• Asia Marketing Journal
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• 제14권4호
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• pp.57-75
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• 2013

It is a well-established theory that emotion is influential in cognitive processing. Extensive prior research on emotion has shown that emotional factors, such as affect, mood, and feeling, play as information indicating whether he or she has enough knowledge. Most of their findings focused on the effect of emotional valence (i.g., one's subjective positivity or negativity related with the emotion). Recently, several studies on emotion suggest that there is another dimension of emotion, which affects the type of cognitive processing. The studies argue that emotional certainty facilitates heuristic processing, whereas emotional uncertainty promotes systematic processing. Based on the findings, current study examines the effect of certainty on attitudes and recall. Specifically, the authors investigate the effect of certainty on how much effort individuals use to process advertising information and how certainty affects attitude formation toward the advertised product. The authors also focus on recall to clarify the working mechanism of certainty on attitudes, because recall performance reflects the depth of information processing. Based on previous findings, the authors hypothesize that uncertainty (vs. certainty) leads to more favorable attitudes as well as better recall, and conduct an experiment using a fictitious advertisement with 218 participants. The results confirm the predicted effects of certainty only on attitudes not recall. A possible explanation of this discrepancy between attitudes and recall lies in the measurement method, unaided recall. To rule out this possibility, the authors perform an additional analysis with the participants who recall any correct information of the target advertisement. The results show certainty has a negative effect on both attitudes and recall. A bootstrapping test reveals that recall mediates the effect of certainty on attitudes. This result confirms that certainty decreases elaboration, which in turn leads to less favorable attitudes relative to uncertainty. Additionally, our data shows the association among certainty, recall, and attitudes by showing the indirect effect of certainty on attitudes via recall. This research encourages practitioners in the field to emphasize that they should focus on target audiences' emotional certainty before they provide the persuasive message, by showing that uncertainty promotes effortful processing, which in turn leads to better memory and more favorable attitudes.

• Asian Pacific Journal of Cancer Prevention
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• 제14권5호
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• pp.3319-3322
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• 2013

Background: Helicobacter pylori (H. pylori) is one of the risk factors for gastric cancer (GC). Any prognostic effect of HER-2 status in gastric lymph node metastasis in H. pylori positive cases is unknown. Materials and Methods: A total of 74 patients, 47 (64%) male, and 27 (34%) female, who had subtotal or total gastrectomy and also positive lymph nodes, were included in the study. Age range was 29-87 years, and median age was 58 years. HER-2 expression was assessed in both gastric resection samples and lymph node material with carcinoma metastasis of the same patient by immunohistochemistry (IHC) and silver in situ hybridization (SISH) methods. H. pylori status was examined in gastric materials of all patients. Relationships between HER-2 status in gastric cancers and lymph nodes and H. pylori status were investigated. Results: H. pylori was positive in 40 cases (54%), and negative in 34 (46%). While in the primary tissues of H. pylori positive cases, SISH positivity for HER-2 was observed in 13 cases (86%), SISH negativity was observed in 2 (14%), in metastatic lymph nodes 21 cases (72%) were SISH positive and 8 cases (28%) were SISH negative (P=0.005 and P=0.019, respectively). Initial CEA values were high in 18 cases (78%) with positive H. pylori and in 5 cases (22%) with negative H. pylori (P=0.009). While SISH data of patients were negative in 59 cases (80%) and positive in 15 cases (20%) in primary tissues, they were negative in 56 cases (75%) and positive in 18 cases (25%) in lymph nodes. Discrepancy between primary tissue and lymph node results was detected in 3 cases, in which SISH was negative in the primary tissue and HER-2 expression was positive in the lymph nodes. Conclusions: Clinical progression was poor in H. pylori positive cases with HER-2 negativity in primary gastric tissue, but HER-2 positivity in the lymph nodes. SISH positivity can be expected in H. pylori positive cases, and it may be predicted that these cases can benefit from trastuzumab treatment.

• KSBB Journal
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• 제24권2호
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• pp.189-194
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• 2009

대나무 (이대와 왕대) 잎으로부터 HPLC on-line ABTS screening기법을 사용하여 flavone C-glycosides의 homoorientin의 항산화활성을 빠르게 분석하였으며, 이대와 왕대 잎으로부터 homoorientin의 추출을 다양한 초음파 에너지와 시간의 추출방법을 적용하였다. 전 처리한 추출액에 포함된 이대와 왕대 잎으로부터 homoorientin을 분석하고 최적의 추출조건을 실험적으로 모색하였다. 실험결과에 의하면 왕대는 이대 잎보다 homoorientin의 함량이 7배 정도 높았으며, 최적 추출은 35 kHz, 60 min에서 (positive) 피크면적 1574.71, 23.67%와 (negativity) 피크면적 6924.34, 1.23%로 왕대 잎에서의 추출 효율이 가장 우수 하였다.

• 지식경영연구
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• 제19권4호
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• pp.1-17
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• 2018

Hotel consumers tend to rely on online reviews to reduce the risk to hotel products when they book hotel rooms because hotel products are high-risk products due to their intangibility. However, the development of ICT has caused information load, and it is an important issue to be perceived as useful information to consumer because a large amount of information complicates the decision making process of consumers. Drawn from Heuristic-Systematic Model(HSM), the present study explored the role of heuristic and systematic cues composing an online review influencing consumers' perception of hotel online reviews. More specifically, this study identified reviewers' identity, level of the reviewer, review star ratings, and attached hotel photo as heuristic cue, while review length, cognitive level of review and negativity in review as systematic cues. The binary logistic regression was adopted for analysis. This study found that only systematic cues of online review were found to affect the usefulness of it. Moreover, we preceded further study examining the moderating effect of seasonality in the relationships between systematic cues and usefulness.

• Computers and Concrete
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• 제24권2호
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• pp.95-102
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• 2019

Current article proposes a cheap prototype of an embedded wireless sensor to monitor concrete structures. The prototype can measure temperature and relative humidity concurrently at a controlled through smartphone time interval. It implements a maturity method to estimate in-place concrete strength, which is considered as an alternative for traditional shock impulse method and compression tests used in Kazakhstan. The prototype was tested and adequately performed in the laboratory and field conditions. Tests aimed to study the effect of internal and ambient temperature and relative humidity on the concrete strength gain. According to test results revealed that all parameters influence the strength gain to some extent. For a better understanding of how strongly parameters influence the strength as well as each other, proposed a multicolored cross-correlation matrix technique. The technique is based on the determination coefficients. It is able to show the value of significance of correlation, its positivity or negativity, as well as the degree of inter-influence of parameters. The prototype testing also recognized the inconvenience of Bluetooth control due to weakness of signal and inability to access several prototypes simultaneously. Therefore, further improvement of the prototype presume to include the replacement of Bluetooth by Narrow Band IoT standard.

• 한국멀티미디어학회논문지
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• 제20권8호
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• pp.1258-1270
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• 2017

'Semantic gap' has been a year-old problem in automatic video summarization, which refers to the gap between semantics implied in video summarization algorithms and what people actually infer from watching videos. Using the external EEG bio-feedback obtained from video watchers as a solution of this semantic gap problem has several another issues: First, how to define and measure noises against ERP waveforms as signals. Second, whether individual differences among subjects in terms of noise and SNR for conventional ERP studies using still images captured from videos are the same with those differently conceptualized and measured from videos. Third, whether individual differences of subjects by noise and SNR levels help to detect topic-irrelevant shots as signals which are not matched with subject's own semantic topical expectations (mis-match negativity at around 400m after stimulus on-sets). The result of repeated measures ANOVA test clearly shows a 2-way interaction effect between topic-relevance and noise level, implying that subjects of low noise level for video watching session are sensitive to topic-irrelevant visual shots, while showing another 3-way interaction among topic-relevance, noise and SNR levels, implying that subjects of high noise level are sensitive to topic-irrelevant visual shots only if they are of low SNR level.

• 한국콘텐츠학회논문지
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• 제16권5호
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• pp.375-383
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• 2016

본 연구의 목적은 전문직 자아개념과 감정노동이 이직의도에 미치는 영향을 고찰해보는 것으로서, 감정 노동 상황에 노출되며 전문직 자아개념의 강하게 작용하고 있는 여성아동병원 간호사 대상으로 실증분석을 하였다. 분석결과 전문직자아개념과 감정노동간의 관계에서는 전문직자아개념의 구성요소 중 업무만족감만 감정노동과 통계적으로 유의한 결과로 나타났다. 전문직 자아개념과 이직의도간의 관계에서는 전문직 실무 업무에 대한 자부심과 업무만족감이 이직의도에 유의한 영향을 미치는 것으로 나타났다. 감정노동과 이직 의도간의 관계에서는 감정노동중 표면행위만 이직의도에 정의관계로 유의하게 나타났다. 연구 결과를 토대로, 여성아동병원 간호사처럼 전문성을 지니며 감정노동이 강한 조직구성원의 이직의도를 낮추기 위해서는 전문가로서의 자부심이 강한만큼 전문가로서의 인정 및 업무만족감을 높이기 위한 조직관리방안이 모색되어야 하며, 감정노동의 내면화나 표면행위에 따른 부정성 해소 방안이 적용되어야 할 것이다.

• 한국실내디자인학회논문집
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• 제23권1호
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• pp.23-33
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• 2014

This is a study on the application of a dialectic way of thinking in terms of design methods, and has contents about the formation of new visual and the ways of process that are triggered by cognitive introspection. A ccordingly, the study has its purposes in interpretation and recommendation of new methodological systems around dialectic principles and ways of thinking on the works of the Dutch Architecture Exhibition carried out in Korea in 2013, with the theme of "Reuse" among the aspects expanding since the reflexive modernization. Firstly, the basic features of Dutch designs were connected to dialectic ways of thinking. After studying the basic concepts of dialectics from Greek philosophies to Kant, Hegel, Marx and Benjamin, the aspects of applying them onto creative works such as art, architecture and design were methodologically systematized. Through this process, it was confirmed that the existing concepts are newly rearranged rationally, logically and scientifically based on dialectic ways of thinking rather than subjectively or emotionally. From the study of the 12 art works, it was confirmed that the value of use and potential obstacles have been used as a design solution. Also, the process which is juxtaposed with the result by itself has been expressed and causes the alienation effect. Therefore, such dialectic ways of thinking was organized into a procedural flow of contradictory recognition on situations, drive due to negativity, mutual penetration, mutual transformation, abstraction, verbalizing and creation of new concepts, and it was confirmed that such finding was valid in securing creative possibilities as 'New Uses' rather than 'Re-uses'.

• 대한화학회지
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• 제37권6호
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• pp.555-561
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• 1993

메탄올용매내에서 요오드와 테트라메틸주석 사이의 Iododestannylation에 대한 반응속도를 분광학적 방법으로 연구하였다. 이 결과로부터 일시적인 전하이동착물의 흡수 스펙트럼이 관찰되었으며, 흡수 스펙트럼의 후속적인 감소현상으로 요오드에 의한 테트라메틸주석의 분해반응임을 알았다. 따라서 iododestannylation에 대한 속도상수를 온도 10, 25 및 35$^{\circ}C$ 압력을 1600 bar 까지 변화시켜 가면서 측정하였으며, 이때의 반응속도상수는 온도와 압력에 따라 증가함을 알았다. 이 반응속도상수로부터 ${\Delta}V^\neq,\;{\Delta}{\beta}^{\neq},\;{\Delta}H^{\neq},\;{\Delta}S^{\neq}$ 및 ${\Delta}G^{\neq}$의 값을 구하였다. 활성화 부피와 활성화 압축율계수는 모두 음의 값이며, 활성화 엔탈피는 양의 값을, 활성화 엔트로피는 음의 값을 나타내었다. 이들 값으로부터 전이상태의 용매구조변화 및 메카니즘을 규명하였다. 이러한 사실로부터 본 반응은 $S_E2$ 메카니즘이 지배적이며 압력이 증가함에 따라 $S_E2$의 성격이 약화됨을 알았다

• 인지과학
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• 제28권4호
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• pp.245-265
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• 2017

최근 인지적 통제에 대한 연구들은 최적의 통제 수준이 보상과 비용에 의해 결정된다는 것을 밝혀냈다. 보상이 가지는 가치는 주관적이며 이에 따라 최적의 신호 강도도 달라진다. 우리는 인지적 통제에 대한 노화의 영향에 대한 연구 결과들이 비일관적인 이유가 노인이 탄력적으로 통제 신호를 조절한 결과일 수 있다고 보았다. 다시 말해, 노인은 최적의 통제 수준을 결정하는 능력을 잘 유지하고 있을 수 있는데, 이는 전대상회의 역할로 알려져 있다. 반면 인지적 통제에서 노화에 따른 기능의 감퇴는 주로 규칙 표상의 유지와 억제에서 나타나는데, 이는 주로 외측전전두피질이 담당하고 있다. 본 연구는 청년과 노인에게 보상의 유형을 조절한 Go-Nogo 과제를 수행하게 하여 각 보상 조건에서 행동결과와 ERN(Error-Related Negativity) 크기를 비교하였다. 두 집단 모두는 각 연령에게 가장 중요하다고 여겨지는 조건에서 가장 뛰어난 행동 수행과 가장 큰 ERN 크기를 나타내었다. 또한 노인은 d'과 정확률에서는 연령차를 나타내었으나 ERN의 크기에서는 연령차를 나타내지 않았다. 이와 같은 결과는 인지적 통제의 각 과정에 대한 노화의 영향이 상이할 수 있을 가능성을 보여준다.