• Title/Summary/Keyword: Mutual development strategy

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A Study on Positioning Strategy for Korean Animation Industry in the Chinese Market (한국 애니메이션 산업의 중국시장 진출전략 : 포지셔닝(Positioning)전략 및 실행방안)

  • Kim, Young-Jae
    • Cartoon and Animation Studies
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    • s.11
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    • pp.55-72
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    • 2007
  • Entering the Chinese animation market is a requirement for the survival and growth of Korean animation industry. While the size of Korean domestic animation market is not big enough to explain the investment for the production of animation project, the rapidly growing Chinese market provides a great potential for Korean animation. However, in recent few years, a high entrance barrier has been raised by Chinese government who aggressively enforce the strong policy to protect and develop the Chinese animation industry, by blocking the foreign animations out of Chinese domestic TV broadcasting. As a result, Chinese animation industry has witnessed a rapid growth enough to satisfy the domestic TV programming needs, and there seems no room for Korean animation to be exposed to Chinese animation consumers, whether through export of the program or co-production with Chinese companies. Through the study on Chinese government's policies and recent development of Chinese animation industry, this article is suggesting a new strategy for Korean animation industry to effectively exploit the Chinese market. In order to overcome the entrance barrier, Korean animation industry should satisfy the needs of Chinese government and industry for mutual benefit of both countries, and it can be accomplished by positioning Korean animation industry as a partner for Chinese industry, helping China in its way to the No.1 position in the global animation market. By providing the creative development capability, business knowhow and global marketing network for the co-production project, Korean animation industry can make a win-win situation for both countries, and at this point of stage, it would be the most effective way to make a meaningful presence of Korean animation industry in Chinese market.

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The Fundamental Research of Revitalization Design for Yangyeongsi in Daegu for the Local Promotion (지역진흥을 위한 대구약령시 재활성화 디자인 기초연구)

  • Yun, Young-Tae
    • Archives of design research
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    • v.19 no.5 s.67
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    • pp.171-180
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    • 2006
  • The purpose of this study is to discover the plans for Yangyeongsi in Daegu, one of the most traditional streets and a tourist spot in South Korea, by preserving the historical place, reviving the historical characteristics and identity, revitalizing the uniqueness of the location, and developing the environment. This paper also illustrates the problems of the place through a investigation into its current state in order to promote the district and conduct a fundamental research framework to suggest future development methods and directions based on the problem statements. Daegu Yangyeongsi was chosen through frequency analysis and a survey asking for a suitable location and local characteristics to be developed for the local promotion through the field investigation of 158 cultural assets registered in the local government. This survey was conducted through the development process of the Regional Design Innovation Center to revitalize the traditional streets and places of interest. Through this investigation, 19 sites and traditional streets, which can be cultural resources for sightseeing and contribute to the local promotion, were extracted. Yangyeongsi, was selected from the finalists. The research methodology will be 1) to identify things for improvement potentiality through an in-depth analysis of Yangyeongsi, 2)to examine the mutual relationship between the revitalization strategy of Yangyeongsi and the city promotion strategy, and 3) to integrate the problems and improvements based on the results of the analysis. The notion of SWOT analysis synthetically considering the elements of opportunity and intimidation, strength and weakness to come up with the development direction was introduced to discover the local characteristics of Yangyeongsi and deduce the problem statement through the state analysis. Based on these results, the future development method and direction will be suggested in this paper through the revitalization study of Yangyeongsi.

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A study on Management Strategy of Italian Hotel Restaurant in Korea (국내호텔 이태리식당 경영전략에 대한 연구)

  • 추상용
    • Culinary science and hospitality research
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    • v.6 no.1
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    • pp.57-78
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    • 2000
  • In the 21st century the size of sales of food service business in Korea will be 30 trillion won which means Food service business in Koreas is a mega market, but it is only quantitative growth and might face the limit of growth. At the same time it is predicted that from the academic world Food service business will develop endlessly after IMF condition. Of course I hope so as a member of national. Al though I propose that quantitative side is important, qualitative side must not be disregarded the present and future customer is needs should be met because the 1st goal of company is to achieve a management goal and pursuit profit. The present situation requires a peculiar and specific strategy of its own which can not be followed by competing hotels so that value can be created and buying intention can be occurred after buying. Until now the goal of marketing campaign has been transacted marketing just for closing a transaction, but it must be related marketing which is seeking mutual interests of customer and company. The strategies to attain these goals are : 1) to change from products and service management-focused to customer management and relationship building-focused. 2) to establish a core strategy which needs to be changed from market occupancy of volume expansion to customer occupancy. 3) to change from one-way communication to two-way communication. 4) to change from large scale marketing by company dimension to small scale marketing by sections. If companies focus on core benefit and augmented service to be sought by customers and make every efforts to create a value customer occupancy will increase automatically, the reduction of marketing cost will be followed, and marketing efforts will be much more efficient. In introducing a new product it is still easier to diffuse through the existing customers, and also important market information can be obtained from customers using this close relationship. If this close relationship maintains well customers will say even a trivial inconvenience and complaint and propose an idea of new product. Kotler divides relationship marketing into 5 stages such as Basic, Reactive, Accountable, Proactive, and Partnership. From the 1st stage to the last stage customer management is absolutely important and also in management strategy. The last stage, Partnership can come into the stage which is actively participated in service development and problem solving by customers. so more loyal customers have more successful performance the company attain.

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A Study on Integral System of Public Design in the Context of Local Identity - Focusing on the Landscape Plan and Color Plan of Chungbuk Metropolitan Area - (지역정체성 맥락의 공공디자인 통합체계 연구 - 충북광역도시권의 경관계획과 색채계획을 중심으로 -)

  • Song, Young-Min
    • Korean Institute of Interior Design Journal
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    • v.23 no.5
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    • pp.104-111
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    • 2014
  • This study puts its purpose on presenting an integral system of representative urban landscapes, public design and colors, in practicing urban design in the context of local identity. An integral design of public design that successfully plans and executes local identity, and changes recognition of integral management of urban design, is suggested as followings. Firstly, when the catchment area is divided in metropolitan area, it should be reset according to the natural environment condition regardless of administrative area system like city and county. It is the method to classify the metropolitan area by researching and analyzing geographical condition, weather condition, soil and vegetation in detail and subclassify it by the visual commonness of natural environment. Secondly, it is necessary to access the urban landscape, public design and urban color from the overall aspect emphasizing the plan for each field and local identity. They should be practiced by the role and category of each field on the basis of consistent design strategy and instruction but the cooperation system is required as a process to reinforce and specify the mutual limit. Thirdly, the artificial structure is constructed through artificial adjustment depending on the urban formation process and the development time point. Therefore, it is necessary to pay attention to the rapid urban development, the change speed and the landscape formation of each age. It is necessary to classify the type of artificial landscape by age and form similarity and separate the area that should be generalized and controlled by entire metropolitan area form the area that should be specialized by basic local government.

Digital Home Network Product Design Process & the Design Proposition (디지털 홈 네트워크 제품디자인 프로세스와 디자인 제안)

  • Lee, Dae-Woo
    • The Journal of the Korea Contents Association
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    • v.9 no.5
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    • pp.118-127
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    • 2009
  • The current global spread of communal residential culture and the trend of continuing increase of newly built apartment environment are increasing the demand of home network products for each residential space and among households. The continuing advancement of ubiquitous and the introduction and development of home network system are promoting the demand for the product design. The residential culture change and the apartment interior design change are having mutual effects on the lifestyle of residents and the product design and demand new product design. Coordination with interior products, interior style and products, product and fashion design and reconstruction and fusion between the products and their element factors are the core element of this design study. Based on this, integrated design strategy and concept research and analysis were studied for the design process, and have been expressed in three dimension design through which the design functionality and the external aesthetical design can correspond to each other. It's because the aspect of the future development prospect can be predicted in detail by presenting practical design plan.

Potential and Strategy on Tourism Development of the Southern Costal Area in Korean Peninsular (한국 남해안 관광개발의 잠재력과 전략)

  • Lee, Jeong-Rock;Yoo, Seong-Jong;Ahn, Zong-Hyun
    • Journal of the Korean association of regional geographers
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    • v.11 no.3
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    • pp.410-423
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    • 2005
  • The southern coastal area of Korean peninsula maintains unique natural views, social environment and tourism infrastructure. Even though the coastal area has world-class tourism resources and a great potential for development, it was an outsider from the tourism development in Korea. The coast development has recently reemerged because of increased tourism demand in the Northeast Asia, however, increased interest for the outstanding marine tourism resources and the marine culture, improvement of accessibility to the coast Considering these characteristics, the southern coastal area will be grown to a marine resort-belt, which will serve as a marine tourism hub in the Northeast. In the long run, it can be developed for leisure residential space with environment-friendly well-being fashion, new growing area that continuously drives the local development and area for a mutual development between Yeongnam and Honam Region. To accomplish this vision, several strategic matters should be resolved. Mall strategic issues are as follows: the loosening related rules and regulations that limit the development, legislation of a special law for tourism promotion, supporting for investment in public service and strategic investment, establishment of a marine tourism route connecting China-Korea-Japan, formulating new planning for Hallyo-Haesang Marine Park, designation of special marine tourism development zone, and invitation of the World Expo 2012.

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A Study on the Introduction of Green IT Based on the Cases of Implementing Green Internet Data Center (그린 데이터센터 구축 사례에 기반한 그린 IT 도입 방안에 관한 연구)

  • Song, Gil-Heon;Shin, Taek-Soo
    • Information Systems Review
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    • v.11 no.2
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    • pp.147-167
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    • 2009
  • As global climate changes, the interest in environmental crisis is increasing and a number of international agreements and regulations against this crisis are being established. Global information technology(IT) corporations are building their own pro-environmental green IT strategies to cope with the regulatory measures. Green IT broadly refers to pro-environmental technologies designed to replace hazardous materials, maximize energy effectivity, and find alternative energies. In the current stage of the IT industry development, Green IT specifically refers to the technologies that deal with the server heat generation and the energy reduction in data center. This study defines the concept of Green IT and reviews its origin and necessity. Then, it examines the issues regarding Green IT industry in Korea as well as other countries and compares the Green IT strategies developed in each country. Reviewing the recent development of IT and data center market enables us to see that overall Green IT strategies focus on the establishment of Green Internet Data Centers. Therefore, this study analyzes the cases in which some domestic and foreign corporations introduced Green Data Centers in order to examine the protocol and legal requirements for building Green IT, the aspects of environmental evaluation and design, and specific strategies for launching Green IT strategies and its future assignments. The conclusions of this study are as follows. First, to introduce Green Data Center as a strategy to build Green IT, the government and corporations should cooperate with each other. Partial introduction at the initial stage is desirable because, through the process, mutual trust between the two parties can be built more smoothly. Second, CEO's determination to build Green IT and continue its operation is indispensable. CEO's are required to have clear understanding as to why Green IT needs to be built and how it should be constructed. Those who initiate the construction of Green Data Center for Green IT need to know the definition and necessity of Green IT while at the same time understanding the implicit meanings of Green IT. They also need to be aware of future-oriented values of Green Data Center and readjust their corporate business activities in the pro-environmental direction. Finally, not only the CEOs' pro-environmental activities but also the change of mind on the part of all corporate employees is required to realize Green IT. It should be remembered that pro-environmental Green IT starts with minor activities.

A Comparative Study on the Traditional Medicine Policies between Korea and China: Focused on the Second Korean Medicine Development Plan and the 12.5 Traditional Chinese Medicine Development Plan (한국과 중국의 전통의학 정책 비교: 제2차 한의약육성발전계획 및 중의약사업발전 12.5규획 중심)

  • Ko, Chang-Ryong;Ku, Nam-Pyong;Seol, Sung-Soo
    • Journal of Korea Technology Innovation Society
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    • v.17 no.2
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    • pp.421-447
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    • 2014
  • Traditional medicine has been integrated into the national health system in many countries such as Korea, China, Taiwan, etc. Korea and China are most representative among them. The purpose of this study is to compare the policies on traditional medicine in Korea and China focusing on where it came from and where it is headed. In this regard, the study suggested the first analysis tool in the world for analyzing the policy of traditional medicine. The results of the study are as follows: First of all, the development process of Korean Medicine (KM) and Traditional Chinese Medicine (TCM) shows the same pattern, that is, both are influenced by its own national policies. Secondly, the difference between the two countries is due to the gap in the development status or the different aspects in national heath system. TCM is more vitalized in health system and has larger category, and stays ahead in globalization compared to KM. TCM covers Chinese medicine, integrative medicine and ethno-medicine. Korea emphasizes the role of KM in the declining birthrate and aging society, and promotes the overseas patient invitation strategy. China, on the other hand, establishes the medical system for emergency medical treatment and preventive treatment of major diseases and promotes overseas expansion of TCM service. In addition, Korea stressed the safety and distribution of herbal medicine, and China emphasizes production technologies. Korea has a strong medical device industry along with the government's fostering policy; however, in China, medical devices are in the R&D stage yet. Even though both countries promotes the drug development from natural products, Korea focuses on developing herbal cosmetics in application industry, but China shows weakness in policies on application industry. China shores up the foundation for culture and theory of traditional medicine, while Korea doesn't have related policy. Korea places emphasis on promoting collaboration with international organizations and medical volunteer programs, whereas China is more interested in mutual cooperation and real trade with other countries.

외국어 원문 및 영문 초록

  • 한국환경교육학회
    • Hwankyungkyoyuk
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    • v.4 no.1
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    • pp.89-211
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    • 1993
  • The Korean government embarked upon ambitious economic development plans in the 1960's the goals of development policy at that time were the elimination of absolute poverty and the alleviation of unemployment. With scant natural resources, the government had to push for industrialization based upon borrowed foreign raw materials with surplus local labor. Preoccupation with the economic goals of industrialization and export expansion left little room for considering environmental protection. It is evident that Korea's exported industrialization strategy of the past three decades has been a success in terms of income, production, and other macroeconomic indicators, but it cannot be denied that a host of undesirable side-effects have been created. These include environmental problems. congestion in several large cities, poor wealth distribution, and regional disparities. The environmental problems were recognized even in the early stage of development, but preoccupation with the pending economic goals of industrialization and export expansion left little room for considering environment protection. The perceived and actual seriousness of the problems, however, has reached such a level that further negligence may imperil political stability and developmental problems facing the world arise from a world economic order characterized by ever expanding consumption and production, which exhausts and contaminates natural resources and creates and perpetuates gross inequalities between and within nations. It will be necessary to develop new culture and ethical values, transform economic structures, and reorient, our lifestyles. Changing lifestyles can not be promoted by government policy initiative alone but through self=generated educational efforts and mutual training by people themselves. The citizens group for environment (NGOs) should assume these educational and training responsibilities starting from grass-root level of people. It must be reawakened to the reality that the environmental preservation for better quality of life is based on the development of human relationships, creativity, spirituality, reverance for the natural world and celebration of life, and is not dependent upon increased consumption of non-basic material goods. To carry on such environment education social movements and NGOs should (1) provides educational methodologies, which focus on values clarification and moving beyond clarification and moving beyond blame to constructive action. (2) provide training for leaders of business and industry, government, union and others on consumption and production. (3) initiate and support the training and work of environmental counselor who encourage responsible consumption. (4) cooperative with media to initiate and strengthen educational programs on the social environmental programs on the social environmental impacts of consumption and production and to build awareness of consumer responsibility and potential. Economic and social development can be compatible with environment protection : both can be achieved simultaneously. Effective environmental management depends on the various factors : political will, institutional arrangements, appropriate legislation, and availability of the requistite financial and technological resources, which is possible with a strong public awareness of the importance of environmental preservation.

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Analysis of ICT Converged Smart Factory and its Driving Strategy (ICT 융합 스마트공장의 분석 및 추진전략)

  • Moon, Seung Hyeog
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.3
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    • pp.235-240
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    • 2018
  • ICT converged smart factory started from German Industry 4.0 has been the driving force for the $4^{th}$ Industrial Revolution and the center of manufacturing innovation for major industrial countries. It will be developed according to industry characteristics of each country. Korea is relatively later than other competing countries in the smart factory area. So, the government is establishing related policy and tendering all sorts of supports for smart factory mainly to the small and medium-sized enterprises to spread over the manufacturing industry. It is necessary for government to categorize among similar manufacturing industry and make them share digitalized production information mutually. It will be more effective method for securing global competitiveness than the uniform support. Also, large companies need to establish cloud based production forecasting system over similar industry and share it with other companies rather than expansion of individual smart factory. Mutual development in the manufacturing industry will be realized when the small and medium-sized enterprises and large companies take part in the cooperating ground of smart factory.