• Knowledge Management Research
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• v.20 no.1
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• pp.175-194
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• 2019

In order to overcome the limitation of market orientation concept, Narver et al. (2004) have extended the original concept into two dimensions, responsive market orientation (RMO) and proactive market orientation (PMO), respectively. Yet, there has been very limited empirical studies that analyzed the differential effects of each market orientation on firm outcomes, especially in the Korean context. We analyze the impact of RMO and PMO on the new product performance in the perspective of SMEs and examine the moderating effect of external factors such as environmental uncertainty and market similarity. The results of this study show that both RMO and PMO have a significant positive effect on the new product performance of SMEs. Also, environment uncertainty shows a negative moderating effect on the relationship between RMO and new product performance, whereas it has positive moderation with PMO. This suggests that focusing on potential customers' needs rather than current needs helps improve firm performance as the competitive environment surrounding the firm becomes more uncertain. Lastly, market similarity showed a positive moderating effect on the relationship between RMO and new product performance, but not on PMO.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.9
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• pp.3869-3877
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• 2011

The purpose of this study is to investigate the influence of market orientation and creativity on new product performance and to examine whether these factors on new product performance between types of technology innovation. Based on the literature reviews, this study employs five factors in two group of influencing factors, market orientation characteristics and creativity characteristics as key determinants of new product performance. The data have been collected from 136 enterprises and the respondents were person in charge of new product development of each corporation. The results of hypotheses testing through multiple regression analysis are summarized as follows. Firstly, all factors of market orientation and creativity have positive influence upon new product performance. Secondly, in terms of the relationship between market orientation and creativity and new product performance, the results showed significant differences between continuous innovation and discontinuous innovation samples. Based on the findings, implications and directions for future research are discussed.

• Journal of the Korea Safety Management & Science
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• v.20 no.3
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• pp.47-63
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• 2018

The purpose of this research was to test the effects of technological innovation capability and technology commercialization capability on new product performance of the companies in electronics industry and the moderating role of perceived usefulness of government R&D support. For this study, Research data were collected through questionnaire instruments from the sample of 346 employees in 17 electronics companies of metropolitan area. The 305 sample was selected and analyzed by hierarchical regression technique. The results showed that technological innovation capability and technology commercialization capability had a positive effect on new product performance. And also found out perceived usefulness of government R&D support had the moderate roles between only technical innovation system our of three technological innovation capability factors and new product performance, and also between only manufacturing capability our of three technological commercialization capability factors and new product performance. With the research results, the implications for electronics company were discussed, and the directions for future research were suggested.

• Journal of the Korea Safety Management & Science
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• v.20 no.4
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• pp.21-37
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• 2018

The purpose of this research was to test the effects of entrepreneurship and technological innovation capability on new product performance in SMEs and the moderating role of absorption capability. For this study, Research data were collected through questionnaire instruments from the sample of 374 employees in 18 SMEs of metropolitan area. The 336 sample was selected and analyzed by hierarchical regression technique. The results showed that entrepreneurship and technological innovation capability had a positive effect on new product performance. And also found out absorption capability had the moderate roles between all the three factors of technological innovation capability factors and new product performance, but not between all the three factors of entrepreneurship and new product performance. With the research results, the implications for technical management of SMEs were discussed, and the directions for future research were suggested.

• Journal of Korea Society of Industrial Information Systems
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• v.24 no.5
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• pp.41-52
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• 2019

The rapidly changing business environment requires small and medium-sized suppliers to develop creative new products. Therefore, many previous studies have attempted to identify important factors for successful new product development. However, despite the importance of firm learning has generated considerable interest in new product development, the central issue of firm learning remains unanswered. Therefore, this study investigated the effect of adaptive learning of small and medium suppliers on creativity and new product performance in new product development. As a result, it was confirmed that adaptive learning positively affects both novelty creativity and meaningfulness creativity. On the other hand, meaningfulness creativity has a positive effect on new product performance, but novelty creativity has no effect on new product performance.

• International Journal of Quality Innovation
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• v.8 no.2
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• pp.69-87
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• 2007

High-tech industries in Taiwan exist in an environment with diverse product requirements and intense cost reduction and information integration stress. They must develop new operational directions to increase industry competitiveness. Therefore, Taiwan's high-tech industries must continue R&D and creativity, establish knowledge sharing mechanisms and improve new product development (NPD) performance. This research analyzed and explored the influences of knowledge management (KM) and knowledge sharing mechanisms introduced by Taiwan's high-tech industries on new product development performance. The relationship between knowledge management capabilities and NPD performance is studied. This research considers the intervening industry and corporate position variables. Taiwan's high-tech industries have gradually entered the era of IT region integration and application with competitive advantage creation based upon core techniques. The in-depth study of knowledge management and knowledge sharing introduced by the high-tech industry revealed double meanings in academic and practical applications. The research results showed the following: (1) the stronger the knowledge management capabilities of Taiwan's high-tech industries, the more significant the NPD performance. (2) The better the knowledge sharing mechanism in Taiwan's high-tech industries, the more significant the NPD performance. (3) Corporate scale is not necessarily the critical factor in NPD success and the influence of corporate scale on NPD performance did not show significant differences. (4) The stronger the degree of leading corporate techniques, the more significant the NPD performance.

• Journal of Korea Technology Innovation Society
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• v.21 no.3
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• pp.1050-1076
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• 2018

In this study, we focus on identifying the determinants of improving technology collaboration performance between buyer and supplier and the impact of the determinants on new product development performance. We adopted trust, control and information sharing as the determinants of technology collaboration and the frequency of new product introduction and ratio of new product on revenue as dependent variables. We conducted hierarchical regression and mediation analysis using the data collected from 600 Korean manufacturing firms by Korean Productivity Association and Ministry of Trade and Industry in 2012. The empirical findings indicate that trust, control and information sharing are positively associated with technology collaboration performance and the degree of technology collaboration is also positively associated with both new product development performance. In addition, new product development performance is not only affected by technology collaboration but also mediated by trust. This result implies that developing social capital, trust with partner play a important role in leading to better performance by open innovation.

• IE interfaces
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• v.24 no.3
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• pp.196-209
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• 2011

In This Study, New Product Development Activities, Innovation Activities, Technical Cooperation Activities may have an Impact on Competitive Advantage, Development Performance and Business Performance. The aim of Empirical Analyze is to identify the Structural Causal Relationship among the Activities and Performance Factors. We get the Results as Follows : New Product Development Activities have a Positive Impact on Competitive Advantage as well as the Development Performance. Technological Innovation Activities have a Positive Impact on Competitive Advantage, and do not have enough Impact on the Development Performance. Technical Cooperation Activities have a Positive Impact on the Development Performance, and do not have enough Impact on the Competitive Advantage, Competitive Advantage has a Positive Impact on the Development Performance as well as the Business Performance. Development Performance has a Positive Impact on the Business Performance.

• Journal of the Korea Safety Management & Science
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• v.13 no.2
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• pp.137-146
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• 2011

The main objective of the present paper is to conduct a depth analysis of the structural relationship among cooperation of manufacturing corporations, their development of new products and performance in view of an empirical study. The findings of this study could be summed up as follows: First, from the analysis of relationship between cooperation of manufacturing corporations and development of new products, it was found out that there is a positive relationship among such factors of new product development as development process, organizational culture and substructure when cooperation among corporations becomes intensive. Second, the analysis of relationship between development of new products and financial outcomes showed that the factors of new product development like organizational culture and substructure do influence financial performance, while the development process don't. Third, in terms of relationship between factors of new product development and non-financial performance, it was analyzed that non-financial performance can be affected by such factors of new product development as development process, organizational culture and substructure.

• Journal of Korean Society for Quality Management
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• v.44 no.1
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• pp.95-108
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• 2016

Purpose: This study aims to investigate the effect of product creativity on the financial performance of new product in the food industry. In addition, the applicability of creative thinking method for the development of creative new food product is examined. Methods: In this study, OPA(Originality-Practicality Analysis) method is applied to evaluate the creativity of 32 new food products of 'H' food company in Korea. Effects of product creativity on the financial performance are analyzed using t-test and logistic regression analysis. In order to examine the applicability of SIT(Systematic Inventive Thinking) for the new product development process, each subject are classified according to five SIT tools. Results: The product group belongs to creative area(CA) shows the highest financial performance among the quadrants of OPA matrix. The products are divided into two groups whether the product can be classified by SIT tools or not. The products belonged to SIT group show higher creativity than non-SIT group. Conclusion: From the result, it can be concluded that product creativity has effect on the financial performance of the new food products, and SIT can be used as a powerful tool in developing creative new food products.