• Title/Summary/Keyword: New Business Administration

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Segmentation of Online Game Market Using a Two-Phase Approach

  • Lee, Sang-Chul;Kim, Jae-Kyeong;Suh, Yung-Ho
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2004.05a
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    • pp.343-346
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    • 2004
  • The purpose of our research is to identify the critical variables and to develop a new methodology for market segmentation of online game market. Our research tested the model with Korean online game users because Korean online game industry is the frontier of global online game industries. Conclusively, the critical variables are the suitability of feedback, the reality of design, the precision of information and the involvement of virtual community. The analysis of segmentation shows that the primary target audiences are positively influenced by the reality of design and the involvement of virtual community. To attract the primary target audiences, online game companies should develop strategies depending on the effectiveness of the variables and the demographic and behavioral characteristics of target audiences.

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Efficient weight initialization method in multi-layer perceptrons

  • Han, Jaemin;Sung, Shijoong;Hyun, Changho
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 1995.09a
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    • pp.325-333
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    • 1995
  • Back-propagation is the most widely used algorithm for supervised learning in multi-layer feed-forward networks. However, back-propagation is very slow in convergence. In this paper, a new weight initialization method, called rough map initialization, in multi-layer perceptrons is proposed. To overcome the long convergence time, possibly due to the random initialization of the weights of the existing multi-layer perceptrons, the rough map initialization method initialize weights by utilizing relationship of input-output features with singular value decomposition technique. The results of this initialization procedure are compared to random initialization procedure in encoder problems and xor problems.

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Evaluation of R&D Projects in Electric Power Industry with Efficiency and Effectiveness (전력산업 R&D 프로젝트의 효율성 및 효과성 평가)

  • Park, Sung-Min;Kim, Heon;Baek, Dong-Hyun
    • IE interfaces
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    • v.22 no.3
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    • pp.192-204
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    • 2009
  • Based on the characteristics of 'Korean electric power industry R&D programs', this study proposes a new performance evaluation framework where electric power industry related R&D projects are scrutinized. The abovementioned R&D programs have their own goals and especially they emphasize the effectiveness as well as the efficiency of each subordinate R&D project. Hence, in this framework, a performance evaluation procedure is established and then a mathematical model is developed according to the procedure. The model calculates performance evaluation indices for a set of R&D projects integrating the effectiveness with the efficiency of each R&D project. In a case study with an empirical dataset, statistical significance is tested on the integrated performance evaluation indices of R&D projects regarding organizational types and program categories considered.

Developing an Evaluation Tool of RFID-based Traceability Systems

  • Kim, Jin-Baek
    • The Journal of Fisheries Business Administration
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    • v.39 no.3
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    • pp.1-23
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    • 2008
  • Recently, traceability systems are introduced as a new food safety information system. To trace food products efficiently, they must have an automatic identification capability at the individual product level. This capability can be gained through RFID technology. But there is not yet any performance evaluation tool on RFID-based traceability systems (RFID-TS). This study developed an evaluation tool of RFID-TS. To develop the tool, this study considered the objective and the components of RFID-TS as their performance constructs. According to Churchill's paradigm, the tool was established through two stages. The final evaluation tool consisted of four constructs (risk, operational benefits, IS (information system), and network) and nine sub-constructs. Among the four constructs, risk and IS were found as the most important performance constructs through regression analysis. Among the nine sub-constructs, service (which belonged to the IS construct) and economic risk (which belonged to the risk construct) were found as the most important performance sub-constructs.

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Research on Factors Influencing Consumers' Willingness to Use Community Group Buying Platform

  • Youwei QI;Jing SONG;Yiming LIU;Zhuoqi TENG
    • Journal of Distribution Science
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    • v.22 no.5
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    • pp.1-10
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    • 2024
  • Purpose: The study aims to identify the key factors that influence consumers' propensity to utilize community group buying platforms, employing the Technology Acceptance Model (TAM) as a theoretical framework. Research design, data and methodology: The research design involved selecting 192 consumers with experience in community group buying and analyzing the data statistically using SPSS 23.0. Hypotheses were tested utilizing the structural equation modeling software AMOS. Results: Key findings indicate that the attributes of products offered on community group buying platforms significantly enhance consumers' perceptions of usefulness and ease of use. Furthermore, these perceptions directly correlate with consumers' intentionsto use the platform. Conclusions: Thisresearch, grounded in the TAM, delves into how external factors of the community group buying platform impact perceived usefulness and ease of use, and subsequently, how these perceptions affect consumers' purchasing intentions. Based on these insights, several recommendations can be proposed for the platform's development: The platform should strive to enhance product quality and cultivate a positive reputation. Strategic promotional initiatives should be designed to attract new users while retaining existing customers. Continuous optimization of platform functionalities is necessary to augment users' perception of usefulness. These measures are anticipated to foster user engagement, increase adoption rates, and contribute to the overall success and sustainability of the community group buying platform.

Digital Government Application: A Case Study of the Korean Civil Documents using Blockchain-based Resource Management Model

  • Hanbi Jeong;Jihae Suh;Jinsoo Park;Hanul Jung
    • Asia pacific journal of information systems
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    • v.32 no.4
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    • pp.830-856
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    • 2022
  • The Digital Government landscape is changing to reflect how governments try to discover innovative digital solutions, and how they transform themselves in the process. In addition, with the advent of information and communication technology (ICT), e-governance became an essential part of the government. Among the services provided by the Korean government, the Minwon24 online portal is the most used one. However, it has some processing limitations, namely: (1) it provides a cumbersome document authenticity service; (2) people cannot know what happened even if the agency handles the documents arbitrarily. To address the issues outlined above, blockchain processing can be a good alternative. It has a tremendous potential in that it has maximum transparency and a low risk of being hacked. Resource management is one of the areas where blockchain is frequently used. The present study suggests a new model based on blockchain for Minwon24; the proposed model is a type of resource management. There are three participants: issuer, owner and receiver. The proposed model has two stages: issuing and exchanging. Issuing is creating civil documents on the database, which is BigchainDB in this study. Exchanging, the next stage, is a transaction between the owner and the receiver. Based on this model, the actual program is built with the programming language Python. To evaluate the model, the study uses various criteria and it shows the excellence of the model in comparison to others in prior research.

Soft Set Theory Oriented Forecast Combination Method for Business Failure Prediction

  • Xu, Wei;Xiao, Zhi
    • Journal of Information Processing Systems
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    • v.12 no.1
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    • pp.109-128
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    • 2016
  • This paper presents a new combined forecasting method that is guided by the soft set theory (CFBSS) to predict business failures with different sample sizes. The proposed method combines both qualitative analysis and quantitative analysis to improve forecasting performance. We considered an expert system (ES), logistic regression (LR), and support vector machine (SVM) as forecasting components whose weights are determined by the receiver operating characteristic (ROC) curve. The proposed procedure was applied to real data sets from Chinese listed firms. For performance comparison, single ES, LR, and SVM methods, the combined forecasting method based on equal weights (CFBEWs), the combined forecasting method based on neural networks (CFBNNs), and the combined forecasting method based on rough sets and the D-S theory (CFBRSDS) were also included in the empirical experiment. CFBSS obtains the highest forecasting accuracy and the second-best forecasting stability. The empirical results demonstrate the superior forecasting performance of our method in terms of accuracy and stability.

A Study for Necessity of Sino - Korean Joint Cooperation in Fisheries Business (한.중간 수산업분야 경제협력 필요성에 관한 연구)

  • 김원재;이광남
    • The Journal of Fisheries Business Administration
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    • v.24 no.2
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    • pp.83-97
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    • 1993
  • Since the last decade, the fisheries industry in Korea has faced many difficulties in terms of comparative economic advantage partly because of marine environmental damage caused by Pollution and coastal reclamation, and partly because of too expensive production factors like labor. In addition, new order of world trade created by Uruguay Round will force the Korean fisheries industry to prepare some remedies including a joint-venture business with China for international compatativeness. As a result, this paper mainly deals with an analysis on feasibility of Sino-Korean joint cooperation in fisheries business. Especially, the Shandong Province in China is expected to take advantage of its geographical proximity to Koreas well as of its abundance in marine natural resources in order to achieve a fast economic growth. Thus, for the next decade to come, it would be very important for the Korean fisheries industry to cope with the international fisheries market by the Sino-Korean joint-venture combining the capital and technology from Korea with the cheap labor and favorable marine environment for aquaculture from China.

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Design of a Distributed Enactment Model for Business Process Management (비즈니스 프로세스 관리를 위한 분산 실행 모형 설계)

  • Hur, Wonchang
    • Journal of Korean Institute of Industrial Engineers
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    • v.32 no.3
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    • pp.191-199
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    • 2006
  • Effective management of business processes is a crucial issue to every enterprise in e-business environment. What's needed is a new framework of applications that can automatically manage distributed and heterogeneous business processes that span multiple functions of a company. In this paper, we propose technical design of a new enactment model that can coordinate such business process that involves multiple functional units or even multiple companies. In our approach, a process model is decomposed into several structural units, called 'process block', according to their procedural characteristics. Each of them is controlled by autonomous enactment units that can communicate with each other using a mutually agreed coordination protocol. The protocol takes the use of 'associative communication' concept, which allows the autonomy for each unit and secure the correctness of process execution.