• Korean journal of communication and information
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• v.35
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• pp.211-249
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• 2006

This study investigated how many and which articles readers read in daily newspapers. Distinguished from previous research that measured readers' perception of their reading habits, this study picked up readers who read the newspaper in the morning, showed them every article in the newspaper, and asked them whether they read each article. This method enhanced the accuracy of measuring subjects‘ reading behavior. According to the results, 6.2% of the readers read at least half of the articles of the general section in the newspaper. Fewer readers went over the economic section of the newspaper. It was 4.1% of the readers. There were only 1.1% of readers who did not read any article of the general section, but the rate soared to 26.5% for the economic section. Many newspaper readers did not skip the first five pages of the newspaper, however the highest readership pages were found in the national coverage located in the middle of the general section. On the other hand, few readers read the articles on pages covering culture, international issues, and people. Readership of the top stories showed some unexpected results. The top stories of national coverage located in the middle of the general section were read by more readers than the top stories of the front pages. This study also investigated the difference between young and old readers. The readers of twenties and thirties did not read as many top stories on major pages and editorials as the readers of forties and older.

• Korea Journal of Hospital Management
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• v.4 no.2
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• pp.60-84
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• 1999

Hospitals under competitive environment are getting more interested in PR(public relations) as a means of marketing. A typical form of public relations for the hospital is publicity, and its principal instrument is the press release that provides the mass media with the raw material and background for a news story. The purpose of this paper is to examine and analyze the public relations articles associated with hospitals in the section of health care in major daily newspapers. Three major daily newspapers, Chosun, Joongang and Hankyoreh have been analyzed for a year from January 1, 1998 to December 31, 1998. All articles in the health care section are classified by content, size, press comments, and style. This study has found some perverse aspects of the public relations such as the preponderance of health articles on tertiary medical institutions, inappropriate publicity focused on certain medical treatments, doctors, and hospitals, and the positive press comments on the hospitals that are affiliated with the same corporate group as the newspaper.

• Journal of the Korean housing association
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• v.16 no.3
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• pp.9-16
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• 2005

Daily newspapers are one of the most influential mass media and the news coverage can be used an indicator of social issues and needs. The purpose of this study was to investigate characteristics of physical environment in apartments, and to examine the underlying social ideas. In doing so, the contents of national daily newspapers in the past ten years were analyzed by using frequencies. The study found that sophistication, diversity, and differentiation were drawn as social values that lie in the physical environment of apartments, and the characteristics were related to housing types, space planning and complex layout. The finding shows that the coverage of the physical environment in apartments has been growing, and the increasing attention to the residential environment remains strong and significant.

• Journal of Digital Convergence
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• v.15 no.6
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• pp.505-511
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• 2017

The purpose of this study is to identify the characteristic of the length of sentence of sports news articles compared with other sections, other newspaper and sports events. In order to achieve this purpose, 4 daily newspapers(Chosun Ilbo, Dong-A Ilbo, Kyunghyang Shinmun and MKsports) were selected as research sources. The length of sentence of collected articles was analyzed by One way ANOVA and Scheffe as post-hoc. The results of these analyses are summarized into three as follows: First, the length of sentence of news articles has significant difference by sections. To put it concretely, the sentences in politics section were the longest, and then economy, editorials comes. The sports section has the shortest sentences. Second, the length of sports articles has significant difference by newspapers. In particular, MK sports which is a sports-oriented newspaper has the shortest in the length of sentence of sports articles than other newspapers such as Chosun, Dong-A and Kyunghyang. Third, the length of sentence of sports articles has significant differences by the sports events. More specifically golf is the longest, and then basketball, soccer and baseball follows.

• Korean Journal of Social Welfare
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• v.63 no.4
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• pp.203-224
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• 2011

This study explored the tendencies of public perception and countermeasures on an aging society by the content analysis of Korea's four major daily newspapers since 2000. Results showed distinguishing growth of the public interest on an aging society. Articles were categorized into five domains - demographic structure, family and individual domain, health domain, economic and financial domain, and social domain. Economic and financial aspects occupied the highest frequency in the total number of articles. The analysis of public perception revealed both negative and positive perspectives on an aging society. In addition, the analysis of the newspaper articles identified particular phenomenon of Korean aging society as distinct rapid aging population, declining fertility rates caused by higher educational expenses, national security problems. Consequently, when we prepare for the alternatives of the aging society, we should pay attention to more various aspects of society based on the understanding of practical problems and needs. Furthermore, researches and discussions focusing on a particular phenomenon of Korea would be required.

• Korean journal of communication and information
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• v.63
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• pp.26-52
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• 2013

This study started from the questions on how the selection of the 'New 7 Wonders of Nature' was repeatedly reported, and whose voice was emphasized on which perspective in regional daily newspapers. This is a subject that received the attention of the media with the tag of 'fraud on a national scale'. The results of this study showed that there was no difference among newspapers in all frames excluding the frame of public confidence in relation to the N7W Foundation. Furthermore, after examining the change before and after six media companies' conclusion of MOUs, a significant difference was discovered between newspapers concerning the frame of public confidence pertaining to the N7W Foundation. However, no significant difference was discovered in all frames after the MOUs were concluded. The tone of the press mostly displayed a positive or supporting perspective, and almost no negative or critical reports were published. Second, 68.0% of all the articles displayed use direct quotes. The speakers of direct quotes were mostly from official organizations that initiated the selection event for the 'New 7 Wonders of Nature', and almost no civilians or representatives from civil social groups were quoted. On the other hand, direct quotes of anonymous sources were used rather frequently, and most of these sources were confirmed to be official sources and related parties that initiated the selection event for the 'New 7 Wonders of Nature'. As a result, regional daily newspapers displayed support and advocated for the voices of the entities that initiated the selection event for the 'New 7 Wonders of Nature', including the district government, by emphasizing and repeating their perspectives in the newspaper coverage.

• Journal of the Korean Home Economics Association
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• v.43 no.9 s.211
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• pp.129-141
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• 2005

In this study, the major tendencies of divorce as represented in articles of Korea's major daily newspapers from the 1940's to the 1990's were explored. The method used for this study was content analysis, and 1,741 articles related to divorce were selected for analysis from the Chosun and Donga. The main categories and subcategories were classified as attitude toward divorce(negative, accepting, neutral), present condition of divorce(statistics, survey, analysis), cause of divorce(marital conflict, conflict with family, health-related troubles, financial troubles, and others), and information offered about divorce(related-laws, prevention and adaptation, and others). The major findings of this study were as follows. 1) The most frequently found category was information offered about divorce, and the following categories were featured in the newspapers in the order of cause of divorce, present condition of divorce, and attitude toward divorce. 2) The major discussions of divorce as represented in articles of Korea's daily newspapers from the 1940's to 1990's have been reflecting the changes of related laws, policy and legislation in our society. 3) The content analysis of newspaper articles on divorce indicated that concepts of marriage, divorce and family in our society have been diversified.

• The Korean Journal of Applied Statistics
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• v.27 no.2
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• pp.169-183
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• 2014

Massive and various types of data recorded everywhere are called big data. Therefore, it is important to analyze big data and to nd valuable information. Besides, to standardize unstructured big data is important for the application of statistical methods. In this paper, we will show how to standardize unstructured big data using MapReduce which is a distribution processing system. We also apply simple correspondence analysis and multiple correspondence analysis to nd the relationship and characteristic of direct relationship words for Samsung Electronics and The Korea Economic Daily newspaper as well as Apple Inc.

• Korean journal of communication and information
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• v.76
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• pp.124-150
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• 2016

The aim of this study is to see the change of the general characteristics and frame of nuclear power plant news in Korea from comparing the before Fukushima nuclear accident in Japan on March 11, 2011 with the after. To this aim, the national daily newspapers and the local daily newspapers in Busan located nuclear power plants were selected, and the content analysis of the newspaper stories about nuclear power plants was done. In research results, the stories about nuclear power plants in Korean newspapers increased greatly after Fukushima nuclear accident. Before the accident the nuclear power plant stories about economy held a large majority, while after the accident the stories about society held. Fukushima nuclear accident served as the momentum that the nuclear power plant stories in Korea became main news. Meanwhile, the frame of nuclear power plant stories in Korean newspapers changed greatly after the accident. Justly the environmental security frame increased greatly, because of increasing greatly the stories about security of nuclear power plants with Fukushima nuclear accident. Particularly in the local daily newspapers in Busan before the accident the environmental security frame was 29.3% of stories about nuclear power plants, and after the accident the frame was 77.6%.

• Journal of Korean Academy of Nursing
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• v.37 no.1
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• pp.105-113
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• 2007

Purpose: The purpose of this study was to identify the effects of a multi agent obesity control program in obese school children. This program was composed of strategies to modify diet and exercise habits and to change cognitive behavior variables(stress, coping, and self-efficacy). Method: The subjects were 40 obese school children who participated in our project voluntarily via homepage, TV, newspaper, public paper and school official documents. The program was implemented daily for 4 sessions per day for ten days from August 16 to 26, 2004. The daily program consisted of exercise therapy, dance therapy, cognitive behavior therapy and aroma therapy. The data was analyzed by paired t-test using the SPSSWIN program. Result: There was a significant decrease in children's waist-hip ratio(p=.04) and in children's stress(p=.00) after the program. There was a significant increase in children's self-confidence after the program(p=.02) and a significant decrease in children's diet habit after the program(p=.02). Conclusion: This study provides evidence that a multiagent obese control program is effective in changing waist-hip ratio, stress, self-confidence, and diet habits in obese school children.