• Title/Summary/Keyword: NPD model

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A Empirical Study on the Structural Equation Modeling of LEAN-NPD Application (LEAN-NPD적용에 따른 구조방정식모델 실증분석)

  • Kim, Gye-Soo;Jeong, Seong Taek
    • Journal of Korean Society for Quality Management
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    • v.41 no.3
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    • pp.355-369
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    • 2013
  • Purpose: This study is about Lean-NPD (New Product Development). Lean-NPD is Pulip Line's New Product Development type. This study introduced Lean-NPD Definition, Case Study, and Research Model of Lean-NPD. Empirical results of this survey will be provide suggestions to workers. Methods: Researcher developed research model about Lean-NPD activities. And researched Lean-NPD. This study analyzed model fitness and path significant with SEM(Structural Equation Model). Results: Fitness of the research model was satisfactory level. Leadership capabilities and production operations were significantly influence marketing capabilities(t> ${\pm}1.96$). Organizational culture significantly affected marketing capabilities(t> ${\pm}1.96$). R&D capabilities and marketing competencies had significant influence on business performance(t> ${\pm}1.96$). Marketing capabilities had significant influence on quantitative management performance(t> ${\pm}1.96$). Outstanding leadership appear to directly affect Qualitative Performance(t> ${\pm}1.96$). Conclusion: Under the excellent leadership and management environment definite organic Lean-NPD organizational culture significantly affects the operation can be seen. Lean-NPD of operational activities to provide value to customers, customer-oriented marketing activities can be seen that more important than anything. Lean NPD based on customer needs is key factor of growth.

Influence of Product Development Competence and IT Competence on NPD Performance through Convergence Capabilities (기업의 제품개발역량과 IT역량이 융합능력을 통해 신제품 개발 성과에 미치는 영향)

  • Choi, Sang-Min;Moon, Tae-Soo
    • The Journal of Information Systems
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    • v.29 no.3
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    • pp.197-214
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    • 2020
  • Purpose This study examines the influence of product development competence and IT competence on new product development (NPD) performance in the context of Korean companies. To achieve this goal, this study presents and empirically tests a model of how NPD competence and IT competence can be exploited to positively influence NPD performance through convergence capabilities. Design/methodology/approach The NPD competence are based on the research construct developed by Zhang et al. (2013). IT competence is based on the research construct developed by Lu and Ramamurthy(2011) and the NPD performance are based on the performance construct developed by Sivadas and Dwyer (2000). To complete the investigation, we conducted a survey from Korean 1000 big companies, which enrolled in Korean stock market. Randomly contacted 171 Korean companies, including firms of all sizes and types. To test our hypotheses, structured equation model (SEM) with partial least squares (PLS) method was employed. Findings The findings indicate that NPD competence and IT competence are antecedent to convergence capabilities, while IT competence is higher influence than NPD competence. Also, convergence capabilities has very significant relationship with NPD performance. This study provides a better understanding of the relationship between NPD competence, IT competence, convergence capabilities, and NPD performance. So companies should focus on improving NPD and IT competence on NPD performance through convergence capabilities.

Feasibility Evaluation of High-Tech New Product Development Projects Using Support Vector Machines

  • Shin, Teak-Soo;Noh, Jeon-Pyo
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2005.11a
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    • pp.241-250
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    • 2005
  • New product development (NPD) is defined as the transformation of a market opportunity and a set of assumptions about product technology into a product available for sale. Managers charged with project selection decisions in the NPD process, such as go/no-go choices and specific resource allocation decisions, are faced with a complicated problem. Therefore, the ability to develop new successful products has identifies as a major determinant in sustaining a firm's competitive advantage. The purpose of this study is to develop a new evaluation model for NPD project selection in the high -tech industry using support vector machines (SYM). The evaluation model is developed through two phases. In the first phase, binary (go/no-go) classification prediction model, i.e. SVM for high-tech NPD project selection is developed. In the second phase. using the predicted output value of SVM, feasibility grade is calculated for the final NPD project decision making. In this study, the feasibility grades are also divided as three level grades. We assume that the frequency of NPD project cases is symmetrically determined according to the feasibility grades and misclassification errors are partially minimized by the multiple grades. However, the horizon of grade level can be changed by firms' NPD strategy. Our proposed feasibility grade method is more reasonable in NPD decision problems by considering particularly risk factor of NPD in viewpoints of future NPD success probability. In our empirical study using Korean NPD cases, the SVM significantly outperformed ANN and logistic regression as benchmark models in hit ratio. And the feasibility grades generated from the predicted output value of SVM showed that they can offer a useful guideline for NPD project selection.

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Numerical Estimation of Wind Loads on FLNG by Computational Fluid Dynamics (전산유체역학을 이용한 FLNG의 풍하중 추정에 관한 연구)

  • Sang-Eui, Lee
    • Journal of Navigation and Port Research
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    • v.46 no.6
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    • pp.491-500
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    • 2022
  • It has been noted that an accurate estimation of wind loads on offshore structures such as an FLNG (Liquefied Natural Gas Floating P roduction Storage Offloading Units, LNG FPSOs) with a large topside plays an important role in the safety design of hull and mooring system. Therefore, the present study aims to develop a computational model for estimating the wind load acting on an FLNG. In particular, it is the sequel to the previous research by the author. The numerical computation model in the present study was modified based on the previous research. Numerical analysis for estimating wind loads was performed in two conditions for an interval of wind direction (α), 15° over the range of 0° to 360°. One condition is uniform wind speed and the other is the NPD model reflecting the wind speed profile. At first, the effect of sand-grain roughness on the speed profile of the NPD model was studied. Based on the developed NPD model, mesh convergence tests were carried out for 3 wind headings, i.e. head, quartering, and beam. Finally, wind loads on 6-degrees of freedom were numerically estimated and compared by two boundary conditions, uniform speed, and the NPD model. In the present study, a commercial RANS-based viscous solver, STAR-CCM+ (ver. 17.02) was adopted. In summary, wind loads in surge and yaw from the wind speed profile boundary condition were increased by 20.35% and 34.27% at most. Particularly, the interval mean of sway (45° < α <135°, 225° < α < 315°) and roll (60° < α < 135°, 225° < α < 270°) increased by 15.60% and 10.89% against the uniform wind speed (10m/s) boundary condition.

The impact of firm's intra-cooperation practice on NPD performance: with focus on the moderating effect of environmental uncertainty (기업 내부 부서간의 협력이 신제품 개발성과에 미치는 영향: 환경적 불확실성의 조절효과를 중심으로)

  • Lee, Chang-Ki;Jung, Uk
    • Journal of Korean Society for Quality Management
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    • v.42 no.4
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    • pp.617-632
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    • 2014
  • Purpose: This study aims to explore the relationship between the focal firm's interdepartmental cooperation and new product development (NPD) performance with focus on the moderating effect of environmental uncertainty. The basic hypothesized model is that there are positively associated relationships. Methods: The proposed research model was tested using structural equation modeling with 601 responses from multi-functional and multiple respondents in Korean manufacturing firms. Multi-group SEM analyses were conducted to explore the degree to which the hypothesized model was equivalent for different levels of environmental uncertainty. Results: Interdepartmental cooperation between R&D and production is positively associated with NPD performance under both higher and lower environmental uncertainties, while one between R&D and marketing is positively associated under only higher environmental uncertainty. Conclusion: This paper determined that NPD performance is positively correlated with R&D-production cooperation in a focal firm, and the relationship between R&D-marketing cooperation and NPD performance is positively moderated by level of environmental uncertainty. Consequently, this study suggests that it is always important for firms to put much effort on R&D-production cooperation for a better NPD performance, while R&D-marketing cooperation should be enhanced especially under higher environmental uncertainty than lower.

Innovation Strategy For New Product Development Process by Indicative Planning & QM Tools (유도계획과 QM 도구들을 활용한 신제품 개발과정의 혁신 전략)

  • Ryu, Ji-Hyun;Jung, Tae Wook;Song, In-Cheol;Oh, Hyun-Seung;Lee, Sae-Jae;Cho, Jin-Hyung
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.40 no.4
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    • pp.78-86
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    • 2017
  • The new businesses started by the companies usually results in being unsuccessful. The main reasons for that are either aiming targeting wrong customers, unsatisfaction of customers' requesting quality standards, or taking wrong actions against the competitors in the market. Therefore, companies should aim the targets for the newly developing products based on the fulfilling values for the customers when they start the new businesses, and should take good cares for risk managements at the each step of the new business to prevent the failure in advance. In addition to that, the companies starting new businesses not only need to take the customers attributes (CA) into account, but they also should apply the new technologies as one system to initiate a new business to satisfy the basic wants of the customers. This article suggests the New Product Development Pursuing Model using the Indicative Planning methodology and the Quality Management tools. The New Product Development Pursuing Model would be completed by the following steps as below; 1. Drawing the CTQ (Critical To Quality) for setting up the new product development objectives by : i) using the VOC (Voice Of Customers) obtained by the QFD (Quality Function Deploypment) if the market is mature, ii) applying AHP (Analytic Hierarchy Process) to information in the QIS (Quality Information System) if the market is unmature to get enough need information of the customers. 2. Risk Management in NPD : The NPD pursuing model consisted of the IP (indicative planning) is suggested not by the process of top-down-way mandatory planning process, but by the tools used in the administrative science and economic fields, namely by governance. The companies could apply innovative methodology for new products development processes to fulfil the customers satisfaction in the fields, through the CA (Contingency Approach) of the NPD (New Product Development) process.

The Effects of Project Manager's Competencies on the Performance of NPD Project in Project Matrix Organization: Focused on the Institute of Technology of Company A (프로젝트 매트릭스 조직의 신제품개발 프로젝트에서 프로젝트 관리자의 역량이 성과에 미치는 영향 -A사 기술연구소를 중심으로-)

  • Yoon, In-Hwan;Kim, Joo-Hyun;Lee, Hee-Sang
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.295-303
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    • 2015
  • This paper is empirically to examine the effects of project manager's competencies (intellectual, managerial, and emotional competencies) on the performance for planning and outcome of NPD (new product development) project in project matrix organization. To achieve this purpose, we employ a field survey of project managers in project matrix organization and PLS (partial least square) structural equation modelling to test hypotheses of our research model. The results show that intellectual competency positively affect both of performances for planning and for outcome, whereas managerial and emotional competencies have not significant effect on them. Our attempt is to provide theoretical implications to current studies related to project management and helps for practitioners to develop a program for selecting and training capable and promising project managers.

Development of a Probabilistic Approach to Predict Motion Characteristics of a Ship under Wind Loads (풍하중을 고려한 확률론적 운동특성 평가기법 개발에 관한 연구)

  • Sang-Eui Lee
    • Journal of Navigation and Port Research
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    • v.47 no.6
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    • pp.315-323
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    • 2023
  • Marine accidents due to loss of stability of small ships have continued to increase over the past decade. In particular, since sudden winds have been pointed out as main causes of most small ship accidents, safety measures have been established to prevent them. In this regard, to prevent accidents caused by sudden winds, a systematic analysis technique is required. The aim of the present study was to develop a probabilistic approach to estimate extreme value and evaluate effects of wind on motion characteristics of ships. The present study included studies of motion analysis, extraction of extreme values, and motion characteristics. A series analysis was conducted for three conditions: wave only, wave with uniform wind speed, and wave with the NPD wind model. Hysteresis filtering and Peak-Valley filtering techniques were applied to time-domain motion analysis results for extreme value extraction. Using extracted extreme values, the goodness of fit test was performed on four distribution functions to select the optimal distribution-function that best expressed extreme values. Motion characteristics of a fishing boat were evaluated for three periodic motion conditions (Heave, Roll, and Pitch) and results were compared. Numerical analysis was performed using a commercial solver, ANSYS-AQWA.

Information-based NPD Organization Design : A Case Study (정보기반의 신제품개발 조직설계 : 사례 연구)

  • 안효정;김영배
    • Korean Management Science Review
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    • v.16 no.2
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    • pp.13-32
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    • 1999
  • Concurrent Engineering is one of the information-based product development approach. Yet, the method of organizing the project team for the concurrent engineering is not clear. This study focuses on deriving a method to organize an information-based project team. The model consists of 4 layers : IT infrastructure, organization of the information-based project team, operation of the project team, an organization culture. Based on an analysis of new product development case, this study attempts to verify the model and to suggest more effective way of organization design and management for new product development.

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