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Distribution of Brand Love, Brand Coolness, Self-brand Connections and Word-of-mouth Toward the Retail Format of Starbuck in Ho Chi Minh City

  • NGUYEN, Ngoc Dan Thanh;NGO, Trong Phuc;MAI, Ngoc Van;TRA, Kim Ngan
    • Journal of Distribution Science
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    • v.20 no.7
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    • pp.87-95
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    • 2022
  • Purpose: This study aims to analyze the effects of Brand Coolness, Brand Love, and Self-brand Connections on Word-of-mouth positively. The retail format of Starbuck in Vietnam is successful in distribution applied when it becomes the place for customers to express themselves. Consumers are now aware about Brand Coolness of the Starbucks developed in Vietnam then turn to love the brand of store and connect themselves to the brand. In this study, the closest relationship to form the basis for consumer Word-of-mouth about a brand is the relationship between Brand Coolness and Brand Love. Results: The findings show that Brand Coolness and Brand Love are important value factors in customers' minds toward their behavior, form there, it will contribute to the brand store in distribution. Research design, data and methodology: This article used the quantitative technique utilizing PLS-SEM software to test the hypothesis with 600 samples. The data obtained shows that people have Word-of-mouth about the retail format of Starbucks in Ho Chi Minh City. Conclusion: The study has demonstrated the conclusions and proposed solutions to help beverage brands build Brand Love, thereby achieving coolness, connecting brands with themselves, leading to customer Word-of-mouth in a positive way towards retail format.

The impact of hyperandrogenism on the outcomes of ovulation induction using gonadotropin and intrauterine insemination in women with polycystic ovary syndrome

  • Ho, Vu Ngoc Anh;Pham, Toan Duong;Nguyen, Nam Thanh;Hoang, Hieu Le Trung;Ho, Tuong Manh;Vuong, Lan Ngoc
    • Clinical and Experimental Reproductive Medicine
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    • v.49 no.2
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    • pp.127-134
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    • 2022
  • Objective: This study aimed to investigate the impact of hyperandrogenism (HA) on the outcomes of ovulation induction (OI) using gonadotropin and intrauterine insemination (IUI) in patients with polycystic ovary syndrome (PCOS). Methods: This was a retrospective cohort study including 415 patients undergoing OI using gonadotropin and IUI treatment between January 2018 and December 2020 at a single infertility center. Baseline characteristics, clinical and laboratory parameters, and pregnancy outcomes were investigated. Results: Among the study population, there were 105 hyperandrogenic (25.3%) and 310 non-hyperandrogenic patients (74.7%). The live birth rate was lower in the HA group than in the non-HA group, but this difference did not reach statistical significance due to the limited sample size (14.3% vs. 21.0%, relative risk=0.68; 95% CI, 0.41-1.14, p=0.153). No predictive factors for live birth were identified through logistic regression analysis. Conclusion: HA did not negatively affect the outcomes of OI using gonadotropin and IUI cycles in Vietnamese women with PCOS. The result may not be applicable elsewhere due to the large variation in the characteristics of women with PCOS across races and populations.

Effects of element composition in soil samples on the efficiencies of gamma energy peaks evaluated by the MCNP5 code

  • Ba, Vu Ngoc;Thien, Bui Ngoc;Loan, Truong Thi Hong
    • Nuclear Engineering and Technology
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    • v.53 no.1
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    • pp.337-343
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    • 2021
  • In this work, self-absorption correction factor related to the variation of the composition and the density of soil samples were evaluated using the p-type HPGe detector. The validated MCNP5 simulation model of this detector was used to evaluate its Full Energy Peak Efficiency (FEPE) under the variation of the composition and the density of the analysed samples. The results indicates that FEPE calculation of low gamma ray is affected by the composition and the density of soil samples. The self-absorption correction factors for different gamma-ray energies which was fitted as a function of FEPEs via density and energy and fitting parameters as polynomial function for the logarithm neper of gamma ray energy help to calculate quickly the detection efficiency of detector. Factor Analysis for the influence of the element composition in analysed samples on the FEPE indicates the FEPE distribution changes from non-metal to metal groups when the gamma ray energy increases from 92 keV to 238 keV. At energies above 238 keV, the FEPE primarily depends only on the metal elements and is significantly affected by aluminium and silicon composition in soil samples.

Brand Anthropomorphism, Brand Reputation, and Consumer Engagement in the Distribution of Smartphone Brands

  • Ngoc Dan Thanh NGUYEN;Trong Phuc NGO;Ngoc Van MAI;Kim Ngan TRA;Tran Huy Hoang LE
    • Journal of Distribution Science
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    • v.21 no.4
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    • pp.1-10
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    • 2023
  • Purpose: This study aims to analyze the impact of Brand Anthropomorphism and Intimacy on Brand Engagement, and at the same time analyze the regulatory effect of Brand Reputation on the relationship between Brand Anthropomorphism and Intimacy and the relationship between Intimacy and Brand Engagement in terms of distribution brand. Results: The findings show that Brand Anthropomorphism, Intimacy, and Brand Reputation are important value factors in customers' minds toward their behavior, and from there, they will contribute to creating positive emotions and interactions between consumers and brands. Research design, data, and methodology: This article used the quantitative technique utilizing PLS-SEM software to test the hypothesis with 1,060 samples. Collected data shows that consumers in Ho Chi Minh City have positive emotions and interactive and social behaviors toward smartphone brands. Conclusion: The study has demonstrated the conclusions and proposed solutions to help smartphone brands build Brand Anthropomorphism while enhancing Brand Reputation thereby achieving Intimacy, which leads to consumer Brand Engagement. In addition, this study complements the concept of Brand Anthropomorphism which is lacking in theoretical background and is the first study in Vietnam to explore the prefixes and suffixes of the concept of Brand Anthropomorphism and the regulatory role of Brand Reputation.

Accumulation and distribution of nutrients, radionuclides and metals by roots, stems and leaves of plants

  • Huynh Truc Phuong;Vu Ngoc Ba;Bui Ngoc Thien;Loan Truong Thi Hong
    • Nuclear Engineering and Technology
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    • v.55 no.7
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    • pp.2650-2655
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    • 2023
  • In the process of growth and development, plants not only absorb essential nutritional elements, but also absorb radioactive and non-essential elements from the environment, and their distribution varies in different parts of the plant. In this study, neutron activation analysis and gamma spectrometry were performed on stems, roots, and leaves of vegetables. The results indicate that the accumulation of radionuclides and multi-elements depends on the plant type and plant parts. Activity concentrations of 226Ra and 232Th in plants were accumulated in the following order: Roots > Stems > Leaves. The highest concentrations of 40K and 210Pb were observed in the stems and leaves of plants, respectively. Essential nutrient requirements of plants are in the following order: K > Ca > Mg > Fe > Zn > Mn. Among the nonessential metals, the concentration of Na in the vegetable sample was much greater than those of the other elements. The K/Na ratio in the plant depends on the type of plant and the translocation within the plant.

Distribution of Product Value Chain: Do Farmers Receive the Lowest Benefits? The Case of Snubnose Pompano Fishery

  • Duy Ngoc NGUYEN;Nga Thi NGUYEN;Ngoc Van NGUYEN;Chau Minh HO
    • Journal of Distribution Science
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    • v.22 no.6
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    • pp.45-56
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    • 2024
  • Purpose: This study utilizes value chain analysis to investigate the distribution of benefits in the snubnose pompano product value chain, aiming to ascertain how these benefits are obtained by the farmers. Research design, data and methodology: The study approaches the assessment components from the economic analysis framework of the value chain. It investigates the various actors involved in the value chain of snubnose pompano fishery products in the South-Central Coast region of Vietnam from 2020 to 2022. Data collection is conducted through direct interviews with the actors utilizing survey questionnaires. Results: The results indicate that farmers, traders, and processors are key actors in the chain. The distribution of benefits between farmers and other actors has improved and tended towards greater harmony over the years. However, farmers receive benefits that are not commensurate with their value-added contribution. Farmers contribute the greatest value-added, but their profit margin share is not commensurate with the ratio of their value-added contribution to the chain. Farmers suffer the highest degrees of losses caused by price fluctuation and production risks, while other actors face smaller risks. Conclusions: The study offers some recommendations to adjust the distribution of benefits and risks among participants in this value chain.

ON STABILITY OF NONLINEAR NONAUTONOMOUS SYSTEMS BY LYAPUNOV'S DIRECT METHOD

  • Park, Jong-Yeoul;Phat, Vu-Ngoc;Jung, Il-Hyo
    • Journal of the Korean Mathematical Society
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    • v.37 no.5
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    • pp.805-821
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    • 2000
  • The paper deals with asymtotic stabillity of nonlinear nonautinomous systems by Lyapunov's direct method. The proposed Lyapunov-like function V(t, x) needs not be continuous in t and Lipschitz in x in a Banach space. The class of systems considered is allowed to be nonautonomous and infinite-dimensional and we relax the boundedness, the Lipschitz assumption on the system and the definite decrescent condition on the Lyapunov function.

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