• Title/Summary/Keyword: New Product Strategy

Search Result 552, Processing Time 0.022 seconds

A qualitative research on the nail shop's store attributes - Focused on independent stores - (네일샵의 점포속성에 관한 질적연구 - 단독 매장을 중심으로 -)

  • Lim, Yun-Kyoung;Kwak, Tai-Gi
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.21 no.3
    • /
    • pp.67-80
    • /
    • 2019
  • The purpose of this study was to clarify store attributes for nail stores (focusing on independent stores) by qualitative research. Even though the nail market is showing a steady increase in terms of sales amounts, and the number of stores, related studies were very rare. Meanwhile, as long as the nail market is growing, many stores are suffering from bad business performance because of new nail stores are relatively easier to open than beauty or hair stores, but the nail stores don't have a discriminated marketing strategy. As nail the market is rapidly increasing, finding factors that led to success for nail stores is very meaningful, both for academics and business. The reason that qualitative research should be done before the quantitative research is due to scant theoretical background concerning this matter. For this qualitative research, 8 experts who are operating nail stores as an owner or a manager or a professor at a university who had over 5 years of related working experience were included. The attributes for nail stores were derived using one-to-one in-depth interviews conducted from March 3 to May 31, 2019. As a result of the qualitative studon the attributes for nail stores, it turned out that there were 5 factors-physical environment, product, speed, profitability, and reliability. Physical environment, product, and profitability were mentioned in most related surveys, but some details showed that and speed and reliability have been newly highlighted. Many unknown issues that were not easy to acquire from common academic research are included. After this study, I hope that many marketers may get basic conditions to apply to real businesses and that they can use it as effective data for the following quantitative research.

A Data-Driven Approach and Network Analysis of Technological Innovation Resources in SMEs (데이터 기반 접근법을 활용한 중소기업 기술혁신자원의 네트워크 분석)

  • Kyung Min An;Young-Chan Lee
    • Knowledge Management Research
    • /
    • v.24 no.4
    • /
    • pp.103-129
    • /
    • 2023
  • This study aims to analyze the network structure of technological innovation resources in SMEs, especially manufacturing firms, and reveal the differences between innovative and non-innovative firms. The study first analyzes connection centrality, flow-mediated centrality, and power centrality for all firms, and derives structural equivalence through CONCOR analysis. Then, the network structure of innovative and non-innovative firms was compared and analyzed according to innovation performance and creation. The results show that entrepreneurship and corporate innovation strategy have a significant impact on the analysis of technological innovation resources of all firms. According to the CONCOR analysis, the innovation resources of SMEs are organized into seven clusters, which can be defined as intrinsic product innovation resources, competitive advantage promotion resources, cooperative activities resources, information system resources, and innovation protection resources. The network analysis of innovative and non-innovative firms showed that innovative firms focused on enhancing competitiveness and improving quality, while non-innovative firms tended to focus more on existing products and customers. In addition, innovative firms had eight clusters, while non-innovative firms had six clusters, suggesting that innovative firms utilize resources diversely to pursue structural change and new value creation, while non-innovative firms operate technological innovation resources in a more stable form. This study emphasizes the importance of entrepreneurship and corporate innovation strategy in SMEs' technological innovation, and suggests that strong internal efforts are needed to increase innovativeness. These findings have important implications for strategy formulation and policy development for technological innovation in SMEs.

A Study on the Advancing Status and Suggestions for the Development of CALS (CALS의 추진현황 및 발전방안에 관한 연구)

  • 신호균;강해중
    • The Journal of Information Systems
    • /
    • v.9 no.1
    • /
    • pp.61-86
    • /
    • 2000
  • CALS(Commerce At Light Speed) which originated in the early 1980's in the military sector is now an integral component in our global strategy to further heighten competitiveness. Through integration and streamlining of production, distribution, technical information and management, CALS will certainly lead the world out of these economically challenging times and into new global prosperity. However, not much effort have been focused on the development and diffusion issues of component technologies such as ERP/SCM(Enterprise Resourses Planning/supply Chain Management), PDM(Product Data Management), and BPR(Business Process Reengineering) related with the CALS in electronic industry. Therefore, the purpose of this study is to analyze the advancing status and to present suggestions for the development of the CALS in electronic industry. In order to achieve the purpose, the case study has been conducted using the questionaries on the end-users and the interviews on the managers in the CALS area. The case study cover 57 users of the CALS for the three outstanding electronics(L, S, and D Electronics) in Korea. The questionaries include five success measures and eleven diffusion factors for the component technologies such as ERP/SCM, PDM, and BPR. In summary, the CALS will serve as the bases for exciting corporated innovations and the common business framework which facilitates the realization of Virtual Enterprise and Electronic Commerce in the 21st century.

  • PDF

Korea's IT Trade with Major Partners (US, Japan, China) and its Impacts on Domestic Industry (우리나라 주요국(미국, 일본, 중국)과의 IT 무역과 국내 IT 산업으로의 파급효과)

  • Lee, Sang-Yong Tome;Han, Jae-Seung
    • Journal of Information Technology Applications and Management
    • /
    • v.18 no.2
    • /
    • pp.39-59
    • /
    • 2011
  • Information Technology (IT) has been working as an engine of growth in Korea since early 1990's. For the next leap of Korean economy and to overcome worldwide financial crisis, Korea's IT industry needs to find a new breakthrough. In this viewpoint, we tried to empirically analyze the impact of Korea's IT trade on domestic industry. Since Korean government is trying to set up a few free trade agreements (FTA) with major trade partners, more accurate understanding of the impact of FTA is required to find the correct way to promote Korea's IT industry. We first looked at the current status of Korea's IT trade with major partners such as the US, Japan, and China to understand the competitiveness of Korea's IT industry. Having done this, we measured the impact of IT trade on domestic industry using Granger causality test. The results showed that the positive impact of trade is bigger on IT industry than on whole industry. Also, the impact of import turned out to be bigger than that of export. Among the major trade partner countries, the US’s and China's impacts are bigger than Japan's impact. Another notable thing is that IT product import from the US has especially big impact on domestic IT industry. Our findings may have certain implications to the FTA related policy.

Analysis of Start-up Success Factors by AER Case (AER(Asan Entrepreneur Review)사례를 통한 스타트업 기업의 성공요인 분석)

  • Lee, Sangjo;Nam, Jungmin
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.13 no.2
    • /
    • pp.39-50
    • /
    • 2018
  • A main purpose of this research is to identify success factors of start-up based on the AER case study. As a result of case analysis, In the early stage, the success factors of start-up are the entrepreneur's history, experience, expertise, prompt judgment, problem-solving ability, the capacity and teamwork of its members, business networks and supporting government start-ups. In the commercialization stage, securing commercialization and investment funds, timing, differentiation strategy, overseas advancement, and acceptance of customer feedback are important. In the growth stage (maturity stage), new product launches and diversification, and establishment of organizational culture are important. Based on the results of this analysis, this study sought success factors and implications for each stage and sought research directions in the future.

The Role of Open Business Model in Technology Commercialization

  • Park, Hyo J.;Shin, Wan S.;Ju, Yong J.
    • Journal of Korean Society for Quality Management
    • /
    • v.42 no.3
    • /
    • pp.477-496
    • /
    • 2014
  • Purpose: This paper has examined the impact of open innovation business model in technology commercialization with the data from 30 companies of manufacturing firms in South Korea. Methods: The findings provide support for distinguishing five hypotheses relating to development time, IP management, sales, firm size and R&D intensity. To test the hypotheses, data were collected using via e-mail and fax. Small and medium-sized (less than 300 employees) and large industrial firms were chosen for this study. Results: The result shows that openness in its business model is positively associated with successful technology commercialization. Conclusion: The major findings and the implications are: First, as the business model gets more open, development period of technology will be more favorable which gets benefit from rising costs of innovation. Second, as the business model gets more open, large portion of sales are created from new products. Thus, the problem of shorter product life in the market which affects large portion of market revenue can be solved through an open business model. Third, in general, R&D intensity, firm size and the level of IP management affect determination of business model types. The findings also suggest that companies need to increasingly address their external technology exploitation process instead of focusing on their internal innovation processes.

Tire Industry and Its Manufacturing Configuration

  • Lee, Young-Sik;Cpim;Lee, Jin-Kyu
    • Proceedings of the Korean Operations and Management Science Society Conference
    • /
    • 2000.04a
    • /
    • pp.135-138
    • /
    • 2000
  • This paper is intended to propose what manufacturing configuration (manufacturing planning and shop floor control) is suitable for the tire industry. Basically tire-manufacturing process is mixed-products, parallel-disconnected-flow-shop. Both throughput time and cycle tine are very short, the variety of tires is very high, the setup time is long, shop floor data reporting requirements is high, and there are many equipments and people working. And with no exception, tire industry also now confronts increasing requirements of delivery conformance with the above peculiar characteristics of tire manufacturing and changing market environments, this paper suggests, weekly master scheduling with no MRP is desirable and traditional kanban is right selection for shop floor control/scheduling. This paper describes why this configuration should be, using the manufacturing engineering principles and some new insights like four primitives of parallel flow shop. Generally known that shop with high parallel-product-mix and long setup time isn't good candidate for kanban. The four primitives of parallel flow shop explain why kanban is also useful scheduling technique in that environment.

  • PDF

Comparative Study on the Changes and Prospects of Flexible Food Packaging Design (식품용 유연포장 디자인의 변천과 전망에 관한 비교 분석)

  • Noh, Kyung-Soo;Yoo, Wang-Jin
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
    • /
    • v.14 no.1
    • /
    • pp.1-8
    • /
    • 2008
  • New concepts and solutions for the Flexible Food Packaging Design have been demanded to meet the various customer's needs and to compete with other worldwide products. Future-oriented designs beyond the basic functions of preserving and protecting contents can only meet the demands on product's reliability and consumer's satisfaction, specially considering environmental issues. This study is to describe the spiritual values of Korean Flexible Food Packaging Design on the basis of comprehensive understanding and to identify the process of changes and developments. The thesis also forecasts the future of Flexible Food Packaging. Little progress in the Flexible Food Packaging has been made because of the slow response, only to meet the increasing demand without any statistical or theoretical study. On the contrary, Korean Flexible Food Packaging Design has been developed by imitating foreigners' and made mistake of not creating original design reflecting a native traditional culture. This study researches the roles of food-classified flexible packaging to predict the near future trend of packaging industry classifying those into functional, visual, environmental and industrial aspects.

  • PDF

Developing the Framework of IT Governance for Green Business (그린 경영을 위한 IT 거버넌스 체계에 관한 연구)

  • Choi, Young-Jin;Ra, Jong-Hei;Lee, Sang-Hak
    • Journal of Digital Convergence
    • /
    • v.9 no.6
    • /
    • pp.369-378
    • /
    • 2011
  • Recently, following increased concern about green, people think that the pollution problems are cause of firm's product activities. So, firm's burden increased to protect nature and save energy during produce the goods. To keep the regulation and use the strategy methods, need to new Green IT Governance Framework(GITGF). FGI(Focus Group Interview) was used to carry out the research that is not mature. In this paper, we proposed the framework that is composed of green IT domain, business purpose, IT purpose and management process. GITFG is useful method to govern the corporate activities in the green IT Governance perspective.

The Factors of the Firm Involvement in the Cooperation between Firms and Universities for Technological Development (공동 기술개발을 위한 기업의 산학협력 참여요인)

  • Park, Yoon-Gu;Lee, Jae-Kwang;Seo, Jong-Hyen;Kim, Chong-Man
    • Journal of the Korea Safety Management & Science
    • /
    • v.10 no.4
    • /
    • pp.327-336
    • /
    • 2008
  • Recently, technology growth and globalization of the market bring the age of knowledge based economy. These competitive environment require that the firms should cooperate among industry, academia, and institute. Cooperation between firms and universities for research and development is one of the most important business strategy in improving their business competences. This paper studied the factors of the firm involvement in the cooperation between firms and universities for technology development. To analyze the involvement factors, the data of 'R&D activity survey' of Ministry of Science and Technology(MOST) were used. Based on results of the analysis, 6 factors such as firm size, the years of firms, ratio of the researchers, the ratio of collaborative investments, the ratio of new product development, and the number of property right were significant. As the technology cooperation get flourished, the results of this research is expected to play a meaningful role as an basic data for developing the cooperation between industry and academia policy for technology development.