• 마케팅과학연구
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• 제8권
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• pp.183-206
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• 2001

본 연구는 호텔기업의 고객 포트폴리오 전략에 있어서 시장의 절대적 규모와 경쟁상황을 고려할 때 신규고객을 확보보다는 기존고객들의 재구매 의도에 미치는 영향요인에 관한 연구의 필요성이 대두된다는 환경에서 시작된다. 특히 호텔 서비스 재구매 의도에 미치는 영향요인은 순기능 요인만 존재하는 것이 아니라 역기능 요인 역시 존재함에도 불구하고 이를 간과하는 경향이 있다. 본 연구에서는 호텔기업의 성과요인에 작용하는 부정적 매개역할 요인으로 지각된 위험을 제시하고 이에 대한 실증 분석을 하였다. 우리나라 서울 소재 특급호텔의 고객을 대상으로 실시한 연구의 결과를 통해 첫째, 지각 된 서비스 품질(인적 품질, 물적 품질)이 재구매 의도에 미치는 정의 영향을 미친다는 것과 둘째, 지각된 위험(성과적 위험, 사회심리적 위험, 신체적 위험)이 재구매 의도에 미치는 부의 영향을 미친다는 것과 셋째, 지각된 위험이 지각된 서비스 품질과 재구매 의도간 매개적 역할을 하고 있음이 밝혀졌다. 본 연구의 결과를 통해 재구매 의도에 미치는 영향요인 중 역기능 요인에 관한 통제를 마케팅 전략 수립에 있어서 적극 활용하여야 한다는 시사점을 얻을 수 있다.

• 한국콘텐츠학회논문지
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• 제20권10호
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• pp.146-156
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• 2020

본 연구는 팀프로세스와 정서상태유형이 구성원의 조직몰입에 미치는 영향을 검증하는데 그 목적을 두었다. 이를 위해 기업체에서 근무하는 임직원 241명으로부터 유효한 설문을 받았으며, 수집된 설문은 회귀분석을 통해 관계를 분석하였다. 분석 결과, 팀프로세스 요인인 전환과정, 실행과정, 대인과정이 모두 조직몰입에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 그리고, 팀프로세스 요인인 전환과정은 구성원의 정서상태유형 중 긍정활성과 긍정비활성에 유의한 정(+)의 영향을 나타냈고, 대인과정은 긍정활성, 긍정비활성에 유의한 정(+)의 영향을 부정비활성과 부정활성에 유의한 부(-)의 영향을 나타냈다. 또한 팀프로세스와 조직몰입의 관계에서 정서상태유형인 긍정활성이 매개효과를 가지는 것으로 나타났다. 본 연구를 통해 조직 내 인적자원관리의 효율성을 극대화하고 팀의 효과성을 향상시키기 위해서는 팀프로세스의 구축과 관리에 대해 중요성을 제시하였다는 점에서 본 연구의 의의를 찾을 수 있다.

• 한국지역사회생활과학회지
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• 제27권3호
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• pp.371-385
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• 2016

This study was carried out to provide basic data for the promotion of the educational and social relations of adult learners and the effective way to use the smartphone. To accomplish this, we studied the influence of the degree of smartphone usage on the educational and social relations of college students in the area of Kyung-In and the mediator effect of smartphone addiction. According to this study, the research results were as follows: Firstly, the degree of smartphone usage did not directly affect family relationships, but highly affected smartphone addiction; smartphone addiction had both a negative effect on family relationships and a negative mediator effect between the degree of smartphone usage and family relationships. Secondly, smartphone addiction negatively affected the relationships with the opposite sex, whereas the degree of smartphone usage did not; however, there was a negative mediator effect between the time of using the smartphone and relations between the sexes. Thirdly, smartphone addiction negatively affected relationship with friends, whereas the degree of smartphone usage did not; there was no mediator effect between the time of using the smartphone and relationship with friends. Fourthly, smartphone addiction negatively affected the relationship with professors, whereas the degree of smartphone usage did not; there was no mediator effect between the time of using the smartphone and relationship with professors. The implications of these results are discussed.

• 수산경영론집
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• 제46권1호
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• pp.75-91
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• 2015

With the increasing improvement of living standard, people pay more attention to the quality and security of their food. There is an increase in the consumption of aquatic products and a vast prospect of its trade. Fisheries as a major one of the traditional industries in China have significant price advantages and natural resources. However, marine pollution in China is more and more serious and the expecting of aquatic products has been seriously influenced by green barriers in the recent years. This paper tries to examine the effect of Chinese marine pollution on export of aquatic products in China. This paper utilizes cointegration test to estimate long-run equilibrium between marine pollution and fisheries products export. The results indicate that real exchange rate and income variable have positive effects and fish price has negative effect on China's fisheries export to Korea. However, marine pollution variable has no statistically significant effect on dependant variable. And according to the result of China's fisheries export to Japan, exchange rate has positive effect and both fish price and marine pollution variable have negative effects on export. Lastly, marine pollution and income level have effects on dependant variable in the case of Hong Kong, but exchange rate and price variable have no significant effect on aquatic products export from China to Hong Kong. In a word, marine pollution of China is a serious problem and it has negative effect on Chinese export of aquatic products.

• 대한가정학회지
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• 제44권3호
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• pp.51-59
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• 2006

The purpose of this study is to determine the relevant variables of parent-leadership that influence family strength based on the transformational leadership and transactional leadership proposed by Bernard M. Bass and to investigate the primary impact of leadership on the subordinate's job satisfaction and job involvement to his/her supervisor. Therefore, this study will provide implications for the family through a diagnosis of the effect by leadership. The results of this research are as follows : 1) How is the relationship of parent-leadership and family strength? A positive correlation was found between transformational leadership scores and family strength. A negative correlation was found between nontransactional leadership scores and family strength. 2) How had transformational leadership and transactional leadership affected on the family strength? Transformational leadership had the strongest effect on family strength. How had the 7 sub- factors of transformational/transactional leadership affected family strength? Idealized influence and contingent reward had strong effect on family strength but management by except had a negative effect on family strength.

• 한국경영과학회지
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• 제27권3호
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• pp.21-40
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• 2002

Recently, IT outsourcing has become a very important management strategy which implements information systems in organizations. This paper investigates the risks and strategic recognition as a key factors affecting on the degree of IT outsourcing. Specifically the risks of IT outsourcing and its four components-risk of control, risk of economical, risk of technical, risk of relational - are examined to be a negative effect on the degree of outsourcing. And strategic recognition about outsourcing is examined how to affect en the risks and the degree of IT outsourcing. To empirically test these relationships, data ere gathered from senior IT managers in 86 corporations. Results of this study show that the degree of outsourcing is strongly influenced by risk of control, risk of economical, risk of relational. But risk of technical does not influence on the degree of outsourcing. And strategic recognition about outsourcing is found that is negative effect on the risks of IT outsourcing and positive effect on the degree of IT outsourcing. The results provide a good framework to minimize the risks for IT outsourcing success.

• 수산해양교육연구
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• 제26권6호
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• pp.1296-1305
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• 2014

The purpose of this study was to investigate the influence of the classroom climate perceived by children on the onlooker type in bullying. The data were collected from 236 elementary school children. The results of this study were as follows; First, the classroom climate that influence onlooker type was personal development dimension and among of the all, competition had important positive effect on onlooker type. Second, the classroom climate that influence onlooker type was interpersonal relation dimension and among of the all, the democratic climate had important negative effect on onlooker type. Third, the democratic classroom climate influenced negative effect on self-defense and indifference and positive effect on mutual fault among the onlooker types.

• Asian Journal of Business Environment
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• 제12권3호
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• pp.23-30
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• 2022

Purpose: This study aims to determine the effect of broadband access, education level, population numbers, and investment on the unemployment rate in Indonesia. Research design, data, and methodology: This study uses panel data from 34 provinces from 2016 to 2019. The analysis uses the fixed-effect model for panel data with the Feasible Generalized Least Square (FGLS) estimation method. Results: Broadband access has a negative and significant effect on the unemployment rate. Mean years of school, population, and foreign direct investment also have a negative and significant impact on the unemployment rate. In contrast, the domestic direct investment variable has a positive and significant effect. Conclusion: The availability of broadband access in an area allows easier and faster access to information. The ease of access to such information can affect producing goods and services, encouraging innovation and employment growth, and reducing the unemployment rate. This research recommends that the government intensify the Indonesia Broadband Plan policy to accelerate the development and equitable distribution of broadband access in all regions of Indonesia.

• Asia Marketing Journal
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• 제24권3호
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• pp.109-120
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• 2022

The COVID-19 lockdown has had an unprecedented impact on people in various ways. This study evaluates the effect of lockdown repeal from both marketing and public-policy perspectives. Combining the Bayesian multilevel model with the difference-in-differences design, we find that a lockdown repeal has had a negative impact on socialization. Furthermore, the results show that those who have a low level of risk perception are less affected by lockdown repeal. Also, the negative effect of lockdown repeal varies depending on past socialization behaviors; that is, the lockdown-repeal effect is attenuated for those who socialized more than others in the past. Our findings contribute to the intersection of public policy and marketing literature and provide both academic and practical implications.

• Asia Marketing Journal
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• 제21권2호
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• pp.21-49
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• 2019

This study examines a model which simultaneously contains two paths between waiting line and purchase intention: one tested the positive effect of waiting line through consumers' perceived quality, whereas another one go through consumers' emotional state to test the negative effect of waiting line on purchase intention. To further understand perceived quality, the study divided perceived quality into perceived product quality and perceived service quality. The study used restaurants in the experiment. Results indicated that although long waits in line will directly increase both consumers' product quality perception and negative emotions, the total indirect effects on purchase intention are still significantly positive. For consumers' perceived service quality, long waiting situations have no such effect on it. Significant results from a moderation analysis also shown that consumers in low-level knowledge settings are more influenced by waiting lines than those in high-level knowledge settings when they make the product's quality-related judgment. However, the level of consumer knowledge does not moderate the relationship between waiting lines and service quality.