• Title/Summary/Keyword: Negative image

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A Study on the Factors Influencing the Intention to Use the Metaverse: Focusing on Innovation Resistance Model (메타버스 이용의도에 영향을 미치는 요인에 관한 연구: 혁신저항 모델을 중심으로)

  • Minjung, Kim;Mina, Lee
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.23 no.1
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    • pp.51-58
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    • 2023
  • The purpose of this study is to identify various variables that affect the intention to use the metaverse, which has recently attracted attention. In particular, while previous studies have focused only on the variables that have a positive effect on the spread of the metaverse, this study tried to examine both the use and resistance perspectives by examining the psychological variables of consumers who reject specific changes, such as innovation resistance. By constructing consumer characteristics and innovation characteristic variables that affect innovation diffusion, the relationship between innovation resistance, attitude toward the metaverse, and intention to use the metaverse was examined. As a result of the study, it was found that innovation propensity, social image, and conformity had a negative effect on resistance to the metaverse. In addition, innovation propensity, social image, suitability, relative advantage, complexity, and observability mediate innovation resistance and attitudes toward the metaverse, and were finally revealed as variables that have positive or negative influences on the intention to use the metaverse.

Reduced Physio-psychological Stress Responses to the Green Wall in Subway Station (지하철 역사 내 벽면녹화가 생리심리학적 스트레스 완화에 미치는 영향)

  • Kim, YongJin;Kang, Minji;Chung, LeeBom;Youn, ChoHye;Jeon, SeongMin;Lee, Juyoung
    • Journal of Environmental Science International
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    • v.31 no.3
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    • pp.219-226
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    • 2022
  • This study was conducted to investigate the response of the human body to stress induced by wall recording of subway stations in the city center. The experiment was conducted as a simulation exercise, and six images were selected and produced based on Subway Line 2, a representative underground space in Seoul. The study participants included 24 male and female college students. A three-minute experiment was conducted, during which the participants were shown the control image and green wall image once each. To measure psychological status, the following measurement indicators were used: Semantic Differential, Positive Affect and Negative Affect Schedule and State-Trait Anxiety Inventory. Physiological changes were investigated by tracking participants' heart rate and blood pressure. Results showed that parasympathetic and sympathetic nerves were activated in the presence of the green wall in the subway station. The psychological evaluation analysis revealed that negative affect toward underground space decreased, while positive affect increased. This study found that the green wall in subway stations has a stable effect on the human body, both psychologically and physiologically. In the future, green walls in underground spaces can be used to reduce psychological stress and increase physiological relaxation.

The Influence of Humor Effects for the Corporate Image (유머효과가 기업이미지에 미치는 영향에 관한 연구 - 광고에서의 유머효과를 중심으로 -)

  • 박영원
    • Archives of design research
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    • v.11 no.3
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    • pp.101-110
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    • 1998
  • It is impossible that the corporation can make up good corporate images with sales promoting and pursuing profits only. To form impressive oorporate images, the corporation should acquire efficient marketing images and social oonfidences with the investment for the culture, the art, the preservation of public health, educations and social welfare programs. The oorporate image is indined to be formed by audiences subjectively even though the corporation makes great efforts to have its unique images. The audience has a tendency to have their subjective opinions about the corporate image based on several informations communicated by the corporation and various sources. The sensitive approach and emotional persuation can be efficient for making good corporate images because corporate images of audiences arise from emotional and sensitive factors rather than rational ones. There are many previous studies verifying that the humor effect should be one of powerful means for inducing concentrations, memorizations and persuations. The majority of popular advertisings are humor touched one and the questionaire proves that almost all university students participating sample test, prefer humorous advertisings to serious advertisings. The questionaire verifies that it is a most efficient method is using humor effects at product advertising to improve the corporate image indirectly. And there are very possitive reactions about applying humor effects for the corporate image advertising and the other advertisement types such as pamphlets and catalogues. The humor effect motivates the persuation with spiritual pleasures and intimacy, and it minimize the negative aspects of advertising for the formation of the corporate image. The humor effect is valuable not only for the formation of the corporate image reflecting the entity of the oorporation itself but also for the ideation of advertising communications. The study on the humor effect related with the corporate image is significant because the humor is a different version of the humanism based on deep oontemplation and oomprehension of human life rather than simple means to motivate laughers.

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The Sublime in Contemporary Fashion - Focused on the Fashion from the Early 90's - (현대 패션에 표현된 숭고미에 관한 연구 - 1990년 이후부터 현재까지의 패션을 중심으로 -)

  • Choi Soo-Hyun
    • Journal of the Korean Society of Costume
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    • v.55 no.7 s.98
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    • pp.114-130
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    • 2005
  • In postmodernism, the sublime that reaches ecstasy overcoming terror or pain is described as the most expressive phenomenon. The purpose of this study is to understand the sublime expressed in contemporary fashion. for this purpose, 1 investigated the theories of the sublime, categorized the definition and modes, then applied those categories for contemporary fashion. Documentary studies were conducted through aesthetic, design and fashion books and the demonstrative studies were processed by analyzing photos from fashion magazines. In the history of aesthetics, the sublime is explained as the ambivalent feeling mixed with pain and pleasure, terror and delight or negation and affirmation. In this study, the sublime could be defined as the aesthetic pleasure through the transcendence of the pain and terror and classified into 3 categories, the tragic, the initiative, and the deconstructive. The tragic sublime that includes the terrific, the disgusting and the religious character is expressed through the image of death or the physical torture, the satanic image or disgusting object and the ascetic image and religious sign or icons. The limitless sublime that includes the giant and the dynamic character is accomplished by consist of the elongation or the enlargement and the powerful authority. The deconsturctive sublime that includes the negative, the indeterminate and the complex character is associated with the deconstruction in style, the reversal of image and the destruction of the space of the body. Analysis on the sublime expressed in contemporary fashion may provide an excellent way for understanding human aesthetic consciousness in dress.

A Study on Relationship among Attributes of Ramen Package Design, Ramen Image and Chinese Customer's Choice of Ramen (한국 라면 포장지 디자인 속성과 라면포장지 이미지, 그리고 중국 소비자의 한국 라면 선택간의 관계에 관한 연구)

  • Ryu, Jeong Yeol;Ha, Heon-Su
    • Culinary science and hospitality research
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    • v.22 no.4
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    • pp.156-169
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    • 2016
  • The purpose of this study is to verify relationships among attributes of ramen package design, ramen image, and chinese customer's choice of ramen. We chose, as a sample, ramen 'sour ramen', 'squid jjambbong', 'tasty ramen', 'noodle beef soup', and 'seasame ramen'. The findings and implications can be summarized as follows. first, while chinese customers chose 'sour ramen' as the most favorable ramen, followed by 'tasty ramen', 'squid jjangbbong', 'noodle beef soup', and 'seasame ramen', for ramen image they most highly evaluated 'sour ramen' followed by 'squid jjangbbong', 'tasty ramen', 'seasame ramen', and 'noodle beef soup'. Second, there is a significant difference in popularity and reliability of quality, but no significant difference in attractiveness and healthiness among most attributes of ramen package design. Third, compared to 'seasame ramen', the popularity and reliability of quality for 'sour ramen', reliability of quality for 'squid jjangbbong', reliabilty of quality, and healthiness for 'tasty ramen' had positive effect on choice, while attractiveness for 'noodle beef soup' had a negative effect on their choice.

The Study on the Development of the Measurement Tool and Analysis of Self Images for Teacher Librarians (사서교사의 자아상 검사 도구 개발과 자아상 분석)

  • Byun, Woo-Yeoul;Lee, Byeong-Ki;Song, Gi-Ho
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.24 no.2
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    • pp.31-47
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    • 2013
  • The purpose of this study is to develop a measurement tool for self-image of the teacher librarian by semantic differential meaning scale and to analyse the correlation between their self-image and individual characteristics. This study suggests that the teacher librarians have regarded themselves as friendly, planned, sensitive and cooperative persons as well as persons with discernment. On the other hand, there are some negative self-images such as partial, poor and uninfluential persons plus disregarder and a reserved persons. The educational career of teacher librarians' background has influence on evaluation area of the self-image. This result shows that senior teacher librarians' role performance as a adviser or a leader is very important. So mediator role of KLA and KSLA has to be reinforced to beat the exchange and collaboration between the senior and the junior teacher librarians. It is necessary to appoint the teacher librarians obligatorily in oder to feel their professional security and sense of achievement, also to appreciate expertise of them through role clarification among the human resources of the school library.

A Relevance Feedback Method Using Threshold Value and Pre-Fetching (경계 값과 pre-fetching을 이용한 적합성 피드백 기법)

  • Park Min-Su;Hwang Byung-Yeon
    • Journal of Korea Multimedia Society
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    • v.7 no.9
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    • pp.1312-1320
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    • 2004
  • Recently, even if a lot of visual feature representations have been studied and systems have been built, there is a limit to existing content-based image retrieval mechanism in its availability. One of the limits is the gap between a user's high-level concepts and a system's low-level features. And human beings' subjectivity in perceiving similarity is excluded. Therefore, correct visual information delivery and a method that can retrieve the data efficiently are required. Relevance feedback can increase the efficiency of image retrieval because it responds of a user's information needs in multimedia retrieval. This paper proposes an efficient CBIR introducing positive and negative relevance feedback with threshold value and pre-fetching to improve the performance of conventional relevance feedback mechanisms. With this Proposed feedback strategy, we implement an image retrieval system that improves the conventional retrieval system.

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Korean Version of Body Image Dysmorphic Disorder Examination Self Report(BDDE-SR) with College Students (한국판 신체 이형장애 자가 평가척도의 표준화 연구 : 대학생들을 대상으로)

  • Lee, Hye-Jin;Choi, Eun-Young;Do, Jin-A;Lim, Myung-Ho;Paik, Ki-Chung;Lee, Kyung-Kyu;Kim, Hyun-Woo
    • Anxiety and mood
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    • v.5 no.2
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    • pp.112-119
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    • 2009
  • Objective : Recently, there is an increasing trend of attachment to physical appearance of individuals in many persons with spread of social concern through mass communication. Domestically, several studies has been performed, but they were limited to obesity mainly for juveniles or female college students. Therefore, purpose of this study were to standardize Body image dysmorphic disorder examination self report with male and female college students in Cheonnan area. Methods : This study were total 825 college students in Cheonan area. Subject group are consist of 393 males (47.6%) and 427 females (51.8%), and the mean age was $22.28{\pm}3.24$ years old. Results : The BDDE-SR had adequate internal consistency (Cronbach's alpha=.93) and test-retest (r=.82) and interator reliability. Four factors were extracted by factor analysis with the Varimax rotation. They were 'the camouflage and comparison factor', 'the self-consciousness and negative self-evaluation factor', 'the avoidance factor', and 'the distressing and embarassment factor'. The total score of BDDE-SR was $50.8{\pm}27.1$, female's score ($59.2{\pm}25.5$) was statistically higher than male's score ($41.85{\pm}25.84$). Conclusion : It is considered that BDDE-SR is reliable instrument for body image dissatisfaction, provided correct information in predicting clinical status of Body dysmorphic disorder that is most largely influenced by individual psychologic factor and family system.

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Development of Compression and Transmission Technology of GIS-based High Resolution Image Data in Flood Disaster Situation (홍수재난 상황에서 GIS 기반의 고해상도 영상데이터의 압축 및 전송 기술 개발)

  • Lee, Seung Hyeon;Lee, Eung Joon;Choung, Yun Jae
    • Journal of Korea Multimedia Society
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    • v.20 no.7
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    • pp.1038-1045
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    • 2017
  • The increase in frequency and scale of natural disasters is the typical negative examples of the global climate change and the change of the human living environment. The damage caused by natural disasters in particular including human and physical damage is directly linked to the safety and properties of citizens. Besides, damage occurs directly or indirectly to the SOC facility, and the damaged SOC facility violates the citizens' safety rights. Therefore, a plan to provide prompt and effective risk map information by linking a 3D disaster information display system, which handles the information of the damage that may occur to SOC facilities at the time of disasters, with an on-site assistance application is suggested in this study. The prompt provision of risk map information is defined as a dynamic expression technology in this study. It also processes and compresses the system to display disaster information, a spreading system that can utilize on-site information, and a module developed to organically link with the DB system that builds information and relationships. Based on the module, the effective disaster information compression plan will be prepared, and the prompt information transmission system will be secured.

Detection of Traumatic Cerebral Microbleeds by Susceptibility-Weighted Image of MRI

  • Park, Jong-Hwa;Park, Seung-Won;Kang, Suk-Hyung;Nam, Taek-Kyun;Min, Byung-Kook;Hwang, Sung-Nam
    • Journal of Korean Neurosurgical Society
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    • v.46 no.4
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    • pp.365-369
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    • 2009
  • Objective : Susceptibility-weighted image (SWI) is a sensitive magnetic resonance image (MRI) technique to detect cerebral microbleeds (MBLs). which would not be detected by conventional MRI. We performed SWI to detect MBLs and investigated its usefulness in the evaluation of mild traumatic brain injury (MTBI) patients. Methods : From December 2006 to June 2007, twenty-one MTBI patients without any parenchymal hemorrhage on conventional MRI were selected. Forty-two patients without trauma were selected for control group. According to the presence of MBLs, we divided the MTBI group into MBLs positive [SWI (+)] and negative [SWI (-)] group. Regional distribution of MBLs and clinical factors were compared between groups. Results : Fifty-one MBLs appeared in 16 patients of SWI (+) group and 16 MBLs in 10 patients of control group [control (+)], respectively. In SWI (+) group, MBLs were located more frequently in white matters than in deep nucleus different from the control (+) group (p<0.05). Nine patients (56.3%) of SW (+) group had various neurological deficits (disorientation in 4, visual field defect in 2, hearing difficulty in 2 and Parkinson syndrome in 1). Initial Glasgow Coma Scale (GCS)/mean Glasgow Outcome Scale (GOS) were $13.9{\pm}1.5/4.7{\pm}0.8$ and $15.0{\pm}0.0/5.0{\pm}0.0$ in SWI (+) and SWI (-) groups, respectively (p<0.05). Conclusion : Traumatic cerebral MBLs showed characteristic regional distribution, and seemed to have an importance on the initial neurological status and the prognosis. SWI is useful for detection of traumatic cerebral MBLs, and can provide etiologic evidences for some post-traumatic neurologic deficits which were unexplainable with conventional MRI.