• Title/Summary/Keyword: Negative image

Search Result 962, Processing Time 0.032 seconds

The Design.Marketing Strategies for Korean Traditional Sauces by emotion-oriented Categorization (감성지향적 범주화를 통한 장류제품의 디자인.마케팅 전략)

  • Lee, Yu-Ri;Yang, Jong-Youl;Park, Sang-June
    • Science of Emotion and Sensibility
    • /
    • v.10 no.3
    • /
    • pp.491-502
    • /
    • 2007
  • Categorization is very important for product design. Consumer's emotion become different according to a type of categorization, so design concept and design elements must be combined differently with difference of the emotion. Specially, categorization process is necessary if nowadays product line is enlarged, and a product differentiation is not clear. That is, designers decide on correct categories and a design concept based on similarity of emotion and have to provide to consumer-oriented design. The purpose of this study is to provide a design direction for Korean traditional sauce products after extracting consumers' sensitivity from the whole image of Korean traditional sauce and each images of the sauces-korean hot pepper paste, soybean paste, fermented soybeans paste, SsamJang, and soy sauce- and deciding categories of the each sauces based on the extracted sensitivities' similarity. In the result of this study, we knew that Korean traditional sauces didn't differentiate from consumers' preference images. In our empirical research, the research - emotional image survey on sauces - have conclusion that emotional image of "well-being", "tasty" have positive influence, but emotional image of "messy and dirty", "smelly" have negative influence. Therefore, we suggest that positive emotional images like "tasty" should be emphasized, but negative emotional images like "messy" should be eliminated for design and marketing strategy of Korean traditional sauces. This research will suggest the guideline for product design with respect to academic aspects and working-level aspects.

  • PDF

A study on older adults' response to image of older adult (노년담론에 대한 노인의 인식과 대응에 관한 질적 연구: 자아상과 노인상의 차이를 중심으로)

  • Lee, ji young
    • 한국노년학
    • /
    • v.29 no.3
    • /
    • pp.1001-1024
    • /
    • 2009
  • This study investigates what older adults have image of older adult with relation to their self-identity. Fourteen participants are interviewed in this study. The main findings are as follows. Their response to image of older adult is divided in the form of 'denial' and 'accommodation' about social images of older adults. 'Denial' has 'total denial' and 'selective denial' while 'accommodation' includes 'acceptive accommodation', 'selective accommodation' and 'unwilling accommodation'. 'Total denial' indicates that the participants describe older adults very negatively, and they regard themselves as a person who is totally different from the older person they describe. 'Selective denial' represents that the participants have two types of older adults: negative and positive. They describe that they are close to the positive type of older adults themselves although they do not admit that they are older adults. 'Acceptive accommodating' does not describe older adults negatively, and they identify themselves as older adults. 'Selective accommodating' are very similar to 'selective denial' although the former differs from the latter in that they accept that they are older adults. 'Selective accommodating' also includes negative and positive types of older adults, and this type of participants admit that they are older adults, and believe that they belong to the positive type. In contrast to 'acceptive accommodating', 'unwilling accommodating' describes older adults very negatively. However, the participants belonging to 'unwilling accommodating' comes to accept that they are older adults due to irresistible realities.

A Study on Relationship among Recognized by Tourism Gentrification and Urban Image (지역거주민의 지각하는 관광 젠트리피케이션과 도시이미지간의 관계 연구)

  • Yang, Sung-Soo;Joa, Bong-Doo
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.20 no.10
    • /
    • pp.384-394
    • /
    • 2019
  • The purpose of this study is to investigate the relationships between physical factors, economic factors, and cultural factors of tourism gentrification (TG) in urban areas. Based on the results of an empirical analysis, we provide the basic theory and practical implications of the relationship between tourism phenomena and city image. This study used a questionnaire for residents of the Jeju area. From September 1, 2018, to October 3, 2018, the survey was conducted in Nuemori Street, Yeongdong Street, Gucheong Eup, and Moon Town. Thus, we use 479 samples for analysis out of 500 samples obtained. This study produced two important results. First, the physical, economic, and cultural factors of tourism gentrification have significant effects on cognitive image and emotional image. Second, economic factors have statistical significance in cognitive image and emotional image. These results and implications can be useful for practical implications of the theoretical implications of tourism gentrification and regional specialization promotion policies. In addition, from the economic point of view, what should be considered is that development-centered area development can have a negative impact on urban image. Despite these research results, there are limitations in the research, such as cross-sectional studies and short-term studies, and we look forward to a longitudinal study in the future from a long-term perspective.

A Rapid Method for Monitoring of Gram-positive Bacteria in Wastewater Treatment Systems (폐수처리시스템에서의 그람 양성 세균 모니터링 방법)

  • Nam, Ji-Hyun;Bae, Woo-Keun;Lee, Dong-Hun
    • Korean Journal of Microbiology
    • /
    • v.47 no.1
    • /
    • pp.50-55
    • /
    • 2011
  • A simple and rapid method was developed for monitoring of Gram-positive bacteria in the wastewater treatment system. Culture suspensions of 4 Gram-positive and 4 Gram-negative strains were filtrated and stained with a polyethersulfone membrane filter and Toluidine Blue-O. To establish quantitative color image analysis, the intensity value of RGB (red-green-blue) color of a scanned filter image was analyzed with a photographic program. Red and green color values of Gram-positive bacteria were higher than those of Gram-negative bacteria. This method was applied to the activated sludge mixed with the Gram-positive bacteria. Although evaluation was difficult due to the irregular size and shape of flocs, the population of Gram-positive bacteria in the activated sludge could be monitored with floc dispersion technique. The more amounts of Gram-positive bacteria in the activated sludge led to the increase of red and green color values. This method provides a rapid and quantitative measurement of Gram-positive bacteria within the wastewater treatment systems.

College Students' Images of Nurses (대학생의 간호사에 대한 이미지)

  • Kim, Bok-Lang;Kim, Seon-Hee;Kim, Ok-Sook;Nam, Young-Hwa;Lee, Kil-Ja;Chung, Bok-Yae
    • The Korean Nurse
    • /
    • v.35 no.4
    • /
    • pp.75-91
    • /
    • 1996
  • The purpose of this study was to identify the college students' images of Nurses. Data were collected by open-ended questionnaire. 326 subjects were composed of nursing students and non nursing students who attended in universities and junior colleges at Pusan, Kyung-buk, and Chung-buk from April 30 to May 31, 1995. Collected data were analyzed by all researchers. Statements were categorized and endowed with Key meaning. The results were 1. Positive images of nurses were classified into 21 categories. They were , , , , , , , , , , , , , , , , , , , . 2. Among the positive images categories, statements about the were the most. Statements about , , , were a lot. 3. For nusing students, statements about the were the most. Statements about , , , were a lot 4. For non-nursing students statements about the were the most. Statements about , , , were a lot. 5. For nursing students who have no experience of the clinical practice statements about , , were a lot. 6. For nursing students who have not experience of the clinical practice, statements about , , were a lot. 7. Negative images of nurses were classified into 21 categories. They were , , , , , , , , , , , , , , , , , , , . 8. Among the negative image categories, statements about the were the most. satements about , , , , were a lot.

  • PDF

Emotion Classification Method Using Various Ocular Features (다양한 눈의 특징 분석을 통한 감성 분류 방법)

  • Kim, Yoonkyoung;Won, Myoung Ju;Lee, Eui Chul
    • The Journal of the Korea Contents Association
    • /
    • v.14 no.10
    • /
    • pp.463-471
    • /
    • 2014
  • In this paper, emotion classification was performed by using four ocular features extracted from near-infrared camera image. According to comparing with previous work, the proposed method used more ocular features and each feature was validated as significant one in terms of emotion classification. To minimize side effects on ocular features caused by using visual stimuli, auditory stimuli for causing two opposite emotion pairs such as "positive-negative" and "arousal-relaxation" were used. As four features for emotion classification, pupil size, pupil accommodation rate, blink frequency, and eye cloased duration were adopted which could be automatically extracted by using lab-made image processing software. At result, pupil accommodation rate and blink frequency were statistically significant features for classification arousal-relaxation. Also, eye closed duration was the most significant feature for classification positive-negative.

Phenomenological Approach to Stress Experiences in Obese Teenagers (비만 청소년의 스트레스 경험에 관한 현상학적 접근)

  • Kim, Lee-Sun
    • Journal of the Korean Society of School Health
    • /
    • v.12 no.2
    • /
    • pp.243-262
    • /
    • 1999
  • Today, obesity is not recognized as a disease itself but is known to be the indirect cause of much chronic illness. Obesity has an impact on psychological disorders including severe inferiority, damage of body self-image, low self-esteem, personality disorders. The results in an increase of the mortality rate. Therefore, this study attempts to discover and evaluate stressful experience in obese teenagers. For this study, 21 girl students and 19 boy students in Pusan middle or high school located were selected. The data were collected from March to May at 1999. A tape-recorder was used under the permission of the subjects to prevent the loss of spoken information and communication. This study consisted of 563 reponses from girls and 461 responses from boys which were then classified with descriptive expressions and priority classifications. The results generated 72 common elements in girls and 54 common elements in boys. From these elements 24 syntheses of hypothetical definitions and 8 identifications of the structural definitions in both girls and boys were developed. The structural and hypothetical definitions were as follows: The analysis of the data was made through a phenomenological analytic method suggested by Van kamm, which is as follows: 1. Maladjustment to school life; lack of understanding of the teacher, insufficient exercise ability, and a feeling of burden in attending the school obesity program. 2. Conflict in family relationships; lack of understanding from the family, a feeling of alienation. 3. Conflict in friend relationships; lack of understanding among friends, constant comparisons in appearance and body with friends (in girls) and estrangement from friends (in boys). 4. Conflict in acquaintance of the opposite sex; hoping to meet the opposite sex, lack of understanding of boy friends (in girls), feelings of pain, feelings of anxiety (in girls) feelings of burden (in girls) feelings of envy (in boys). 5. Negative body image: shape of body; feelings of pain; feelings of powerlessness; feelings of discomfort, and reception; emotional disorders (in boys), and change of personality (in boys). 6. Health disorder: Physical and psychological discomfort. 7. Feelings of burden in weight control; negative experiences in weight control, interference with family and friends, the difficulty in diet therapy, feelings of burden in exercise (in girls), to be teased by the public through mass media (in boys).

  • PDF

An Analysis of Micro-landform and Its Grain Size of Tidal Flat in Gomso-Bay using Satellite Remote Sensing (위성원격탐사를 이용한 곰소만 간석지의 미지형과 퇴적물 입도특성 분석)

  • Jo, Wha-Rhong;Jo, Myung-Hee
    • Journal of the Korean Association of Geographic Information Studies
    • /
    • v.3 no.1
    • /
    • pp.44-56
    • /
    • 2000
  • Through the ISODATA method of unsupervised classification, the micro-landform of Gomso-Bay tidal flat was classified into mud, mixed, and sand flats by using Landsat TM image. Each tidal flat shows on apparent differences in its topographical characteristics and grain size compositions. Mud flat is occupied the innermost part of the tidal flat. Sand flat is distributed adjacent to the entrance of the bay, while the mixed one is located in the central part of the bay. Mud flat deposits have fine grain size, more than 4 in average mean phi, bad sorting, more than 1 phi in standard devation, and positive skewness. Mixed and sand flat deposits have coarse grain size, less than 4 average mean phi, good sorting, less than 1 phi in standard daviation, and negative skewness. Topographically, the mud flat consists of flat surfaces and dissected channels. The average depth of dissected channels is about 2 meters. Meanwhile, sand flat has a very flat landform with well-developed ripple marks of less than 10 centimeters in average relief. And the mixed one shows the intermediate topographical characteristics of those of mud and sand flats.

  • PDF

Method of Human Detection using Edge Symmetry and Feature Vector (에지 대칭과 특징 벡터를 이용한 사람 검출 방법)

  • Byun, Oh-Sung
    • Journal of the Korea Society of Computer and Information
    • /
    • v.16 no.8
    • /
    • pp.57-66
    • /
    • 2011
  • In this paper, it is proposed for algorithm to detect human efficiently using a edge symmetry and gradient directional characteristics in realtime by the feature extraction in a single input image. Proposed algorithm is composed of three stages, preprocessing, region partition of human candidates, verification of candidate regions. Here, preprocessing stage is strong the image regardless of the intensity and brightness of surrounding environment, also detects a contour with characteristics of human as considering the shape features size and the condition of human for characteristic of human. And stage for region partition of human candidates has separated the region with edge symmetry for human and size in the detected contour, also divided 1st candidates region with applying the adaboost algorithm. Finally, the candidate region verification stage makes excellent the performance for the false detection by verifying the candidate region using feature vector of a gradient for divided local area and classifier. The results of the simulations, which is applying the proposed algorithm, the processing speed of the proposed algorithms is improved approximately 1.7 times, also, the FNR(False Negative Rate) is confirmed to be better 3% than the conventional algorithm which is a single structure algorithm.

Comparison of Pre-Stain Suspension Liquids in the Contrasting Ability of Neutralized Potassium Phosphotungstate for Negative Staining of Bacteria

  • Kim, Ki-Wooh;Jung, Woo-Kyung;Park, Yong-Ho
    • Journal of Microbiology and Biotechnology
    • /
    • v.18 no.11
    • /
    • pp.1762-1767
    • /
    • 2008
  • Image contrast of whole bacteria was compared in Staphylococcus aureus and Escherichia coli depending on pre-stain suspension liquids by energy-filtering transmission electron microscopy. The two bacterial strains were suspended in three most commonly used liquids for negative staining (triple distilled water [DW], phosphate-buffered saline [PBS], and nutrient broth [NB]) and directly observed without staining or stained with neutralized potassium phosphotungstate (PTA), respectively. Even though in low contrast, unstained bacteria were observed owing to their inherent electron density and cell shape in zero-loss (elastic scattering) images. After being suspended in PBS, unstained bacteria appeared to have higher contrast and more refined periphery than DW-suspended ones, and extracellular appendage structures such as fimbriae and flagella could be discerned. The unstained bacteria appeared to be invariably surrounded with electron-lucent precipitates, possibly from PBS. As far as delineation of the structures, the combination of DW or PBS suspension with subsequent staining provided the most satisfactory results, as evidenced by the high contrast of bacterial morphology and appendage structures. However, after being suspended in NB and stained with PTA, bacteria often had too high contrast or poor staining, with electron-dense aggregates around the bacteria. These results suggest that suspension with concentrated organic aliquots including broth media before PTA staining could deteriorate image contrast, and should be used only in dilute form for visualizing bacterial morphology and appendage structures. Moreover the contrast enhancement of unstained bacteria by salt granules would be advantageous in demonstrating bacterial sorption of environmental particles like heavy metals, maintaining minimal contrast for cell imaging.