• 제목/요약/키워드: New Brand

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경기북부 가구산업현황과 발전 방향 모색 연구 (A Study on the Current Status of Furniture Industry in the Northern Region of Gyeonggi Province and Future Policy Direction)

  • 임광순
    • 한국가구학회지
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    • 제24권4호
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    • pp.433-443
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    • 2013
  • The furniture industry of the northern region of Gyeonggi Province consists of several regional complexes which was just autogenously, that is, not based on the organized and planned movements cultivated and clustered, so it stays small businesses. This fact certainly requires to find right courses for future policy direction, in order to develop the furniture industry centering in the northern region of Gyeonggi Province internationally competitive. Consequently the aim of the present study was to investigate the characteristics of the furniture industry in the northern region of Gyeonggi Province first and to present right development directions for the innovation of the structure of furniture industry according to the change of the times, i.e. to connect the industry, university and the authorities concerned well and to strengthen the technology level of furniture industry accordingly. In addition, this requires education and training of the excellent designers being able to create high added-value industrial sectors, including finding a new Korean national brand which should preoccupy the global market. Furthermore, the high-tech furniture industrial complex specialized in manufacture, distribution and marketing such as the division of work between business to business should be built and finally a Korean traditional & unique furniture culture should be created on the basis of a cultural approach of furniture industry. It would be the timing for entire business sectors related to Korea's furniture industry to establish an international standard certification like ISO, in order to upgrade the quality of furniture steadily while keeping our own tradition, and this belongs to a meaningful attempt for the high-tech lifestyles and the improvement in the quality of life of customers.

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패션 디자인에서 표현된 그래픽 디자인 트렌드에 관한 연구 -2004년~2006년을 중심으로- (Analysis of Graphic Design Trend in Fashion Design)

  • 서유진;하지수
    • 복식
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    • 제57권10호
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    • pp.156-168
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    • 2007
  • Brands started to manufacture consumer-oriented products and look for active methods to appeal their brands to consumers, in the 1990s. As a result, actively adopting graphic design to clothing designs has recently become an important strategy among others. Graphic design has important significance in contemporary fashion design in the aspect that it has expanded the range of expressive methods by bringing over expressive methods of visual design, and has led to an increase in sales due to consumer satisfaction, but it has been vaguely handled together with textiles design, and research on the topic has been insufficient. Therefore this study aimed to clearly define the idea of graphic design based on documentary research, and analyze applying case and formative features of graphic design expressed in clothing, through case studies from 2004 to 2006, and derive the trends of graphic design expressed in contemporary fashion design. The results of this study are as follows. The common characteristics of images that reflect recent graphic design trends in fashion design are hand writing and irregular composition, and images that actively pursued these pointes were retro and craft images, and modern and sporty images reflected these graphic design trends in a comparatively passive manner. It is important to maintain style differentiation rather than indiscreetly adopting graphic design trends to clothing, and to appropriately apply trend characteristics of fashion design and other design areas. Expressive methods of design are expected to expand through appropriate application and development of graphic design, and can potentially provide a new solution to brand differentiation.

3D 프린팅 패션에 나타난 콜라보레이션(Collaboration) 사례연구 (A Case Study on Collaborations in 3D Printing Fashion)

  • 박수연;유영선
    • 복식
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    • 제66권7호
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    • pp.124-138
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    • 2016
  • The present study observes collaboration methods in which 3D printing was a part of the fashion manufacturing process, expression methods of such cases, and their ripple effects. As a result, the three types of collaborations between fashion designers and other industry fields, fashion brands and 3D printing companies, and fashion designers and artists. Case analysis results and ripple effects found according to each collaboration method were as follows. First, in collaborations found were between fashion designers and other industry fields, 3D printed fashion works with futuristic images were seen through the fusion of future industries, which claim to support cutting edge digital technology, and creative fashion design. As they were mainly collaborations between automobile industries with cutting edge images or digital related industries and fashion designers, they were expressed as a new form of experimental clothing, and were used as strategies to improve future corporate images of the high tech industry. Second, in collaborations between fashion brands and 3D printing technology businesses, the sporting good brands and the shoe industry attempted to let their products be known through the promotion of functional material or ergonomic technology. While they emphasize practicality by mainly using flexible material, they were mainly proposed as functional sporting goods for famous players or as shoe accessories, so methods are still used for public distribution as brand promoting marketing strategies. Third, with collaborations between fashion designers and artists, creative pieces were shown through the grafting of 3D printing technology, the artistry of artists, and the experimentation of fashion designers. In particular, the innovative value of fashion as art was created through the union of the artistic 3D modeling technology support of artists and the creativity of designers. Like this, 3D printing fashion can graft the cutting edge nature of fashion to other industry fields through collaborations, enhancing pacesetting images, and in the fashion field, it can improve possibilities for innovations in the fashion industry through the support of 3D printing technology businesses and artists, raising expectations towards future human living.

애견의상 디자인 개발에 관한 연구 (A Study on the Development of Pets Wear Design)

  • 박선영;양숙향
    • 한국의류산업학회지
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    • 제7권3호
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    • pp.270-276
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    • 2005
  • Nowadays, the family system has changed from a large extended family group to a more nuclear family and the number of people who live by themselves has been increasing. Moreover, Korea is becoming an aged society, and pets are becoming more important as leave the family home. So a lot of people in Korea now consider pets as their family members due largely to the drastic change of their life style. Therefore, the rate of importing commodities for pets like cats and dogs has been increasing dramatically. In this study, in response to the growing interest in the pet industry, I have studied recent trends and types in the pets wear markets which are still in the first stage of development in Korea. In order to enhance the possibility of mass producing pets ready-made clothes for making the unit cost lower, firstly, I presented a new basic design and pattern of pets wear made up of general textile. After that, following basic purpose of pet wear, I classified decorative clothes into party wear, everyday wear and street wear and then I developed the pattern and made a pair of works for each item totaling 6 in all. I hope that the number of Korean companies which can enhance their reputation through by marketing these products in Korean as well as all around the world will increase. I believe this will be possible because by taking advantage of the easy pattern developed in this thesis. They will be able to mass produce their own high quality pets wear brand.

컨조인트 분석을 활용한 아웃렛 쇼핑센터 개발대안 평가 (Application of Conjoint Analysis to Evaluating Alternatives for Outlet Shopping Center Development)

  • 신종칠;박정현;백민석
    • 한국콘텐츠학회논문지
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    • 제12권1호
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    • pp.485-499
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    • 2012
  • 백화점과 할인점시장이 확대됨에 따라 많은 유통기업들은 여주프리미엄아웃렛과 같은 아웃렛 쇼핑센터 개발에 관심을 가지게 되었다. 개발주체들은 아웃렛 쇼핑센터의 성공적인 개발을 위하여 개발대안들에 대한 소비자의 선호를 파악해야 한다. 본 연구는 컨조인트 분석을 활용하여 아웃렛 쇼핑센터의 개발대안에 대한 소비자의 선호를 분석하였다. 실증분석 결과 아웃렛 쇼핑센터에 대한 잠재 소비자의 선호요인과 관련하여 다음과 같은 연구결과를 도출하였다. 아웃렛 쇼핑센터의 개발대안에 대하여 소비자들은 정상가대비 할인율을 가장 중요한 선호요인으로 평가하는 것으로 나타났다. 다음으로 아웃렛 쇼핑센터의 입지, 아웃렛 쇼핑센터의 입점브랜드가 선호요인으로 나타났다. 이러한 결과를 활용하여 다양한 형태의 아웃렛 개발대안에 대한 소비자의 선호를 시뮬레이션 하였다. 이를 통하여 신규 아웃렛 쇼핑센터의 최적의 개발대안을 도출하게 되었다.

감성 메타데이터를 활용한 지능형 캐릭터 시스템 (Intelligent Character System using Emotion Metadata)

  • 한종성;이완복;경병표;이동열;유석호;이경재
    • 한국콘텐츠학회논문지
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    • 제9권3호
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    • pp.99-107
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    • 2009
  • 최근 IT와 네트워크 기술이 발전하고, 유무선 네트워킹을 통한 개인 간 교류가 매우 활성화됨에 따라, 개인의 개성과 감성을 잘 표현할 수 있는 시스템이 각광 받고 있다. 특히 휴대인터넷이 발달하면서 모바일을 중심으로 개인화된 시스템에 대한 요구가 증가하고 있다. 이에 발맞추어 사용자의 감성을 표현하는 지능형 캐릭터시스템을 감성인자 메타데이터 검색방법으로 구현하였다. 이 검색방법은 감성인자 근접도 측정을 통해 다양한 감성표현을 가능하게 함으로써 텍스트 기반의 기존 검색방식을 보완하고 개인의 감성을 표현하는 툴로 유용하게 사용될 수 있으며 지능형 캐릭터 시스템은 모바일 단말기에 탑재되어 다양한 서비스에 활용될 수 있을 것이다.

1인 가구의 소비성향 분석을 통한 홈퍼니싱 제품전략 연구 (A Study of Home-furnishing Products Strategy through the Consumption Tendency Analysis of Single Household)

  • 김태선
    • 한국가구학회지
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    • 제27권3호
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    • pp.237-245
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    • 2016
  • Single households currently account for 26.5% of all households and their number is expected to continue to rise, reaching 34.5% by 2035. An analysis of the consumption trends and needs of single households shows that they are rising as a new consumer group with a focus on investment on the individual and favouring: small but high-tech products: efficient use of limited resources: safety and peace of mind: self-improvement and leisure. Products which meet such demands are having an impact on the growth of home-furnishing market. An analysis of companies in Korea's home-furnishing market, with examples like the lifestyle company IKEA, shows a variety of brands such as SPA brand, furniture specialist, distributor and character products. And yet most are OEM products which lack differentiated product lines and compete with similar display and distribution structure. We needs the Single household consumption tendency of home-furnishing market and differentiation strategy through product analysis. In order to increase the value of companies in the home-furnishing market, in addition to differentiated design, product competitiveness must aspire to higher customer satisfaction with easy assembly, innovation in logistics, innovative sales methods such as virtual-reality simulation for products and space, individually-tailored furniture for the needs of single household and products which combine smart technology. For home-grown home-furnishing brands to have competitiveness, they must leverage on the strengths of the industry, offering differentiated and competitive products in a wider range of areas with convergence functions as well as differentiation in consumer interface and application of advancing technology; in-depth product research is called for.

품질인증 친환경농산물의 소비자가치 추정 및 유통정책 방향에 관한 연구 - 천안지역의 쌀, 상추, 두부를 중심으로 - (A Study on the Development Strategies and Measuring Consumer′s Willingness to Pay for the Quality-Certificated Environmental-Friend Products - Focused on Rice, Lettuce, and Bean Curd at Cheonan-city)

  • 정찬웅;허승욱;김호
    • 한국유기농업학회지
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    • 제11권2호
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    • pp.23-42
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    • 2003
  • The study must have standpoints for the stable market construction of the Environmental-Friendly agricultural products of the quality-certificated which has rapidly grown due to a discussion of the environment and agriculture, income increase and the interests on foods stability. The survey was conducted through face-to-face interview of 200 adults who are in their twenties or more in Cheonan-city. In this research, the Environmental-Friendly agriculture was a clean agriculture not using a fertilizer or chemicals and the agriculture which protects the environment by preventing the environmental pollution. In the analyses of the consumer's willingness to pay, the rice showed 69,851 won, and a lettuce and bean-curd showed 947 won and 1.412 won respectively. In terms of current issues of the policy, to establish the stable circulation structure and consumption strategy, there must be a clearness raise of the Quality Authentication (QA) Mark. To raise the trust through quality authentication, there must be transparency raise of information by distribution stages and the thorough post management of the official institutes. Also, to persue the competitive product differentiation, there must be the settlement of the product brand on the market, development of the new production technology and a classification of consumers by incomes. Finally to construct stable distribution and price system, there must be active participation of the local agricultural cooperatives in the distribution of the Environmental-Friendly agricultural products of the quality-certificated and the understanding of the proper price of the consumer market and flexible strategy of the price change.

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한국(韓國)패션에 나타난 미의식(美意識) (A Study on Aesthetic Beauty Consciousness of Contemporary Fashion in Korea)

  • 조규화
    • 패션비즈니스
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    • 제1권2호
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    • pp.1-19
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    • 1997
  • This thesis is a reflection of Korean aestheticism and how it has evolved and influenced Korean contemporary fashion throughout the last century. Up to the current, there have been five notable trends of fashion that have been influenced from and have reflected the qualities emblematic of various periods in Korean history. They can be characterized as the era of Missionary fashion, Uniform fashion, Salon fashion, Brand Name Fashion, and finally, fashion from the current era of diversification. The specific characteristics of each fashion era have been analized and illustrated in a comprehensive table. Design characteristics of Korean contemporary fashion are as follows : 1. A point of emphasis is given to facial feature, unconstructive design and ample silhouette and A silhouette, two-piece and pants. Korean style wrap skirt, a smooth curve and layered style. 2. Effect of flatness from material; as methods of quilting, reinforced dual stitching(Kaeki), patchwork, embroidery and goldfoil thread extra, it is turned up that texture of cloth stuff and effects of flatness. 3. Simple color combinations give effects in two different directions For instance, white and a variety of vivid colors, a dull color and bright colors, black, blue. 4. Over-design, diffusion of fashion. Based on the design characteristics described above, the essence of Korea's beauty consciousness can be captured and summarized through the following points: 1. Emotionalism and non-characterism: traditional and simple natural beauty and modernized natural beauty. 2. From authoritism to non-authoritism: traditional and formal personal beauty and casual characteristic beauty. 3. Polaris (antithesis) phenomenon: chastic beauty and ostentatious beauty, simplicity and lavishness, conformity of fashion and originality. Although the beauty consciousness of Korean contemporary fashion is changing from traditional passive metaphor to aesthetic expressionism for the new generation, after all the basic foundation or root of the spiritual beauty of idealism is usually recognized by focusing on the face.

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고급차의 제동 신뢰성 향상을 위한 카본 세라믹 복합재의 제동 특성 제어 및 향후 기술 진화 트랜드 예측에 관한 연구 (A Study on Braking Characteristics Control of Carbon Ceramic Composite for Brake Reliability Improvement of Luxury Car and Future Technology Evolution Trend Prediction)

  • 심재훈;전갑배;이중희;박병준;임동원;현은재;정광기;김기정;김홍기
    • 한국자동차공학회논문집
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    • 제24권6호
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    • pp.684-693
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    • 2016
  • The luxury car industry has grown 10.5 % every year from 2010 to 2014. For this reason, it is very important for automotive companies to improve profitability and brand value. High-performance brake systems have become an absolute necessity because of the increase in engine power and customer preference among other factors. Also, competing automotive companies actively reinforce domestic production in order to maintain quality and infrastructure for luxury cars. In this regard, we demonstrated new carbon ceramic brakes to improve brake reliability for luxury cars and to improve the competitiveness of automotive companies. Finally, we propose the next-generation braking technology by predicting technological evolution trends.