• Title/Summary/Keyword: New Product Strategy

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Implementation of an Automatic Control System for the Cultivation in a Greenhouse Using Fuzzy Expertized Control Algorithm (퍼지 전문가 제어 알고리즘을 이용한 시설 재배 자동 제어 시스템의 구현)

  • 노희석;김영식;김승우
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 2000.05a
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    • pp.59-62
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    • 2000
  • In cope with insufficient agricultural labor and requirement of high quality product Hydroponics is a really good method. It makes the high density agriculture possible and all the growing environments controllable. So its research is so much progressing to maximize the quantity and quality of farm products. Furthermore, the big progress, in the research of a future agriculture, is systematically conducted for the automatic controlled system. In this paper, a new approach to the automation of the cultivation in a green house is suggested and a practical automatic control cultivation system is implemented. To automatically control and optimize the very nonlinear and time-varying growth of farm products, a hybrid strategy(FECA; Fuzzy Expertized Control Algorithm) is proposed which serially combines a fuzzy expert system with the fuzzy logic control. The fuzzy expert system(FMES; Fuzzy Model-based Expert System) is intended to overcome the non-linearity of the growth of farm products. The part of fuzzy controller is incorporated to solve the time-variance of the growth of farm products. Finally, the efficiency and the effectiveness of the implemented agricultural automation system is presented through the cultiviation results.

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Evaluating Korea Game Platform by Applying GE Model (GE 모델을 응용한 게임 플랫폼별 산업 평가)

  • Kim, Hyoung-Gil;Lee, Ji-Hun;Kim, Tae-Sik
    • Journal of Korea Game Society
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    • v.6 no.4
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    • pp.17-23
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    • 2006
  • Most companies operate their business unit by products which occupy mostly their sales or can increase their sales. The evaluation of business units is very important part to check the market position of its business, the value of investment and business diversification. This paper applies 5 game flat forms to Korean game industry at base on GE model which can evaluate business unit with market merit and competitive advantage in market. the result of study indicates that main flat form and the other flat form distribute diversely, and can determine the time for the new product development, the flat form of main investment and marketing strategy.

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An Empirical Study on Adoption of Open Technological Innovation for SMEs based on Information and Technology (국내 IT중소기업의 개방형 기술혁신 수용에 관한 실증연구)

  • Joung, Seok-In
    • Journal of Information Technology Applications and Management
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    • v.20 no.4
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    • pp.47-66
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    • 2013
  • Recently, with the diffusion of a new paradigm named as the creative economy, the government's interests and efforts regarding support of SMEs' R&D have been concentrated. In particular, due to the dominant perception that the fundamental science and original technology from government-funded research institutes can further enhance the capabilities of SMEs' R&D, the importance of performance's diffusion on national R&D is further emphasized. In fact, the domestic SMEs don't have enough budget and workforce, so that all of self-contained technologies, product's competitiveness as well as the R&D capabilities, are very vulnerable, and thereby SMEs' commercialization is very likely to fail. For this end, SMEs need to adopt the concept of open innovation as the use of external R&D resources by licensing. In this study, we conducted a survey on a total of 286 domestic IT SMEs, and analyzed empirically to compare the degree of their acceptance on technological innovation between two groups divided by open/not-open innovation. As a result, we drew some of the key factors influencing the acceptance of the SMEs' open technological innovation, and found a variety of implications through them.

Appearance-Related Consumption Behavior according to Interpersonal Relations and Masculinity - Mediated effect of Appearance Concern - (대인관계성향, 남성성유형에 따른 외모관련소비행동 연구 - 외모관심도의 매개효과 분석 -)

  • Lee, Hyun-Ok
    • Fashion & Textile Research Journal
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    • v.15 no.5
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    • pp.777-786
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    • 2013
  • This study identifies the influences of appearance-related consumption behavior according to interpersonal relations and masculinity examined through amediated effect of appearance concerns based on a structural study method. Five hypotheses were established to verify the relationships of interpersonal relations, masculinity and appearance-related consumption behavior. Questionnaires were administered to 201 males in their 20s to 50s living in Daegu South Korea. The SPSS 20.0 package utilized for data analysis included frequency analysis, factor analysis, correlation analysis, regression analysis and Cronbach's ${\alpha}$. This study utilized an Amos 21.0 program, a Confirmative Factor Analysis(CFA)and a Structural Equation Modeling(SEM). The results of the study are as follows: First, the appearance concern showed a partial mediation effect between measurement variables that verified the causal relationship of the structural model. Second, interpersonal relations showed a positive influence on masculinity. Third, masculinity showed a positive influence on the appearance concern. Fourth, masculinity had a positive influence on appearance-related consumption behavior. Fifth, interpersonal relations did not have a significant influence on appearance-related consumption behavior. Sixth, the appearance concern showed a positive influence on appearance-related consumption behavior. The findings of this study can influence a market segmentation strategy by predicting future emotional and new consumption markets strategies for male's appearance-related product.

A Study on Method for Realization of Cost-based Quality Function Deployment(QFCD) (비용을 고려한 품질기능전개 구현방법에 관한 연구)

  • Choi, Yong-Jung;Lee, Phil-Jae;Han, Woo-Chul
    • Journal of the Korea Society of Computer and Information
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    • v.12 no.4
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    • pp.221-228
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    • 2007
  • Qualify Function Deployment(QFD) is a technique which was born in Japan as a strategy for assuring that quality is built into new products. QFD was first used in 1972 by Kobe Shipyard of Mitsubish Heavy Industrials Ltd. and was then referred to as the quality tables. After QFD is proposed, it has been applied by both many large and small companies around the world. Many studies related QFD are performed till now but study related "cost-based QFD(QFCD)" hasn't been performed actively. If cost-based QFD is not performed. the produced results will be included possibility that is not significant as well as realistic. Therefore, the purpose of this study is to improve effectiveness and efficiency for product development's result through QFD by introducing QFCD's concept and execution procedure.

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Transnational Effects of Sharing on Social Capital among Young Adults: How the acts of sharing strengthen relationships between givers and recipients

  • Kim, Jiwon;Bang, Hyejin
    • Journal of Contemporary Eastern Asia
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    • v.16 no.2
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    • pp.93-109
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    • 2017
  • Cross-culturally, acts of sharing are recognized as an effective method to initiate and maintain human relationships in real-life situations by promoting continuous reciprocal exchanges between donors and recipients. Specifically, this study examines the effects of sharing a media product from the perspective of the givers, as compared to effects on the receivers. "Gangnam Style," a Korean music video, is of interest because it was spontaneously shared worldwide by young adults who used it as a vehicle to build and strengthen social relationships, among young adults. While both the givers and receivers of the "Gangnam Style" benefited from bridging new relationships, the results of this study found that those who gave "Gangnam Style" benefited more in terms bonding already existing relationships, compared to those who received materials. This study provides further evidence in support of the "sender-effect" paradigm and enhances our understanding of how online sharing contributes to the construction of social capital among the young adults.

The Facebook page communication strategy of high-end fashion department stores in the United States (미국 고급 패션백화점의 페이스북 페이지 커뮤니케이션 전략)

  • Kim, Sunghee
    • Journal of Fashion Business
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    • v.17 no.4
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    • pp.177-190
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    • 2013
  • The purpose of this study is 1) to investigate the types of upscale fashion department stores' Facebook page contents, 2) to compare the types of Facebook page contents with the department stores, and 3) to explore the dimensions of the Facebook page components and their relations. For the study, three preeminent department stores in social media marketing were chosen: Bergdorf Goodman, Barneys New York, and Saks Fifth Avenue. Three hundred sixty five contents of these department stores' pages were investigated, which were uploaded from February 1st to March 31st of 2013. Content analysis, correspondence analysis, and categorical principal component analysis were used for the research. The result showed that there are four important types of contents in pages: product-related contents, fashion-related contents, department stores-related contents, and the contents of communicating with users. And these components of contents were related with department stores distinctively. The two dimensions of the page components were revealed: the basic components (contents, 'like', 'share', and 'comments') and the additional components (links and photos). Among contents, the introduction of products was appealed but news and events were not liked by users; the contents without a photo were not linked to additional information either.

Case Study on the Growth Factors of Young Technology Startups in the Cosmetics Industry: Focusing on the Six-month Challenge Platform project of Chungbuk Creation Economic Innovation Center (화장품산업 초기 기술창업기업의 성장요인에 관한 사례연구: 충북창조경제혁신센터 6개월챌린지플랫폼사업의 지원기업 중심으로)

  • Jeong, Do Youn;Om, Kiyong
    • Knowledge Management Research
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    • v.20 no.2
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    • pp.197-216
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    • 2019
  • The Korean government has been focusing on supporting technology startups to solve social and economic problems such as low growth, declining economic growth rate, rising youth unemployment rate and lack of new growth engine. Although the failure rate of young technology startups is very high, relevant researches are still scant. On the basis of previous researches, this study has identified four growth factors of technology startups: characteristics of entrepreneurs, technical superiority and originality of business items, focused marketing strategy, and follow-up government support projects. Five young technology startup cases were selected and analyzed in the cosmetics industry which were supported by the Six-month Challenge Platform project of Chungbuk Creation Economic Innovation Center. The main findings of the case study were as follows: First, product development through inhouse R&D rather than external contracted R&D was beneficial to acquiring follow-up government support projects and external investment. Second, choosing a small niche market and concentrating marketing efforts on the target market had a positive effect on firm performance. And, third, relevance of entrepreneurs' college major and technological originality of business items were confirmed to influence firm performance positively in the early stage. The results are expected to help young technology startups survive successfully and establish a foothold for growth in their early stage.

Attitudes Toward Mini-Packaging Products: The Case of China

  • Pornpitakpan, Chanthika;Li, Qiuling;Sy-Changco, Joseph A.;Chen, Junsong
    • Asia Pacific Journal of Business Review
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    • v.4 no.1
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    • pp.45-60
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    • 2019
  • Proposing that the main barriers to mini-packaging success in China, in contrast to India and the Philippines, is Chinese consumers' sociocultural values and attitudes toward products in mini packages, this study investigates the factors that potentially make the China market relatively not conducive to buying products in mini packages via a survey of 468 Chinese adults in Shanghai (first-tier city) and Zhuhai (second-tier city). Results show that respondents agree that products in mini packages are difficult to store once opened, are more expensive than are larger-sized products, do not provide good value for money, entail frequent shopping, are harmful to the environment, are not advertised, and are mainly for trying new products and for traveling. They disagree with many possible reasons for the unpopularity of products in mini packages. This study's contributions are (1) providing in-depth quantitative analysis of the possible reasons mini-packaging is not popular in China, (2) offering managerial advice for using mini-packaging to increase brand competitiveness, (3) developing a scale to measure attitudes toward products in mini packages; and (4) being empirical as opposed to merely anecdotal/speculative like some studies in this area.

Development of Chicken Breast Sausage with Addition of Mealworm (Tenebrio molitor Lavare) using Sensory evaluation

  • Kim, Youngkyun
    • International Journal of Internet, Broadcasting and Communication
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    • v.11 no.3
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    • pp.20-26
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    • 2019
  • The purpose of this study is to show probability of alternate food by using edible insects through the reports (Edible insects: Future prospects for food and feed security) edited by WFO (World Food Organization). We were carried out to develop the functional meat new product using Mealworm (Tenebrio molitor lavare) and Chicken breast. People's interest to the healthy, low-calories food is growing up, the Foodservice industry is developing and making Functional food, which helps to a sale strategy. Insects have played an important role as human food throughout history, especially in Africa, Asia and Latin America. A rapid increase in the human population is expected in the second half of the 21 century, which will lead to lower availability of food, especially animal protein As the problem of food supply and demand has come to the fore with climate change, Food and Agriculture Organization of the United Nations (FAO) has noticed edible insects as future food resources in order to prepare against the shortage of protein source. Recently consumers, especially patients have doubts about safety of raw materials for food. To overcome these limitations, I propose an enteral nutrition formula using edible insects as a raw material.