Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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A Positioning Map according to Satisfaction of Sensibility Elements and Screen Composition Elements of Internet Fashion Shopping Mall

인터넷 패션 쇼핑몰의 감성요소와 화면구성요소 만족도에 따른 포지셔닝 맵

  • Park, Hyun-Hee (Dept. of Clothing & Textiles, Kyungpook National University) ;
  • Ku, Yang-Suk (Dept. of Clothing & Textiles, Kyungpook National University)
  • Received : 2001.09.21
  • Published : 2001.11.30
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Abstract

The purpose of this study was to construct positioning maps according to satisfaction of sensibility elements and screen composition elements of internet fashion shopping mall by using multidimensional scaling (MDS). A questionnaire and internet-site surfing was used for this research, and 200 responses were used for data analysis. MDS analysis showed the satisfaction levels of 10 sensibility elements and 5 screen composition elements satisfaction for 8 selected internet fashion shopping malls.

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