아가도록 지시한 후 각 화면 UI에 대한 평가 및 사후 인터뷰를 진행하였다. 선호도 순위, 경로를 이탈한 사람의 수, 경로 이탈 횟수에 대해 정량적 분석을 실시하고, 사후 인터뷰를 통해 수집된 사용 경험에 근거해 새로운 이해를 얻고자 질적 연구 방법론인 grounded theory로 정성적 분석을 진행하였으며, 본 연구 결과를 바탕으로 모순적인 요구사항을 가진 노인의 손목시계형 보행 보조 장치 개발 및 후속 연구를 위한 시사점을 도출하였다.

신도시 공동주택 부대복리시설의 배치특성에 관한 연구 - 제 2기 신도시 아파트를 중심으로 - (A Study on Layout Characteristics of Subsidiary Welfare Facilities at Apartment Complexes in New Towns - Focused on Apartment Complexes in Second Phase New Towns -)

  • 문자영;정유리;황연숙
    • 한국실내디자인학회논문집
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    • 제26권3호
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    • pp.81-90
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    • 2017
  • Subsidiary welfare facilities in an apartment complex are one of the most important factors for consumers when they buy an apartment due to an increase of consumers' consciousness level, increase of leisure time, and increase of cultural life. This study aims to analyze layout types and characteristics of subsidiary welfare facilities at the apartment complexes in the second phase new towns, investigate the current situation and find out the improvement direction. For this purpose, this author investigated three "second phase new towns" which were designated as a new town at similar time, and selected a total of 15 apartment complexes by selecting 5 complexes in each of the three new towns. Literature survey, case visit, photo shoot, user observation survey were used as study methods. The results of the study are as follows. First, it was found that a mixed type was the most common type of plane layout types in the subsidiary welfare facilities. This type improves accessibility and equity of the residents as the facilities are appropriately placed based on the functions and the user characteristics. Second, it can be considered that a distributed type for senior citizen centers and daycare centers may give independence to specific users, but it may give a sense of alienation to the elderly. Moreover, it does not have enough community so that it is necessary to make proper supplementation. Third, there were two lay out types. The first one is that the subsidiary welfare facilities are placed with step difference and the second one is that they are placed in sunken places using the underground space. Fourth, all layout types of outdoor facilities are distributed types, and it is considered that measurements for a proper balance of accessibility and equity are required.

파운데이션 기능에 영향을 미치는 인자 (The Factors that Can be Affected by the Function of foundations)

  • 김주덕;주란;이선영
    • 대한화장품학회지
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    • 제28권1호
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    • pp.202-213
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    • 2002
  • There have been a lot of research going on for developing a new blend of cosmetic ingredients. such as Porous sphere power, High functional composition power, Ultrafine power, UV sunscreen agent, Flat titanium dioxide etc. It's said that these ingredients will have multi functional effects on foundation users. Regarding foundation products. UV care effect is basic and consumers want special feelings for skin and its'transparency. People also look for a high performance foundation which helps skin stay shineless and flawless with a longlasting beautiful finish. A lot of cosmetics are produced in small quantities resulting in a greater variety depending on consumers'ages, hobbies, trends, season and environment, so more specific cosmetics should be developed. To satisfy more specific clientele, It is expected that special care product will come out. Foundations for the elderly and men are already being considered as well as ones for trans-genders are possibility. It's considered that fecundation is not a makeup but something in skin-care categories based on the development and production of high performonce foundations.