• 제목/요약/키워드: Music Business

검색결과 199건 처리시간 0.023초

A Multimedia Contents Recommendation for Mobile Web Users

  • Kang, Mee;Cho, Yoon-Ho;Kim, Jae-Kyeong
    • 한국지능정보시스템학회:학술대회논문집
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    • 한국지능정보시스템학회 2004년도 추계학술대회
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    • pp.323-330
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    • 2004
  • As mobile market grows more and more fast, the mobile contents market, especially music contents for mobile phones have recorded remarkable growth. In spite of this rapid growth, mobile web users experience high levels of frustration to search the desired music. New musics are very profitable to the content providers, but the existing collaborative filtering (CF) system can't recommend them. To solve these problems, we propose an extended CF system to reflect the user's real preference by representing the characteristics of users and musics in the feature space. We represent the musics using the music contents based acoustic features in multi-dimensional feature space, and then select a neighborhood with the distance based function. Furthermore, this paper suggests a recommendation for procedure for new music by matching new music with other users' preference. The suggested procedure is explained step by step with an illustration example.

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Qualitative Study: The Development of Music Business Distribution Channels to Attract Potential Customers

  • Jeong-Eun PARK
    • 유통과학연구
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    • 제21권6호
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    • pp.13-20
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    • 2023
  • Purpose: This research explores the development of music business distribution channels to attract potential customers based on the current and prior literature. As a result, the research will provide solutions for practitioners in the music distribution channel how they create effective channel in new industry phase which has experienced significant changes due to technological advancement and consumer behavior. Research design, data, and methodology: To obtain textual data in the literature storage, the author conducted content analysis. Even though there are numerous textual resources, selecting only high-quality text data that is only peer-reviewed journal articles and books consistently indicate a high degree of reliability and validity to keep the advantage form content analysis approach. Results: The present study figured out that there are five strategies to attract potential consumers in the music distribution channel, such as (1) 'Marketing Mix', (2) 'Streaming Platforms and Online Music Stores', (3) 'Brick and Mortar Stores and Concerts, and Events', (4) 'Platforms Exclusives and Limited-Edition Merchandise', and 'Partnerships and collaborations. Conclusions: In sum, the practitioners need to consider include building relationships with the fans, studying and understanding their target market, utilizing multiple available distribution channels, embracing new technologies, and analyzing the effectiveness of the adopted distribution channels.

How Background Music Affects Consumer Perception of Waiting Time? -A Mediating Role of Emotions-

  • Park, Jee-Sun;Stoel, Leslie D.
    • 패션비즈니스
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    • 제22권3호
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    • pp.16-29
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    • 2018
  • The present study examines whether consumers' perception of waiting time and their behavioral intentions are influenced by the presence of background music in an online shopping environment. In particular, this study aims to explain the underlying mechanism for the effects of background music on consumers' perceived wait and behavioral intentions toward the online retailer by proposing the mediating role of emotions drawing on the Stimulus-Organism-Response (S-O-R) framework. A lab experiment was employed to test the hypotheses. A total of 102 college students were used for data analyses. Results show that the presence of music has a significant impact on participants' emotions, perceived waiting time, and approach behavior. Moreover, the findings show that pleasure and the perceived waiting time serve as mediators in the relationship between the presence of music and approach behavior. Implications of the model for theory, practice, and further research are discussed.

A Study on the Global Possibilities of Gugak Broadcasting as K-Music Content through the Metaverse Audition Platform

  • KIM, JOY
    • International Journal of Internet, Broadcasting and Communication
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    • 제14권1호
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    • pp.37-43
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    • 2022
  • This study is a sustainability study of K-Music beyond K-Pop through New Media. New media literally means 'new media'. When TV, classified as legacy media, first appeared in the world, it was an innovative new media platform. Of course, it is considered the most traditional legacy media. However, the definition of new media inevitably changes with the times. Most of the media called new media today are based on online and mobile. This thesis focuses on popular music including crossover traditional music genre. And we define popular music exported abroad as K-pop, and propose the possibility of globalization of Korean music using K-pop users and new media, a metaverse based K-pop audition platform, as consumers and suppliers in the global market. Hallyu, the studying of K-Pop through the study of attitudes and economic effects of K-pop, such as reactions to the spread of K-pop and the reactions of fans who like K-pop, are constantly being discussed in various ways. But there has been no case of cultural technology research that linked the sustainability of Gugak as the Korean music through new media to the K-pop business platform. As the overflowing data pours out in the virtual space as an act that gives the meaning of existence, the online is able to become an open market that provides reliable information all over the world. Therefore we would like to propose on the sustainability of Korean music through the 'Korean Traditional Music Broadcasting Metaverse Audition' beyond the K-pop business model as the K-Music content in the cultural technology era.

The Study of Comparing Korean Consumers' Attitudes Toward Spotify and MelOn: Using Semantic Network Analysis

  • Namjae Cho;Bao Chen Liu;Giseob Yu
    • Journal of Information Technology Applications and Management
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    • 제30권5호
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    • pp.1-19
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    • 2023
  • This study examines Korean users' attitudes and emotions toward Melon and Spotify, which lead the music streaming market. We used Text Mining, Semantic Network Analysis, TF-IDF, Centrality, CONCOR, and Word2Vec analysis. As a result of the study, MelOn was used in a user's daily life. Based on Melon's advantages of providing various contents, the advantage is judged to have considerable competitiveness beyond the limits of the streaming app. However, the MelOn users had negative emotions such as anger, repulsion, and pressure. On the contrary, in the case of Spotify, users were highly interested in the music content. In particular, interest in foreign music was high, and users were also interested in stock investment. In addition, positive emotions such as interest and pleasure were higher than MelOn users, which could be interpreted as providing attractive services to Korean users. While previous studies have mainly focused on technical or personal factors, this study focuses on consumer reactions (online reviews) according to corporate strategies, and this point is the differentiation from others.

레이디 가가의 뮤직 비디오 패션에 나타난 에로티시즘 (Eroticism Shown in the Fashion of Lady Gaga's Music Video)

  • 강유희;이미숙
    • 패션비즈니스
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    • 제17권1호
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    • pp.13-29
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    • 2013
  • The purpose of this study was to analyze eroticism shown in the fashion of Lady Gaga's music video. This study methods taken theoretical consideration and then was classified eroticism based on previous studies and was analyzed costumes from Lady Gaga's music video. The results of this study were as follows: Avant-garde style exaggerates shoulders, hips, a hat or uses metal and glossy material, tape, leather and it was expressed into emphasizing or baldly exposing breast. Primitive style was expressed in ethnic style and animal patterns, lingerie look with drastic, bald exposing fashion. Romantic style was expressed using rococo style costume, frill, pleats, decoration and was produces eroticism with see-through look or costume fitting to the body. Sportive style expresses a healthier and erotic image using tight costume in yellow, blue and black while exposing belly and legs. Janus-faced style was expressed by dressing up like a man or using the method of attachment and exposure in clergy's costume. Humorous style was expressed by emphasizing parts of body or costume itself. As examined in the above, Lady Gaga was expressed various eroticism images in her music video and is builds her own sexually appealing.

버틀러의 수행성 이론으로 본 BTS 뮤직비디오 패션스타일의 젠더 이미지 분석 (An Analysis of Gender Images of Fashion Style in BTS Music Videos Using Judith Butler's Performativity Theory)

  • 정연이;이영재
    • 패션비즈니스
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    • 제24권1호
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    • pp.88-101
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    • 2020
  • The music videos of BTS go beyond the limit of media promoting music and shows their meaning in various ways and complete the visual message of music through fashion style. BTS' fashion style in the music videos shows a change in symbolic representation of the genre of each album and song, of which gender images are changing aligned with the music messages of BTS. The purpose of this study was to derive gender images of fashion style in BTS music videos and to interpret their meaning based on Judith Butler's theory that performativity creates discourse through iterative process. It is conducted as a research method, an analytical study was conducted in parallel with literature studies and empirical case analysis. The scope of the study was limited to 301 costumes that appeared in 21 official music videos from debut single album '2Cool 4 Skool' released in 2013 to the mini album 'Map of the Soul: Persona' released in 2019. As a result of the analysis, the controversial fashion style, challenging fashion style, boyish fashion style, hybrid fashion style, the playful fashion style were revealed. The conclusion of studying the gender image of BTS, interpreted by this analysis using Judith Butler's theory, is as follows. The gender image of BTS is the traditional image that identifies with the dominant gender discourse, the resistive gender image that intentionally distances mainstream culture, the eclectic image parodying the gender of the opposing term, and the deconstructive image that transcends the dominant gender discourse.

The Effects of Social Media on Music-induced Tourism: A Case of Korean Pop Music and Inbound Tourism to Korea

  • Oh, Sehwan;Ahn, JoongHo;Baek, Hyunmi
    • Asia pacific journal of information systems
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    • 제25권1호
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    • pp.119-141
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    • 2015
  • With the rapid spread of social media, video-sharing social media like YouTube has emerged as a consumption and distribution channel for entertainment goods such as music videos and movie trailers. In tourism research, there has been a lot of research of how the visual media such as movies and soap operas induced tourism. However, no studies have attempted to examine the role of social media as a music consumption channel and its impact on tourism. Expanding a body of media-induced tourism, we analysed the impact of video-sharing social media on music-induced tourism with a case of Korean pop music and inbound tourism to Korea. Developing a Web-crawler, we collected YouTube users' comments data on 166 Korean pop music video clips which were released from 2009 to 2012 with over 1 million view counts. Controlling many of the determinants of tourism and analysing country-by-country impact of YouTube comments with the panel data, we found that engagement of Korean pop music video clips on YouTube is a significant predictor for the flow of inbound tourists to Korea.

라티노성(Latinidad) 논의의 사례와 의미 - 라틴 음악을 중심으로 (Rethinking Latinidad in Latin Music)

  • 이은아
    • 비교문화연구
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    • 제23권
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    • pp.295-319
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    • 2011
  • This study examines how Latinidad can be reclaimed as a site for exploring affinities of Latinos in Latin music industry, especially from the 90s. By looking at sites where Latinidad is constituted, such as the case of Jennifer $L{\acute{o}}pez$ becoming Selena, it intends to suggest that the concept can be deployed as a political bridge to connect latinos. And by examining Cuban-American artists' self identification in Latin Grammy Awards, it reveals that the latin music business definitions of Latinidad is coded differently for them as 'Caribbean' to erase a natural resonance of Cuba. In addition, by dealing with Shakira's somewhat contradictory representation of Colombianidad, the study argues that Latinidad serves as a social construct and newly emerges as a convenient interstitial place between the Latin American and the US Latino. Shakira's case serves to show how the transnational trends of latin music contribute to create a simultaneous sense of Latinidad and Colombianidad. Focusing on the commercial significance of understanding of what latino is or should be, this paper aims to interrogate current understandings of Latinidad in the realm of latin music and popular culture.

디지털 음악콘텐츠 표절분석시스템 설계 및 구현 (Design and Implementation of Plagiarism Analysis System of Digital Music Contents)

  • 신미해;김의정;서수석;김영철
    • 한국정보통신학회논문지
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    • 제17권12호
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    • pp.3016-3022
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    • 2013
  • 본 논문에서는 사람의 감성에 의해 판단되는 음악의 표절에 대한 논란을 IT 기술을 이용해 표절 판단의 근거를 제공할 수 있는 새로운 음악콘텐츠 표절분석시스템 설계 및 구현방법을 제안하였다. 먼저 음악콘텐츠의 요소 파악을 기초로 유사한 서로 다른 두 음원의 표절분석을 수행하여 유사도를 측정하는 시스템을 개발하고자 하였으며, 이를 위해 먼저 음원 분석을 위해 디지털 음악 요소에 대해 고찰하고, 이를 IT 기술을 이용해 표절 분석에 이용할 수 있는 방법을 살펴보았다. 표절분석의 효율적 처리를 위해 JFugue에서 지원하는 뮤직스트링을 이용하여 음악콘텐츠 표절분석시스템을 설계하고 추상구문트리(AST)를 제시하였다.