• 산경연구논집
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• 제11권8호
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• pp.7-19
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• 2020

Purpose: Prior studies rarely investigated the effects of the Word of Mouse (WoM) information on consumers' motivation and willingness to purchase a product. Furthermore, few scholars have studied how word-of-mouth information works and they fail to find consistent results. Research design, data and methodology: This study uses a multivariate regression model to investigate the influence of WoM on consumer attitudes and consumer decision-making. It categorizes the quality of WoM into source level and acceptance level, to analyze its influence from a new perspective. A total of 400 surveys were completed, resulting in 336 usable questionnaires for analysis. It was collected in 14 cities from all regions in China. This study constructs a theoretical model of WoM influence on consumers' purchase willingness based on a systematic review of the related literature on WoM quality, perceived value, customer trust, and consumers' purchase willingness. Results: Empirical results reveal that the Internet WoM (consumer's source level and acceptance level) indirectly affects consumer behavior by influencing consumer attitudes. Conclusions: This study provides practical significance and value for merchants to develop better WoM marketing and to establish the reliability of WoM websites. Companies should consider online WoM from the perspective of consumers, thereby improving existing marketing strategies.

• Journal of the Korean Statistical Society
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• 제36권1호
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• pp.129-148
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• 2007

Frailty estimates from the proportional hazards frailty model often lead us to conjecture the heterogeneity in frailty such that the variance of the frailty varies over different covariate groups (e.g. male group versus female group). For such systematic heterogeneity in frailty, we consider a regression model for the variance components in the proportional hazards frailty model, denoted by the MLFM. However, in many cases, the observed data do not show any statistically significant preference between the homogeneous frailty model and the heterogeneous frailty model. In this paper, we propose a Bayesian model averaging procedure with the reversible jump Markov chain Monte Carlo which selects the appropriate model automatically. The resulting regression coefficient estimate ignores the model uncertainty from the frailty distribution in view of Bayesian model averaging (Hoeting et al., 1999). Finally, the proposed model and the estimation procedure are illustrated through the analysis of the kidney infection data in McGilchrist and Aisbett (1991) and a simulation study is implemented.

• 지식경영연구
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• 제17권3호
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• pp.45-64
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• 2016

As the digital retail environement becomes prevalent, consumers are given greater opportunities to make purchases across physical and digital boundaries. Prior research emphasizes that the attractiveness of the digital or online channel is relatively determined by spatial specifics of physical locations. The overall market trend combined with prior research suggests that understanding spatial specifics becomes a key to managing both offline and online sales performance together. In this study, we focus on geographic variation in sales performance through offline and online channels and aim to investigate the channel-level sales difference between central and subsidiary areas. To this end, we obtain sales data of skincare and makeup products from a leading cosmetic company. Next, we examine spatial autocorrelations in data and then employ the spatial error models to study the effects of spatial specifics. The empirical findings are as follows. First, there are significant differences in category-specific and channel-level sales between central and subsidiary areas. Second, Moran's I statistics demonstrate the spatial autocorrelations of each variable. Third, spatial error models outperform simple regression models with lower AIC values. Finally, spatial specifics play a greater role in understanding online sales in subsidiary areas whereas they exert greater influence on offline sales in central areas. We believe our study advances the related theory and knowledge of multi-channel retailing and also contributes practically to location-dependent multi-channel strategies and sales data analytics.

• 보건교육건강증진학회지
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• 제29권2호
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• pp.83-91
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• 2012

Objectives: This study is to examine that drinking problems among university students were accounted for not only by student's individual characteristics but alcohol policy and environmental characteristics of the university in which students were enrolled. Method: Secondary data analysis was employed in which variables under study were derived from a raw data of a nationwide representative sample in 2009. Raw data under analysis included 3,665 students from 63 universities across Korea. Organizational and environmental characteristics of the university were collected from university administrators while individual characteristics and drinking behavior from the students in using self-administrated questionnaire. Multilevel regression analyses were employed to describe alcohol policy effects on students's drinking problems measured by AUDIT by using HLM7.0. Results: ICCs indicate that variation in drinking problem depends on alcohol policy of university. Multilevel regression models identified statistically significant factors in explaining variance of drinking problems. Group means on drinking problem are affected by indicators representing alcohol policy with level of drinking problem of student being decreased in accordance to level of availability of alcohol on campus. Conclusions: It is concluded that drinking problems among university students were associated with both individual characteristics and alcohol policy of the university they enrolled. This study supports policy belief that interventions at environmental as well as individual level are required to prevent drinking problem among university students.

• 한국빅데이터학회지
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• 제8권2호
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• pp.201-222
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• 2023

온라인 플랫폼을 통한 전자상거래 활성화에 따라 수많은 중소 판매상들은 수익성 향상을 위해 다양한 노력을 기울이고 있다. 이를 위해서는 프로모션이나 이벤트의 범위와 할인 수준, 품목 등에 대한 전략적 의사결정이 매우 중요하다. 본 연구는 중소 전자상거래 판매상들이 효과적인 프로모션 전략을 수립하기 위한 의사결정을 지원하기 위한 도구를 개발하고자 한다. 프로모션의 시행 여부를 판단하기 위해서는 프로모션에 의한 매출 증대 수준을 예측할 수 있어야 한다. 본 연구에서는 다양한 기계학습기법 중 MLP(Multi Layer Perceptron), Gradient Boosting Regression, Random Forest, Linear Regression 모델을 통해 프로모션 시행 후의 매출변화를 예측하기 위한 모델을 개발하였다. 프로모션 데이터가 가진 복잡성과 품목의 특성이 뚜렷한 영향력을 가지는 것으로 확인되었으며, 여러 기법 중 Random Forest 모델과 MLP 모델이 가장 성능이 좋은 것으로 나타났다. 본 연구에서 개발된 방법을 통해 중소 전자상거래 판매상이 시장 변화에 능동적으로 대응하고, 데이터 기반 의사결정을 지원할 수 있을 것이다.

• 한국임상보건과학회지
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• 제1권1호
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• pp.9-17
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• 2013

Purpose. This study is to find the degree of variations and trends of hospital services utilization for hypertensive disease, and have done the comparative analysis of the factors affecting occurring some variations. For this, this study uses the data for patients-survey and health-survey of a regional society by Korea Institute for Heath and Social Affairs in 2008; The regional units are classified into 160 of medium size medical service areas. Methods. I understand the level of variation by using index of Extremal Quotient(EQ) and Coefficient Variation(CV), and analyze critical factors influencing some differences in hospital services utilization by using multi-regression model. Results. The main results are followed:The first, in case of rate of hospital services utilization according to standarization of sex and age by small area, I find the variations of EQ 5.3 and CV 0.3; In Ho-nam, especially, the variation of high rank of 10 of age shows higher distribution. The second, the results analyzing the factors influencing on hospital services utilization by multi regression model are that a number of bed hospitals is significant positive relationship and EQ-5D of health behavior is significant negative one. Conclusions. To increase equity of hospital services utilization for hypertensive disease, this study requests the appropriate supply management of bed hospitals by region, efficient allocation of resources, and revitalization of the health promotion program.

• Computers and Concrete
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• 제8권5호
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• pp.583-595
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• 2011

This paper studied the cement efficiency factor (k factor) of high calcium Class F fly ash. This k factor represents a unit of fly ash with efficiency equivalent to k unit of cement. The high calcium Class F fly ash was used to replace cement in concrete. The modified Bolomey's law with linear relationship was used for the analysis of the result of compressive strength, cement to water ratio (c/w) and fly ash to water ratio (f/w) by using the multi-linear regression to determine the k factor and other constants in the equations. The results of analysis were compared with the results from other researcher and showed that the k factor of high calcium Class F fly ash depends on the fineness of fly ash, replacement level and curing age. While the amount of CaO content in Class F fly ash not evident. Furthermore, necessary criteria and variables for the determination of the k factor including the use of the k factor in concrete mix design containing fly ash were proposed.

• 한국수자원학회:학술대회논문집
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• 한국수자원학회 2012년도 학술발표회
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• pp.36-36
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• 2012

Drainage water in lowland paddy fields is quantitatively influenced recycle and/or repeated irrigation by irrigation facilities, i.e. pumps, check gates, small reservoirs and so on. In those drainage channels, nutrients accumulation and increasing organic matters are considered to be occurred, and water quality would be degraded not only environmental aspect but irrigation purpose. In general, Total Nitrogen (T-N) is interested water quality index in irrigation water, because high nitrogen concentration sometimes caused decreasing rice production by excess growth and fallen or degrading quality of taste, then, farmers would like to clear water less than 1mg/L of T-N concentration. In drainage channel, it is known that the nitrogen concentration change is influenced by physical, chemical and biological properties, i.e, stream or river bed condition, water temperature, other water quality index, and plant cover condition. In this study, discharge data (velocity and level) in a drainage channel was monitored by an Acoustic Doppler system and water quality was sampled at same time in 2011. So those data was analyzed by multi regression model to realize hydrological and environmental factors to influence with nitrogen concentration. The results showed the difference tendency between irrigation and non-irrigation period, and those influenced factors would be considered in water quality model developing in future.

• 인간식물환경학회지
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• 제24권5호
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• pp.529-544
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• 2021

Background and objective: A great deal of previous research has highlighted the value of educational and cultural facilities embedded in housing prices, by taking a large spatial area as the focus, such as the city or district level. However, few studies have investigated the extent to which educational and cultural facilities influence the formation of housing prices from an accessibility perspective. This study aims to identify the value of educational and cultural facilities embedded in the housing prices in Seoul Metropolitan City with a focus on the concept of the residents' neighbourhood and accessibility. Methods: To this end, this research used a spatial regression model with educational and cultural facilities as the independent variables and housing prices as the dependent variable. The model assessed the accessibility of cultural and educational facilities by considering geographic effects. Results: The findings are as follows. First, the spatial error model was found to be the best fit for multi-unit housing, while the spatial lag model was more appropriate for single-unit housing and apartments. Second, private educational facilities and art museums had positive effects on single- and multi-unit housing prices, while historical sites had a negative effect. Finally, private educational facilities positively influenced apartment prices, whereas public libraries and urban park areas had a negative effect. Conclusion: These findings indicate that the accessibility of educational and cultural facilities reflects residents' preferences and needs, which will ultimately influence housing prices.

• 보건교육건강증진학회지
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• 제29권5호
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• pp.103-113
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• 2012

Objectives: This study aims to identify the effects of environmental characteristics of the community on adults' drinking problems with held constant effects of characteristics of drinkers themselves. Methods: A multi-level regression analysis was employed to differentiate the variances accounted for by measurements both at individual and group levels. Data on individual demographic, behavioral, and mental health status were obtained from the Community Health Survey conducted in 2009 in the province of Kyunggido, which include 41,376 respondents aged 19 and over. This study included 28,335 adults who were classified as drinkers. They were from 45 communities(si, gun, or gu) for which data on contextual characteristics were collected by secondary data available on local government websites and KOSIS(Korea Statistical Information System). Results: Multi-level analyses showed that the variance of the dependent variable, harmful use of alcohol measured by alcohol use disorder identification test was independently accounted for by variance of independent variables at group level, including number of on-premises alcohol outlet per inhabitant and divorce rate, with held other independent variables of the model controlled. Conclusions: This study confirms that in order to prevent and reduce harms caused by harmful use of alcohol requires restricting physical availability of alcohol in the community where the drinker lives.