• 마케팅과학연구
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• 제19권4호
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• pp.1-10
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• 2009

本研究的目的是对咖啡店的 "重要性"（顾客在光顾咖啡店以前的感知）和积极或消极的 "满意度"（顾客在光顾咖啡店以后的感受）之间的差距进行分类, 并分析这些差距对对购买行为的影响. 为此, 我使用重要性和满意度之间的差距作为选择咖啡店的解释变量, 并通过使用有序Probit模型（OPM）来实证分析差距对购买行为（整体满意度和愿意到再次光顾）的影响方向和大小. 先前使用IPA的研究评估了差距影响的方向和大小的象限, 但是在分析差距对顾客的影响方面却失败了. 在本研究中, 我评估了积极和消极的差距对顾客满意度和愿意去再光顾的影响. 通过使用OPM,我量化了积极和消极的差距对顾客整体满意度和愿意去再光顾的影响. 每个人的支出, 光顾的频率和购买咖啡的地方对顾客整体满意度有最积极的影响. 光顾的频率, 在每人的支出之后, 然后是购买咖啡的地方对顾客整体满意度有最积极的影响. 因此每个人的支出和光顾的频率对顾客整体满意度有最积极的影响. 这一发现意味着一个在咖啡店每次或每周花费5000韩元的顾客的实际的满意度越高（差距), 其整体满意度和愿意去再光顾就越高. 虽然经济效益对总体满意度和愿意去再光顾有显著影响, 但是大专和大学的学生仍然愿意去咖啡馆并愿意消费5000韩元, 因为他们不只是购买咖啡本身而且将咖啡店作为其他活动的场所, 例如工作, 和朋友见面或是放松的地方. 学院和大学的学生还可以在咖啡店通过个人电脑上网, 看电影, 学习, 因此, 咖啡馆应对顾客提供适当的设施和服务. 咖啡店品牌的积极差距对愿意去再光顾有积极的影响表明顾客满意度越高, 顾客越愿意去再光顾. 另一方面, 这一因素的消极差距意味着顾客满意度越低, 顾客再光顾的意愿也越低. 因此, 在本研究中, 与其他评估的因素相比, 品牌因素对满意度有较大的影响. 鉴于国内咖啡文化变得越来越高级, 大专院校的学生对这一趋势也很敏感, 所以学生有很多可选择的品牌. 在韩国最高级的咖啡店, 外墙是玻璃建造的并可以打开, 内部是充满异国情调的开放式厨房. 这些高级咖啡店作为标志的功能复合大专院校学生的品味. 韩国咖啡店已成为一个文化品牌. 从品牌因素来看, 为了让顾客觉得这些咖啡店是高级的, 高质量的设备和提供更好服务的措施应当建立起来. 韩国咖啡馆作为蓬勃发展的行业品牌竞争加剧的结果表明, 提供与竞争对手不同的额外服务是有必要的. 顾客可以免费使用扫描仪. 另一个可以用来提高品牌的战略是提供和经营为集体学习而准备的讨论会议室. 如果咖啡馆采取这些类型的策略, 学院/大学的学生将更有可能认为他们承担的费用是值得的, 随后, 他们将可能更满足这些咖啡馆的品牌, 并更愿意再次光顾. 性别和学习年数对总体满意度和再光顾的意愿有最消极的营销. 女学生比男学生更容易满足和再光顾. 三, 四年级的学生比一, 二年级的学生更容易满足和再光顾. 喝咖啡的学生, 单独在咖啡店看书, 用笔记本电脑是很容易被注意到的. 高年级学生为了有效地利用时间用于自我发展和寻找工作往往独自光顾咖啡店. 从积极的差距来看, 经济效率这一因素对总体满意度和愿意再光顾有最大的影响. 与咖啡价格一起, 学生实际满意度（差距）越高, 总体满意度和再光顾的意愿也越高. 有消极差距的经济效率队再光顾有消极营销的结果表明较小的消极差距可以让再光顾的意愿更高. 在持续恶化的市场环境中, 坐落在大专院校附近的咖啡店采取诸如积分或会员卡, 和信用卡 公司的战略联盟, 发展套餐菜单或季节菜单和免费咖啡服务这些战略来提高竞争力. 就消极差距而言产品功率也有消极的影响, 这表明较高的负差距会导致较低的再光顾的意愿. 因为还有更多的客户比前几十年, 在这十年里更喜欢咖啡, 新一代的客户, 即学院/大学的学生, 希望除了咖啡还有更重菜单项目. 因此, 咖啡店应当增加配菜项目, 如华夫饼, 糕, 蛋糕, 三明治和沙拉. 例如, 星巴克韩国正在努力加强卖草莓糕, 艾草香味, 南瓜产品, 并提供免费的咖啡或奶油. 总而言之, 咖啡馆应注重提高其经济效率, 品牌和产品功率, 以加强大专院校学生的满意度. 由于店铺毗邻学大专院校可享受地缘优势, 就经济效率, 品牌和产品功率而言提供不同的服务, 很可能会提高客户满意度和回访. 咖啡厅的品牌, 因此, 应不断创新和变化, 以满足顾客的愿望. 由于这项研究只是针对在首尔的大专院校的学生, 需要针对不同地区和年龄组的比较研究来概括本研究的结果和建议.

• 여성건강간호학회지
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• 제8권1호
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• pp.69-84
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• 2002

The purpose of this study was to develope and test the structural model for depression in middle-aged women. A hypothetical model was constructed on the basis of previous studies and a review of literatures. The conceptual framework was built around eight constructs. Exogenous variables included in this model were volunteer activity, health status & economic status. Endogenous variables were meaning of life, self-esteem, perceived life stress & depression. Empirical data for testing the hypothetical model was collected using a self-report questionnaire from 216 middle-aged women in Pusan City. The Data was collected from May to June, 1999. Reliability of the seven instruments tested with Cronbach's alpha was ranged from .86-.94. For the data analysis, SPSS 7.5 WIN Program and LISREL 8.12 WIN Program were used for descriptive statistics and covariance structural analysis. The results of covariance structure analysis were as follows: 1. The hypothetical model showed a good fit with the empirical data. [$x^2$/df=2.87(p=.72), GFI=1.00, AGFI=.98, RMSR=.025, NFI=.99, standardized residuals ($-1.44{\sim}1.44$)]. 2. To heighten for the parsimony and fitness of the model, a modified model was constructed by deleting according to the criteria of statistical significance and meaning. 3. The modified model also showed a good fit with the data. [$x^2$=5.26(01=7,p=.63), GFI=.99, AGFl=.97, RMSR=.025, NFI=.99, standardized reslduals ($-1.50{\sim}1.45$)] Results of the testing of the hypothesis were as follows : 1. Self-esteem(${\beta}_{42}$=-.48, t=-5.64) had a negative and perceived life stress(${\beta}_{43}$=.20, t=3.21)had a positive direct effect on depression. Meaning of life had a negative direct(${\beta}_{41}$=-.17, t=-2.19) and a negative indirect effect through self-esteem on depression. Volunteer activity had a negative indirect effect through meaning of life, meaning of life and self-esteem on depression. Health status had a negative direct and a negative indirect effect through meaning of life, meaning of life and self-esteem on depression. Economic status had a negative indirect effect through perceived life stress on depression. Self-esteem was the most significant variable. 2. Volunteer activity(${\gamma}_{11}$=.43, t=6.78) and health status(${\gamma}_{12}$=.35, t=4.88) had positive direct effect on meaning of life. 3. Meaning of life(${\beta}_{21}$=.50, t=6.53) had a positive direct effect on self-esteem. Volunteer activity had a positive indirect effect through meaning of life on self-esteem. Health status had a positive direct(${\gamma}_{22}$=.18, t=2.23) and a indirect effect through meaning of life on self-esteem. Meaning of life was the most significant variable. 4. Economic status (${\gamma}_{33}$=-.44, t값=-6.01) had a positive direct effect on perceived life stress. The results of this study showed that self-esteem had the most significant direct effect on depression. Meaning of life and health status had significant direct effect on this self-esteem. Volunteer activity and health status had direct effect on meaning of life. The results of this study suggested that there is a need to develope intervention to promote degree of self-esteem and alleviate degree of depression in middle-aged women.

• 한국환경과학회지
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• 제29권4호
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• pp.403-413
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• 2020

The purpose of this study is to understand the formation of internal wind paths of open space and its effect on meteorological factors and the generation of negative air ions. Various types of internal wind paths of open space were formed. Subsequently, changes in meteorological factors in each type were measured and the generated negative air ions were analyzed. The four key findings of the study are summarized as follows. First, the average wind speed formed inside the open space was analyzed such that the difference in wind speed was dependent on the difference in the composition of the wind path. Second, the negative air ion generation was observed to have the same trend as the average wind speed difference. Third, changes to the meteorological factors were more evident depending on the difference in wind path formation patterns. Solar radiation was expected to be highly affected by the physical structure (direction) of the target site. The relative humidity was found to show large difference depending on the different wind path type; however, this difference was significantly reduced when converting to absolute humidity. Fourth, it was found that the wind path formation type of open space affects meteorological factors through path analysis, and the changed meteorological factors affect the amount of generated negative air ions. Two conclusions can be obtained based on these results. First, the changes in internal wind speed formation of open space directly reduced the amount of generated negative air ions. Second, the changes in wind speed affect meteorological factors as well as the amount of generated negative air ions.

• 인터넷정보학회논문지
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• 제2권1호
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• pp.23-30
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• 2001

ILP 프로세서는 고성능을 유지하기 위해 정확한 분기예상 방법을 요구한다. Two-Level 분기예상 방법은 높은 분기예상 정확성을 갖는 것으로 알려져 있다. 그러나, 한 분기 명령이 다른 분기 명령에 의해 갱신된 PHT 엔트리를 사용할 때 간섭이 발생하며, 간섭 중 부정적 간섭은 잘못된 예상(misprediction)을 유발하여 성능에 부정적 영향을 주게 된다. Agree분기예상 방법에서는 BTB에 bias 비트를 추가하여 부정적 간섭을 긍정적 간섭으로 변환하여 예상 정확도를 높였으나, bios 비트를 잘못 설정하는 경우에는 오히려 부정적 간섭이 증가하게 된다. 본 논문에서는 이러한 부정적 간섭을 감소시키는 새로운 동적 분기예상 방법을 제안한다. 제안한 분기예상 방법은 수행시간에 bias 비트를 동적으로 변경시키기 위해 BTB의 엔트리에 hit 비트를 추가하였다. 그 결과 부정적 간섭을 효과적으로 감소시켜 예상 정확도를 향상시켰다. 제안된 방법의 효율성을 보여주기 위해, SPEC92int 벤치마크를 사용하여 성능을 평가한 결과, 제안된 방법이 기존의 방법보다 성능이 우수함을 확인하였다.

• Journal of Microbiology and Biotechnology
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• 제31권1호
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• pp.25-32
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• 2021

Inflammatory reactions activated by lipopolysaccharide (LPS) of gram-negative bacteria can lead to severe septic shock. With the recent emergence of multidrug-resistant gram-negative bacteria and a lack of efficient ways to treat resulting infections, there is a need to develop novel anti-endotoxin agents. Antimicrobial peptides have been noticed as potential therapeutic molecules for bacterial infection and as candidates for new antibiotic drugs. We previously designed the 9-meric antimicrobial peptide Pro9-3 and it showed high antimicrobial activity against gram-negative bacteria. Here, to further examine its potency as an anti-endotoxin agent, we examined the anti-endotoxin activities of Pro9-3 and elucidated its mechanism of action. We performed a dye-leakage experiment and BODIPY-TR cadaverine and limulus amebocyte lysate assays for Pro9-3 as well as its lysine-substituted analogue and their enantiomers. The results confirmed that Pro9-3 targets the bacterial membrane and the arginine residues play key roles in its antimicrobial activity. Pro9-3 showed excellent LPS-neutralizing activity and LPS-binding properties, which were superior to those of other peptides. Saturation transfer difference-nuclear magnetic resonance experiments to explore the interaction between LPS and Pro9-3 revealed that Trp3 and Tlr7 in Pro9-3 are critical for attracting Pro9-3 to the LPS in the gram-negative bacterial membrane. Moreover, the anti-septic effect of Pro9-3 in vivo was investigated using an LPS-induced endotoxemia mouse model, demonstrating its dual activities: antibacterial activity against gram-negative bacteria and immunosuppressive effect preventing LPS-induced endotoxemia. Collectively, these results confirmed the therapeutic potential of Pro9-3 against infection of gram-negative bacteria.

• 감성과학
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• 제25권1호
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• pp.55-66
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• 2022

음악의 요소 중 불협화음은 많은 연구 결과에 따라 불쾌를 일으킨다고 여겨져 왔지만, 불협화음의 종류에 따른 인지적 역할에 대해 살펴본 연구는 희소하다. 본 연구는 불협화음의 음정 간격에 따라 특정한 정서를 일으키는지, 인지 간섭에 영향을 주는지 알아보고자 두 가지 실험을 진행하였다. 실험 1에서는 불협화음의 종류에 따라 다른 부정적 정서가 느껴질 것이라고 예상하였다. 131명을 대상으로 설문조사를 시행한 결과 불협화음은 저 각성 부적정서 보다 고 각성 부적정서를 많이 일으켰다. 특히 장 7도의 음정이 다른 불협화음보다 무섭다는 응답이 유의하게 많았다. 실험 2에서는 불협화음의 불협화 정도에 따라 인지간섭에 차등적인 영향을 미치는지 알아보고자 하였다. 81명을 대상으로 색-단어 스트룹 과제를 실시한 결과 불협화음은 모두 소리가 없는 조건에서보다 응답 시간이 느렸고, 오답률 또한 높았다. 특히 단 2도는 실험에 사용된 불협화음 중 가장 느린 응답 시간을 나타냈다. 본 연구는 불협화음의 종류가 부적정서와 인지간섭에 유의한 영향을 주는 것을 보여주었다.

• 한국콘텐츠학회논문지
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• 제20권11호
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• pp.569-580
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• 2020

본 연구 목적은 요양보호사의 긍정심리자본이 종사자 열의에 미치는 영향에서 직무 스트레스의 매개 영향을 실증적으로 분석하였다. 연구방법은 수도권 소재 노인요양시설에 근무하는 요양보호사를 대상으로 2018년 12월 10일부터 2019년 1월 11일까지 설문조사한 자료 383건을 AMOS 22.0으로 분석한 결과는 다음과 같다. 첫째, 긍정심리자본이 직무스트레스에 미치는 영향은 부적인 것으로 나타났다. 둘째, 긍정심리자본이 종사자 열의에 미치는 영향은 정적인 것으로 나타났다. 셋째, 직무스트레스가 종사자 열의에 미치는 영향은 부적인 것으로 나타났다. 넷째, 직무스트레스는 긍정심리자본과 종사자 열의 관계에서 부분 매개 효과가 있는 것으로 나타났다. 이는 요양보호사의 긍정심리자본은 직무스트레스에 부적인 영향을 미치며, 또한 직무 스트레스를 매개하여 종사자 열의에 정적인 매개효과가 있는 것을 의미한다.

• 한국도로학회논문집
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• 제14권6호
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• pp.103-110
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• 2012

PURPOSES : In Korea, over 70 percent of the land consists of mountainous and rolling area. Thus, tunnels continue its upward trend as road network are extended. In these circumstances, the importance of tunnel has been increased nowadays and then its safety investigation and research should be performed. This study is focus on confirming and improving the safety of tunnel. On tunnel hood, sunglare effect can irritate driver's behavior instantly and this can result in incident. METHODS : The study of this phenomenon is rarely conducted in domestic and foreign papers, so there is no proper measure for this. This study analyzes the driving environment of the effect of sunglare effect on tunnel hood. RESULTS : Traffic accidents stem from complex set of factors. This study build the Traffic Accident Prediction Models to find out the effect of sunglare effect on tunnel's hood. The independent variables are traffic volume, geometric design of road, length of tunnel and road side environment. Using these variables, this model estimates accident frequency on tunnel hood by Poisson regression model and Negative binomial regression model. Although Poisson regression model have more proper goodness of fit than Negative binomial regression model, Poisson regression model has overdipersion problem. So the Negative binomial regression model is used in this analysis. CONCLUSIONS : Consequently, the model shows that sunglare effect can play a role in driving safety on tunnel hood. As a result, the information of sunglare effect should be noticed ahead of tunnel hood so this can prevent drivers from being in hazard situation.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제13권12호
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• pp.6097-6120
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• 2019

Online consumer reviews (OCRs) provide product information and recommendations especially pictures in reviews depict the true information about the product. This study investigates the influence of pictured reviews on online seller (for a particular product of a seller) rating with moderating effect of price, brand type (foreign vs local), goods type (experience vs search), and brand familiarity. Multiple robust linear regression analysis with moderation interaction and quadratic effect used to explain the relationship of the explanatory variables with the criterion variable. We collected cross-sectional data from the two most renowned Chinese online shopping platforms (B2C) of total 15,621 product links. Results show that higher number of reviews with a low ratio of picture reviews response negative effect on rating, whereas the lower number of reviews with a high ratio of picture reviews response positive effect on the rating. In overall picture in the reviews improve the online seller product rating. For the moderation effect, results show that price and brand familiarity have a positive interaction effect on the relation of pictured reviews and rating whereas experience goods have less negative effect comparing search goods. Finally, local brand has less negative interaction effect comparing foreign brand to pictured reviews and rating.

• 한국식생활문화학회지
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• 제20권5호
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• pp.561-573
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• 2005

This research is to examine the structural relationships between transformational/transactional leadership, empowerment, relationship quality, and organizational commitment in Chinese restaurant context. In order to empirically investigate the proposed model, the data were collected from 188 respondents randomly selected from among the managers who work in 188 Chinese restaurants in Seoul and Kyonggi-do, which registered in Korean Food Central Association, korean foodservice management Association, Menupan.com We choose to limit our investigation to luxury Chinese restaurants where the average check is above 12,000 won. The survey was executed during two-week period in the autumn of 2004. The findings and discussion are as follows: First, intellectual stimulus behavior of transformational leadership had a positive effect on empowerment. Second, contingent reward leadership had a positive effect on empowerment. Third, empowerment had a positive effect on affective organizational commitment. Fourth, empower had a negative effect on continuous organizational commitment. Fifth, intellectural stimulus behavior of transformation leadership had a positive effect on affective organizational commitment indirectly and had a negative effect on continuous organizational commitment indirectly through mediating role of empowerment. Finally, contingent reward leadership had a positive effect on affective organizational commitment indirectly and had a negative effect on continuous organizational commitment indirectly through mediating role of empowerment. At the end of this paper, managerial implications, discussions, and limitations and future research directions are presented.