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Research on the Influencing Factors of the Usefulness of the Online Review and Products Sales : Based on Chinese Online Shopping Platform Data (온라인 리뷰 유용성과 상품매출에 영향을 주는 요인 : 중국 온라인 쇼핑 플랫폼 데이터를 기반으로)

  • Hwang, Chim;Kwon, Young-Jin;Lee, Sang-Yong Tom
    • Journal of Information Technology Applications and Management
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    • v.25 no.2
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    • pp.53-72
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    • 2018
  • This empirical study explored characteristics that affect the usefulness of online reviews, in the China e-commerce platform, and implemented multiple regressions to find factors that significantly influence on product sales, ultimately. Till now, prior studies have continuously revealed what factor affects usefulness of online review or product sales, only in respective terms. The point of our study is that we built two-level regression models, thereby being able to comprehensively analyze these two different targets. Before plunging into running regressions, we carefully collected 192,764 online review data for 200 products extracted from the Jingdong, the second biggest e-commerce platform in China. Also, we gathered "review sentimental scores" variable from each review and used that one as a core variable in our regression model, thus we were able to implement both quantitative and qualitative research. The evidences from the two-level regression models showed that the extent to which a product is experience good positively affects both usefulness of a review and product sales, again the usefulness of a review contributes to product sales in sequence. Also, the property of experience good has interaction effect on both for two-level regression models. Our main findings highlight the importance of role of online review to business performance of e-commerce firms.

Load Balancing in MPLS Networks (MPLS 네트워크에서의 부하 분산 방안)

  • Kim, Sae-Rin;Song, Jeong-Hwa;Lee, Mee-Jeong
    • The KIPS Transactions:PartC
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    • v.9C no.6
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    • pp.893-902
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    • 2002
  • MPLS enables efficient explicit routing, and thus provides great advantages in supporting traffic engineering. Exploiting this capability, we Propose a load balancing scheme which deploys a multipath routing. It is named LBM (Load Balancing in MPLS networks), and targets at efficient network utilization as well as performance enhancement. LBM establishes multiple LSP (Label Switched Path)s between a pair of ingress-egress routers, and distributes traffic over these LSPs at the new level. Its routing decision is based on both the length and the utilization of the paths. In order to enhance the efficiency of a link usage, a link is limited to be used by shorter paths as its utilization becomes higher Longer paths are considered to be candidate alternative paths as the utilization of shorter paths becomes higher. Simulation experiments are performed in order to compare the performance of LBM to that of static shortest path only scheme as well as the other representative dynamic multipath traffic distribution approaches. The simulation results show that LBM outperforms the compared approaches, and the performance gain is more significant when the traffic distribution among the ingress-egress pairs is non-uniform.

Study on Collecting Server Information through Banner Grabbing (배너 그래빙을 통한 서버 정보 수집에 관한 연구)

  • Kang, HongGoo;Kim, HyeonHak;Lee, HyunSeung;Lee, Sang-jin
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.27 no.6
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    • pp.1317-1330
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    • 2017
  • To collect server information and construct network map enable us to prevent security breach, prepare for national cyber warfare and make effective policies. In this paper, we analyze well-known network scanners, Nmap and ZMap, and construct network map using banner grabbing. We use multiple threads in order to increase scanning speed and arrange IP lists by specific order to reduce the load on information gathering targets. Also, we applied performance tests to compare the real-time banner grabbing tool with the existing network scanners. As a result, we gathered server information from domestic and overseas servers and derived a risk index based on the collected database. Although there are slight differences among countries, we can identify the risky situation that many users in every country are exposed to several security breaches.

Searching an Efficient frontier in the DEA Model based on the Reference Point Method (참조점 방법을 이용한 DEA모형의 프론티어 탐구)

  • 오동일
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.1 no.1
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    • pp.83-90
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    • 2000
  • DEA is a newly developed analyzing tool to measure efficiency evaluation of decision making units (DMU). It compares DMU by radial Projection on the efficient frontier. The purpose of this study is to show reference point approach used for searching solution in multiple objective linear Programming can be usefully used to determine flexible efficient frontier of each DMU In reference point approach, the minimization of ASF Produces an efficient points in frontier and enhances the usefulness of DEA by Providing flexibility in DEA and optimally allocating resources to DMU. Various DEA models can be supported by reference point method by changing the projection direction in order to choose the targets units, standards costs and management benching-marking.

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Organizational Ostracism: A Potential Framework in Order to Deal with It

  • Mlika, Mona;Khelil, Mehdi Ben;Salem, Nidhal Haj
    • Safety and Health at Work
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    • v.8 no.4
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    • pp.398-401
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    • 2017
  • Background: Organizational ostracism is defined as a violation of norms that we are suggested to acknowledge at the workplace. It results in the exclusion of one person or multiple persons, and causes damage to our innate need to belong. This kind of behaviorism can be engaged through a hierarchical or nonhierarchical relationship. Three elements interact in the framework of organizational ostracism: the actor, the target, and the institution. Our aim was to describe the different factors interacting with every element in order to produce recommendations targeting to prevent the occurrence of such behaviorism in an institution and to help targets of such a violence in order to handle this situation and go forward. As psychological impact of ostracism has frequently been studied in the literature, we focused on its impact on professional tasks. Methods: We performed a questionnaire-based study about organizational ostracism. This questionnaire was established through an online platform (https://www.sondageonline.com) and made available through the following link: https://goo.gl/forms/KrkVXe3bMEc79cau2. A keyword was sent to all participants. We created a 23-interrogation questionnaire with open and short questions. Nonwritten consent was obtained from all participants. Results: The actor of ostracism engaged in ostracism, in most of the cases, with other persons without a real purpose. The actor of ostracism had an antecedent of problematic relationship at work in 82.9% of the cases. Of the participants, 58.5% were of the view that ostracism aimed to cause hurt and isolate them. Professional isolation was observed in 58.5% of the cases; 51.2% of the participants tried to improve their work potential and explained their reaction by an intrinsic motivation. The organization atmosphere was judged to be bad in most of the cases. Conclusion: Our study showed that ostracism was mainly observed in public practice.

An Optimization of the Planned Target Sequencing Problem Using Scheduling Method (스케줄링을 이용한 계획표적 사격순서의 최적화 방안)

  • Hwang, Won-Shik;Lee, Jae-Yeong
    • Journal of the military operations research society of Korea
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    • v.33 no.1
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    • pp.105-115
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    • 2007
  • It is essential to give a fatal damage to the enemy force by using prompt and accurate fire in order to overcome the lack of artillery force. During the artillery fire operations, minimizing the firing time will secure the adapt ability in tactical operation. In this paper, we developed a mathematical model to schedule the artillery fire on the multiple targets to decrease total fire operation time. To design a program to describe a real firing situation, we consider many possible circumstances of changes such as commander's intention, firing constraints, target priority, and contingency plan to make a fire plan in an artillery unit. In order to work out the target sequencing problem, MIP is developed and the optimum solution is obtained by using ILOG OPL. If this analytical model is applied to a field artillery unit, it will improve the efficiency of the artillery fire force operations.

Classifying the Linkage between Adipose Tissue Inflammation and Tumor Growth through Cancer-Associated Adipocytes

  • Song, Yae Chan;Lee, Seung Eon;Jin, Young;Park, Hyun Woo;Chun, Kyung-Hee;Lee, Han-Woong
    • Molecules and Cells
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    • v.43 no.9
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    • pp.763-773
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    • 2020
  • Recently, tumor microenvironment (TME) and its stromal constituents have provided profound insights into understanding alterations in tumor behavior. After each identification regarding the unique roles of TME compartments, non-malignant stromal cells are found to provide a sufficient tumorigenic niche for cancer cells. Of these TME constituents, adipocytes represent a dynamic population mediating endocrine effects to facilitate the crosstalk between cancer cells and distant organs, as well as the interplay with nearby tumor cells. To date, the prevalence of obesity has emphasized the significance of metabolic homeostasis along with adipose tissue (AT) inflammation, cancer incidence, and multiple pathological disorders. In this review, we summarized distinct characteristics of hypertrophic adipocytes and cancer to highlight the importance of an individual's metabolic health during cancer therapy. As AT undergoes inflammatory alterations inducing tissue remodeling, immune cell infiltration, and vascularization, these features directly influence the TME by favoring tumor progression. A comparison between inflammatory AT and progressing cancer could potentially provide crucial insights into delineating the complex communication network between uncontrolled hyperplastic tumors and their microenvironmental components. In turn, the comparison will unravel the underlying properties of dynamic tumor behavior, advocating possible therapeutic targets within TME constituents.

A Study of Threat Evaluation using Learning Bayesian Network on Air Defense (베이지안 네트워크 학습을 이용한 방공 무기 체계에서의 위협평가 기법연구)

  • Choi, Bomin;Han, Myung-Mook
    • Journal of the Korean Institute of Intelligent Systems
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    • v.22 no.6
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    • pp.715-721
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    • 2012
  • A threat evaluation is the technique which decides order of priority about tracks engaging with enemy by recognizing battlefield situation and making it efficient decision making. That is, in battle situation of multiple target it makes expeditious decision making and then aims at minimizing asset's damage and maximizing attack to targets. Threat value computation used in threat evaluation is calculated by sensor data which generated in battle space. Because Battle situation is unpredictable and there are various possibilities generating potential events, the damage or loss of data can make confuse decision making. Therefore, in this paper we suggest that substantial threat value calculation using learning bayesian network which makes it adapt to the varying battle situation to gain reliable results under given incomplete data and then verify this system's performance.

A Study on the Consciousness and Behavior regarding Environmental Preservation of High School Students (고등학생의 환경보전에 관한 의식과 행동)

  • 양순례;류점숙;신효식
    • Korean Journal of Human Ecology
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    • v.6 no.2
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    • pp.1-12
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    • 2003
  • This study is designed to analyse the difference between consciousness and behaviors for environmental preservation dependant on independent variables and to identify factors that affect the behaviors of environmental preservation. For this study, a questionnaire that included measurements of environmental preservation consciousness and behaviors was produced as a studying tool. Targets were 520 boy and girl students in the second grade of two high schools in Gwangju and three high schools in small districts of Chonnam Province and 482 questionnaires were distributed for the analysis. The data collected was analysed using SAS Program Package to obtain frequency, percentage, standard deviation, and correlation and T-Test One-way ANOVA, Duncan's M411ip1e Range Test, Multiple Regression were performed. The results of the analyses are as follows : 1. Overall, environmental preservation consciousness is higher than preservation behaviors. Interest in air pollution is the highest in both environmental preservation consciousness and behaviors and it is low in recycling. 2. The environmental preservation consciousness has a significant difference dependant on sex, regions, order of birth, educational background of parents and income level. the performing degree of environmental education, consciousness about kinds of environmental preservation, and whether the learning of theory and practice of environmental education is performed. 3. The environmental preservation behaviors has a significant difference dependant on regions, educational background of mother, mother's job, income level, acquiring of information, performing degree of environmental education and consciousness of kinds of environmental education. 4. Variables that affect environmental preservation behavior are environmental preservation consciousness, acquiring information, performing degree of environmental education and awareness of environmental preservation. Their power of explanation is 15%.

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A Study on the Near-Field Simulation Method for AESA RADAR using a Single Beam-Focusing LUT (단일 빔 집속 LUT를 이용한 AESA 레이다의 근전계 시뮬레이션 기법)

  • Ju, Hye Sun
    • Journal of the Korea Society for Simulation
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    • v.28 no.2
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    • pp.81-88
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    • 2019
  • Since the AESA radar scans and tracks a distant targets or ground, it requires a test field which meets far-field condition before flight test. In order to test beam foaming, targeting, and availability from cluttering and jamming, it is general to build a outdoor roof-lab test site at tens of meters high. However, the site is affected by surrounding terrain, weather, and noise wave and is also requires time, space, and a lot of costs. In order to solve this problem, theoretical near-field beam foaming method has proposed. However, it requires modification of associated hardware in order to construct near-field test configuration. In this paper, we propose near-field beam foaming method which use single LUT in order to calibrate the variation of TRM(transmit-receive module) which consists AESA radar without modification of associated hardware and software. It requires less costs than far-field test and multiple LUT based near-field test, nevertheless it can derives similar experimental results.