• 제목/요약/키워드: New Product Strategy

검색결과 552건 처리시간 0.031초

퍼지 전문가 제어 알고리즘을 이용한 시설 재배 자동 제어 시스템의 구현 (Implementation of an Automatic Control System for the Cultivation in a Greenhouse Using Fuzzy Expertized Control Algorithm)

  • 노희석;김영식;김승우
    • 한국지능시스템학회:학술대회논문집
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    • 한국퍼지및지능시스템학회 2000년도 춘계학술대회 학술발표 논문집
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    • pp.59-62
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    • 2000
  • In cope with insufficient agricultural labor and requirement of high quality product Hydroponics is a really good method. It makes the high density agriculture possible and all the growing environments controllable. So its research is so much progressing to maximize the quantity and quality of farm products. Furthermore, the big progress, in the research of a future agriculture, is systematically conducted for the automatic controlled system. In this paper, a new approach to the automation of the cultivation in a green house is suggested and a practical automatic control cultivation system is implemented. To automatically control and optimize the very nonlinear and time-varying growth of farm products, a hybrid strategy(FECA; Fuzzy Expertized Control Algorithm) is proposed which serially combines a fuzzy expert system with the fuzzy logic control. The fuzzy expert system(FMES; Fuzzy Model-based Expert System) is intended to overcome the non-linearity of the growth of farm products. The part of fuzzy controller is incorporated to solve the time-variance of the growth of farm products. Finally, the efficiency and the effectiveness of the implemented agricultural automation system is presented through the cultiviation results.

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GE 모델을 응용한 게임 플랫폼별 산업 평가 (Evaluating Korea Game Platform by Applying GE Model)

  • 김형길;이지훈;김태식
    • 한국게임학회 논문지
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    • 제6권4호
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    • pp.17-23
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    • 2006
  • 기업들은 시장에서 많은 매출을 창출하고 있는 주력 제품과 기업의 이미지 및 미래의 시장변화에 의해 매출을 증대시킬 수 있는 비주력 제품 등 사업을 단위별로 구성하여 운영하고 있다. 사업단위 평가는 자사가 보유하고 있는 사업들이 현재 시장에서 어떤 위치를 차지하고 있으며 투자 가치가 있는지의 판단 여부와 함께 사업 다각화 등에 있어 반드시 필요한 부분이다. 본 연구에서는 5개의 게임플랫폼을 국내 시장에 맞추어 ‘시장/산업전체의 매력도’와 ‘시장 내에서 해당 비즈니스의 경쟁적 우위’을 가지고 사업단위를 평가할 수 있는 GE 모델을 설명하고 이를 국내게임산업에 적용해 보았다. 본 연구결과 주력 플랫폼과 비주력 플랫폼이 다양하게 분포되고 있음을 알 수 있고, 향후 신제품 개발 시기와 함께 주력투자플랫폼 및 마케팅 전략 방안을 찾을 수 있다.

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국내 IT중소기업의 개방형 기술혁신 수용에 관한 실증연구 (An Empirical Study on Adoption of Open Technological Innovation for SMEs based on Information and Technology)

  • 정석인
    • Journal of Information Technology Applications and Management
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    • 제20권4호
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    • pp.47-66
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    • 2013
  • Recently, with the diffusion of a new paradigm named as the creative economy, the government's interests and efforts regarding support of SMEs' R&D have been concentrated. In particular, due to the dominant perception that the fundamental science and original technology from government-funded research institutes can further enhance the capabilities of SMEs' R&D, the importance of performance's diffusion on national R&D is further emphasized. In fact, the domestic SMEs don't have enough budget and workforce, so that all of self-contained technologies, product's competitiveness as well as the R&D capabilities, are very vulnerable, and thereby SMEs' commercialization is very likely to fail. For this end, SMEs need to adopt the concept of open innovation as the use of external R&D resources by licensing. In this study, we conducted a survey on a total of 286 domestic IT SMEs, and analyzed empirically to compare the degree of their acceptance on technological innovation between two groups divided by open/not-open innovation. As a result, we drew some of the key factors influencing the acceptance of the SMEs' open technological innovation, and found a variety of implications through them.

대인관계성향, 남성성유형에 따른 외모관련소비행동 연구 - 외모관심도의 매개효과 분석 - (Appearance-Related Consumption Behavior according to Interpersonal Relations and Masculinity - Mediated effect of Appearance Concern -)

  • 이현옥
    • 한국의류산업학회지
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    • 제15권5호
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    • pp.777-786
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    • 2013
  • This study identifies the influences of appearance-related consumption behavior according to interpersonal relations and masculinity examined through amediated effect of appearance concerns based on a structural study method. Five hypotheses were established to verify the relationships of interpersonal relations, masculinity and appearance-related consumption behavior. Questionnaires were administered to 201 males in their 20s to 50s living in Daegu South Korea. The SPSS 20.0 package utilized for data analysis included frequency analysis, factor analysis, correlation analysis, regression analysis and Cronbach's ${\alpha}$. This study utilized an Amos 21.0 program, a Confirmative Factor Analysis(CFA)and a Structural Equation Modeling(SEM). The results of the study are as follows: First, the appearance concern showed a partial mediation effect between measurement variables that verified the causal relationship of the structural model. Second, interpersonal relations showed a positive influence on masculinity. Third, masculinity showed a positive influence on the appearance concern. Fourth, masculinity had a positive influence on appearance-related consumption behavior. Fifth, interpersonal relations did not have a significant influence on appearance-related consumption behavior. Sixth, the appearance concern showed a positive influence on appearance-related consumption behavior. The findings of this study can influence a market segmentation strategy by predicting future emotional and new consumption markets strategies for male's appearance-related product.

비용을 고려한 품질기능전개 구현방법에 관한 연구 (A Study on Method for Realization of Cost-based Quality Function Deployment(QFCD))

  • 최용정;이필재;한우철
    • 한국컴퓨터정보학회논문지
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    • 제12권4호
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    • pp.221-228
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    • 2007
  • 품질기능전개(Qualify Function Deployment, QFD)는 새로운 제품의 품질을 보증하기 위한 전략으로써 일본에서 처음 소개된 기법이다. QFD는 1972년 Mitsubish 중공업의 고베 조선소에서 처음 개발되어 사용되었고, 세계적으로 많은 기업들에서 제품을 개발하기 위한 설계단계부터 많이 사용해 오고 있다. QFD와 관련하여 많은 연구들이 수행되어져 오고 있지만, 비용을 고려한 품질기능전개(Cost-based Quality Function Deployment, QFCD)와 관련된 연구들은 활발하게 수행되고 있지 못한 실정이다. QFD 전개에서 비용을 고려하지 않고 수행되어진다면 현실적이지 못한 결과를 초래할 수 있다. 따라서 본 연구는 QFCD 개념과 수행절차를 소개함으로써 제품개발결과에 대한 효과성과 효율성을 제고하는데 그 목적이 있다.

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Transnational Effects of Sharing on Social Capital among Young Adults: How the acts of sharing strengthen relationships between givers and recipients

  • Kim, Jiwon;Bang, Hyejin
    • Journal of Contemporary Eastern Asia
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    • 제16권2호
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    • pp.93-109
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    • 2017
  • Cross-culturally, acts of sharing are recognized as an effective method to initiate and maintain human relationships in real-life situations by promoting continuous reciprocal exchanges between donors and recipients. Specifically, this study examines the effects of sharing a media product from the perspective of the givers, as compared to effects on the receivers. "Gangnam Style," a Korean music video, is of interest because it was spontaneously shared worldwide by young adults who used it as a vehicle to build and strengthen social relationships, among young adults. While both the givers and receivers of the "Gangnam Style" benefited from bridging new relationships, the results of this study found that those who gave "Gangnam Style" benefited more in terms bonding already existing relationships, compared to those who received materials. This study provides further evidence in support of the "sender-effect" paradigm and enhances our understanding of how online sharing contributes to the construction of social capital among the young adults.

미국 고급 패션백화점의 페이스북 페이지 커뮤니케이션 전략 (The Facebook page communication strategy of high-end fashion department stores in the United States)

  • 김성희
    • 패션비즈니스
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    • 제17권4호
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    • pp.177-190
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    • 2013
  • The purpose of this study is 1) to investigate the types of upscale fashion department stores' Facebook page contents, 2) to compare the types of Facebook page contents with the department stores, and 3) to explore the dimensions of the Facebook page components and their relations. For the study, three preeminent department stores in social media marketing were chosen: Bergdorf Goodman, Barneys New York, and Saks Fifth Avenue. Three hundred sixty five contents of these department stores' pages were investigated, which were uploaded from February 1st to March 31st of 2013. Content analysis, correspondence analysis, and categorical principal component analysis were used for the research. The result showed that there are four important types of contents in pages: product-related contents, fashion-related contents, department stores-related contents, and the contents of communicating with users. And these components of contents were related with department stores distinctively. The two dimensions of the page components were revealed: the basic components (contents, 'like', 'share', and 'comments') and the additional components (links and photos). Among contents, the introduction of products was appealed but news and events were not liked by users; the contents without a photo were not linked to additional information either.

화장품산업 초기 기술창업기업의 성장요인에 관한 사례연구: 충북창조경제혁신센터 6개월챌린지플랫폼사업의 지원기업 중심으로 (Case Study on the Growth Factors of Young Technology Startups in the Cosmetics Industry: Focusing on the Six-month Challenge Platform project of Chungbuk Creation Economic Innovation Center)

  • 정도윤;엄기용
    • 지식경영연구
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    • 제20권2호
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    • pp.197-216
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    • 2019
  • The Korean government has been focusing on supporting technology startups to solve social and economic problems such as low growth, declining economic growth rate, rising youth unemployment rate and lack of new growth engine. Although the failure rate of young technology startups is very high, relevant researches are still scant. On the basis of previous researches, this study has identified four growth factors of technology startups: characteristics of entrepreneurs, technical superiority and originality of business items, focused marketing strategy, and follow-up government support projects. Five young technology startup cases were selected and analyzed in the cosmetics industry which were supported by the Six-month Challenge Platform project of Chungbuk Creation Economic Innovation Center. The main findings of the case study were as follows: First, product development through inhouse R&D rather than external contracted R&D was beneficial to acquiring follow-up government support projects and external investment. Second, choosing a small niche market and concentrating marketing efforts on the target market had a positive effect on firm performance. And, third, relevance of entrepreneurs' college major and technological originality of business items were confirmed to influence firm performance positively in the early stage. The results are expected to help young technology startups survive successfully and establish a foothold for growth in their early stage.

Attitudes Toward Mini-Packaging Products: The Case of China

  • Pornpitakpan, Chanthika;Li, Qiuling;Sy-Changco, Joseph A.;Chen, Junsong
    • Asia Pacific Journal of Business Review
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    • 제4권1호
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    • pp.45-60
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    • 2019
  • Proposing that the main barriers to mini-packaging success in China, in contrast to India and the Philippines, is Chinese consumers' sociocultural values and attitudes toward products in mini packages, this study investigates the factors that potentially make the China market relatively not conducive to buying products in mini packages via a survey of 468 Chinese adults in Shanghai (first-tier city) and Zhuhai (second-tier city). Results show that respondents agree that products in mini packages are difficult to store once opened, are more expensive than are larger-sized products, do not provide good value for money, entail frequent shopping, are harmful to the environment, are not advertised, and are mainly for trying new products and for traveling. They disagree with many possible reasons for the unpopularity of products in mini packages. This study's contributions are (1) providing in-depth quantitative analysis of the possible reasons mini-packaging is not popular in China, (2) offering managerial advice for using mini-packaging to increase brand competitiveness, (3) developing a scale to measure attitudes toward products in mini packages; and (4) being empirical as opposed to merely anecdotal/speculative like some studies in this area.

Development of Chicken Breast Sausage with Addition of Mealworm (Tenebrio molitor Lavare) using Sensory evaluation

  • Kim, Youngkyun
    • International Journal of Internet, Broadcasting and Communication
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    • 제11권3호
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    • pp.20-26
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    • 2019
  • The purpose of this study is to show probability of alternate food by using edible insects through the reports (Edible insects: Future prospects for food and feed security) edited by WFO (World Food Organization). We were carried out to develop the functional meat new product using Mealworm (Tenebrio molitor lavare) and Chicken breast. People's interest to the healthy, low-calories food is growing up, the Foodservice industry is developing and making Functional food, which helps to a sale strategy. Insects have played an important role as human food throughout history, especially in Africa, Asia and Latin America. A rapid increase in the human population is expected in the second half of the 21 century, which will lead to lower availability of food, especially animal protein As the problem of food supply and demand has come to the fore with climate change, Food and Agriculture Organization of the United Nations (FAO) has noticed edible insects as future food resources in order to prepare against the shortage of protein source. Recently consumers, especially patients have doubts about safety of raw materials for food. To overcome these limitations, I propose an enteral nutrition formula using edible insects as a raw material.