• The KIPS Transactions:PartD
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• v.16D no.1
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• pp.43-54
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• 2009

The purpose of this study is to explore variables that affect users' perceived value of mobile advertising and actual response intention and to analyze causal relationships among variables. In order to verify the relational significance, we built new research model and hypotheses based on the Ducoffe's model(1996). And we found out four independent variables such as entertainment, information usefulness, convenience, economical efficiency, and advertising impact's value as a mediating variable. Especially, we classified into four multi-age groups to investigate properly moderating effects through SEM(path analysis) and difference test. Therefore, it is academical and practical worth that we developed our model to appropriate on mobile advertising's unique property and that we verified our hypotheses and variables focused on age group, whereas previous research did not. For this, we surveyed 345 samples for conducting structural equation modeling in empirical approach. The results of this study supported the statistical significance of all hypotheses except but convenience.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.5
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• pp.1004-1018
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• 2020

Advances in e-commerce enable consumers to shop efficiently for fashion products in global markets in addition, the market size of purchasing directly from foreign websites are also increasing. This study investigates the effects of hedonic and utilitarian shopping values on the continuous use intention of online cross-border shopping. Curiosity and self-efficacy were introduced as mediating variables between shopping values and user intentions. A web-based survey is conducted on female consumers, who have experiences to buy fashion products by online cross-border shopping. A total of 472 responses were collected from a panel of online survey firms. Data are analyzed using confirmatory factor analysis, structural equation modeling, and multi-group SEM by AMOS 21.0. According to the results of the structural equation model test, hedonic value affected continuous use intention of online cross-border shopping as mediated by curiosity and self-efficacy; in addition, utilitarian value influenced self-efficacy, which mediated relations between the utilitarian value and the continuous use intention. The research model was also tested to compare heavy users and light users of online cross-border shopping. For heavy users, the effect of hedonic value on curiosity was significantly stronger than for light users. Several implications are suggested based on the results.

• Journal of Information Technology Applications and Management
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• v.14 no.4
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• pp.159-174
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• 2007

The purpose of this research is to investigate the relationships among the perceived satisfaction, the perceived the trust, the commitment, the key features for mobile phone, the brand image, the switching cost and the repurchasing intention. We also examine the differences between Korean and Indonesian markets concerning the relationships of these key successfactors. The structural model is tested with the data form each of the sub-samples (i. e. Korean and Indonesian users taken separately). Properties of the casual paths, including standardized path coefficients, the significance of difference, and variance explained for trust, satisfaction, commitment and repurchasing in the hypothesized model, are presented. This study indicated that hardware (sound quality, LCD display, design) user interface (GUI, Menu, Key pad) and extra functions (camera phone, wireless internet, MP3 player) are the three important factors effecting the trust and the satisfaction. The proposed model has been newly tested from the technological prospective in order to get the more practical result. Following the model test, we conduct a test of the differences in path coefficients between Korean and Indonesian users. MSEM show that, compared to Korean market, Indonesian had more emphasized on extra-function for the mobile phone as well as giving more influence to the satisfaction from the brand image. It means Korean market consider the extra-function as basic or no-premium points. And the satisfaction has been effected by switching-cost in Korea but the trust in Indonesia. Other interesting result from the structural weight invariance indicate that, compared to Korean market, the brand-image has effected the satisfaction in addition to placing more the trust on determining the commitment in Indonesia.

• Journal of Families and Better Life
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• v.35 no.2
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• pp.77-92
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• 2017

This study is to examine the influence of family-friendly policies on married female workers'desire for an additional child and the mediating effects of family-friendly policies and birth intention on the relationship between work- and family-life. A questionnaire survey was conducted with married female women who were under the age of 40 years and with young children, using convenience sampling. Initially, a total of 400 survey questionnaires were distributed and 326 of them were gathered and analyzed as final data. The study conducted descriptive statistics, structural equation modeling, Sobel's test, latent means analysis, and multi-group analysis to test the hypotheses. The findings are as follows. First, family-friendly policies positively impacted married women's willingness to have additional children. Second, family-friendly policies had significant positive implications on married female workers' work-life. It shows that family-friendly policies influenced married women's job satisfaction and organizational commitment, enhancing work-life satisfaction. Third, family-friendly policies were positively related with married women's family-life. It revealed that the policies had an impact on their marital satisfaction and parenting stress, improving family-life satisfaction. Fourth, married women's work-life factors, such as job satisfaction and organizational commitment, were not significantly associated with their intention of childbirth. Fifth, marital satisfaction and parenting stress were positive and significant factors affecting women's willingness to have additional children. Sixth, married women's family-life mediated the association between family policies and their childbirth intention, but their work-life did not do. Last, work- and family-life mediated the significant effect of family-friendly policies on the willingness in both groups: family-friendly policies${\rightarrow}$work-life, family-friendly policies${\rightarrow}$childbirth willingness, and family-friendly policies${\rightarrow}$family-life.

• 한국노년학
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• v.37 no.3
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• pp.783-801
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• 2017

The purpose of this study is to examined the relationship between social support, self-rated health status and life satisfaction among elderlies with chronic disease. For this study, 228 respondents suffered from chronic diseases and 75 healthy elderlies aged over 65 were analyzed. For the data analysis, a structural equation analysis and multi-group analysis were performed. As a result, higher levels of social support for elderlies with chronic diseases showed a higher level of life satisfaction, and the self-rated health status was found to be a significant mediator. The social support of the elderlies with chronic diseases significantly impacted their self-rated health status differently on healthy elderlies. To improve the self-rated health status and life satisfaction of elderlies with chronic disease, social services should be offered with social support providers. This study is meaningful in suggesting selective implications for elderlies with chronic disease.

• Journal of International Area Studies (JIAS)
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• v.15 no.2
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• pp.141-168
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• 2011

The purpose of this study was to investigate the relationship between national identity and attitudes towards immigrants among Korean, Chinese and Japanese univ. students. The subjects were univ. students of Korean(433), Chinese (495) and Japanese(477). Data were analyzed by Factor analysis, ANOVA, Scheffe, Structural Equation Modeling, multi-group analysis. The results are following : First, ethnic and civic identity both was the highest in chinese univ. students. Ethnic identity was the lowest in Korean univ. students, and civic identity was the lowest in Japanese univ. students. Second, attitudes towards immigrants among Korean, Chinese and Japanese Univ. Students differed from items of perceived threat. Third, each sub-factor of national identity influenced mutual relation rather than independent on attitude towards immigrants. The impact of national identity on the attitudes towards immigrants, that of Japanese univ. students has significantly highest, but those of Korean and Chinese univ. students was not affected.

• 한국노년학
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• v.29 no.4
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• pp.1521-1538
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• 2009

The purpose of the present study was to examine the structural causal relationships among problem drinking of elderly, depression, self-esteem and life satisfaction through structural Equation Modeling and also to investigate how these effects were influenced by the differences in the structural relationships between poor and non-poor elderly. The results showed the positive relationship between problem drinking and depression not also poor elderly group but non-poor elderlys'. According to Multi-group analysis, Latent means analysis where non-poor elderly are used as the reference group, poor elderly group showed higher latent mean values on the problemdrinking and depression, and lower latent mean values on the self-esteem and life satisfaction. Depression mediated the relationships between problem drinking of elderly and life satisfaction the only in a poor elderly group. The implications and limitations of this study were discussed, and the suggestions for further studies were recommended.

• Korean Journal of Social Welfare Studies
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• v.44 no.2
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• pp.327-358
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• 2013

This study aimed to analyze the trajectories of cognitive function and functional disability, and to identify the impacts of socio-demographic factors on the two variables. Based on the assumption that there are differences according to the progress of cognitive impairment, it focused on examining the differences in trajectories of cognitive function and functional disability between two groups: dementia conversion group and dementia non-conversion group among cognitively normal older adults. This study was conducted based on the data from a 3-wave panel study of a sample of 966 Yeoncheon elderly cohort aged 65 and over between 1997 and 2003. Latent growth curve model and multi-group structural equation modeling were used to examine the hypothesis. Results revealed that dementia conversion group exhibited faster rate of cognitive decline as well as lower initial cognitive level. Difference between two groups was not significant in the initial level of functional disability, yet dementia conversion group showed greater degree of deterioration in the functional disability over time than dementia non-conversion group did. In terms of the influence of socio-demographic factors on cognitive function and functional disability, the cognitive decline was more drastic in the female group, whereas functional decline was more apparent for the male group. The level of education in early life had a strong impact on the cognitive function in later life. Based on these findings, practical implication for high risk groups in cognitive function and functional disability were discussed.

• Korean Journal of Childcare and Education
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• v.9 no.5
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• pp.79-107
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• 2013

The purpose of this study purpose was to analyze the structural model of variables such as experiences and personal- and professional- beliefs of cultural diversity, and the culturally responsive teaching efficacy of early childhood preservice teachers including identifying the beliefs as mediating variables. Another purpose was finding the different structural relations among the research variables according to the stages of a teacher education program. The participants were 273 students who enrolled in K grade teacher education programs in the southwest areas of the U.S. The research variables were measured with the items used by Schroeder (2008), Pohan and Aguilar (2001), and Siwatu (2007). The structural equation model analysis showed that the direct effects were found between the paths from the cultural diversity experiences and personal beliefs to the culturally responsive teaching efficacy, from the experiences to personal beliefs, from the personal to professional beliefs. The personal beliefs were identified as a mediator of the path from the experiences to professional beliefs. By multi-group analysis, the path from professional beliefs to the culturally teaching efficacy showed a meaningful difference between the initial and final stage groups of a teacher education program. Suggestions for future research and early childhood teacher education programs were presented based on the results.

• Journal of the Korean Society for information Management
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• v.29 no.4
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• pp.61-82
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• 2012

With the proliferation of the e-Book industry, people are increasingly interacting with e-Book as information systems. While e-Book contains the components regarded as an information system(IS), few studies have been conducted to assess the success of e-Book from IS perspective. This study proposed and empirically evaluated an e-Book success model. Structural equation modeling techniques were applied to the data collected by questionnaire from 241 users of e-Book. Every relationship among constructs was significantly supported by the data. This finding provided theoretical implications to extend existing e-Book research into the broader IS research area. Furthermore, this study illustrated the use of multi-group structural analysis to test the differences in structural weights between high e-Book and high paper book utility groups. The managerial implications of the results in setting different relationships and allocating appropriate paths to vitalize the e-Book market were discussed.