• Journal of Korean Society of Transportation
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• v.26 no.1
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• pp.145-153
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• 2008

Existing shortest-path algorithms mainly consider a single attribute. But traveler actually chooses a route considering not single attribute but various attributes which are synthesized travel time, route length, personal preference, etc. Therefore, to search the optimal path, these attributes are considered synthetically. In this study route searching algorithm which selects the maximum utility route using discrete choice model has developed in order to consider various attributes. Six elements which affect route choice are chosen for the route choice model and parameters of the models are estimated using survey data. A multinomial logit models are developed to design the function of route choice model. As a result, the model which has route length, delay time, the number of turning as parameter is selected based on the significance test. We use existing shortest path algorithm, which can reflect urban transportation network such as u-turn or p-turn, and apply it to the real network.

• Proceedings of the Korea Information Processing Society Conference
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• 2009.11a
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• pp.335-336
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• 2009

In this paper, I propose an automatic approach to annotating images dynamically based on MBRM(Multiple Bernoulli Relevance Models) using GLCM(Grey Level Co-occurrence Matrix). MBRM is more appropriate to annotate images compare with multinomial distribution. The model is used in limited test set, MSRC-v2 (Microsoft Research Cambridge Image Database). The results show that this model is significantly outperforms previously reported results on the task of image annotation and retrieval.

• Asia pacific journal of information systems
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• v.34 no.1
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• pp.209-225
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• 2024

This research aims to use machine learning technology in human resource management to predict employees' work-life balance. The study utilized a dataset from IBM Watson Analytics in the IBM Community for the machine learning analysis. Multinomial dependent variables concerning workers' work-life balance were examined, categorized into continuous and categorical types using the Generalized Linear Model. The complexity of assessing variable roles and their varied impact based on the type of model used was highlighted. The study's outcomes are academically and practically relevant, showcasing how machine learning can offer further understanding of psychological variables like work-life balance through analyzing employee profiles.

• Environmental and Resource Economics Review
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• v.22 no.3
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• pp.521-545
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• 2013

This study applied choice experiment(CE) method(which is included in the stated preference method) to estimate values of some important attributes(i.e. type of estuary, water quality of river in estuary, water quality of sea in estuary, biodiversity level of estuary) of 4 major river(Hangang, Guemgang, Yeongsangang, Nakdonggang) estuaries in Korea. Although the multinomial logit model(MNL) is generally applied to analyse the CE data, testing for IIA assumption with the Hausman and McFadden test in MNL model shows that the IIA assumption in our data is rejected. Therefore, the heteroscedastic extreme value model(HEV) and the multinomial probit model(MNP) which are not based on the IIA assumption are used to analyse our CE data. As results, the coefficients and the elicited economic values of MNL model are seriously distorted if the IIA assumption is not satisfied in MNL model. The estimation results of MNP model show that the economic values are elicited as 352.3 billion won(95% C.I. 261.1 - 477.8 billion won) for natural estuary, 411.5 billion won(95% C.I. 338.5 - 525.5 billion won) for one grade improvement of river water quality in estuary, 358.9 billion won(95% C.I. 292.5 - 457.0 billion won) for one grade improvement of sea water quality in estuary, and 151.9 billion won(95% C.I. 99.0 - 218.6 billion won) for one grade improvement of biodiversity level of estuary. Therefore, the value of estuary is reached to 2,197.0 billion won(95% C.I. 1,721.0 - 2,879.9 billion won) if any natural estuary in 4 major rivers has good water quality of river in estuary(i.e. 2nd grade), good water quality of sea in estuary(i.e. 1st grade), and good biodiversity level of estuary.

• The Korean Journal of Applied Statistics
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• v.32 no.6
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• pp.837-849
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• 2019

Latent class models (LCM) are useful tools to draw hidden information from categorical data. This model can also be interpreted as a mixture model with multinomial component distributions. In some cases, however, an available dataset may contain both categorical and count or continuous data. For such cases, we can extend the LCM to a mixture model with both multinomial and other component distributions such as normal and Poisson distributions. In this paper, we consider a LCM for the data containing categorical and count data to analyze the Drug Review dataset which contains categorical responses and text review. From this data analysis, we show that we can obtain more specific hidden inforamtion than those from the LCM only with categorical responses.

• Journal of Environmental Impact Assessment
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• v.19 no.2
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• pp.117-125
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• 2010

Korea's researchers have recently studied the prediction of forest change, but they have not considered landuse/cover change compared to distribution of forest vegetation. The purpose of our study is to predict forest vegetation based on landuse/cover change on the Korean Peninsula in the 2090's. The methods of this study were Multi-layer perceptrom neural network for Landuse/cover (water, urban, barren, wetland, grass, forest, agriculture) change and Multinomial Logit Model for distribution prediction for forest vegetation (Pinus densiflora, Quercus Spp., Alpine Plants, Evergreen Broad-Leaved Plants). The classification accuracy of landuse/cover change on the Korean Peninsula was 71.3%. Urban areas expanded with large cities as the central, but forest and agriculture area contracted by 6%. The distribution model of forest vegetation has 63.6% prediction accuracy. Pinus densiflora and evergreen broad-leaved plants increased but Quercus Spp. and alpine plants decreased from the model. Finally, the results of forest vegetation based on landuse/cover change increased Pinus densiflora to 38.9% and evergreen broad-leaved plants to 70% when it is compared to the current climate. But Quercus Spp. decreased 10.2% and alpine plants disappeared almost completely for most of the Korean Peninsula. These results were difficult to make a distinction between the increase of Pinus densiflora and the decrease of Quercus Spp. because of they both inhabit a similar environment on the Korean Peninsula.

• Journal of Distribution Research
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• v.14 no.1
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• pp.45-65
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• 2009

As a number of people using the internet for their shopping steadily rises, it is increasingly important for retailers to understand why consumers decide to buy products via online or offline. The main purpose of this study is to develop and test a model that enhance our understanding of how consumers respond future online and offline channels for their purchasing. Rather than merely adopting statistical models like most other studies in this field, the present study develops a model that combines double-cohort method with multinomial logit model. It is desirable if one can adopt an overall encompassing criterion in the study of consumer behaviors form diverse sales channels. This study uses the concept of cohort or aging to enable this comparison. It enables us to analyze how consumers respond to online and offline channels as people aged by measuring their shopping behavior for an online and offline retailers and their subsequent purchase intentions. Based on some empirical findings, this study concludes with policy implications and some necessary fields of future studies desirable.

• Journal of Korean Society of Transportation
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• v.27 no.2
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• pp.157-168
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• 2009

The random utility theory and the multinomial logit model (including a more recent variant--the mixed multinomial logit) derived from it have constituted a back bone for theoretical and empirical analyses of various travel demand features including mode choice. In their empirical applications, however, it is customary to specify random utilities which are linear in modal attributes such as time and cost, and in socio-economic variables. The linearity helps easy derivation of important information such as value of travel time savings by calculating marginal rate of substitution between time and cost. In this paper the author focuses on the very linearity of the random utilities. Taking into account the fact that the mode chooser is also labour supplier, commodity consumer as well as leisure-seeker, the author sets up a maximization model of the traveller, which encompasses various economic activities of the traveller. The author derive from the model the indifference curve defined on the space of modal attributes, time and cost and investigate under what conditions the random utility of the traveller becomes linear. It turns out that there exist the conditions under which the random utility is really linear in modal attributes, but the property does not hold when the traveller has a corner solution on the space of modal attributes, or when the primary utility function of the traveller is directly affected by labour provided and/or the travel time itself. As a corollary of the analysis, a random utility is suggested, approximated up to the second order of the variables involved for empirical studies of the field.

• International Area Studies Review
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• v.12 no.3
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• pp.321-339
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• 2008

The purpose of this study to the analyze characteristics and purchasing activities of consumers by using the Multinomial Logit model, which is a well-known discrete selection model to explain and forecast consumers' selection activities(patterns). The study aims to determine the state of competition between National Brand and Private Band and how some demographic characters and marketing variables influence consumers' brand selections within the facial tissue market. Our analysis process includes reorganization of panel data(individuals' purchasing record at each point) to fit the purpose of our study as well as analysis of probability and influencing factors of consumers' brand selection at each point of purchases. The result showed that consumers at higher age and with higher income hold better probability to purchase National Brand. Likewise, locations also had considerable effect on selecting brand, and Private Brand was preferred in department store and discount stores. On the other hand, consumers loyal to National Brand reported higher probability to purchase if the product prices were higher while Private Brand buyers were more promoted the purchase under price discount.

• The Korean Journal of Applied Statistics
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• v.29 no.7
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• pp.1257-1270
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• 2016

This study deals with the prediction of the total number of movie audiences as a measure for the box office. Prediction is performed by classification techniques of data mining such as decision tree, multilayer perceptron(MLP) neural network model, multinomial logit model, and support vector machine over time such as before movie release, release day, after release one week, and after release two weeks. Predictors used are: online word-of-mouth(OWOM) variables such as the portal movie rating, the number of the portal movie rater, and blog; in addition, other variables include showing the inherent properties of the film (such as nationality, grade, release month, release season, directors, actors, distributors, the number of audiences, and screens). When using 10-fold cross validation technique, the accuracy of the neural network model showed more than 90 % higher predictability before movie release. In addition, it can be seen that the accuracy of the prediction increases by adding estimates of the final OWOM variables as predictors.