• Journal of the Korea Convergence Society
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• v.12 no.6
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• pp.151-160
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• 2021

This study decided that it was necessary to present a strategy for survival in the new normal era and securing competitive advantage, and tried to suggest a management strategic alternative. To this end, this study derives the new normal caused by Corona 19 and the business environment change trend and response strategy type caused by this through literature research and intensive interviews of 10 corporate CEOs. This study limited the scope of the study to the digital-based management and business-level strategic alternatives among strategic alternatives that can be deployed in various fields and areas. Business structure redesign strategy, resilience reinforcement strategy, ESG management strategy, and digital transformation strategy were suggested as alternatives to corporate-level digital-based strategies. As an alternative to business-level digital-based strategies, a digital strategy for industrial structure leading, a competitive strategy for digital innovation, an open innovation platform strategy, and a customer value-oriented strategy were suggested. It contributed in that it was an attempt to systematize a digital-based strategy more and it contributed in that it can support companies who have to deal with difficult situations wisely to implement strategic responses more systematically.

• Journal of Environmental Science International
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• v.31 no.12
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• pp.1089-1102
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• 2022

Recently, urbanization has become a serious issue, as there is imbalance between regions and various environmental problems occur intensively in cities. Therefore, cities all over the world are promoting the Green New Deal and trying to realize carbon neutrality. Accordingly, the European Union is leading the creation of carbon-neutral cities by promoting policies aimed at rapidly realizing carbon neutrality. In Korea, projects such as U-City and Smart City have also been promoted continuously for many years, and recently, the projects Smart Green City and Carbon Neutral Green City have been introduced. Therefore, this study aimed to derive directions and implications for future projects based on policies to address climate change by analyzing the guidelines for the Smart Green City project and the project plans of Gimhae-si and Gangjin-gun, which are the leading projects in the Smart Green City business model and are equipped with an extensive budget.

• The Journal of Industrial Distribution & Business
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• v.10 no.4
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• pp.7-12
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• 2019

Purpose - The purpose of this study is to analyze the current status of various fusion research journals and its operational strategies, comparing them to those of IJIDB. Research design, data, and methodology - This study focused on the content analysis and strategies of operations for other convergence journals, comparing them to IJIDB in terms of the number of publication journals, publications, academic scope, and the impact factor. Results - IJIDB is relatively new and in its developmental stages compared to other convergence journals. But, IJIDB also shows much promise in that it came second in the field of economic publications of 54 journals in 2017. In order to To elevate IJIDB journal to the top in Korea Citation Index Journals, KODISA should host more international conferences to increase its international recognition levels, develop its managerial functions for increased stability, and open more opportunities for Candidates of Ph.D and Masters degree students to publish for fostering and building potential leaders and innovators. Conclusions - IJIDB is a newly born academic journal. In the future, IJIDB will be able to develop exponentially and be one of the leading journals in the Korea Citation Index by continually learning and developing its operational strategies.

• International Journal of Contents
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• v.6 no.4
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• pp.69-78
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• 2010

In recent years, many leading corporations are actively adopting IT as competitive resources to improve productivity and processes efficiency with strategic alignments. In effect, IT investment also continues to increase. As a vast growth of IT investment, questions and criticism on recent IT investment results are also rapidly being raised. Especially, improper decision making and management on IT investment may cause negative impact on the company's reputation and finances, therefore companies need reasonable and wise investment decision making on new IT projects. This study applies the conceptual framework of IT governance to IT investment decision making cases to examine how IT investment governance influences the quality of IT investment decision making and how business-IT strategic alignment affects the quality of IT investment decision making. This paper contributes to identify the main factors for reasonable and effective IT investment decision making and expected to provide proper guidelines for IT investment decision making.

• Journal of East Asia Management
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• v.2 no.1
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• pp.23-48
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• 2021

The consumer is living in the frame which is called a city and is leading life through "the purchase act". As for there not being "the purchase act", our life doesn't stand up. It is possible to say that the retail trade it therefore occupies the mailbox which is important in the urban function. However, as for former research, the functional model about the retail trade in the city leaned to the gross income of the customer development degree of each retail store and the retail trade in the city and the overall show of the model of "the role of the retail trade in the city" wasn't done. Therefore, at this article, it focuses on the retail business status, the chain store which has a multitude ready in the retail trade, and it has a purpose of seizing out boiling and considering and making a new hypothesis about how the retail trade which is one of the urban functions contributes to the city.

• Asia Marketing Journal
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• v.22 no.2
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• pp.59-85
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• 2020

Combining prior theories on innovation newness with information processing style (imagery vs. analytical), this study presents a theoretical framework; develops hypotheses; and makes predictions on how analytical versus imagery ads influence consumers differently depending on the newness level of products. The study shows that consumers are more likely to evaluate RNPs (radically-innovative new products) positively when they are advertised with imagery cues. Compared with analytical advertisements, imagery advertisements increased advertising effectiveness, product evaluation, and purchase intention of RNPs. These effects were demonstrated by using stimuli from two product categories consisting of washing machines and cars. In particular, in advertisement for RNPs, verbal description that induced imagery processing, such as "picture yourself using this product," was more effective in generating favorable responses, compared to verbal description that induced analytical processing, such as explanation of product attributes. This difference was present for RNPs, but not for INPs (incrementally-innovative new products). INPs are continuous innovations that are easier to understand, thus imagery ads do not provide additional advantage for consumers in understanding the innovation, compared to analytical ads. In RNPs, imagery ads can highlight new benefits that may have been neglected or undervalued by consumers, leading to greater message persuasiveness. Implications for marketing of RNPs are discussed.

• Asia Marketing Journal
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• v.19 no.2
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• pp.1-24
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• 2017

This article empirically examines the relationship between values, consumer innovativeness, online opinion leadership, and new product adoption behavior utilizing wearable technology as the overall unit of analysis. The authors analyze data collected from SNS users who possess one or more wearable devices using a structural equation modeling approach to examine the direct effects. Moreover, a bootstrapping approach is adopted to explore the indirect effects between the constructs. The results indicate that consumers who value stimulation and hedonism are more inclined to possess stronger consumer innovativeness. Consumer innovativeness also positively influences online opinion leadership, ultimately leading to the faster adoption of new products. The mediating effect of consumer innovativeness between the value stimulation and online opinion leadership is also confirmed. In addition, although consumer innovativeness has no direct effect on new product adoption behavior, it does have an indirect, mediating effect through online opinion leadership.

• Journal of Technology Innovation
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• v.28 no.4
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• pp.165-175
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• 2020

In this viewpoint paper, we overlook the potential of the data industry and the strategies needed in order to survive in this new socio-economic order brought by COVID-19. The social distancing culture is leading to the expansion and centralization of data. The government established the development plan of the data industry ecosystem and the capital flow is following this stream, so this is an opportunity for those in the data business. To survive and grow in the data industry ecosystem, we need to identify quality characteristics that have a comparative advantage over competitors based on high data quality and need to determine the target business segmentation to avoid wasting resources and make efficient investments.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.11a
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• pp.29-32
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• 2003

As the importance of technology planning has been increased, the various methods of the technology planning have been developed by global leading companies recently. The goals of companies are set after investigating market and customer. And finally, a strategic roadmap is diagrarnrnatized as a picture to show how to accomplish them based on technology forecasting.

• International Journal of Costume and Fashion
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• v.4
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• pp.1-20
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• 2004

Finland, the small Nordic country, far from anywhere, just happens to be one of the most modern and technologically advanced nations in the world. It is also the home of several leading global brands in their fields. Among these belong for example Nokia, Kone Elevators, and Metso Paper. This strange, cold country with its by reputation reserved and introvert Arctic people, manages to operate smoothly in the global village； in business, technology and also world politics. People from all over the world want go to Finland to study and work, knowing a lot about the clean, green, spacious country with extensive social security, equal women and general well-being.