• 제목/요약/키워드: New Business Administration

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신경영학 프레임워크 연구 (A Study on the Framework of New Business Administration)

  • 김현수
    • 서비스연구
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    • 제10권1호
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    • pp.1-15
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    • 2020
  • 본 연구는 선행연구에서 정립된 서비스철학을 기반으로 신경영학 프레임워크를 제시하기 위해 수행되었다. 대립되는 힘들 간의 치열한 대대원리 및 변증법적 과정과 상반상성이 서비스철학의 중심이므로 신경영학의 구조와 방법론은 이러한 철학적 기반을 반영하여 구축되었다. 현대경제사회변화를 반영하고 기존 경영학의 문제를 해결하는 경영학 체계를 제시하였다. 현대경제사회의 거시적 변화와 미시적 변화를 모두 분석하여 신경영학 체계정립에 반영하였다. 학문으로서의 기존 경영학의 본질적인 문제와 실무적인 문제를 분석하였으며, 문제 해결책으로서 신경영학을 제시하였다. 신경영학은 본질학문으로서 위상을 가져야 하므로 인류사회를 움직이는 공통원리에 부합해야 한다. 인류가 살아가는 환경인 우주의 원리와 인류의 생명원리를 분석하여 반영하였고, 인류대표사상과 예술원리도 분석하여 신경영학 체계 구축에 반영하였다. 이러한 공통원리를 도출한 결과 경영학의 본질 학문으로서의 자격 요건이 정의될 수 있었고, 경영학의 학문적 체계는 3을 사용하는 것이 진리에 가까움을 발견하였다. 따라서 신경영학 체계는 3개의 분야로 구축된다. 경영철학, 경영자론, 경영기술 등의 3개 분야가 경영학을 구성하는 하위분야가 된다. 경영철학은 경영과 경영학에 대한 사상적 기반을 연구하는 분야이며, 경영자론은 경영의 주체로서의 경영자와 경영의 객체로서의 경영자를 탐구하는 분야다. 경영기술은 그동안 경영학의 중심 분야였던 경영과정론, 경영기능론 등이 모두 포함된다. 신경영학의 각 분야에 대한 세부 구조를 정의하고, 주요 탐구 주제를 제시하였다. 향후 경영학을 본질학문화하기 위한 심화연구가 필요하며, 세부 분야의 이론 구축에 대한 연구도 필요하다.

The Differences of Influencing Factors on IOS Usage Intention between Adopters and Non-Adopters in Small- and Medium-Sized Firms

  • Ryu, Il;Kim, Jae-Jon;Cho, Geon;Kim, Do-Goan;Lee, Yun-Hee
    • 한국정보기술응용학회:학술대회논문집
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    • 한국정보기술응용학회 2005년도 6th 2005 International Conference on Computers, Communications and System
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    • pp.365-368
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    • 2005
  • While the goal of new IT adoption in small and medium sized firms is to choose an optimal system to fit with their own environments and conditions, that of IT post-adoption usage is to fully implement new IT and maximize their benefits from it. Therefore, the decision-making environments of new IT adoption is definitely different from those of post-adoption. Also, The direct experience of IT usage can provide some learning effect and the change of users' beliefs on new IT. From this point of view, this study attempts to figure out the differences of influencing factors on IOS usage intention between adopters and non-adopters. The results show that there are clear differences of influencing factors between two groups. Non-adopter group shows that perceived financial cost and ability of use have significant influences on IOS usage intention, while relative advantage and perceived risk in adopter group have statistically significant influences on post-adoption usage of IOS.

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신제품개발성과에 영향을 미치는 요인연구 (A Study on The Determinants of New Product Development Performance)

  • 이광수;;이상복
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2010년도 춘계학술대회
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    • pp.310-320
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    • 2010
  • In this study, factors affecting the development of new products and research about the relevance of the factors based on the research model was configured. Existing research and technology commercialization process of discrimination that occur in the importance of risk management and open innovation company's competitive advantage in new product development and affect the reporter know what the effect is used as a control variable effects. Factor in the development of new products through research and innovation capacity and knowledge management activities, the introduction of open innovation and enterprise level ever due to the level of risk management controls and the need for effective research to study the model was proposed.

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Human Response Capability and Customer Relationship Management Advantage: The Direct, Indirect, and Interactive Roles of Information Technology Service Application

  • Yang, Yi-Feng;Chen, Ching-Yaw;Lee, Yu-Je;Lee, Shyh-Hwang
    • 동아시아경상학회지
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    • 제2권3호
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    • pp.33-42
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    • 2014
  • The main purpose of this study intends to study the theoretical interconnection between human response capability and customer relationship management advantage while considering the essential role of service application of information technology as direct, indirect (mediating), and interactive (moderating) influences in the theory. Based on the study sample, the new findings help comprehend the overall interconnected relationship which includes the direct and indirect (mediating) effects of information technology service capability and human response capability as well as their interaction (moderation) on customer relationship management advantage. The new insights interprets the two capabilities (human and information technology) are vital to business because they are the foundation set of service resources significantly to enhance customer relationship management advantage.

제품개발요인이 경영성과에 미치는 영향에 관한 실증연구 (An Empirical Study on the Impact of Business Performance in Factors of Product Development)

  • 이광수;이상복
    • 산업공학
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    • 제24권3호
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    • pp.196-209
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    • 2011
  • In This Study, New Product Development Activities, Innovation Activities, Technical Cooperation Activities may have an Impact on Competitive Advantage, Development Performance and Business Performance. The aim of Empirical Analyze is to identify the Structural Causal Relationship among the Activities and Performance Factors. We get the Results as Follows : New Product Development Activities have a Positive Impact on Competitive Advantage as well as the Development Performance. Technological Innovation Activities have a Positive Impact on Competitive Advantage, and do not have enough Impact on the Development Performance. Technical Cooperation Activities have a Positive Impact on the Development Performance, and do not have enough Impact on the Competitive Advantage, Competitive Advantage has a Positive Impact on the Development Performance as well as the Business Performance. Development Performance has a Positive Impact on the Business Performance.

디지털 전환 시대의 새로운 품질 차원 적용 사례연구 (How to Apply the New Quality Dimensions to the New Business in the Digital Transformation Era?)

  • 박민서;배경미;김연성
    • 품질경영학회지
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    • 제49권4호
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    • pp.609-622
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    • 2021
  • Purpose: In recent years, several new attempts have been made to offer products and services based on servitization and customization for comparative advantage and customer satisfaction. Apparently, these attempts are empowered by new digital technologies. Therefore, this study aims to present new business cases with features of digital transformation era in Korea on the perspective of new quality dimensions. Methods: The study approaches the subject by presenting a number of recent business cases in multiple fields in Korea. All cases are analyzed and compared with "10 Quality Dimensions" and several related implications such as servitization, customization, digitalization and differentiated value. Results: The results of this study are as follows; the common core quality dimensions of case are customization, aesthetic and convenience. Furthermore, the critical role of technology is deduced as the core quality dimensions are built on new digital technologies. Lastly, businesses in the age of digital transformation must focus on the core performance of their products and services for customer satisfaction while delivering new core quality dimensions. Conclusion: Recent digital technologies are capable to realize servitization and empower companies to provide differentiated and customized products, services, and experience to their customers. However, it is significant to retain other factors for customer satisfactions rather than customization.

New product concept evaluation using the AHP

  • Lee, Jae-Hwan;Chang, Suk-Gwon
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 1989년도 추계학술발표회 발표논문초록집; 이화여자대학교, 서울; 23 Sep. 1989
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    • pp.91-107
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    • 1989
  • New product concept evaluation is one of the most important activities among many possible evaluation activities involved in the whole new product process. This paper aims at exploring the applicability of the Analytic Hierarchy Process(AHP) to this new product concept evaluation. To this aim, an AHP based concept evaluation model was formulated and explained using an illustrative example. A number of issues were also raised and discussed concerning the applicability of AHP to out problem. Finally, some further research areas were identified.

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