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http://dx.doi.org/10.11627/jkise.2017.40.4.078

Innovation Strategy For New Product Development Process by Indicative Planning & QM Tools  

Ryu, Ji-Hyun (Department of Consulting, Graduate School Kumoh National Institute of Technology)
Jung, Tae Wook (School of Industrial Engineering, Kumoh National Institute of Technology)
Song, In-Cheol (School of Industrial Engineering, Kumoh National Institute of Technology)
Oh, Hyun-Seung (Dept. of IME, Hannam University)
Lee, Sae-Jae (School of Industrial Engineering, Kumoh National Institute of Technology)
Cho, Jin-Hyung (School of Industrial Engineering, Kumoh National Institute of Technology)
Publication Information
Journal of Korean Society of Industrial and Systems Engineering / v.40, no.4, 2017 , pp. 78-86 More about this Journal
Abstract
The new businesses started by the companies usually results in being unsuccessful. The main reasons for that are either aiming targeting wrong customers, unsatisfaction of customers' requesting quality standards, or taking wrong actions against the competitors in the market. Therefore, companies should aim the targets for the newly developing products based on the fulfilling values for the customers when they start the new businesses, and should take good cares for risk managements at the each step of the new business to prevent the failure in advance. In addition to that, the companies starting new businesses not only need to take the customers attributes (CA) into account, but they also should apply the new technologies as one system to initiate a new business to satisfy the basic wants of the customers. This article suggests the New Product Development Pursuing Model using the Indicative Planning methodology and the Quality Management tools. The New Product Development Pursuing Model would be completed by the following steps as below; 1. Drawing the CTQ (Critical To Quality) for setting up the new product development objectives by : i) using the VOC (Voice Of Customers) obtained by the QFD (Quality Function Deploypment) if the market is mature, ii) applying AHP (Analytic Hierarchy Process) to information in the QIS (Quality Information System) if the market is unmature to get enough need information of the customers. 2. Risk Management in NPD : The NPD pursuing model consisted of the IP (indicative planning) is suggested not by the process of top-down-way mandatory planning process, but by the tools used in the administrative science and economic fields, namely by governance. The companies could apply innovative methodology for new products development processes to fulfil the customers satisfaction in the fields, through the CA (Contingency Approach) of the NPD (New Product Development) process.
Keywords
NPD(New Product Development); Indicative Planning; QIS(Quality Information System); CTQ; CTP; AHP; QFD; Governance; Contigency Approach;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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