• Journal of the Korea institute for structural maintenance and inspection
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• v.24 no.3
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• pp.26-38
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• 2020

Mixture design of self-compacting concrete is a typical multi-criteria decision making problem and conventional mixture designs are based on the low level engineering method like trials and errors through iteration method to satisfy the various requirements. This study concerns with performing the straightforward multiobjective design optimization of economic SCC mixture considering relative importances of the various requirements and cost-effectives of SCC. Total five requirements of 28day compressive strength, filling ability, segregation stability, material cost and mass were taken into consideration to prepare the objective function to be formulated in form of the weighted-multiobjective mixture design optimization problem. Economic SCC mixture computational design can be given in a rational way which considering material costs and the relative importances of the requiremets and from the result of this study it is expected that the development of SCC mixtue computational design and the consequent univeral concrete material design optimization methodology can be advanced.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.32 no.3
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• pp.142-158
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• 2009

The supplier selection problem is perhaps the most important component of the purchasing function. Some of the common and influential criteria in the selection of a supplier include quality, price, delivery, and service. These evaluation criteria often conflict, however, and it is frequently impossible to find a supplier that excels in all areas. In addition, some of the criteria are quantitative and some are qualitative. Thus, a methodology is needed that can capture both subjective and objective evaluation measures. The Analytic Hierarchy Process(AHP) is a decision-making method for ranking alternative courses of action when multiple criteria must be considered. This paper proposes the AHP-based approach which can structure the supplier selection process and the achievements-based procedure which can allocate order quantities for the selected suppliers In automotive part manufacturers. Also, through the practical case of 'D' automotive part manufacturing company, we shows that the proposed AHP based supplier selection approach and the achievements-based allocation procedure of order quantity can be successfully applied for supplier selection and order quantity allocation problems.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.455-463
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• 2021

The main objective of this research was to analyze the influence of digital marketing on purchasing decisions. The research was guided by specific aims; to evaluate numerous digital marketing platforms in Jordan that can affect the purchasing decisions and identify product categories purchased by customers on digital media platforms. Furthermore, questionnaires were given based on a simple sampling technique and acquired in the Jordanian market. 300 questionnaires were distributed, and 220 available samples were gathered, except for incomplete questionnaires, resulting in a 73% response rate to all those who selected to participate. Descriptive analysis, reliability test, correlation test, and multiple regressions were used in this research. Moreover, this study's results demonstrated that digital marketing, such as social media marketing and mobile marketing, has a profound impact on consumer purchasing decisions. However, hypothesis testing demonstrated that there are many patronized digital media platforms in Jordan that affect student behavior. Jordanian students buy various product categories on digital media platforms, and digital marketing affects student decision-making. Finally, the results of this study suggest that firms should adopt strategies to leverage the digital world and technology, increase brand awareness through digital platforms to continue competing in today's commercial environment.

• Journal of the Korea Society of Computer and Information
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• v.13 no.7
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• pp.239-246
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• 2008

The supplier selection has a direct effect on the organization's efficiency, effectiveness and competitiveness, so the right supplier selection is the most important decision of a company. In order to select the best suppliers, both qualitative and quantitative factors should be considered. To decide which suppliers are the best and how much should be purchased from each selected supplier, many models which considered a single objective and multiple objectives have been proposed. But they have problems in considering qualitative factors which are very important in supplier selection. So in this article an integration model of an analytical hierarchy process and linear programming is proposed to consider both qualitative and quantitative factors in choosing the best suppliers and placing the optimum order quantities among them. This integrated model can be applied effectively and easily any organization and management circumstances.

• Magazine of the Korean Society of Agricultural Engineers
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• v.29 no.3
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• pp.125-137
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• 1987

The purpose of this paper is to examine some difficulties in water management of agricultural reservoirs in Korea, for there are approximately more than 15,000 reservoirs which are now being utilized for the purpose of irrigation, along with the much amount of expenses and labors to be invested against droughts and floods periodically occurred. Recently, the effective use of water resources in the agricultural reservoirs with a single purpose, is becomming multiple according to the alterable environment of water use. Therefore, the task to allocate agricultural water rationally and economically must be solved for the multiple use of agricultural reservoirs. On the basis of the above statement, this study aims at suggesting the rational method of water management by introducing an optimal technique to allocate the water in an existing agricultural reservoir rationally, for the sake of maximizing the economic effect. To achieve this objective, a reservoir, called "0-Bongje" as a sample of the case study, is selected for an agricultural water development proiect of medium scale. As a model for the optimum allocation of water in the multi-purpose use of reservoirs a linear programming model is developed and analyzed. As a result, findings of the study are as follows : First, a linear programing model is developed for the optimum allocation of water in the multi-purpose use of agricultural reservoirs. By adopting the model in the case of reservoir called "O-Bongje," the optimum solution for such various objects as irrigation area, the amount of domestic water supply, the size of power generation, and the size of reservoir storage, etc., can be obtained. Second, by comparing the net benefits in each object under the changing condition of inflow into the reservoir, the factors which can most affect the yearly total net benefit can be drawn, and they are in the order of the amount of domestic water supply, irrigation area, and power generation. Third, the sensitivity analysis for the decision variable of irrigation which may have a first priority among the objects indicate that the effective method of water management can be rapidly suggested in accordance with a condition under the decreasing area of irrigation. Fourth, in the case of decision making on the water allocation policy in an existing multi-purpose reservoir, the rapid comparison of numerous alternatives can be possible by adopting the linear programming model. Besides, as the resources can be analyed in connection with various activities, it can be concluded that the linear programing model developed in this study is more quantitative than the traditional methods of analysis. Fifth, all the possible constraint equations, in using a linear programming model for adopting a water allocation problem in the agricultural reservoirs, are presented, and the method of analysis is also suggested in this study. Finally, as the linear programming model in this study is found comprehensive, the model can be adopted in any different kind of conditions of agricultural reservoirs for the purpose of analyzing optimum water allocation, if the economic and technical coefficients are known, and the decision variable is changed in accordance with the changing condition of irrigation area.

• Industrial Engineering and Management Systems
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• v.9 no.2
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• pp.88-96
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• 2010

This paper presents a two-phase quantitative framework to aid the decision making process for effective selection of an efficient freight logistics hub from 8 alternatives in Thailand on the North-South economic corridor. Phase 1 employs both multiple regression and Pearson Feature selection to find the important criteria, as defined by logistics hub score, and to reduce number of criteria by eliminating the less important criteria. The result of Pearson Feature selection indicated that only 5 of 15 criteria affected the logistics hub score. Moreover, Genetic Algorithm (GA) was constructed from original 15 criteria data set to find the relationship between logistics criteria and freight logistics hub score. As a result, the statistical tools are provided the same 5 important criteria, affecting logistics hub score from GA, and data mining tool. Phase 2 performs the fuzzy stochastic AHP analysis with the five important criteria. This approach could help to gain insight into how the imprecision in judgment ratios may affect their alternatives toward the best solution and how the best alternative may be identified with certain confidence. The main objective of the paper is to find the best alternative for selecting freight logistics hub under proper criteria. The experimental results show that by using this approach, Chiang Mai province is the best place with the confidence interval 95%.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.3
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• pp.113-124
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• 2018

The objective of this study is to examine the effectiveness of signals and advancing our understanding of the relationship between ratings and audience decisions based on the signaling theory. Though many studies argue that information asymmetry affects decision making, few studies have examined two key signaling factors: its potential to have multiple sources and the effect of time on its effectiveness. This study examined how experts' and the general audience's ratings affect decision making. We also considered change patterns in ratings to explore how time effect on ratings affect selection behavior. We tested our hypotheses using the latent growth model based on signaling theory and behavior approaches. The results show that a general audience's ratings is perceived as more credible than are those of experts and that audience members are significantly affected by upward patterns in ratings. The findings suggest that general audiences play a critical role as signal providers. Thus, market participants such as producers should pay more attention to the general audience's ratings in order to increase revenues. They should also consider the time effect of signaling, such as upward trends in ratings.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.05a
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• pp.312-319
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• 2003

In late 90s, organizations recognized the information technology as an key enabler of the business strategic accomplishment which lead them heavy increment on IT investment. These organizations tried to hold the competitive advantage by focusing on their core competency. And these acts raise their interests on IT outsourcing. Recent trends of the organizations concern on evaluating the effectiveness of the previous IT investment and the reasonable selection on IT investment type. Also, the objective evaluation of the service level and continuous improvement are major concern of the outsourcer. Consequently, interests on Service Level Agreement (SLA), an immanence operating tool for managing the level of the information system service objectively and qualitatively, were raised among IT outsourcing service providers, outsourcers, and operating departments. Yet, only a few domestic conglomerates adopted the SLA, and exact usage of the SLA is currently unknown. Because of the importance of the SLA between a service provider and an outsourcer, the agreement is treated with high confidentiality. This raised the problems to both the private and public organizations, are considering the SLA, with absence of concrete guide line to internalize SLA management process. This study provides the organizational and environmental factors of the adopting and applying the Service Level Agreement (SLA) by conducting multiple case research. The sampled companies are currently implementing the SLA over 1 year of usage period. Factors were used to provide the operational contribution for implementing the SLA. The study also provides the effects on IT performance through the SLA. For this, in depth interview was conducted for each sampled company. As a result, if SLA between outsourcer and service provider can be used as an immanence operation tool and actively implemented, SLA will be an strategic tool for various decision making in IT management practice with long term relationship, better shared partnership, and continuous service improvement.

• The KIPS Transactions:PartD
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• v.18D no.4
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• pp.299-308
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• 2011

In the recent years, a variety of projects have been conducted in order to enhance competitiveness of leading businesses and their followers in the market. Accordingly, the importance of project portfolio management has risen in the open market industry. Project portfolio management refers to crucial decision-making processes which aim to maximize benefits by selecting projects most suitable for a strategic objective among multiple projects with limited resources. In this study, the trend of project portfolio management studies is introduced. The study also presents a mathematical model of the problem, which aims at maximizing project values, possibility, and similarity between projects in the limited resources. We use the genetic algorithm to obtain the priority orders of projects. In order to verify this study, we compare the results of this study and the existing schedules of the E-open market in South Korea. This study ultimately reduces project risks, improves efficiency of development and continuity of tasks by properly ordering projects and assigning developers to the projects.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.1 no.1
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• pp.83-90
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• 2000

DEA is a newly developed analyzing tool to measure efficiency evaluation of decision making units (DMU). It compares DMU by radial Projection on the efficient frontier. The purpose of this study is to show reference point approach used for searching solution in multiple objective linear Programming can be usefully used to determine flexible efficient frontier of each DMU In reference point approach, the minimization of ASF Produces an efficient points in frontier and enhances the usefulness of DEA by Providing flexibility in DEA and optimally allocating resources to DMU. Various DEA models can be supported by reference point method by changing the projection direction in order to choose the targets units, standards costs and management benching-marking.