• 제목/요약/키워드: New Media Theory

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Investigating Consumer Innovativeness for New Media Infusion: Role of Literacy in the Context of OTT Services in Korea

  • Park, Keon Chul;Lee, Sangmin
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제16권6호
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    • pp.1935-1952
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    • 2022
  • Consumer innovativeness plays a vital role in explaining consumer dynamics, such as adoption, usage, and behavioral intention, in the new world of disruptive online media. This empirical study aimed to examine the importance of consumer innovativeness and digital literacy in the adoption and expansion of new technology-based media services, focusing on OTT services. Extending the theory of adoption of new technologies by innovators to new media environment centered on OTT services, it examines the influence of the four dimensions of motivated consumer innovativeness on OTT service usage. The Korea Media Panel Data of 2019, where overall ICT usage and media consumption of a broad panel of respondents was collected, was used for the analysis. From the data of 10,864 respondents, 4,031 (37.1%) were found to have experience in using OTT services. To clarify the mediating effect of digital literacy on the correlations between cognitive innovativeness of consumers and their use of OTT services, Process Macro Model 4 was used. The bootstrap method was applied to reveal that all four dimensions of consumer innovativeness have a significant indirect effect on new media usage through digital literacy, thus indicating how digital literacy plays an important role in the spread of new digital services in addition to consumer innovativeness. The findings are important in that they can help in the efforts to introduce new technologies to the public and educate them to improve their digital literacy so that they can enjoy the complete experience of using these new digital products.

Vibration Tactile Foreign Language Learning: The Possibility of Embodied Instructional Media

  • JEONG, Yoon Cheol
    • Educational Technology International
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    • 제14권1호
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    • pp.41-53
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    • 2013
  • On the basis of two premises and embodied cognition theory, the vibration tactile learning is proposed as an effective method for foreign language learning. The premises are: the real nature of language is sound and the source of sound is vibration. According to embodied cognition theory, cognition is inherently connected to bodily sensation rather than metaphysical and independent. As a result, the vibration tactile learning is: people are able to learn foreign language better by listening to sound and experiencing its vibration through touch rather than solely listening to sound. The effectiveness of vibration tactile learning is tested with two instructional media theories: media comparison and media attribute. For the comparison, an experiment is conducted with control and experimental groups. The attributes of vibration tactile media are investigated in points of relationships with the learning process. The experiment results indicate a small effect on the increased mean score. Three kinds of relationships are found between the media attribute and learning process: enforced stimulus, facilitated pronunciation, and assimilation of resonance to sound patterns through touch. Finally, this paper proposes a new theoretical development for instructional media research: an embodied cognition based media research and development.

A Novel Theory of Support in Social Media Discourse

  • Solomon, Bazil Stanley
    • 아시아태평양코퍼스연구
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    • 제1권1호
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    • pp.95-125
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    • 2020
  • This paper aims to inform people how to support each other on social media. It alludes to an architecture for social media discourse and proposes a novel theory of support in social media discourse. It makes a methodological contribution. It combines predominately artificial intelligence with corpus linguistics analysis. It is on a large-scale dataset of anonymised diabetes-related user's posts from the Facebook platform. Log-likelihood and precision measures help with validation. A multi-method approach with Discourse Analysis helps in understanding any potential patterns. People living with Diabetes are found to employ sophisticated high-frequency patterns of device-enabled categories of purpose and content. It is with, for example, linguistic forms of Advice with stance-taking and targets such as Diabetes amongst other interactional ways. There can be uncertainty and variation of effect displayed when sharing information for support. The implications of the new theory aim at healthcare communicators, corpus linguists and with preliminary work for AI support-bots. These bots may be programmed to utilise the language patterns to support people who need them automatically.

Cross-Cultural Difference between Female Young Adults in Korea and Indonesia in Perceiving Hijabis in the Media

  • Sintowoko, Dyah Ayu Wiwid;Lee, Yoon;Lee, Hye Eun
    • International Journal of Internet, Broadcasting and Communication
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    • 제12권3호
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    • pp.177-188
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    • 2020
  • The Muslim population is growing significantly in Asian countries. By conducting an experiment, this study examines the cultural differences between South Korean and Indonesian female, young adults, and their perception of hijabis who are represented in the media. The main goal of this study is to compare the perception towards hijabis in a homogenous country new to Muslims against a Muslim-majority country. Results showed that non-hijabis were deemed more physically attractive, empathetic, and enjoyable among Koreans when compared to Indonesians. Through this study, we provide a theoretical explanation using cultivation theory and (parasocial) contact hypothesisto clarify the differences between South Korea and Indonesia. Thisstudy provides a baseline of understanding to determine where both cultures are at in perceiving hijabis. Our results suggest that it will be compelling to correct media representation in order to reduce stereotypes and lead to a successful understanding of both cultures.

공공공간에서 나타나는 미디어 특성에 관한 연구 - 뉴 미디어와 HCI 이론을 중심으로 - (Analysis of the Adaptability and Methods of Public space in media - Focused on new-media and HCI theory -)

  • 고귀한;강선경
    • 한국실내디자인학회논문집
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    • 제22권1호
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    • pp.203-210
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    • 2013
  • With digital technology, space design is developing in a new direction with the changing paradigm. The space creates an interactive environment by motivating the User's active participation through the digital madia. In this social stream, it is very important to think about how this new paradigm affects the spatial design and the interactions between social changes and spatial design paradigm, so that we can understand design paradigm of our time. Hence, in this research, we will think about social characteristic and design paradigm of digital age by questioning how spatial design is changing in the digital age and how digital technology is affecting spatial design. this study analyzed about the space form, digital media setting, user interactivity of the examples of experience space using digital media. fields of our society, interactive space with the concept of HCI became a big issue in environmental design field. In this interactive space, various types of informative factors of the given space are sent using sensor and computer networking technology to the main system, and the main computer system sends manipulated output media to interactive devices. So, a user's movement in the space is more than just a movement itself user's movement now forms a important spatial structure that leads the narrative of the space. Researcher will analyze the characteristic of a public space and progress this research supposing that space needs this interactive design.

놀이의 정치학: 뉴미디어 아트와 관객 공동체 (Politics of Game and Play: New Media-Based Art and Its Community)

  • 이혜원
    • 미술이론과 현장
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    • 제10호
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    • pp.105-118
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    • 2010
  • This study discusses the community of participants in new media-based art of Taeyoon Choi, Wafaa Bilal and Mushon Zer-Aviv in relation to current discourses on social functions of art by Nicolas Bourriaud and Jacques Ranciere. Focusing on these artists' participatory projects which aim to provide alternative perspectives on wars between countries, to raise awareness about expanding surveillance systems in city spaces, or to create new public spaces on the web, this paper argues that their works hybridize entertainment culture and political activism to suggest a new model for political art.

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인터넷미디어 중심의 매체융합 현상에 대한 카오스 이론적 접근 (Chaos-Theoretical Approach to Media Convergence on Internet Media)

  • 이근용
    • 한국언론정보학보
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    • 제19권
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    • pp.185-211
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    • 2002
  • 최근에 기존의 신문, 방송, 통신 등의 매체가 인터넷미디어로 융합돼 가는 현상이 활발히 이루어지고 있다. 본 연구는 이러한 매체융합 현상에 대한 이해를 시도한다고 할 때, 이 현상의 어떤 측면에 주목해야 하는지, 그리고 이를 어떤 이론으로 설명할 수 있는지 그리고 이러한 이론적 설명이 가능하다면 이것이 갖는 함의는 무엇인지를 알아보고자 하는 의도를 갖는다. 융합 현상을 설명하는 이론으로서는 현재 자연현상과 기술공학, 사회현상에 대한 새로운 이론적 관점으로 대두되고 있는 카오스 이론을 적용해 본 것이다. 연구 결과, 매체융합 현상은 상호 영향을 미치는 관련된 많은 행위주체들에 의해서 비선형적으로 그리고 공진화적으로 진행되어 가고 있음을 알 수 있었다. 과거의 수동적 수용자들도 매체 융합 현상에 의해서 능동적 참여자로서 그리고 구조적 맥락에서 주체로 구성되면서 역할이 변해 가고 있었다. 매체융합 현상에 카오스 이론을 적용해 본 결과, 사업자 또는 이용자들이 달라진 매체 환경에 적응라는 데 운용한 몇 가지 시사점을 얻을 수 있었다. 창발성 발현을 위해 카오스 상태를 유지하는 것이 유용하며, 미디어 시스템에 대한 거대 유기체적 시각과, 혼돈과 질서에 대한 군형 잡힌 사고를 유지하는 것이 중요하다는 점 등이 그것이다.

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현대 조경설계의 전략적 매체로서 다이어그램에 관한 연구 (A Study on the Diagram as Strategic Media in Contemporary Landscape Architectural Design)

  • 배정한
    • 한국조경학회지
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    • 제34권2호
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    • pp.99-112
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    • 2006
  • In contemporary design conditions, the focus of landscape architecture has shifted from 'form' to 'process.' Various experimental diagrams have been proposed to overcome the limitations of conventional form-oriented landscape design. This study aims to reconsider theoretically and critically the modes and mechanism of diagrams in recent landscape architectural design. It also explores the operational capabilities of diagram in design process. Although the traditional diagram has served as explanatory and representational graphics in design, contemporary designers emphasize the generative function of diagram on the basis of Gilles Deleuze's theory of 'diagram as abstract machine.' They manifest and practise that diagrams call generate forms and proliferate spaces in their design development. This paper examines current examples of generative and constructive diagrams produced by leading designers. However, the author illuminates another significance of diagram: the diagram as strategic media of design. Contemporary environments and conditions of design, such as the complexity of city and the interactivity of new economy, call for new design intelligence and strategic design. These situations require alternative media in design process. In this context, the diagram can function as strategic media of dynamic and flexible design. This is why contemporary landscape theory and practice have to give attention to diagrams.

미디어 컨버전스 시대 애니메이션의 새로운 패러다임 변화 (New Paradigm Changes in Animation in the Era of Media Convergence)

  • 이상원
    • 한국콘텐츠학회논문지
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    • 제7권6호
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    • pp.31-43
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    • 2007
  • 최근 애니메이션 시장은 시대적 트렌드와 환경을 충족시켜 줄 수 있는 새로운 소비 형태의 애니메이션 콘텐츠를 요구하고 있다. 본 연구는 미디어 컨버전스 시대의 애니메이션 장르가 어떠한 형태로 변화하고 있는지에 대해 알아보고 미디어의 다양성에 따른 애니메이션 사례들을 분석함으로써 애니메이션의 새로운 패러다임 변화를 모색해 보는 것이 주목적이다. 연구결과, 애니메이션의 패러다임 변화를 이끄는 핵심적인 변화 요인으로, 인터넷 통신기술의 발달과 상호작용성, 미디어 특성에 따른 뉴미디어의 등장을 확인할 수 있었다. 시사점으로, 다원화 사회의 소비환경은 개인미디어를 중심으로 한 적극적인 마케팅 도입이 필요하고, 애니메이션 장르에 대한 새로운 인식이 필요하다는 점이다. 또한 애니메이션 산업은 창작기술 발달과 체험 경제적 패러다임을 바탕으로 미래의 선도 산업으로 발전 가능성이 크다는 것과 뉴미디어를 기반으로 한 애니메이션 교육이 필요하다는 점이다. 이러한 연구는 뉴미디어를 중심으로 한 창작 애니메이션의 이론적 실무적 측면에서 연구의 기초를 제공할 수 있다는 점에서 의의를 찾을 수 있을 것이다.

Why do We Share Information? Explaining Information Sharing Behavior through a New Conceptual Model between Sharer to Receiver within SNS

  • Seok Noh
    • Asia pacific journal of information systems
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    • 제31권3호
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    • pp.392-414
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    • 2021
  • Social networking services (SNS) is an indispensable method in order to obtain information of the Internet participants. The study identified three variables of social media communication, sharing culture, and online trust in terms of social capital theory (SCT) and reviewed intention& behavior variables in terms of theory of planned behavior (TPB). The data were collected from 330 samples of SNS user, and were involved, and the research model uses AMOS to make confirmatory factor analysis. The findings confirmed our hypothesis that social media communication, sharing culture, and online trust affect individuals' behaviors to sharing information. This study emphasizes that not only social media communication but also sharing culture to SNS can stimulate information sharing. while previous research has predominately focused on personal cognition or social network, the study examines the integrated influence of communication, culture and trust on information sharing in SNS. In sum, by explicating the unique role of social capital, this paper aims at contributing to the continued development and success of SNS in general.