• Title/Summary/Keyword: Multidimensional Scaling(MDS)

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A Study of Trajectory Mapping Method as a User Interface Design Tool for Mobile Devices (모바일 기기의 사용자 인터페이스 설계 도구로서 Trajectory Mapping 방법에 관한 연구)

  • Lee, Suk-Won;Myung, Ro-Hae
    • IE interfaces
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    • v.22 no.1
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    • pp.17-25
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    • 2009
  • In mobile device's user interface, menu organization is very important as well as menu structure because small display of mobile device. Menu items should be organized based on user knowledge structure to design user-centered interface. Traditionally, MDS (Multidimensional Scaling) have been most often used to expose users' perceived organization of menu items. But, information that MDS reveals is just relative spatial location of concepts and not relevant to concepts connection. Unlike MDS, Trajectory Mapping explicitly finds users' cognitive links between perceived concepts. This study proposes a Trajectory Mapping technique for eliciting knowledge structure, especially a set of cognitive pathways linking menu items, from end user. With twelve participants, MDS and Trajectory Mapping were conducted using cellular phone's menu items. And user knowledge structure was analyzed through Visual Concept Map that combination of results of MDS and Trajectory Mapping. After then, menu items were organized according to users' perceived organization. Empirical usability test was also conducted. The results of usability test showed that usability, in terms of task performance time, number of errors, and satisfaction, for newly organized interface was significantly improved compare to original interface. The methodology of this study is expected to be applicable to design a user-centered interface. In other words, Trajectory Mapping technique can be used as a design tool of user interface for imposing user knowledge structure on the interface.

A Study on the Cognition Distance of Separately Shelved Items by Multi-dimensional Scaling Analysis in Children's Libraries (다차원척도법을 이용한 어린이도서관 별치 자료에 대한 인지 거리 연구)

  • Kim, Hyoyoon;Cho, Jane
    • Journal of the Korean Society for information Management
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    • v.34 no.1
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    • pp.51-71
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    • 2017
  • This study conducted a survey to measure recognition distance between the materials which are located separately in a children's library targeting 200 elementary school lower grade students, higher grade students, and school parents(adults). And compared recognition distance between the elements of materials of individual visitor group with multidimensional scaling and K-mean group analysis. Multidimensional Scaling (MDS) is a technique for projecting the cognitive state in space by evaluating the similarity or attribute of the analysis target. Even though it is mainly used for market diagnosis in marketing, It can also be applied to present an ideal physical layout plan by analyzing the distance. As a result of analysis, the main discoveries are as follows. First, elementary school students cognize child, baby and computer materials should be adjacent as a same group. But recognition of adults(school parents) is reflected by differing from elementary school students vastly. They cognize that computer materials should be formed as a special group separated from child and baby's materials. Second, elementary school higher graders and adults(school parents) groups also want to separate their main reading materials from baby's book, therefore They both want to secure silent reading space separating from baby. Third, as a result to confirming how this recognition distance system of materials is reflected in a real children's library through three children's libraries in Y-gu, Incheon, there is no library with structure according perfectly with a recognition system of a particular class, but a recognition system of adults and elementary school students is partially reflected because baby, child and computer materials, and baby and child materials are commonly separated and placed. It is difficult to insist that a recognition system of a visitor group, especially a recognition system of children is absolute consideration conditions in material placement of a children's library. However, understanding cognition of the user groups can be an important evidentiary factors to offer differentiated service space according to visitors and effective placement of the elements of library resources.

A Typology of Apparel Usage Situations Among Female Consumers (의복착용상황의 유형에 관한 연구)

  • 박은주;이은영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.19 no.5
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    • pp.713-722
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    • 1995
  • The purpose of the study is to investigate the types of apparel usage situations percieved by female consumers. Data (N=132) were collected via a questionnaire developed on the focused stoup interviews and previous studies. By multidimensional scaling (MDS) analysis, two dimensions of perceptual criteria on apparel usage situations are identified: formality, and normative aspects of apparel style. Results indicate that apparel usage situations perceived by female consumers can be classified into four major types: (1) Formal-Normative Situations, (2) Informal-Normative Situations, (3) Informal-Normless Situations, and (4) Formal-Normless Situations.

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A Comparative Study on Isomap-based Damage Localization (아이소맵을 이용한 결함 탐지 비교 연구)

  • Koh, Bong-Hwan;Jeong, Min-Joong
    • Proceedings of the Computational Structural Engineering Institute Conference
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    • 2011.04a
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    • pp.278-281
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    • 2011
  • The global coordinates generated from Isomap algorithm provide a simple way to analyze and manipulate high dimensional observations in terms of their intrinsic nonlinear degrees of freedom. Thus, Isomap can find globally meaningful coordinates and nonlinear structure of complex data sets, while neither principal component analysis (PCA) nor multidimensional scaling (MDS) are successful in many cases. It is demonstrated that the adapted Isomap algorithm successfully enhances the quality of pattern classification for damage identification in various numerical examples.

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Genetic Diversity of Wild and Cultivated Populations of American Ginseng (Panax Quinquefolium) from Eastern North America Analyzed by RAPD Markers

  • Lim, Wan-Sang
    • Korean Journal of Medicinal Crop Science
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    • v.13 no.5
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    • pp.262-269
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    • 2005
  • The objective of this study was to assess genetic diversity among 6 different wild ginseng populations from New York, Kentucky, North Carolina, Pennsylvania, Tennessee and Virginia, and to compare these wild populations to one cultivated population. RAPD markers were used to estimate the genetic difference among samples from the 7 populations. The 64 random primers were screened, and 15 primers were selected which exhibited the 124 highly reproducible polymorphic markers. The ratio of discordant bands to total bands scored was used to estimate the genetic distance within and among populations. Multidimensional scaling (MDS) of the relation matrix showed distinctive separation between wild and cultivated populations. The MDS result was confirmed using pooled chi-square tests for fragment homogeneity. This study suggests that RAPD markers can be used as population-specific markers for American ginseng.

A Study on Children's Wear Brand Positioning according to the Fashion Life Style of Missy Woman (신세대 주부의 의생활 양식 유형에 따른 아동복 상표 포지셔닝에 관한 연구)

  • Ku, Yang-Suk;Lee, Seung-Min;Park, Hyun-Hee
    • Fashion & Textile Research Journal
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    • v.2 no.4
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    • pp.308-316
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    • 2000
  • The purposes of this study were to identify the brand positioning of children's wear according to fashion life style and to construct brand positioning maps by using multidimensional scaling (MDS). A total of 222 responses were collected from married women aged 25 to 35 through questionnaire. Cluster analysis on fashion life style factors identified three groups: Fashion Indifference group (34%), Fashion & Individuality Oriented group (27%) and Rationality Oriented group (37%). ANOVA revealed significant differences among the three groups on the six fashion life style factors. MDS analysis showed that three segmented groups evaluated nine children's wear brand for seven attributes(color, design, price, utility, quality, brand name, fashion).

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Cluster Analysis on the Distribution of Lichens in the Mt. Hanra (漢拏山 地依植物의 分布에 關한 集落分析)

  • Park Seung-Tai;Du-Mun Choe
    • The Korean Journal of Ecology
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    • v.7 no.3
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    • pp.119-131
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    • 1983
  • The cluster analysis on the distribution of epiphytic lichens on the north, south, east and west slope of Mt. Hanra was carried out by three methods, sum of square algorithm (SSA), prinicipal component analysis (PCA) and multidimensional scaling method(MDS). Analysis of concentration (AOC) was used for the comparison between the lichen communities of north and south slope. The lichen species was identified 35 species by Hale and Culberson technique. The classification of sites by SSA method was divided into two areas in four slopes, and that of species by SSA, PCA and MDS methods was classified into three clusters in east slope, four clusters in south and west slope, and there clusters in north slope. The comparison between north and south slope of the distribution of lichens indicates that loight elevation of north slope (NH; 1600m~1900m) was similar to that of relative low elevation of south slope (SL; 1000m~1300m). The genus lichen, Anaptychia, Parmelia, Lobaria and peltigera was found as the dominant genus in both slopes.

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A Method Finding Representative Questionare for Mutual Information and Entropy (상호정보와 엔트로피를 활용한 대표문항 선택방법)

  • Choi, Byong-Su;Kim, Hyun-Ji
    • Communications for Statistical Applications and Methods
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    • v.17 no.4
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    • pp.591-598
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    • 2010
  • A questionnaire may consist of duplicated or similar items. This study finds the duplicated or similar items by using the MDS and the cluster analysis of response patterns. By identifying the characteristics of the cluster, those items are combined into a representative item. The similarity of items is measured by the mutual information.

A Positioning Map according to Satisfaction of Sensibility Elements and Screen Composition Elements of Internet Fashion Shopping Mall (인터넷 패션 쇼핑몰의 감성요소와 화면구성요소 만족도에 따른 포지셔닝 맵)

  • Park, Hyun-Hee;Ku, Yang-Suk
    • Fashion & Textile Research Journal
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    • v.3 no.4
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    • pp.330-336
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    • 2001
  • The purpose of this study was to construct positioning maps according to satisfaction of sensibility elements and screen composition elements of internet fashion shopping mall by using multidimensional scaling (MDS). A questionnaire and internet-site surfing was used for this research, and 200 responses were used for data analysis. MDS analysis showed the satisfaction levels of 10 sensibility elements and 5 screen composition elements satisfaction for 8 selected internet fashion shopping malls.

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Characteristics of Horizontal Community Distribution and Nutrient Limitation on Growth Rate of Phytoplankton during a Winter in Gwangyang Bay, Korea (동계 광양만에서 식물플랑크톤 군집구조의 수평적 분포특성과 성장에 미치는 영양염 제한 특성)

  • Baek, Seung-Ho;Kim, Dong-Sun;Hyun, Bong-Gil;Choi, Hyun-Woo;Kim, Young-Ok
    • Ocean and Polar Research
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    • v.33 no.2
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    • pp.99-111
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    • 2011
  • To estimate the effects of limitation nutrients for phytoplankton growth and its influences on short-term variations of a winter phytoplankton community structure, we investigated the abiotic and biotic factors of surface and bottom waters at 20 stations of inner and offshore areas from 6 to 7 February in Gwangyang Bay, Korea. Also, several algal bio-assay studies were conducted to identify any additional nutrient effects on phytoplankton assemblage using surface water for the assay. The dominant species in the bay was diatom Skeletonema costatum, which occupied more than 70% of total species in most stations (St.1-16) of the inner bay. According to a cluster and multidimensional scaling (MDS) analysis based on phytoplankton community data from each station, the bay was divided into three groups. The first group included stations from the south-western parts of Myodo lsland, which can be characterized as a semien-closed eutrophic area with high phytoplankton abundance. The second group included most stations from the north-eastern part of Myodo lsland, influenced indirectly by surface water currents from offshore of the bay. The standing phytoplankton crops were lower than those of the first group. The other cluster was restricted to samples collected from offshore of the bay. In the bay, silicon (Si) and phosphorus (P) were not a major limiting factor for phytoplankton production. However, since the DIN: DIP and DSi: DIN ratios clearly demonstrated that there were potential stoichiometric N limitations, nitrogen (N) was considered as a limiting factor. Based on the algal bio-assay, in vivo fluorescence values in N (+) added experiments were higher compared to control and P added experiments. Our results suggested that nitrogen may act as one of the most important factors in controlling primary production during winter in Gwangyang Bay.