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Effects of Crisis History & Crisis Information Disclosure on Corporate Trust among Chinese Consumers: Focus on Corporate Ability Crisis & CSR Crisis (위기 이력과 위기공개 타이밍이 중국 소비자의 기업 신뢰에 미치는 영향: 기업 능력 위기와 CSR 위기 중심으로)

  • Zhao, Yelin;Choi, Youjin
    • The Journal of the Korea Contents Association
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    • v.22 no.10
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    • pp.575-585
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    • 2022
  • Negative perceptions about corporate social responsibility (CSR) crises and repeated crises are increasing. It is necessary to examine the effects of a proactive strategy of disclosing crisis information against the negative perceptions. The research is intended to analyze ability-based trust, and benevolence-based trust by crisis type, crisis history, and timing of crisis disclosure. In this regard, a 2 (crisis history: present vs. absent) x 2 (crisis type: corporate ability crisis vs CSR crisis) x 2 (timing of crisis disclosure: stealing thunder vs thunder) between-groups design experiment was conducted. Research results show crisis type and crisis history have significant interaction effects on ability-based trust. In the CSR crisis, the case with crisis history shows lower ability-based trust than the case without crisis history. Timing of crisis disclosure showed significant interactions with crisis history and crisis type. The stealing thunder strategy heigntened ability-based trust and benevolence-based trust against the CSR crises and the cases without crisis history more than the corporate ability crises and the cases with crisis history. Considering that the stealing thunder strategy is more effective with the CSR crises than the corporate ability crises, the research results suggest that future CSR crisis responses should prepare active disclosure of crisis information before news media disclosure of such information.

A Study on the Direction of Art Policy through Semantic Network Analysis in New Normal Era (뉴노멀(New Normal) 시대 언어네트워크 분석에 의한 예술정책 방향 연구)

  • Kim, Mi Yeon;Kwon, Byeong Woong
    • Korean Association of Arts Management
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    • no.58
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    • pp.153-177
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    • 2021
  • This study attempted to analyze language networks based on the theory of art policy in the New Normal era triggered by COVID-19 and domestic and foreign policy trends. For analysis, data containing key words of "Corona" and "Art" were collected from Google News and Web documents from March to September 2020 to extract 227 refined subject words, and the extracted subject words were analyzed as indicators of frequency and centrality of subject words through the Netminor program. In addition, visualization analysis of semantic networks has been attempted for the analysis of relationships between each topic languages. As a result of the semantic network analysis, the most frequent topic was "Corona," and "Culture and Art," "Art," "Performance," "Online" and "Support" were included in the group with the most frequencies. In the centrality analysis, "Corona" was the most popular, followed by "the era," "after," "post," "art," and "cultural arts," with high frequency, "Corona," "art," and "cultural arts" also dominated most centrality. In particular, the top-level key words in the analysis of frequency and centrality of the topic are 'online' and 'support' and 'policy'. This can be seen as indicating that the rapid rise of non-face-to-face and online content and support policies for the artistic communities are needed due to the dailyization of social distance due to COVID-19.

Effects of Exposure to Cooking Show Contents on the Consumption of Agricultural Products: Focused on Potato Consumption (쿡방 콘텐츠 노출이 농식품 소비에 미치는 효과: 감자 소비를 중심으로)

  • Rah, HyungChul;Kim, Hyeon-Woong;Ko, Hyeonseok;Shin, Jaehoon;Cho, Yongbeen;Nasridinov, Aziz;Yoo, Kwan-Hee
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.400-407
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    • 2021
  • Recently, mukbang and cookbang or cooking shows on TV and YouTube channels have increased, and the influences of these broadcasts on food consumption have been gradually increasing. There were several news articles on 'Baek Jong-won effect', in which the consumption of the agri-food Mr. Jong-won Baek mentioned on his broadcast soared, and even foods named after him are on the market. In this study, Mr. Jong-won Baek, who produces influential cooking contents through various media, was taken as a representative example. We evaluated if 'Baek Jong-won effect' exists on potato consumption, which Mr. Jong-won Baek broadcasted potato cooking recipes on TV and YouTube. After the potato recipe was broadcasted for the first time on the TV show called HomeFoodRescue, the differences in the amount of money to purchase potatoes before and after the broadcast were estimated by using the money amount to purchase data of Agri-food consumers panel and the difference-in-differences method at 6 time points (3, 6, 9, 12, 24, and 36 months). Among the time points analyzed, the potato purchases at post-broadcast were less than those at pre-broadcast. No results were observed suggesting the existence of 'Baek Jong-won effect' on potato consumption through HomeFoodRescue show in the study.

A Research on the Books Selected in 'One Book, One City' Community Reading Promotion Campaign in Korea (국내 '한 책, 한 도시' 독서운동의 선정책에 관한 연구)

  • Yoon, Cheong-Ok
    • Journal of Korean Library and Information Science Society
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    • v.53 no.2
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    • pp.165-188
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    • 2022
  • The purpose of this research is to document the current state of 'One Book, One City' community reading campaign (Hereafter called 'One Book' reading campaign), launched in 2003 in Korea, and the characteristics of the selected books. For this research, the homepages, news and reports of a total of 1,170 public libraries and their local government, and several major institutions and organizations related to reading and culture were analyzed with the research method of content analysis and literature review. Also, online catalogs of the National Library of Korea and the National Library for Children and Young Adults were examined to identify the characteristics of 729 titles and 1,179 volumes of books selected in 57 'One Book' programs, as of 2021. The analysis of 57 'One Book' programs and those selected books shows the selection of more than one books in different age groups in more and more 'One Book' programs, lack of consistency in themes of those selected books, and preference for young adult books, new publications and bestselling novels. This trend has weakened individual 'One Book' programs' concentration on one book or one subject, but helped invite a diverse group of people with various interests. More in-depth analysis and explanation of the process of book selection and its appropriateness with the stated goals of 'One Book' programs are needed.

Analysis on Media Reports of the 「Security Services Industry Act」 Using News Big Data -Focusing on the Period from 1990 to 2021-

  • Cho, Cheol-Kyu;Park, Su-Hyeon
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.5
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    • pp.199-204
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    • 2022
  • The purpose of this study is to broaden the understanding of the Security Services Industry Act, and also to examine the meanings of various phenomena by analyzing the media report big data rather than the researchers' perspective on the Security Services Industry Act. In the research method, this study searched for a keyword 「Security Services Industry Act」 that prescribes the security work as an important subject of crime prevention and maintenance of public order in Korea. The data was searched from 1990 to 2021 the BIG KINDS could provide. Also, for the concrete analysis during the period of data search, it was divided into settlement period(1976~2001), growth period-quantitative(2002~2012), and growth period-qualitative(2013~2021). In the results of this study, the media report perception of the Security Services Industry Act is continuously emphasizing the social roles and importance of private security according to the flow of time. The consequent marketability of private security will play great roles in the protection of people's lives and properties in the combination with various other industries in the future. However, the private security industry that provides public peace service together with the police, could be rising as an element that hinders the development of private security industry because of various social issues caused by legal regulations and illegal problems, so it would be necessary to more strengthen its responsibility and roles accordingly.

A Study on the Gaze Flow of Internet Portal Sites Utilizing Eye Tracking (아이트래킹을 활용한 인터넷 포털사이트의 시선 흐름에 관한 연구)

  • Hwang, Mi-Kyung;Kwon, Mahn-Woo;Lee, Sang-Ho;Kim, Chee-Yong
    • Journal of the Korea Convergence Society
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    • v.13 no.2
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    • pp.177-183
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    • 2022
  • This study investigated through eye tracking what gaze path the audience searches through portal sites (Naver, Daum, Zoom, and Nate). As a result of the layout analysis according to the gaze path of the search engine, the four main pages, which can be called to be the gateway to information search, appeared in the form of a Z-shaped layout. The news and search pages of each site use an F-shape, which means that when people's eyes move from top to right in an F-shape, they read while moving their eyes from left to right(LTR), which sequentially moves to the bottom. As a result of analyzing through the heat map, gaze plot, and cluster, which are the visual analysis indicators of eye tracking, the concentration of eyes on the photo and head copy was found the most in the heat map, and it can be said to be of high interest in the information. The flow of gaze flows downward from the top left to the right, and it can be seen that the cluster is most concentrated at the top of the portal site. The website designer should focus on improving the accessibility and readability of the information desired by the user in the layout design, and periodic interface changes are required by investigating and analyzing the tendencies and behavioral patterns of the main users.

Proposal of Promotion Strategy of Mobile Easy Payment Service Using Topic Modeling and PEST-SWOT Analysis (모바일 간편 결제 서비스 활성화 전략 : 토픽 모델링과 PEST - SWOT 분석 방법론을 기반으로)

  • Park, Seongwoo;Kim, Sehyoung;Kang, Juyoung
    • Journal of Intelligence and Information Systems
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    • v.28 no.4
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    • pp.365-385
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    • 2022
  • The easy payment service is a payment and remittance service that uses a simple authentication method. As online transactions have increased due to COVID-19, the use of an easy payment service is increasing. At the same time, electronic financial industries such as Naver Pay, Kakao Pay, and Toss are diversifying the competition structure of the easy payment market; meanwhile overseas fintech companies PayPal and Alibaba have a unique market share in their own countries, while competition is intensifying in the domestic easy payment market, as there is no unique market share. In this study, the participants in the easy payment market were classified as electronic financial companies, mobile phone manufacturers, and financial companies, and a SWOT analysis was conducted on the representative services in each industry. The analysis examined the user reviews of Google Play Store via a topic modeling analysis, and it employed positive topics as strengths and negative topics as weaknesses. In addition, topic modeling was conducted by dividing news articles into political, economic, social, and technology (PEST) articles to derive the opportunities and threats to easy payment services. Through this research, we intend to confirm the service capabilities of easy payment companies and propose a service activation strategy that allows gaining the upper hand in the market.

The Investigation of Pre-Service Elementary Teachers' Awareness on the Sources of Microplastics (미세플라스틱 배출원에 대한 초등예비교사들의 인식 조사)

  • Kyungmoon Jeon
    • Journal of Science Education
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    • v.46 no.3
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    • pp.223-236
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    • 2022
  • The purpose of this study is to investigate pre-service elementary teachers' awareness on the sources of microplastics. The participants were 75 male and 91 female undergraduates. A 15-item survey questionnaire was developed based on prior researches regarding microplastics emission sources and were modified through expert review and preliminary research. The survey results show that over 80% of the respondents had heard of microplastics before through news, internet, TV, etc. However, they tended not to be aware that things such as lab coats, wet tissue, dust protective mask, or paper cup were made of microplastics-causing substances. For the questions on the expected situation of microplastics contamination, the frequency of their choices were relatively low in 'Tires of cars running are worn out' and 'The gum stuck to the floor becomes smaller.' These results show that many of them were not aware that synthetic fiber or synthetic rubber was one of the microplastics emission sources. Gender differences were found in the attitudes toward microplastics problems. Female students are more interested in the issues and are more willing to participate in the solution, and recognize the need for more education on microplastics. The implications and future directions for science education were discussed.

Comparison of Korean Speech De-identification Performance of Speech De-identification Model and Broadcast Voice Modulation (음성 비식별화 모델과 방송 음성 변조의 한국어 음성 비식별화 성능 비교)

  • Seung Min Kim;Dae Eol Park;Dae Seon Choi
    • Smart Media Journal
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    • v.12 no.2
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    • pp.56-65
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    • 2023
  • In broadcasts such as news and coverage programs, voice is modulated to protect the identity of the informant. Adjusting the pitch is commonly used voice modulation method, which allows easy voice restoration to the original voice by adjusting the pitch. Therefore, since broadcast voice modulation methods cannot properly protect the identity of the speaker and are vulnerable to security, a new voice modulation method is needed to replace them. In this paper, using the Lightweight speech de-identification model as the evaluation target model, we compare speech de-identification performance with broadcast voice modulation method using pitch modulation. Among the six modulation methods in the Lightweight speech de-identification model, we experimented on the de-identification performance of Korean speech as a human test and EER(Equal Error Rate) test compared with broadcast voice modulation using three modulation methods: McAdams, Resampling, and Vocal Tract Length Normalization(VTLN). Experimental results show VTLN modulation methods performed higher de-identification performance in both human tests and EER tests. As a result, the modulation methods of the Lightweight model for Korean speech has sufficient de-identification performance and will be able to replace the security-weak broadcast voice modulation.

A Study on the Altmetrics of the Papers of Library and Information Science Researchers Published in International Journals (국제 학술지에 발표된 문헌정보학 연구자 논문의 알트메트릭스에 관한 연구)

  • Jane Cho
    • Journal of Korean Library and Information Science Society
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    • v.53 no.4
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    • pp.143-162
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    • 2022
  • Altmetrics is an alternative impact evaluation index that evaluates the social interest in the research performance of individuals or institutions in universities, research institutions, and research fund support institutions. This study empirically analyzed what kind of attention a papers of domestic library and information science researchers published in an international academic journal was receiving in the international community using Altmetric explorer. As a result of the analysis, 230 papers were tracked. The average Altmetric Attention Score (AAS) was 6.63, but there were 2 papers that received overwhelming attention (over 170 points) as they were mentioned in news report and Twitter. Second, there was a tendency for high AAS to appear in cases where a domestic researcher participated as a co-author and the main author belonged to an overseas institution, and in the case where the research funds were supported by foreign government agencies. In addition to the field of the library information science or information system, the papers classified as the field of public health service and education showed high AAS, and it was confirmed that these papers were published in the journals of various fields such as life science. Finally, it was confirmed that there was a weak correlation of r =0.25 between the AAS and the number of citations of the analyzed paper, but a strong correlation of r =0.68 between the number of Mendeley readers and the number of citations.