• Journal of the Korean Society of Costume
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• v.62 no.7
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• pp.29-40
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• 2012

Using the official marker of the Korea's national symbol to inform the world of the country's existence to the global community in the $21^{st}$century enhances the autonomy and the competitiveness of Korea. It is thought that selecting a motif for promoting the national identity through cultural products or costumes can prepare an opportunity for gaining competitiveness internationally. The purpose of this study is to enhance understanding on the use of a traditional Korean symbol, Mugunghwa, and how it increases the cultural value of Korea, and develops the modern Korean image. The specific contents of this study are as follow. First, searching for the scope of usage of the national flower Mugunghwa from various angles for enhancing the Korean image. Second, developing a national symbol image of modern sense that reflects trend by using Mugunghwa. Third, clarifying the application scope and role of the national symbol image using Mugunghwa, and present a specific usage plan for creating more value. As for the study method, the study is conducted through theoretical and empirical research and six pieces of work of modern Mugunghwa image are presented as the result. Based on the development of the image of Mugunghwa as a national symbol, this study proposed a role of a cultural ambassador by applying Mugunghwa to fashion products or costumes. As for the expected effect, it can provide an opportunity for developing another national symbol and a new perspective on national symbol will appear. It is thought that the cultural value of a national symbol can be understood through this study and it can provide an opportunity for developing various national symbols for enhancing the national image.

• Archives of design research
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• v.14 no.3
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• pp.177-186
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• 2001

Modern times is called the age of image. It means that our society's importance is transferring from the commodity-centered industrial society to intangible culture-oriented society Therefore, it is becoming very important that what kind of image, concept and psychological factor act upon the space, things, incident and time (event) which is constituted around our environment. As regards this standpoint, from the early period, that advanced countries have been taking advantage of the national symbol image very positive way and function for domestic things and place and event and so on which make a standout for the nation's positive image and taken an effort for promoting a pride of their fellow countrymen through this. This study approaches the basic images of national symbol which includes the country's name, national anthem, national flag through the design principle which could express some certain above level of pattern and composition. I suggested various applicative motif based on basic expressions of each individual image and the applied sample goods of this idea, and through the introduction of the process of image development, and I tried to offer a moment of more prosperity and development at a later time. This is for encouraging fellow citizens to use national symbol in the free and positive way which make them to increase a national pride, and give a familiar image in the citizens'daily life. I intended to offer basic materials for promoting ourselves whenever we need it. And also by the offering information on our nation for foreigners which make them to have a favorable impression of our nation. I tried to promote a positive national image.

• Journal of Fashion Business
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• v.9 no.4
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• pp.127-144
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• 2005

The aim of this study is to find out the symbol of clothing decorations in Elsa Schiaparalli's design works and there are four major points due to the aim of this study. Firstly, a fantasy is represented through Surrealistic Arts which creates mysterious, secrete, and surprising spirits. In Surrealistic Arts, the fashion of schiaparelli demonstrates a fantasy spirit by using the methods like metaphor, transformation, and re-positioning. Secondly, In Surrealistic paintings, normally double image or different image from symbol immanent were expressed. However, Elsa Schiaparelli used double and multi-image decorations instead that has well-organized formative effect. The mixture of double images can be separated as symbolic mixture, design mixture and expressive mixture. Thirdly, the body parts has represented symbolism and sensuality in Surrealism Arts. Elsa Schiaparelli has demonstrated the expression of modern clothing as passionate, desirable, and powerful. This is the reason why her designs were absolutely different from the previous sihouette-focused clothing. Fourth, there are lots of intentional decoration that are different from actual images, such as transformation, exaggeration, minimization and repettion, as well as, re-location, re-arrangement, line-up arrangement, collage and odd materials.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.3
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• pp.87-99
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• 2014

This study aims to suggest a bag design focusing on the symbol of Bo patterns by developing a pattern-based textile which forms a Korean design with a modern sense of beauty as well as following the conventions of traditional cultures, a design which is based on the previous study on formative characteristics of Bo patterns. That is, seven pieces of motifs are considered as proper patterns that have a symbol suitable for the materials of bags, showing their individual beauty well. This includes Horomum (longevity and prosperity of desendants), Banjangmum (eternity and samsara), Jeonbomum (treasure and luck), Seobomum (innate good fortune), Bangseungmum (it means that things don't break in harmony with one another), Bomum (embroidered patches for royal family representing justice), and Seogakmum (blessed life). With these seven motifs, we developed textile patterns and printed them through DTP. Then, we created a fashion bag design with a high quality using durable canvas fabrics. Therefore, a fashion bag with the Bo patterns symbol has a propitious symbol designed with a propitious shape, not to mention its formative beauty. It is expected to have value as a fashion art item by being redesigned for benevolent patterns with a modern image.

• Journal of Fashion Business
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• v.15 no.5
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• pp.55-68
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• 2011

The purpose of this research is to study the visual characteristics of domestic national men's wear brand logos. For this purpose, 80 of national men's wear brands were selected from '2010/2011 Korea fashion brand Annual' For analysis, they were classified into three categories: logo types composed only with logomark or symbol and logomark together. Types of symbol were classified into word symbol, descriptive symbol, and abstractive symbol. And the used typefaces were classified into serif and san serif and acromatic and cromatic The results are as follows: The visual characteristics of domestic national men's wear brand logos, there were more brands that used logomark with symbol together than logomark only. And the type of symbols were appeared descriptive symbol(32% ) that meaned the men's power, nobleness and royalty. In domestic national men's wear brands, color of logos were more frequently used acromatic color as black and grey than cromatic color. Among the cromatic colors were more appeared to a kind of blue and green. And the used typefaces were the more frequently used to serif typeface of capital. As a result, the visual characteristics of domestic national men's wear brand logo were that they used the brand logos composed of descriptive logomark with symbol together, black serif typeface the most. From this results, we could find that visual stragety of domestic national men's wear brand logos had the tendency to emphasize the function of conveying information, brand concept that men's wear. The specific and continuous following research in which psychological factor of consumer reflected was requested as a measure to seek brand logo that aid to establish brand power and reinforce brand image.

• Archives of design research
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• v.19 no.4 s.66
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• pp.31-40
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• 2006

For a long time, we have been good at the static image, 'the country of calm morning' as reminding Korea. But, it became a chance that we were recognized newly and actively through the success of the Olympic games in 1988 and World cup games in 2002 all over the world. And foreigners' interest and expectation for Korea becomes much higher by these reasons. Moreover, the importance of our cultural industry, recognition for new cultural improvement have been changing step by step by the oriental trend in Asia in these days. So, this study intends to realize the Korean symbol with showing Korean Identity and its image's applying to the street furniture design through the making of special street which expresses well the Korean Image. There is a purpose of this study not to use as just street furniture but to make characterized Korean culture through showing examples which are based on Korean culture. The way of the improvement for the street furniture design using Korean image are these we analyze the character of Korean international image with the previous data for the change of Korean Image. We understand the symbol of changed Korean international Image, and extract the design elements. We analogize the shape, material and color image of the street furniture which is joined with both the Korean national image and formative traditional elements. At last, we formalize its symbolic image by applying to the street furniture according to the design improvement process with the analogized image. The formal study using Korean image makes more cleary the Korean Identity, and it doesn't influence only the actual change but also Korean cultural value equipment.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.4
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• pp.189-203
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• 2014

In this study, Creative motifs using face composition of Jogakbo and Knot Symbol were developed, and applied to traditional Baeja of Joseon Dynasty to develop design contents of traditional clothes. As for study method, 7 motifs of new formative image that integrates traditional beauty and contemporary sense were developed by applying Knot Symbols and face compositions of Jogakbo with the use of Adobe Illustrator CS6 and Adobe Photoshop CS6 vector graphic software. The motifs were designed in contemporary image in face compositions like rectangle pattern, triangle pattern, dual rectangle pattern, vertical and horizontal pattern, pinwheel pattern, gojunmun pattern and free pattern by involving various changes like repetition, rotation, reduction, expansion and decomposition and using the colors used in the Jogakbo. It is desired that through this study, traditional Baeja may develop to bear traditional and contemporary image so that our traditional clothes design may become global. Also it is anticipated that this study will contribute to development of culture products of Hanbok like Jeogori, pants and skirt that require change of design in the global era while maintaining traditional beauty to appeal to the emotions of world citizens.

• Journal of the Korean Society of Costume
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• v.56 no.8 s.108
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• pp.148-159
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• 2006

The objective of this study is to consider the uniform as visual communication, and analyze the expression of symbol shown on the uniform design by the pattern by applying the visual symbol in the communication and operation of the meaning. Also, it is to construct the systematic modeling method of the expression of design symbol by the pattern of uniform in th e various fields. This study is to analyze the symbolic expression method of the uniform design by the pattern by suggesting the symbolic expression method as a frame through the visual symbolic approach of the uniform design and the analysis of semantic symbol according to that. As a result, there arose simplification and emphasis and a method of symbolic expression with the national flag, a conceptual factor characteristically in the sports uniform design. The characteristics of symbolic expression of uniform design were mainly used in the symbolic expression with the customary code and symbol. Also, the uniform in the enterprises were widely used in the expression of uniform with the suggestion and code by the color. As for the characteristics of symbolic expression shown on the event uniform design, the method of symbolic expression by the pattern of uniform was grasped differently asa result of symbolic expression through the image. The method of symbolic expression suggested on this study could be used on a basis of uniform design in the future. Accordingly, this study has a meaning of suggesting the methodology of uniform design that would be a parameter.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.6
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• pp.1062-1071
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• 2016

Olympic uniforms emphasize aesthetics along with sports fashion trends and tendencies to display national competitiveness through colorful designs that use the national flag or colors as motifs. Korea needs to enhance the national brand through international sporting events such as the 2018 PyeongChang Olympic Games (30 years after the 1988 Seoul Olympic Games); therefore, a multilateral analysis is required to promote a global image of Korea. This study presents a development direction for more diverse national brand values for Korea through design research on Olympic uniforms. Research methods investigated the concepts and changes of the Geongongamli, and Taegeuk symbols as well as Olympic uniforms based on literature data and existing studies using uniforms. An Olympic uniform using symbols of the Korean flag was designed through a case analysis of Olympic uniform designs of countries that participated in the 2012 London Summer Olympic Games and 2014 Sochi Winter Olympic Games that reflect the countries' image. The research scope excluded uniforms for the actual games and limited the uniforms to official uniforms for the opening ceremony that represent the characteristics of each country; consequently, we analyzed 70 uniforms of 162 countries of the Winter Olympic Games. As a result, official national symbols were more frequently reflected than unofficial symbols in the uniform designs of the Summer and Winter Olympic Games with more frequencies of direct reflection than indirect reflection. Korea's national brand is expected to enhanced through a uniform that expresses Korea's image at international events and global exchanges.

• Korean Journal of Human Ecology
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• v.22 no.2
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• pp.357-363
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• 2013

The purpose of this study is to suggest a new method to develop the apparel design applied construction of traditional swimsuit wearing Jeju woman divers known as Haenyeo. Jeju Haenyeos are represented as an image of the diligent and strong woman. With such an image, they have become the symbol of Jeju women. Furthermore, Jeju Haeyeo culture will be rebranded. The Jeju woman divers wear special swimsuit (Mul-sojungii) when harvesting the various sea products. The Mul-sojungii was buttoned down the right side so that it could be easily removed. Therefore, it is to review the fashion design products for effective item applied the original or modified folding technique of Mul-sojungii. As a result, it was to develop the bolero, jump suit and dress design of Korean image using folding technique(Guljapgi) of Mul-sojungii that is one of the unique, indigenous construction of Jeju.