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http://dx.doi.org/10.7469/JKSQM.2014.42.4.617

The impact of firm's intra-cooperation practice on NPD performance: with focus on the moderating effect of environmental uncertainty  

Lee, Chang-Ki (Graduate School of Business, Dongguk University-Seoul)
Jung, Uk (School of Business, Dongguk University-Seoul)
Publication Information
Journal of Korean Society for Quality Management / v.42, no.4, 2014 , pp. 617-632 More about this Journal
Abstract
Purpose: This study aims to explore the relationship between the focal firm's interdepartmental cooperation and new product development (NPD) performance with focus on the moderating effect of environmental uncertainty. The basic hypothesized model is that there are positively associated relationships. Methods: The proposed research model was tested using structural equation modeling with 601 responses from multi-functional and multiple respondents in Korean manufacturing firms. Multi-group SEM analyses were conducted to explore the degree to which the hypothesized model was equivalent for different levels of environmental uncertainty. Results: Interdepartmental cooperation between R&D and production is positively associated with NPD performance under both higher and lower environmental uncertainties, while one between R&D and marketing is positively associated under only higher environmental uncertainty. Conclusion: This paper determined that NPD performance is positively correlated with R&D-production cooperation in a focal firm, and the relationship between R&D-marketing cooperation and NPD performance is positively moderated by level of environmental uncertainty. Consequently, this study suggests that it is always important for firms to put much effort on R&D-production cooperation for a better NPD performance, while R&D-marketing cooperation should be enhanced especially under higher environmental uncertainty than lower.
Keywords
Interdepartmental Cooperation; New Product Development Performance; Environmental Uncertainty; Multi-Group SEM;
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